Trace Genomics
Trace Genomics built a soil DNA sequencing and analytics platform delivering pathogen, nutrient, and carbon insights across 70+ crops and 225+ pathogens to growers and agronomists. Acquired by Miraterra in 2025, it now operates as a product line within a broader soil-to-table measurement platform.
- Company typePrivate
- Founded2015
- HeadquartersBurlingame, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trace Genomics does
Trace Genomics, founded in 2015 and headquartered in Burlingame, California, developed a soil DNA sequencing and analytics platform that generated pathogen, nutrient, and biological indicators for agricultural soils. Its technology combined hi-definition genomic sequencing with traditional soil chemistry assays to deliver structured intelligence across 70+ crops and 225+ pathogens, operationalized through a modular product suite: TraceCOMPLETE (core pathogen and nutrient insights), TracePHOS (phosphorus management), TraceN (nitrogen management), TraceCHEM (soil chemistry panel), and TraceCARBON (soil carbon measurement).
The company served two primary customer segments — growers and agronomists — via a direct e-commerce storefront (tracegenomics.com) and a dedicated Traceview customer portal, with no publicly disclosed enterprise pricing. Reported customer outcomes included $105+ per acre in increased revenue from the seed selection tool and $85+ per acre from seed treatment guidance. Across 2016–2024 the company raised approximately $50M from investors including Fall Line Capital, Refactor, Stage 1 Ventures, AgFunder, S2G Investments, Ajax Strategies, and Rabo Ventures, while operating a laboratory in Ames, Iowa.
In summer 2025, Trace Genomics' assets, intellectual property, and laboratory were acquired by Vancouver-based Miraterra, a Canadian agtech building a soil-to-table measurement and insights platform that combines genomics, spectroscopy, and machine learning. The acquirer cited unsustainable independent growth as the rationale for the deal. Following the transaction, Trace operates as a product line ("Trace by Miraterra") within Miraterra's broader platform.
Trace Genomics firmographics
Firmographics- Name
- Trace Genomics
- Legal name
- Trace Genomics Inc.
- Website
- https://tracegenomics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Trace Genomics built a soil DNA sequencing and analytics platform delivering pathogen, nutrient, and carbon insights across 70+ crops and 225+ pathogens to growers and agronomists. Acquired by Miraterra in 2025, it now operates as a product line within a broader soil-to-table measurement platform.
- Ownership category
- akta.pro rank
Trace Genomics industry classification
Industry- Product category
- Agricultural Soil Intelligence / Soil Genomics Analytics
- SIC
- Agricultural Services (700), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD)
- akta.pro secondary industries
- Soil Testing & Nutrient Analysis Services (AFACAKAA), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)
Keywords
Where Trace Genomics is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Markets served
Trace Genomics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Trace Genomics product offering
Product offeringCore offering
Trace Genomics provides a soil intelligence platform that uses hi-definition DNA/genomic sequencing to analyze soil samples and deliver pathogen and nutrient insights for over 70 crops and 225+ pathogens. The flagship product TraceCOMPLETE, along with add-on modules (TracePHOS, TraceN, TraceCHEM, TraceCARBON), generates structured soil biology data and agronomic recommendations to help growers and agronomists make seed selection, seed treatment, fertility, and input placement decisions.
Product overview
Trace Genomics, now part of Miraterra, offers a modular soil intelligence platform for growers and agronomists. The core product TraceCOMPLETE provides comprehensive soil analysis combining genomic sequencing with nutrient and pathogen insights. This integrates with specialized modules including TracePHOS for phosphorus management, TraceN for nitrogen optimization, TraceCHEM for soil chemistry analysis, and TraceCARBON for carbon measurement. The platform enables year-round decision-making for seed selection, treatment guidance, and fertility management, reportedly generating $105+ per acre in increased revenue from seed selection and $85+ per acre from seed treatment guidance.
Differentiator
Problem solved
Functional benefit
Brands
- TraceCOMPLETE: Total soil intelligence solution providing pathogen and nutrient insights for over 70 crops and 225+ pathogens using genomic sequencing.
- TracePHOS
- TraceN
- TraceCHEM
- TraceCARBON
Products and services
- TraceCOMPLETE
- TracePHOS Phosphorus management tool that uses soil biological indicators to identify areas where crops would benefit from a biofertilizer or phosphorus-liberating agent, helping determine whether to build soil phosphorus levels or re-allocate input resources.
