Vita Mojo
Vita Mojo provides a unified QSR operations platform for multi-site restaurant brands, integrating POS, digital ordering, loyalty, kitchen management, delivery integration, and analytics. It serves 130+ operators across 3,100+ locations in the UK and Europe.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Vita Mojo does
Vita Mojo is a UK-based B2B SaaS company that provides a unified operations platform for multi-site quick-service restaurant (QSR) brands. Founded in 2015 and headquartered in London, the company serves 130+ operators across 3,100+ locations in five countries, with a focus on the UK and European markets. Its customers include Subway, LEON, GAIL's, Honest Burgers, YO!, Wing Stop, Dave's Hot Chicken, and Black Sheep Coffee, among others.
The core product is a cloud-based Restaurant Order Management System that consolidates point-of-sale (POS), self-service kiosks, digital ordering (mobile app, web, QR/table), omnichannel loyalty, menu management, kitchen management, delivery aggregator integration, and data analytics into a single platform built on a unified data model. A single menu or pricing change propagates in real time across every channel, and customer, loyalty, and operational data is centralized. The platform integrates with the three major UK delivery aggregators (Deliveroo, JustEat, UberEats) and multiple payment processors (Stripe, Adyen, Zettle, PaymentSense). Recent product investments include self-serve menu push, analytics dashboards (basket analysis, cohort retention, product throughput), and the VM Hub unification layer. The company is GDPR-compliant, PCI DSS-compliant, and working toward European Accessibility Act 2025 alignment.
Vita Mojo generates revenue primarily through enterprise SaaS subscriptions, with quote-based annual pricing tied to the number of sites, selected modules, and transaction volume, supplemented by potential transaction or processing fees. The go-to-motion combines enterprise field sales for multi-site brands, inside sales for mid-market, and product-led self-serve capabilities (menu push, analytics) embedded in the platform. The company raised a $30 million Series B led by Battery Ventures in June 2022 to fund product development, European expansion, and headcount growth, and continues to release products at a steady cadence through 2024-2025.
Vita Mojo firmographics
Firmographics- Name
- Vita Mojo
- Legal name
- Vita Mojo International Limited
- Website
- https://vitamojo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vita Mojo provides a unified QSR operations platform for multi-site restaurant brands, integrating POS, digital ordering, loyalty, kitchen management, delivery integration, and analytics. It serves 130+ operators across 3,100+ locations in the UK and Europe.
- Ownership category
- akta.pro rank
Vita Mojo industry classification
Industry- Product category
- Restaurant Technology Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industry
- CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)
Keywords
Where Vita Mojo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vita Mojo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Vita Mojo operates as a B2B SaaS platform providing restaurant management software on a subscription basis. The platform combines multiple modules (POS, ordering, loyalty, analytics, kitchen management) into a unified system. Pricing is likely tiered based on number of sites, features, and transaction volume.
- Transaction/Processing Fees: The platform processes digital orders across multiple channels including kiosks, mobile apps, web ordering, and delivery aggregators, likely taking a per-transaction fee or percentage of order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to multi-site restaurant groups |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Vita Mojo product offering
Product offeringCore offering
Vita Mojo provides a cloud-based restaurant technology platform for quick-service restaurant (QSR) brands. The platform unifies point-of-sale, digital ordering, kitchen display, loyalty/CRM, and analytics into a single system designed to streamline in-store and digital operations for multi-location foodservice operators.
Product overview
Vita Mojo offers a unified QSR Growth Platform combining POS, self-service kiosks, digital ordering, loyalty programmes, menu management, kitchen operations, delivery integration, and data analytics into a single operating system. The core Restaurant Order Management System serves as the central hub connecting all order channels (online, in-store POS, delivery apps, and kiosks) while centralising control of menus, customer loyalty, sales data and business intelligence. Individual modules include POS, Menu Management, Digital Ordering, Omnichannel Loyalty, Delivery integration, Kitchen Management System, Data and Analytics, Self-service Kiosks, Click and Collect, Mobile App, Order & Pay at Table, and Channel Orchestration. The upcoming VM Hub platform will consolidate all tools under a single interface with one login.
Differentiator
Problem solved
Functional benefit
Products and services
- Vita Mojo Restaurant Platform
- Vita Mojo Point of Sale
- Vita Mojo Kitchen Display System
- Vita Mojo Digital Ordering
- Vita Mojo Loyalty & CRM
- Vita Mojo Analytics
Quantifiable outcome
- 35% reduction in labour costs
- +18 more outcomes
Companies that use Vita Mojo
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles1 record
Vita Mojo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature9 records
Vita Mojo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DeliveroocoreVita Mojo integrates with Deliveroo for delivery order management. The platform includes tabletless integration enabling operators to control Deliveroo orders directly from the KDS. Also offers Deliveroo loyalty linking connecting the brand's loyalty scheme with third-party delivery orders.
