Picketa Systems
Picketa Systems builds LENS, a portable AI-powered spectroscopy device that delivers real-time plant tissue nutrient analysis for 13 nutrients in about two minutes, paired with its Fieldbook cloud platform. It sells primarily through agriculture retailers and agronomists serving growers across Canada and 16 US states.
- Company typePrivate
- Founded2020
- HeadquartersFredericton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Picketa Systems does
Picketa Systems is a Canadian precision-agriculture company founded in 2020 and headquartered in Fredericton, New Brunswick. It builds LENS (Leaf Evaluated Nutrient System), a portable AI-powered spectroscopy device that delivers real-time plant-tissue nutrient analysis for 13 macro and micronutrients (N, NO3, S, P, K, Mg, Ca, B, Zn, Mn, Cu, Fe, Al) in approximately two minutes, replacing conventional tissue testing that typically takes days to weeks. LENS pairs with Fieldbook, a cloud-based web platform that visualizes scan results via color-coded nutrient status, trendlines across fields/seasons/crops, geo-located colormaps, and team-level data export (CSV/PDF).
The company's revenue model is a combined hardware sale plus recurring software subscription: LENS devices are sold (on a quote basis, pricing not publicly disclosed) to agriculture retailers, agronomists, and directly to growers, while Fieldbook is delivered as a subscription-access web application with organizational account management. Its go-to-market is enterprise field sales targeting ag retailers and crop consultants, who deploy LENS to serve their downstream grower customers. As of June 2026, LENS units were deployed at 45 agriculture retailers supporting more than 1,000 farms across Canada and 16 US states.
Picketa has raised approximately CAD $3.5 million in cumulative seed-stage funding across tranches between 2022 and 2026, most recently a CAD $2.1 million round in June 2026 led by Tall Grass Ventures with BDC Seed Fund, Verdex Capital, and Skull Diamond and Heart Capital participating; earlier backers include the New Brunswick Innovation Foundation and multiple Canadian agtech-focused angels and accelerators. The company is currently scaling production capacity, expanding crop coverage beyond potatoes, corn, and canola, and hiring sales and support staff to deepen its North American retailer footprint.
Picketa Systems firmographics
Firmographics- Name
- Picketa Systems
- Legal name
- Picketa Systems Inc.
- Website
- https://picketa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Picketa Systems builds LENS, a portable AI-powered spectroscopy device that delivers real-time plant tissue nutrient analysis for 13 nutrients in about two minutes, paired with its Fieldbook cloud platform. It sells primarily through agriculture retailers and agronomists serving growers across Canada and 16 US states.
- Ownership category
- akta.pro rank
Picketa Systems industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Support Activities for Crop Production (1151), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- Nutrient Management & Fertility Optimization Analytics (AFABAMAJ), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB)
Keywords
Where Picketa Systems is headquartered
LocationHeadquarters
- HQ city
- Fredericton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Picketa Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- LENS Hardware Device: Sale of the portable LENS spectroscopy device to agriculture retailers and direct to growers. The device is the primary hardware product enabling on-the-spot plant tissue analysis.
- Fieldbook Software Platform: Subscription-access software platform providing data visualization, trend analysis, team collaboration, and reporting. Accessed via web app with account-based user management.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Picketa Systems product offering
Product offeringCore offering
Picketa Systems sells the LENS (Leaf Evaluated Nutrient System), a portable AI-powered spectroscopy device that delivers real-time plant tissue nutrient analysis for 13 key macronutrients and micronutrients in approximately 2 minutes. The device is paired with Fieldbook, a subscription-based cloud platform that visualizes scan results with color-coded nutrient status, trendlines across fields and seasons, and supports data export and team collaboration for growers and agronomists.
Product overview
Picketa Systems offers a two-component product platform consisting of the LENS (Leaf Evaluated Nutrient System) hardware device and the Fieldbook web-based software platform. The LENS is a portable spectroscopy-based plant tissue analysis tool that delivers real-time nutrient analysis for 13 key macronutrients and micronutrients in approximately 2 minutes, directly in the field. Fieldbook serves as the companion software platform that visualizes scan results with color-coded nutrient status, displays trendlines across seasons, fields, and crops, and enables data export for further analysis. The integrated LENS + Fieldbook platform eliminates the week-long wait of traditional lab testing, providing agronomists and growers with lab-level nutrient confidence at the point of decision.
Differentiator
Problem solved
Functional benefit
Brands
- LENS (Leaf Evaluated Nutrient System): A portable crop nutrient sensing device using AI-powered spectroscopy to deliver nutrient analysis for 13 key nutrients in minutes.
- Fieldbook
Products and services
- LENS (Leaf Evaluated Nutrient System) A portable crop nutrient sensing device that uses AI-powered spectroscopy to deliver real-time plant tissue analysis for 13 key nutrients (N, NO3, S, P, K, Mg, Ca, B, Zn, Mn, Cu, Fe, Al) in approximately 2 minutes. Designed for agronomists, agriculture retailers, and growers to make immediate in-season fertilizer decisions.
