Cloudline
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Cloudline firmographics
Firmographics- Name
- Cloudline
- Legal name
- Cloudline UK Ltd
- Website
- https://cloudlineapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cloudline industry classification
Industry- Product category
- Hospitality Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Traveler Accommodation (7211)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Cloudline is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cloudline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription tiers (Starter £199/mo, Essential £599/mo, Professional £1,039/mo, Custom) with varying F&B unit allocations and feature access. Includes 20% discount for annual billing.
- Transaction Fees: Per-transaction fees: Starter 1.4%, Essential 1.07% + 7p per card-not-present transaction, Professional custom rates. Additional F&B units available at £200/month each.
- Setup Fees: One-time setup fee of £500 for implementation and onboarding.
- Additional Units: Additional F&B units beyond tier allocation at £200 per unit per month.
- ePOS Licenses: Professional tier includes ePOS at £150 per license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for small businesses with essential features |
| Subscription | Monthly | Growing businesses with operational streamlining needs |
| Subscription | Monthly | Multi-site businesses with advanced analytics |
| Subscription | Multi-year contract | Enterprise with unlimited units and custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Cloudline product offering
Product offeringCore offering
Cloudline operates an all-in-one guest management and F&B payment platform for hospitality and leisure venues, delivered as a Progressive Web App (PWA). The platform bundles mobile Order & Pay, Customer Relationship Management (CRM), Kitchen Display System (KDS), electronic Point of Sale (ePOS), Interactive Maps, Session Booking, Events, Promotion Notices, and Analytics behind a single dashboard with API integrations to property management systems.
Product overview
Cloudline is a unified guest and payment management platform designed for leisure, hospitality, and entertainment venues. The platform operates as a modular system combining a visitor-facing Progressive Web App (PWA) with an admin web dashboard. The core product portfolio includes Order & Pay (mobile ordering), CRM (customer relationship management), Kitchen Display System (KDS), ePOS, Interactive Maps, Promotion Notices, Session Booking, Events management, and Analytics. All modules share a common data infrastructure and integrate via a public API. Pricing is tiered (Starter, Essential, Professional, Custom) with additional hardware and onboarding services available.
Differentiator
Problem solved
Functional benefit
Products and services
- Order & Pay Mobile ordering and payment module enabling guests to order food and beverages from any internet-enabled device on-site in real time, with live wait times, dietary information, and up-to-date availability for hospitality operators.
- CRM (Customer Relationship Manager) Customer Relationship Management tool that captures detailed visitor data, analyzes purchasing patterns, measures event performance, and supports personalization and loyalty programs for venue operators.
- Kitchen Display System (KDS) Smart Kitchen Display System that prioritizes orders, predicts wait times, reduces refunds, delegates work based on team capacity, and provides paperless performance insights and KPI measurement for hospitality kitchens.
- ePOS (Point of Sale) Electronic Point of Sale system that improves transaction speed, enhances order accuracy, tracks sales data in real time, and integrates with existing systems.
- Interactive Maps Digital navigation tools that help guests discover and engage with venue facilities through interactive maps accessible via the guest-facing Progressive Web App.
- Session Booking Session-based virtual queuing and booking system that lets guests reserve specific time slots for activities, enabling venues to manage crowd distribution and visitor time planning.
- Promotion Notices In-app promotional notification system that highlights discounts, seasonal offers, and top products during the ordering process to maximize visibility at the point of decision-making.
- Events Event management module for creating, managing, and promoting venue events, including event discovery and booking capabilities within the visitor app.
- Public API Integration Public API that enables integration with third-party Property Management Systems and other existing hospitality technology stacks, supporting flexible deployment alongside legacy systems.
- Progressive Web App (PWA) Platform Cloud-hosted Progressive Web App platform (max 3MB) that performs like a native mobile app without App Store installation, accessible via QR code, link, or NFC tag from any internet-enabled device.
Quantifiable outcome
- 21-32% increase in F&B revenue
- +6 more outcomes
Companies that use Cloudline
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Cloudline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Cloudline partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Cloudline competitors and assessment
Company assessmentDirect peers
- Zonal: Zonal is a leading UK hospitality technology provider whose Dines platform (acquired by Zonal) is the legacy EPOS and order-and-pay system Cloudline has explicitly displaced at venues such as Openaire, making it the closest direct competitor targeting UK hotels, restaurants and pubs.
