blinkee.city
blinkee.city is a Warsaw-based shared micro-mobility operator offering per-minute app-based rentals of electric mopeds, scooters, and bikes across 9 European countries, combining a direct-to-consumer mobile platform with a franchise-led expansion model serving 30+ partner-operated cities.
- Company typePrivate
- Founded2017
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What blinkee.city does
blinkee.city is a Poland-based shared micro-mobility operator founded in 2016/2017 in Warsaw by three co-founders who met at the Military Academy of Technology: Marcin Maliszewski (CEO), Paweł Maliszewski, and Kamil Klepacki (electronics engineer). The company rents electric mopeds (its flagship product, available in 1.2 kW and 3.1 kW variants up to 45 km/h), electric scooters, city bikes, and e-bikes on a per-minute basis via a proprietary iOS/Android application that handles registration, document verification, GPS-based service zone management, booking, in-app unlock, and payment. The mobile platform, vehicle electronics, and fleet control systems were designed and built in-house, including firmware authored by Klepacki in C, C++, VHDL, and FPGA.
The business operates a hybrid go-to-market combining direct-to-consumer rentals with a franchise/licensed-operator model that has scaled the brand to more than 35 Polish cities and 9 European countries (Poland, Czechia, Spain, Romania, Hungary, Russia, Slovakia, Croatia, Sweden) through 30+ franchise partners. Pricing is usage-based per minute with unlock fees, daily caps (e.g., 89 zloty for mopeds), a stopover option (9 grosz/minute), subscription bundles (day/week/month), and discounts for students and over-60 users. Additional monetization comes from B2B/hospitality/events contracts, advertising on corrals and in-app placements, and franchise fees structured as a fixed monthly rate per vehicle with no initial license fee (estimated 5-12 month ROI for franchisees). Revenue is not disclosed; the company was bootstrapped via a personal loan before receiving a capital investment from UNIMOT Group in 2018.
blinkee.city firmographics
Firmographics- Name
- blinkee.city
- Legal name
- blinkee.city
- Website
- https://blinkee.city
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- blinkee.city is a Warsaw-based shared micro-mobility operator offering per-minute app-based rentals of electric mopeds, scooters, and bikes across 9 European countries, combining a direct-to-consumer mobile platform with a franchise-led expansion model serving 30+ partner-operated cities.
- Ownership category
- akta.pro rank
blinkee.city industry classification
Industry- Product category
- Shared Micro-Mobility Services
- NAICS
- Taxi and Ridesharing Services (48531)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Shared Mopeds/Motorbike Share (TLAFAMAH)
Keywords
Where blinkee.city is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
blinkee.city business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Per-minute vehicle rental: Core revenue stream from renting electric mopeds, scooters, and bikes on a per-minute basis. Pricing is minute-by-minute with unlock fees. Includes a stopover option (parking without ending the ride) at 9 grosz per minute.
- Day/Week/Monthly passes: Prepaid bundles (day, week, monthly passes) that stabilize revenue and raise ride frequency, including fair-use caps and slow-zone compliance.
- B2B / Events / Hospitality: Fixed-fee contracts, minimum-guarantee agreements, branded fleets, and exclusive parking hubs with hotels, campuses, festivals, and employers.
- Advertising / Co-marketing: Local sponsors on corrals or in-app placements generate optional advertising revenue.
- Franchise fees: Franchise partners pay a fixed monthly rate per moped/scooter. No initial license fee is charged. Estimated ROI for franchisees is 5-12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Moped rental — per minute |
| Usage-based | Pay-as-you-go | Scooter rental — per minute |
| Usage-based | Pay-as-you-go | Discounted segments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
blinkee.city product offering
Product offeringCore offering
blinkee.city operates an app-based shared micro-mobility platform that rents electric mopeds, electric scooters, city bikes, and e-bikes to individual riders on a per-minute basis across 35+ Polish cities and 9 European countries. The company also runs a franchise program allowing local partners to operate blinkee.city-branded fleets in new cities, plus B2B offerings for events, hospitality, and municipalities.
Product overview
Blinkee.city is a shared micro-mobility platform offering app-based minute rentals of three electric vehicle types: Electric Mopeds (flagship product, launched 2017, available in 1.2kW and 3.1kW variants), Electric Scooters (launched 2019), and City/Electric Bikes (launched 2018). All vehicles are accessed through a unified mobile application that handles booking, unlock, payment, and parking. The company operates a franchise model allowing partners to deploy the platform in new cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Mopeds Electric mopeds for minute-based rental available in designated service zones, with 1.2 kW and 3.1 kW power variants, maximum speed of 45 km/h, automatic lights, and onboard helmets/hygiene covers. Users unlock and start the moped via the mobile app.
- Electric Scooters Lightweight electric kick-scooters for short inner-city rides and last-mile travel, activated by scanning the QR code visible on the scooter via the mobile app, with automatic engine start.
- City Bikes Traditional bicycles available for per-minute rental through the blinkee.city app, complementing the moped and scooter fleet for short urban trips.
- Electric Bikes Electric bicycles (e-bikes) for routine urban travel with lower physical effort, available for per-minute rental through the blinkee.city mobile application.
- Blinkee.city Franchise Franchise opportunity allowing partners to operate blinkee.city shared mobility services in their own cities. Includes know-how sharing, technology platform, brand usage, operational support, no initial license fee, and a fixed monthly rate per moped/scooter. Active in Poland, Czechia, Spain, Romania, Hungary, Slovakia, Croatia, and Sweden.
