Transat

Name

Transat

Legal name

Transat Tours Canada Inc.

Website

https://transat.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Leisure Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Multi-Destination/RTW (Round-the-World) Itinerary Planning (THAKAOAM)

Keywords

• Leisure travel packages
• Vacation tour operator
• Airline travel services
• All-inclusive holidays
• Flight booking services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Packages: Transat generates the majority of revenue through all-inclusive vacation packages combining flights (operated by Air Transat) and hotel accommodations. Packages include various durations and destinations across South, Europe, Florida, and other markets.
2. Air Transportation: Air Transat, a business unit of Transat A.T. Inc., operates scheduled and charter flights to leisure destinations. Revenue from airfares is generated both as standalone flights and as part of packages.
3. Hotel Accommodations: Standalone hotel bookings and à la carte hotel-only reservations through the Transat platform.
4. Tours and Excursions: Guided tours, multi-city packages, duo packages combining multiple experiences, and excursions offered in partnership with Viator.
5. Car Rental and Ancillary Services: Car rental partnerships through Booking.com, travel insurance, Option Flex add-ons, and other travel services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Transat is an integrated tour operator that sells all-inclusive and à la carte vacation packages combining Air Transat flights with hotel accommodations, plus standalone flights, hotels, guided tours, excursions, and car rentals, to more than 60 leisure destinations. Its core differentiator is the bundling of its own airline capacity with curated resort collections (Luxury, Family, Solo, Wellness, Long Stay), supported by flexible booking (Option Flex) and monthly installment payment (FlexPay) options, distributed through transat.com, airtransat.com, a Canadian travel-agency network, and a 24/7 contact center.

Product overview

Transat is a Canadian travel company operating primarily through its Air Transat leisure airline brand and the transat.com booking platform. The product portfolio is structured as a platform-plus-modules architecture with vacation packages as the core offering. The platform enables customers to book all-inclusive vacation packages combining flights and hotels, standalone flights, hotels, car rentals, and excursions. The product suite includes specialized sub-brands organized by traveler type (Luxury Collection, Family Collection, Solo Collection, Wellness Collection, Long Stay Collection) and by destination type (South, Europe, Florida). Supporting modules include Option Flex for booking flexibility, FlexPay for monthly payments, Air Transat Kids Club for family travelers, and guided/multi-city/duo tour packages. The company also offers dedicated tour operator services through affiliated agencies (Transat Travel, Voyages Transat, Marlin Travel, Club Voyages).

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Collection: Premium vacation package collection featuring luxury resorts with exclusive perks
• Family Collection
• Solo Collection
• Wellness Collection
• Long Stay Collection
• Air Transat Kids Club

Products and services

• Vacation Packages All-inclusive vacation packages combining Air Transat flights with hotel accommodations and transfers to South (Caribbean, Mexico, Central and South America), Europe, Florida, and other sun destinations. Available with various durations and departure cities across Canada.
• Air Transat Flights Canadian leisure airline operating scheduled and charter flights to sun, Europe, and US destinations using Airbus A330 and A321LR aircraft. Flights can be booked standalone or as part of vacation packages.
• Guided Tours Guided tour packages to European and international destinations including France, Italy, Spain, Morocco, Portugal, Iceland, and South American destinations, featuring professional French-speaking guides.
• Hotel Bookings Standalone hotel room reservations at various international destinations including major cities like London, New York, and Paris, available independently of any flight package.
• Excursions Curated tours and activities at destinations across South, Europe, and the USA, available through partner Viator and bookable through the Transat platform.
• Car Rental Car rental booking integration through Rentalcars.com (Booking.com), allowing customers to reserve vehicles as part of their vacation package or independently.
• Option Flex Flexibility add-on allowing customers to modify or cancel their vacation bookings under specified terms, addressing purchase-risk concerns for travelers.
• FlexPay Monthly installment payment plan allowing customers to pay for vacation packages in equal monthly installments over time, addressing affordability concerns.
• Luxury Collection Premium vacation package collection featuring luxury resorts with exclusive perks, gourmet dining, and concierge services for luxury travelers.
• Family Collection Resort collection tailored for families with child-friendly amenities, water parks, activities, and accommodations, including exclusive benefits for children.
• Solo Collection Resort collection for solo travelers offering no single supplement at select resorts, spa discounts, and solo-friendly amenities.
• Wellness Collection Resort collection focused on health and wellness experiences including spa treatments, relaxation facilities, and wellness-focused amenities.
• Long Stay Collection Extended stay vacation packages designed for travelers seeking longer accommodation periods at destinations, often at preferred pricing for extended durations.

