Rainplan
Rainplan is a stormwater management marketplace connecting property owners, government/utility programs, and contractors to facilitate green infrastructure projects funded by 1200+ incentive programs.
- Company typePrivate
- Founded2017
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Rainplan does
Rainplan operates a three-sided stormwater management marketplace that connects residential and commercial property owners, government and utility program administrators, and green infrastructure service providers. The platform offers a self-serve property assessment (Storm Score), a database of 1200+ stormwater incentive programs matched to individual property addresses, a virtual site visit tool using high-resolution imagery, and an upfront project financing product (Green Spending Advance) under which Rainplan pays project costs and recovers fees upon project completion. The company also facilitates a Stormwater Retention Credit (SRC) marketplace that allows offsite compliance trading, primarily in jurisdictions like Washington DC.
The business model combines transaction-based service fees on facilitated projects, subscription or contract revenue from government/utility program administration tools, and transaction revenue from SRC trading. Go-to-market is hybrid: product-led growth via the property owner portal (app.myrainplan.com), direct enterprise sales to local governments and stormwater utilities through programs.myrainplan.com, and channel sales to certified contractors through collaborators.myrainplan.com. Key customer segments are homeowners and SMB property owners seeking rebates and flood mitigation, municipal stormwater utilities seeking higher program participation, and green infrastructure contractors seeking a pipeline of funded projects.
Rainplan has facilitated $343M in cumulative funded projects across its programs, including $26.7M through the Fresh Coast program and $15M through the Rain City program. The company was founded in 2017, operates as a Delaware LLC headquartered in North Bethesda, MD with 11-50 employees, and has secured a $2M debt facility from DC Green Bank alongside a $4.8M equity round. Strategic partnerships include RESO (October 2025), multiple municipal programs in Maryland and Wisconsin, and recognition via the US Water Alliance Outstanding Private Sector Organization award in 2023.
Rainplan firmographics
Firmographics- Name
- Rainplan
- Legal name
- Rainplan, LLC
- Website
- https://myrainplan.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rainplan is a stormwater management marketplace connecting property owners, government/utility programs, and contractors to facilitate green infrastructure projects funded by 1200+ incentive programs.
- Ownership category
- akta.pro rank
Rainplan industry classification
Industry- Product category
- Stormwater Management Marketplace
- NAICS
- Water, Sewage and Other Systems (2213), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Green Stormwater Infrastructure (GI/LID) (Bioretention, Permeable Pavements, Green Roofs) (EUANAEAE)
- akta.pro secondary industry
- Real-Time Monitoring & Smart Stormwater (Sensors, SCADA/IoT, RTC) (EUANAEAK)
Keywords
Where Rainplan is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rainplan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Project Service Fees: Rainplan charges a service fee for projects facilitated through its platform, which includes permitting, incentive filing and fulfillment, project scoping, and project assurance. The fee is separate from installer/contractor costs and varies based on installation type.
- Stormwater Retention Credit Trading: Rainplan facilitates buying and selling of stormwater retention credits (SRCs), earning transaction fees or margins on credit sales to buyers seeking regulatory compliance.
- Program Tools & Administration Services: Provides data insights, property outreach tools, and program administration services to local governments and utilities, potentially through subscription or service agreements.
- Provider Network Fees: Service providers join the network to access funded projects, with Rainplan sourcing projects, securing incentives, and ensuring clear project goals for contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property Owner Services |
| Subscription | Multi-year contract | Government/Utility Program Tools |
| Transaction based/ take rate | Pay-as-you-go | Service Provider Network |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Rainplan product offering
Product offeringCore offering
Rainplan operates a multi-sided stormwater management marketplace platform that helps residential and commercial property owners discover, fund, and install nature-based stormwater solutions such as rain gardens, permeable pavers, and rainwater harvesting. The platform matches properties to over 1,000 government and utility incentive programs, provides virtual site assessments, pays project costs upfront on the property owner's behalf, and connects them with a curated network of green-infrastructure contractors. Separate portals serve governments/utilities (program administration and data insights) and service providers (funded project pipeline).