- JustEatcoreVita Mojo integrates with JustEat for delivery order aggregation. Part of the aggregator hub used for menu management across multiple delivery platforms.
- UberEatscoreVita Mojo integrates with UberEats for delivery order management. Part of the unified platform that consolidates orders from multiple delivery aggregators into one system.
- StripecorePayment service provider integrated with Vita Mojo for processing transactions. Mentioned in privacy policy as a third-party processor for payment services.
- AdyencorePayment service provider integrated with Vita Mojo for processing transactions. Part of the PCI DSS, PSD2 and SCA compliant payment infrastructure.
- ActeolcoreTechnology partner for loyalty functionality. GAIL's selected Vita Mojo as their ecommerce partner with Acteol for loyalty, creating systems that integrated seamlessly with the right level of integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vita Mojo competitors and assessment
Company assessmentBroad incumbents
- Toast: US-listed, end-to-end restaurant operating system (POS, ordering, loyalty, payroll, fintech). Toast is the most direct global analog to Vita Mojo's unified platform play, with deeper fintech monetization but limited European penetration today.
- Olo: US-listed SaaS platform powering digital ordering and delivery for enterprise restaurant brands. Comparable enterprise customer profile and direct ordering/loyalty modules, though Olo's go-to-market is more US-centric and brand-direct rather than POS-integrated.
- Square for Restaurants (Block): Block-owned restaurant POS and payments offering with broad SMB reach and growing enterprise functionality. Square competes on price simplicity and ecosystem breadth but historically under-indexes in true multi-site enterprise QSR versus Vita Mojo's specialization.
- Clover (Fiserv): Fiserv-owned POS and business management platform widely used in SMB restaurants. Clover overlaps at the POS and basic ordering layer but does not match Vita Mojo's enterprise multi-site QSR depth or unified loyalty/analytics offering.
Direct peers
- Lightspeed Restaurant: Public restaurant commerce platform with strong POS, ordering, and payments modules. Lightspeed is the most direct competitor in Europe with comparable multi-site and enterprise capability, although its feature depth and unified architecture lag Vita Mojo's QSR focus.
- Flipdish: Irish-founded restaurant ordering and digital platform serving QSR and casual dining chains across Europe. Comparable in geography, customer profile (multi-site QSR), and product breadth (ordering, loyalty, kiosks), making it a head-to-head competitor for European enterprise wins.
- TouchBistro: POS and restaurant management platform serving full-service and QSR operators across North America and Europe. TouchBistro overlaps on POS, ordering, and loyalty, but is more full-service-leaning and smaller in the multi-site QSR enterprise segment.
- HungerRush: US restaurant tech platform providing POS, online ordering, loyalty, and delivery management specifically for QSR and pizza chains. Comparable QSR focus and unified architecture, though primarily serving the North American market with limited European presence.
Emerging players
- Deliverect: Belgium-based delivery order management platform connecting restaurants to Deliveroo, UberEats, JustEat, and Glovo. Deliverect overlaps heavily on the aggregator orchestration module of Vita Mojo but does not offer POS or loyalty, making it adjacent rather than fully competitive.
- Otter (by Ordermark): Delivery and operations management platform for multi-location restaurants, focused on consolidating orders across delivery channels. Overlaps with Vita Mojo's delivery module and is increasingly expanding into broader operations, but does not offer POS or loyalty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vita Mojo social profiles
Digital presenceVita Mojo compliance and trust
Trust signalCompliance3 records
Vita Mojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vita Mojo leadership team
Management profileNumber of profiles
Profiles3 records
Vita Mojo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vita Mojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vita Mojo
What does Vita Mojo do?
Vita Mojo provides a cloud-based restaurant technology platform for quick-service restaurant (QSR) brands. The platform unifies point-of-sale, digital ordering, kitchen display, loyalty/CRM, and analytics into a single system designed to streamline in-store and digital operations for multi-location foodservice operators.
Is Vita Mojo a public or private company?
Vita Mojo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vita Mojo founded?
Vita Mojo was founded in 2015. It employs 101 to 250 people.
Where is Vita Mojo based?
Vita Mojo is headquartered in London, United Kingdom, in the Europe region.
How does Vita Mojo make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction/Processing Fees.
Who are Vita Mojo's main competitors?
Broad incumbents on record are Toast, Olo, Square for Restaurants (Block) and Clover (Fiserv). Direct peers are Lightspeed Restaurant, Flipdish, TouchBistro and HungerRush. Emerging players are Deliverect and Otter (by Ordermark).
Does Vita Mojo have an API?
No public API is recorded for Vita Mojo.
What industry is Vita Mojo in?
Vita Mojo's product category is Restaurant Technology Software. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAJAH, CPO (Central Production/Commissary) + Satellite Ghost Kitchens. Its NAICS code is 518210.