Quantifiable outcome

• Record $271 million adjusted EBITDA in fiscal 2025, up 33% year-over-year
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered major and supporting.

• Desjardins GroupmajorStrategic or Co-development Partner · 10 March 2026Strategic partnership with Desjardins Group, supported by Visa Canada, for a loyalty program scheduled to launch in the second half of 2026. This marks Transat's entry into branded loyalty programs.
• Visa CanadasupportingGTM or Marketing Partner · 10 March 2026Visa Canada supports the Desjardins Group loyalty program partnership with Transat, enabling co-branded payment and loyalty benefits.
• GOL AirlinessupportingTechnology or Integration · 6 February 2026Interline partnership providing onward connections from Air Transat's Rio de Janeiro flights to major Brazilian cities including São Paulo, Porto Alegre, Recife, Salvador, and Belo Horizonte.
• ViatorsupportingChannel Partner/ Reseller/ DistributorPartnership with Viator to offer excursions in South and Europe destinations. Viator provides a wide variety of cultural visits, tours, and activities bookable through the Transat platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hopper: Hopper is an app-first OTA specializing in flight, hotel, and car booking with predictive pricing tools and is expanding into packaged travel. It represents the emerging digital-first competitive threat to traditional tour operators like Transat.

Direct peers

• Apple Leisure Group (ALG Vacations): ALG Vacations (part of Apple Leisure Group, now owned by Hyatt) is a North American integrated tour-operator group with brands including Apple Vacations, Funjet, and Travel Impressions, packaging flights and all-inclusive resort stays. Comparable in product mix and customer base to Transat's Sun portfolio.
• WestJet Vacations: WestJet Vacations packages WestJet flights with hotels and resorts, primarily in sun destinations. Following the Sunwing acquisition it has become one of Transat's two principal Canadian integrated-tour-operator rivals.
• Air Canada Vacations: Air Canada Vacations is the tour-operator arm of Air Canada, bundling Air Canada flights with hotels, cars, and excursions to sun, Europe, and U.S. destinations. It is the closest direct competitor to Transat in the Canadian package-leisure market.
• Sunwing Vacations: Sunwing Vacations is a Canadian tour operator specializing in sun-destination packages (Caribbean, Mexico, Central America) and was acquired by WestJet. It directly competes with Transat on all-inclusive South packages out of Canadian gateways.
• Jet2holidays: Jet2holidays is the package-holiday business of Jet2.com, the UK's third-largest airline, selling ATOL-protected flight + hotel packages to Mediterranean and long-haul leisure destinations. Its integrated airline + tour-operator model is highly comparable to Air Transat / Transat.

Regional players

• Vacation Express: Vacation Express is a U.S.-focused tour operator packaging charter flights with all-inclusive resort stays, primarily to Caribbean and Mexico destinations. It is comparable to Transat in product (package + charter flight) but operates mainly in the U.S. market rather than Canada.

Broad incumbents

• Expedia Group: Expedia Group operates Expedia, Hotels.com, Vrbo, and Trivago and is a major OTA competitor for vacation-package search and booking. It competes with Transat for online discretionary travel demand from Canadian consumers.
• TUI Group: TUI is Europe's largest integrated tour operator and airline (TUI fly), selling vacation packages, cruises, and hotels across Europe and beyond. It is a global benchmark for the integrated tour-operator + leisure-airline business model that Transat operates at smaller scale.
• Booking Holdings: Booking Holdings operates Booking.com, Priceline, Agoda, KAYAK, and OpenTable and is the world's largest OTA. Transat's transat.com and airtransat.com direct channel compete with Booking's hotel-and-flight merchandising, and Transat funnels car rentals through Booking.com's Rentalcars integration.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• Xtwitter.com/AirTransat
• YouTubeyoutube.com/user/airtransat
• Facebookfacebook.com/transat.ca
• Instagraminstagram.com/transat.ca
• TikToktiktok.com/@airtransat?lang=en
• Pinterestca.pinterest.com/transat
• LinkedInlinkedin.com/company/transat

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transat