Companies that use blinkee.city
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
blinkee.city technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
blinkee.city partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Pure Ride d.o.o.coreFranchise partner operating blinkee.city electric scooter/moped sharing services in Zagreb, Croatia. Located at Prislinova 40, 10000 Zagreb.
- Blinkee.city KftcoreFranchise partner operating blinkee.city services in Budapest, Hungary. Located at Építész u.26., H-1116 Budapest.
- BLINKEE CITY, SLcoreFranchise partner operating blinkee.city services in Valencia, Spain. Located at Carretera dArtés 17, 46013 València.
- Blinkee Nordic ABcoreFranchise partner operating blinkee.city services in Sweden. Located at Grundbulten 24952 AB, Söderby Gards Väg 69, 144 51 Rönninge.
- Green Urban Mobiliy S.R.L.coreFranchise partner operating blinkee.city services in Bucharest, Romania. Located at Blvd. Ferdinand I, nr. 70, Sector 2.
- Blinkee.city SK s.r.o.coreFranchise partner operating blinkee.city services in Slovakia. Located at Podzáhradná 199, 947 01 Hurbanovo.
- E-sharing s.r.o.coreFranchise partner operating blinkee.city services in Prague, Czech Republic. Located at Pobřežní 42, Praha 8, 186 00 Karlín.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
blinkee.city competitors and assessment
Company assessmentDirect peers
- Voi Technology: Stockholm-based European shared e-scooter and e-moped operator with presence across 100+ European cities, including CEE markets. Directly comparable to blinkee in multi-vehicle shared mobility model and franchise/operator expansion strategy.
- Cooltra: Barcelona-headquartered electric moped and e-scooter sharing platform operating across Spain, Italy, France and Portugal. Closest direct competitor to blinkee on the electric moped rental product line and B2B/hospitality use cases.
- Tier Mobility: Berlin-based European shared micro-mobility operator (e-scooters, e-bikes, e-mopeds) merged with Spin, operating in 20+ European countries. Direct peer in multi-vehicle shared mobility and European city-operator model.
- Acciona Motosharing: Madrid-headquartered electric moped-sharing service operated by Spanish infrastructure conglomerate Acciona. Direct peer on electric moped product and overlapping Spanish market presence where blinkee operates Valencia.
- Yego: Barcelona-based electric moped-sharing operator active across Spain and France. Closely comparable on the electric moped product line, per-minute pricing model, and European Mediterranean market overlap.
- Dott: Amsterdam-based shared e-scooter and e-bike operator with operations across France, Belgium, Italy, Germany, Poland and the UK. Direct competitor in European micro-mobility and now overlapping Poland market.
Broad incumbents
- Lime: San Francisco-headquartered global shared micro-mobility leader (e-bikes, e-scooters), acquired by Uber. Comparable as a global incumbent in shared mobility with a far larger fleet and capital base than blinkee.
- Bolt: Estonian-founded ride-hailing and shared micro-mobility super-app operating across Europe, Africa and beyond. Comparable as an incumbent multi-modal mobility platform with scooters, e-bikes, and ride-hailing.
- Bird: Miami-headquartered global shared e-scooter and e-bike operator with European operations. Comparable as a broad incumbent in shared micro-mobility with significantly larger scale and capital base.
Regional players
- Nextbike: Leipzig-based German-Dutch public bike-sharing operator (city bikes, e-bikes) with strong presence in Central and Eastern Europe. Comparable on the bike-sharing segment and overlapping CEE municipal contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
blinkee.city social profiles
Digital presenceblinkee.city financial estimates
Financial estimateRevenue estimate
Valuation estimate
blinkee.city leadership team
Management profileNumber of profiles
Profiles10 records
blinkee.city funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
blinkee.city M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about blinkee.city
What does blinkee.city do?
blinkee.city operates an app-based shared micro-mobility platform that rents electric mopeds, electric scooters, city bikes, and e-bikes to individual riders on a per-minute basis across 35+ Polish cities and 9 European countries. The company also runs a franchise program allowing local partners to operate blinkee.city-branded fleets in new cities, plus B2B offerings for events, hospitality, and municipalities.
Is blinkee.city a public or private company?
blinkee.city is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was blinkee.city founded?
blinkee.city was founded in 2017. It employs 51 to 100 people.
Where is blinkee.city based?
blinkee.city is headquartered in Warsaw, Poland, in the Europe region.
How does blinkee.city make money?
Five revenue lines are on record. Per-minute vehicle rental is the primary driver. The others are day/Week/Monthly passes, B2B / Events / Hospitality, advertising / Co-marketing and franchise fees.
Who are blinkee.city's main competitors?
Direct peers on record are Voi Technology, Cooltra, Tier Mobility, Acciona Motosharing, Yego and Dott. Broad incumbents are Lime, Bolt and Bird. Nextbike is listed as a regional player.
Does blinkee.city have an API?
No public API is recorded for blinkee.city.
What industry is blinkee.city in?
blinkee.city's product category is Shared Micro-Mobility Services. Its primary akta.pro industry code is TLAFAMAH, Shared Mopeds/Motorbike Share. Its NAICS code is 48531 and its SIC code is 7510.