- Lightspeed Restaurant: Lightspeed Restaurant offers cloud POS, online ordering and table management for full-service and quick-service hospitality venues. It competes head-to-head with Cloudline in the mid-market order-and-pay and KDS category and serves similar leisure and entertainment operators.
- Olo: Olo is a publicly traded SaaS provider of digital ordering, dispatch and guest engagement for restaurant brands. It is a direct peer in the digital ordering and CRM/guest engagement category that Cloudline serves for leisure and entertainment venues.
- Bbot: Bbot is a hospitality ordering platform providing QR-code ordering, payment and KDS for restaurants, sports venues and hotels. It competes most directly with Cloudline's Order & Pay and KDS modules in the venue F&B ordering space.
- Vita Mojo: Vita Mojo is a UK restaurant tech platform offering digital ordering, payment and menu management. It is comparable to Cloudline for venues focused on guest-facing mobile ordering and self-serve commerce.
Broad incumbents
- Toast: Toast is a US-based, publicly traded restaurant POS and operating system covering order-and-pay, KDS, payroll and marketing for hospitality operators. While geographically anchored in North America, it increasingly targets UK and European venues that overlap with Cloudline's leisure and entertainment customer base.
- Square (Block): Square provides integrated payments, POS and online ordering software for small and mid-sized hospitality and leisure merchants. While broader than Cloudline, its recently launched software-led hospitality bundles directly overlap with Cloudline's SMB Starter tier proposition.
- Mews: Mews is a cloud-native property management system for hotels that now includes F&B, payments and guest experience modules. Cloudline already integrates with Mews PMS, and the two compete in the broader hotel guest-experience stack Cloudline targets with its Order & Pay and CRM modules.
- Guestline: Guestline is a UK-based cloud PMS provider for hotels, serviced apartments and pub groups with adjacent booking and distribution capabilities. Cloudline integrates with Guestline PMS while also overlapping on hotel digital experience features.
Emerging players
- Paynt: Paynt provides golf-specific point of sale, tee sheet management and F&B tools with similar messaging of integrated ordering and analytics for golf clubs and ranges, directly overlapping Cloudline's golf venue use case.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cloudline social profiles
Digital presenceCloudline compliance and trust
Trust signalCompliance2 records
Cloudline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudline leadership team
Management profileNumber of profiles
Profiles3 records
Cloudline funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudline
What does Cloudline do?
Cloudline operates an all-in-one guest management and F&B payment platform for hospitality and leisure venues, delivered as a Progressive Web App (PWA). The platform bundles mobile Order & Pay, Customer Relationship Management (CRM), Kitchen Display System (KDS), electronic Point of Sale (ePOS), Interactive Maps, Session Booking, Events, Promotion Notices, and Analytics behind a single dashboard with API integrations to property management systems.
Is Cloudline a public or private company?
Cloudline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloudline founded?
Cloudline was founded in 2020. It employs 1 to 10 people.
Where is Cloudline based?
Cloudline is headquartered in London, United Kingdom, in the Europe region.
How does Cloudline make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees, setup Fees, additional Units and ePOS Licenses.
Who are Cloudline's main competitors?
Direct peers on record are Zonal, Lightspeed Restaurant, Olo, Bbot and Vita Mojo. Broad incumbents are Toast, Square (Block), Mews and Guestline. Paynt is listed as an emerging player.
Does Cloudline have an API?
Yes. Cloudline offers a public API that enables integration with existing systems. The API is highlighted in the Integrations & APIs feature section and the Terms of Service confirm the platform offers integration capabilities. The Terms state: 'The Supplier may make use of third party providers including hosting providers.' The hotel use case page mentions 'Flexible API that integrates with popular Property Management Systems (PMS) like Oracle OPERA, Guestline, and Mews.' The onboarding FAQ confirms: 'Yes we have an integration API and can run alongside most systems.' No specific SDK language, documentation URL, or rate limits are stated in the provided sources.
What industry is Cloudline in?
Cloudline's product category is Hospitality Management Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 518210 and its SIC code is 7372.