Product overview
Rainplan is a stormwater management marketplace platform with a three-portal architecture serving property owners, government/utility programs, and service providers. The core Rainplan Platform connects all stakeholders, enabling property owners to assess their Storm Score, discover incentives from over 1200 active programs, and coordinate installations. The Property Owner Portal handles address searches and incentive matching, while the Program Administration Tools help governments manage applications and track impact. Service providers use the Provider Portal to access project opportunities. Key add-on products include Virtual Site Visit (remote assessments), Stormwater Retention Credits marketplace (regulatory compliance trading), and Green Spending Advance (upfront financing). Nature-Based Solutions (permeable pavers, rain gardens, green roofs, bioswales, bioretention) are the installable technologies promoted through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Rainplan Platform Core stormwater management marketplace platform that connects residential and commercial property owners with nature-based solutions (rain gardens, permeable pavers, rainwater harvesting), local government and utility incentive programs, and green-infrastructure contractors. Coordinates assessment, incentive matching, financing, installation, and compliance through three stakeholder portals.
- Property Owner Portal Self-service web portal where property owners search by address, receive Storm Score assessments, browse over 1,000 available stormwater incentives, schedule virtual site visits, and manage project progress from intake through installation.
- Program Administration Tools Dashboard and administration suite for local governments and utilities to manage stormwater incentive programs, process applications, coordinate contractor matching, track project installations, generate activity reports, and measure program impact.
- Provider Portal Portal for green-infrastructure contractors, landscapers, and engineers to access a pipeline of funded projects, submit proposals, request payments upon completion, upload project files, and manage their client projects sourced through Rainplan.
- Virtual Site Visit Remote property assessment service using high-resolution imagery to analyze site conditions, determine project feasibility, and discuss goals with property owners without requiring in-person visits. Drives engagement and conversion to funded projects.
- Stormwater Retention Credits (SRCs) Marketplace for buying and selling stormwater retention credits generated by green-infrastructure installations on private property, enabling buyers to meet regulatory offsite-retention requirements. Rainplan aggregates credit volume across partner projects and facilitates credit transactions.
- Green Spending Advance Project financing program in which Rainplan pays contractor costs upfront on behalf of the property owner, with payment due to Rainplan only upon successful project completion. Backed by a $2 million debt facility from DC Green Bank.
Quantifiable outcome
- A typical 350-square-foot permeable driveway captures over 5,600 gallons of rainwater annually
- +3 more outcomes
Companies that use Rainplan
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Rainplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Rainplan partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Real Estate Standards Organization (RESO)coreRainplan became the first company to standardize stormwater and infrastructure incentive data within RESO Common Format. This integration enables core property data standardization for stormwater information across the real estate industry.
- US Water AlliancecoreRainplan won the US Water Alliance 'Outstanding Private Sector' award in 2023, recognizing the company's contribution to water sustainability and stormwater innovation. This partnership provides industry credibility and visibility within the water infrastructure community.
- DC Yellow Cab CompanyminorCase study partner demonstrating green infrastructure installation (green roof) generating stormwater retention credits for regulatory compliance. Rainplan aggregators credit per gallon saved on partnered green infrastructure projects.
- Somerset Township, MDminorPartnership to combat stormwater issues through property outreach and green infrastructure calculator tools for Somerset residents.
- Prince George's County, MDminorProperty outreach and project origination services to drive green infrastructure adoption in Prince George's County.
- Takoma Park, MDminorCustomized property cards and outreach services to help Takoma Park residents access stormwater incentive programs.
- Milwaukee, WI (FCPP)minorProperty outreach and workflow administration services for Milwaukee's Forward Community Progress program targeting green infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rainplan competitors and assessment
Company assessmentDirect peers
- GoodLeap: GoodLeap operates a marketplace for financing residential sustainability upgrades (solar, roofing, HVAC) with upfront capital deployment and contractor network effects. The business model closely mirrors Rainplan's combination of marketplace, upfront financing, and contractor enablement, applied to a different end-use vertical.
