MOVO
MOVO is a Spanish electric motorcycle sharing platform operating in Madrid, Málaga, Sevilla, and Valencia. Users access 100% electric mopeds via a mobile app using QR code scanning and pay per minute of usage. The service is integrated within the Cabify mobility ecosystem.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MOVO does
MOVO is a Spanish electric motorcycle sharing platform founded in 2017 and headquartered in Madrid. The company operates a fleet of 100% electric mopeds accessible via a mobile application across four Spanish cities: Madrid, Málaga, Sevilla, and Valencia. Users locate nearby vehicles, scan QR codes directly on the motorcycles to unlock them, and pay only for the minutes used; no subscription or base fare is required. A green button on the handlebar initiates each trip, and insurance plus safety equipment (helmets) are bundled into the service.
The underlying technology is a relatively conventional mobile-app and IoT stack: QR-coded vehicle access, real-time fleet availability, and in-app reservations remove the need for physical key exchanges or staffed rental locations. Revenue is generated exclusively through a usage-based pay-per-minute model, supplemented by a top-up credit feature (Recargas) that offers bonus minutes based on reload amounts. Customer acquisition runs through app store distribution and paid digital advertising across Google, Meta, LinkedIn, X, TikTok, and retargeting networks.
MOVO's service is now operationally integrated into the Cabify ecosystem—the product is marketed as 'Motos Eléctricas' within the Cabify app, the Cabify website hosts MOVO product pages, and app store links route to the Cabify Rider application. The company raised approximately $22.6 million in April 2019 from Mutua Madrileña and Seaya, with co-founders Luis Chen and Alvaro Pellejero leading product and operations.
MOVO firmographics
Firmographics- Name
- MOVO
- Website
- https://movo.me
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MOVO is a Spanish electric motorcycle sharing platform operating in Madrid, Málaga, Sevilla, and Valencia. Users access 100% electric mopeds via a mobile app using QR code scanning and pay per minute of usage. The service is integrated within the Cabify mobility ecosystem.
- Ownership category
- akta.pro rank
MOVO industry classification
Industry- Product category
- Shared Electric Micro-Mobility
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Shared Mopeds/Motorbike Share (TLAFAMAH)
- akta.pro secondary industries
- Moped & E-Moped Rentals (THADAGAF), Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)
Keywords
Where MOVO is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
MOVO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Pay-per-minute usage: Users pay only for the duration of their ride, measured in minutes. No fixed subscription or membership fee required. Additional top-up credits (Recargas) available with bonus minutes depending on reload amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-minute electric motorcycle rides |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MOVO product offering
Product offeringCore offering
MOVO provides a shared electric motorcycle (moped) rental service accessible via a mobile app. Users locate, reserve, and unlock 100% electric mopeds by scanning on-vehicle QR codes and pay only for the minutes they ride. The service operates across four Spanish cities (Madrid, Málaga, Sevilla, and Valencia) with included helmets, insurance during rides, and bonus top-up credits (Recargas) available for frequent riders.
Product overview
Cabify is a multi-service mobility platform offering ride-hailing, electric motorcycles (Motos Eléctricas), and electric vehicle services (Voltio). The core offering includes the ride-hailing app with various vehicle types, supplemented by specialized services like the electric motorcycle rental (operational in Madrid, Málaga, Sevilla, and Valencia) and the Cabify Club loyalty program. Additional offerings include Cabify Ads for advertising and Cabify para Empresas for corporate mobility solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Motorcycles (Motos Eléctricas) Shared 100% electric moped rental service for individual urban riders. Users download the MOVO app, reserve or scan a QR code on a nearby motorcycle, ride, and pay only for the minutes used. Insurance and two helmets (sizes M and L) are included during the ride. The service operates in Madrid, Málaga, Sevilla, and Valencia.
Companies that use MOVO
Customer profileSegments1 record
Ideal customer profiles1 record
MOVO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MOVO partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
MOVO competitors and assessment
Company assessmentDirect peers
- eCooltra (Cooltra): Spanish e-moped sharing operator with the largest two-wheeler sharing fleet in Spain. Direct competitor to MOVO across Spanish cities, with overlapping electric moped fleet, per-minute pricing, and app-based access model.
- Acciona Motosharing: Acciona's e-moped sharing service operating in Spanish cities. Headquartered in Spain and offering 100% electric shared mopeds by the minute, directly overlapping with MOVO's value proposition and geographic footprint.
- Yego Urban Mobility: Spain-based shared electric moped operator. Operates electric mopeds with similar self-service, per-minute pricing model across Spanish cities; one of MOVO's closest local direct competitors.
- SEAT MÓ: SEAT's electric moped sharing service operating in Spanish cities. Same target customer (urban commuters), same product (shared e-mopeds), same geographic market; backed by a major automotive OEM.
- Voi Technology: European shared micromobility operator offering electric scooters and e-mopeds across 100+ European cities. Well-capitalized Swedish player with broader fleet mix but overlapping e-moped offering and urban commuter customer.
- Tier Mobility: European shared micromobility operator (merged with Dott). Offers e-scooters and e-mopeds in major European cities; directly comparable business model and target market as MOVO's urban moped sharing.
- Lime: Global shared micromobility operator offering e-scooters and e-bikes with selective e-moped offerings. Larger and more capital-rich than MOVO but competing for the same urban commuter discretionary transport spend.
- Cityscoot: French electric moped sharing operator. Closest European analog to MOVO in terms of fleet composition (electric mopeds only) and per-minute urban sharing model.
Emerging players
- Bolt: Estonian ride-hailing and shared mobility platform expanding into e-scooter and e-moped sharing in European cities. Comparable target customer and increasingly overlapping product set with MOVO.
Broad incumbents
- Cabify: Spanish ride-hailing platform and parent ecosystem for MOVO (app integration, sub-brand positioning). Broader multi-service mobility incumbent offering ride-hail, corporate mobility, and EVs alongside MOVO's e-moped service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MOVO social profiles
Digital presenceMOVO compliance and trust
Trust signalCompliance2 records
MOVO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOVO leadership team
Management profileNumber of profiles
Profiles2 records
MOVO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOVO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOVO
What does MOVO do?
MOVO provides a shared electric motorcycle (moped) rental service accessible via a mobile app. Users locate, reserve, and unlock 100% electric mopeds by scanning on-vehicle QR codes and pay only for the minutes they ride. The service operates across four Spanish cities (Madrid, Málaga, Sevilla, and Valencia) with included helmets, insurance during rides, and bonus top-up credits (Recargas) available for frequent riders.
When was MOVO founded?
MOVO was founded in 2017. It employs 51 to 100 people.
Where is MOVO based?
MOVO is headquartered in Madrid, Spain, in the Europe region.
How does MOVO make money?
One revenue line is on record: pay-per-minute usage.
Who are MOVO's main competitors?
Direct peers on record are eCooltra (Cooltra), Acciona Motosharing, Yego Urban Mobility, SEAT MÓ, Voi Technology, Tier Mobility, Lime and Cityscoot. Bolt is listed as an emerging player. Cabify is listed as a broad incumbent.
Does MOVO have an API?
No public API is recorded for MOVO.
What industry is MOVO in?
MOVO's product category is Shared Electric Micro-Mobility. Its primary akta.pro industry code is TLAFAMAH, Shared Mopeds/Motorbike Share, with a secondary code of THADAGAF, Moped & E-Moped Rentals. Its NAICS code is 5321 and its SIC code is 7510.