- Fieldbook A web-based data visualization and management platform paired with the LENS device. Displays color-coded nutrient status against threshold levels, trendlines across fields, seasons, and crops, geo-located colormaps, and supports CSV/PDF export and team collaboration for growers, agronomists, and agriculture retailers.
Quantifiable outcome
- Up to 20% reduction in in-season fertilizer expenditures
- +3 more outcomes
Companies that use Picketa Systems
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Picketa Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Picketa Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AIVA NetworksupportingPicketa is one of five agtech companies in the AIVA Network for 2026 growing season trials. AIVA (Agriculture Innovation, Validation and Adoption Network) provides standardized testing and third-party validation of agtech innovations on real farms across Canada.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Picketa Systems competitors and assessment
Company assessmentDirect peers
- ChrysaLabs: Canadian agtech startup offering real-time, in-field soil and nutrient analysis using portable spectroscopy and AI — directly comparable to Picketa's LENS in technology, business model, and target customer (Canadian growers/agronomists).
- Leaftech Ag: Provides digital plant tissue analysis and nutrient management recommendations to agronomists and growers, overlapping with Picketa's crop nutrient testing and decision-support offering.
Emerging players
- Trace Genomics: Uses genomics and analytics for soil and plant health diagnostics targeted at agronomists and ag retailers — comparable in channel and analytical approach, though more focused on genomics than spectroscopy.
- Teralytic: Provides in-field IoT soil sensors and analytics for nutrient and soil condition monitoring — comparable as a precision-ag sensing-and-data platform selling to growers and agronomists, but soil-focused rather than tissue-focused.
- Arable Labs: Offers in-field crop sensing devices plus a cloud analytics platform for agribusinesses — comparable as a hardware-plus-software precision-ag platform, with overlap in crop data and decision-support workflows.
- Solinftec: Provides precision-agriculture digital platforms and field analytics for crop management, including nutrient and input optimization — comparable as a data-driven agronomy platform serving large agribusiness customers.
Broad incumbents
- Yara International (Yara N-Sensor / AtFarm): Global fertilizer giant with digital farming and crop nutrition monitoring tools (N-Sensor, AtFarm). Comparable in addressing in-season nutrient decision-making for growers, though Yara bundles diagnostics with its fertilizer business.
- Nutrien Ag Solutions (Digital Ag platform): Largest agriculture retailer in North America, increasingly investing in digital agronomy and precision nutrient tools for its grower base — a natural potential partner/competitor for Picketa's retailer channel.
- Agilent Technologies (tissue analysis spectroscopy): Major analytical instrumentation company whose spectroscopy platforms underpin much of the traditional plant tissue testing workflow Picketa is disrupting — relevant as the incumbent technology stack.
- SGS (agricultural testing services): Global agricultural and food testing services provider operating the traditional plant-tissue lab workflow that LENS replaces — represents the legacy 'days-to-weeks' testing model being displaced.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Picketa Systems social profiles
Digital presencePicketa Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picketa Systems leadership team
Management profileNumber of profiles
Profiles2 records
Picketa Systems funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picketa Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picketa Systems
What does Picketa Systems do?
Picketa Systems sells the LENS (Leaf Evaluated Nutrient System), a portable AI-powered spectroscopy device that delivers real-time plant tissue nutrient analysis for 13 key macronutrients and micronutrients in approximately 2 minutes. The device is paired with Fieldbook, a subscription-based cloud platform that visualizes scan results with color-coded nutrient status, trendlines across fields and seasons, and supports data export and team collaboration for growers and agronomists.
Is Picketa Systems a public or private company?
Picketa Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was Picketa Systems founded?
Picketa Systems was founded in 2020. It employs 11 to 50 people.
Where is Picketa Systems based?
Picketa Systems is headquartered in Fredericton, Canada, in the North America region.
How does Picketa Systems make money?
Two revenue lines are on record. LENS Hardware Device is the primary driver. The others are fieldbook Software Platform.
Who are Picketa Systems's main competitors?
Direct peers on record are ChrysaLabs and Leaftech Ag. Emerging players are Trace Genomics, Teralytic, Arable Labs and Solinftec. Broad incumbents are Yara International (Yara N-Sensor / AtFarm), Nutrien Ag Solutions (Digital Ag platform), Agilent Technologies (tissue analysis spectroscopy) and SGS (agricultural testing services).
Does Picketa Systems have an API?
No public API is recorded for Picketa Systems.
What industry is Picketa Systems in?
Picketa Systems's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFABAMAJ, Nutrient Management & Fertility Optimization Analytics. Its NAICS code is 1151 and its SIC code is 700.