- Ygrene Energy Fund: Ygrene provides PACE financing for residential and commercial property improvements including energy efficiency, seismic, and increasingly water/stormwater upgrades. It shares Rainplan's model of using long-dated property-assessed financing to fund private-property climate infrastructure retrofits.
- Sealed: Sealed is a home retrofit marketplace that designs, finances, and manages energy upgrade projects on private homes, working with contractors to deliver completed work. The combination of marketplace, project assurance, and contractor enablement parallels Rainplan's stormwater retrofit flow.
- BlocPower: BlocPower runs a marketplace financing clean energy retrofits in buildings, connecting property owners, contractors, and capital sources. Like Rainplan, it operates a multi-sided platform with upfront project financing and a service provider network, and targets climate-impact upgrades on private property.
- OptiRTC: OptiRTC provides real-time control and analytics for stormwater systems serving utilities and municipalities. While more focused on active system control than marketplace, it is one of the closest direct peers in serving municipal stormwater programs with technology-enabled infrastructure.
Emerging players
- Patch: Patch operates a carbon credits marketplace connecting project developers and corporate buyers. Its marketplace model, transaction fee economics, and climate infrastructure focus make it a comparable emerging platform in adjacent environmental asset trading.
- Watershed: Watershed provides enterprise climate software for measuring, reducing, and reporting emissions. While enterprise-focused rather than property-owner-focused, its data-driven approach to climate infrastructure and program administration is comparable to Rainplan's government program tools.
- Persefoni: Persefoni offers a climate management and accounting platform for enterprises and financial institutions. Its software-plus-services model for climate programs is comparable to Rainplan's program administration SaaS for municipalities.
Broad incumbents
- Uplight: Uplight is an established utility customer engagement platform powering energy efficiency, demand response, and increasingly distributed energy programs for large utilities. As a broader incumbent with utility relationships, it is positioned to enter adjacent stormwater program administration.
- Xylem: Xylem is a major global water technology company with products spanning smart metering, treatment, and stormwater management. Its utility relationships and capital base make it a potential broad incumbent that could expand into private-property stormwater incentive administration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rainplan social profiles
Digital presenceRainplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainplan leadership team
Management profileNumber of profiles
Profiles6 records
Rainplan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainplan
What does Rainplan do?
Rainplan operates a multi-sided stormwater management marketplace platform that helps residential and commercial property owners discover, fund, and install nature-based stormwater solutions such as rain gardens, permeable pavers, and rainwater harvesting. The platform matches properties to over 1,000 government and utility incentive programs, provides virtual site assessments, pays project costs upfront on the property owner's behalf, and connects them with a curated network of green-infrastructure contractors. Separate portals serve governments/utilities (program administration and data insights) and service providers (funded project pipeline).
Is Rainplan a public or private company?
Rainplan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rainplan founded?
Rainplan was founded in 2017. It employs 11 to 50 people.
Where is Rainplan based?
Rainplan is headquartered in Bethesda, United States, in the North America region.
How does Rainplan make money?
Four revenue lines are on record. Project Service Fees are the primary driver. The others are stormwater Retention Credit Trading, program Tools & Administration Services and provider Network Fees.
Who are Rainplan's main competitors?
Direct peers on record are GoodLeap, Ygrene Energy Fund, Sealed, BlocPower and OptiRTC. Emerging players are Patch, Watershed and Persefoni. Broad incumbents are Uplight and Xylem.
Does Rainplan have an API?
No public API is recorded for Rainplan.
What industry is Rainplan in?
Rainplan's product category is Stormwater Management Marketplace. Its primary akta.pro industry code is EUANAEAE, Green Stormwater Infrastructure (GI/LID) (Bioretention, Permeable Pavements, Green Roofs), with a secondary code of EUANAEAK, Real-Time Monitoring & Smart Stormwater (Sensors, SCADA/IoT, RTC). Its NAICS code is 2213 and its SIC code is 7370.