- TraceN Nitrogen management tool that identifies where a nitrogen stabilizer or biofertilizer is most desirable based on unique nitrogen biological indicators derived from soil analysis.
- TraceCHEM Comprehensive soil chemistry analysis covering macro nutrients (P, K, S, Nitrate, Ammonia, Zn, Mg, Ca), micro nutrients (Mn, Fe, Cu, B), organic matter, pH, and base saturations, with soil texture coming soon.
- TraceCARBON Soil carbon measurement and analysis capability that complements the broader Trace soil health assessment portfolio.
Quantifiable outcome
- $105+ per acre increased revenue from seed selection tool
- +2 more outcomes
Companies that use Trace Genomics
Customer profileSegments2 records
Ideal customer profiles2 records
Trace Genomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Trace Genomics partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Trace Genomics competitors and assessment
Company assessmentDirect peers
- Biome Makers: BeCrop provider delivering soil microbiome analysis using DNA sequencing to agronomists and growers — the most direct functional and channel analog to TraceCOMPLETE.
- Pattern Ag: Soil DNA testing platform focused on predictive insights for input decisions (seed, treatment, fertility), overlapping closely with Trace's seed and nutrient placement use cases.
- Concentric Ag (Sound Agriculture): Soil microbiome-aligned product that targets the same biological nutrient availability problem Trace addresses with TracePHOS and TraceN.
- Earth Optics: Soil health measurement company combining advanced sensing with biological and chemical analytics — directly comparable to Trace's soil intelligence offering.
Broad incumbents
- Waypoint Analytical: Largest U.S. agricultural soil and water testing laboratory network — incumbent substitutable alternative to Trace's chemistry and broader soil testing services.
- AgBiome: Microbial crop protection and trait company with deep soil biology IP — comparable foundational biology but applied to product development rather than diagnostic testing.
- Indigo Ag: Broad agtech incumbent with a soil microbiome product line (Indigo Symborg/biologicals) — overlaps with Trace in biologicals-driven soil intelligence at greater scale and reach.
- SGS (Agricultural Services): Global agricultural testing and crop-input inspection services provider — competing for large enterprise soil testing programs that Trace also pursues.
Emerging players
- Teralytic: In-field soil sensor probe delivering chemistry, moisture, and microbial signals — competing for the same agronomic soil-intelligence budget with hardware-plus-data.
- Pluton Biosciences: Microbial discovery company building a soil microbiome platform — partial overlap with Trace's soil biology focus from an upstream discovery angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trace Genomics social profiles
Digital presenceTrace Genomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trace Genomics leadership team
Management profileNumber of profiles
Profiles2 records
Trace Genomics funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trace Genomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trace Genomics
What does Trace Genomics do?
Trace Genomics provides a soil intelligence platform that uses hi-definition DNA/genomic sequencing to analyze soil samples and deliver pathogen and nutrient insights for over 70 crops and 225+ pathogens. The flagship product TraceCOMPLETE, along with add-on modules (TracePHOS, TraceN, TraceCHEM, TraceCARBON), generates structured soil biology data and agronomic recommendations to help growers and agronomists make seed selection, seed treatment, fertility, and input placement decisions.
Is Trace Genomics a public or private company?
Trace Genomics is a private company. It is classified as corporate owned and is currently acquired.
When was Trace Genomics founded?
Trace Genomics was founded in 2015. It employs 11 to 50 people.
Where is Trace Genomics based?
Trace Genomics is headquartered in Burlingame, United States, in the North America region.
Who are Trace Genomics's main competitors?
Direct peers on record are Biome Makers, Pattern Ag, Concentric Ag (Sound Agriculture) and Earth Optics. Broad incumbents are Waypoint Analytical, AgBiome, Indigo Ag and SGS (Agricultural Services). Emerging players are Teralytic and Pluton Biosciences.
Does Trace Genomics have an API?
No public API is recorded for Trace Genomics.
What industry is Trace Genomics in?
Trace Genomics's product category is Agricultural Soil Intelligence / Soil Genomics Analytics. Its primary akta.pro industry code is AFACAKAD, Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration), with a secondary code of AFACAKAA, Soil Testing & Nutrient Analysis Services. Its SIC code is 700.