cleverly.de

What cleverly.de does

Cleverly edu GmbH is a Berlin-based D2C EdTech company that operates an online tutoring and personal-mentoring platform for children and teenagers in grades 1–13 (ages ~6–20) across the DACH region. Founded in 2020 and headquartered in Berlin (Gormannstraße 14), the company matches students with a curated network of more than 600 remote tutors and mentors and delivers sessions online, primarily via Zoom and the company-managed app.cleverly.de portal. The product is structured as two complementary services: Nachhilfe (subject-specific tutoring across all common school subjects, German and international curricula) and Persönlichkeits-Mentoring (a non-academic track focused on motivation, self-confidence, learning organization, and resilience). Sessions are sold on a monthly subscription basis with publicly transparent pricing of €22.50–€35.90 per tutoring session and €29.95–€42.25 per mentoring session; customers can pause (up to twice yearly), downgrade, or cancel, and acquisition is anchored by a free Probeeinheit (trial session) booked through the website.

Underlying technology is a relatively standard web stack: Webflow-hosted marketing sites, a bespoke customer platform at app.cleverly.de, Zoom for live sessions, HubSpot CRM, Hetzner hosting, and Stripe, PayPal, Klarna, Apple/Google Pay, giropay and major card networks for payment. The company records and transcribes sessions with consent, anonymizes the transcripts, and feeds them into an internal AI training pipeline.

The business is consumer/parent-facing B2C with a B2B2C employer-benefits angle (FAQ references "Zuschuss durch den Arbeitgeber"; a "Für Unternehmen" landing page exists). Distribution combines content marketing (blog.cleverly.de) with paid social pixels (Meta, TikTok, LinkedIn, Pinterest, Outbrain), SEO, email, and trust signals from Trustpilot and major German press (Business Insider, stern, WirtschaftsWoche, WELT, Gründerszene). In October 2025 the company acquired Complori, a Berlin EdTech in programming and financial literacy, extending the catalog beyond academic subjects and adding self-paced digital courses (Selbstvertrauensturbo, Handyführerschein, Ferienkurse). Cleverly has raised approximately €8.7M (~$9.1M) across disclosed seed and Series A rounds in 2021, 2022, and 2023 from Flixfounders, JALE Beteiligungs GmbH, JVH Ventures, Capnamic, Emma Ventures, and Rubio Impact Ventures, and an undisclosed additional round from Capnamic and others in October 2025. Co-founders and co-CEOs Anne Moulen and Philipp Grassinger remain listed as Managing Directors.

Name

cleverly.de

Legal name

cleverly edu GmbH

Website

https://cleverly.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleverly (cleverly edu GmbH) is a Berlin-based EdTech platform delivering online tutoring and personal mentoring for children and teenagers (grades 1–13) across the DACH region, via a network of 600+ tutors on a flexible subscription model with a free trial onboarding.

Ownership category

akta.pro rank

Product category

Online Tutoring & Mentoring

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169), Educational Support Services (611710), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA)

akta.pro secondary industry

Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)

Keywords

• Online tutoring services
• Student mentoring programs
• Children education platform
• EdTech online learning
• School subject tutoring

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tutoring Sessions: Hourly tutoring sessions for all school subjects from grades 1-13. Customers can book single sessions or subscribe to monthly packages. Pricing varies based on monthly commitment volume - higher volume results in lower per-session rates.
2. Mentoring Sessions: Personal development sessions focusing on motivation, self-confidence, learning organization, and skills beyond grades. Covers topics like exam anxiety, learning motivation, and emotional development.
3. Flexible Package Options: Customers can pause subscriptions (up to twice per year for one month each), downgrade to smaller packages, or cancel at any time. Additional sessions can be purchased separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cleverly (cleverly edu GmbH) operates an online marketplace that matches school children and teenagers (grades 1–13) in the DACH region with a network of more than 600 independent tutors and mentors for one-on-one tutoring and mentoring delivered over video. Its core products are recurring "Nachhilfe" (tutoring across all school subjects) and personal development "Mentoring" (motivation, self-confidence, learning organization, resilience), sold via monthly subscription packages with a free trial session.

Product overview

Cleverly.de is an EdTech platform offering online tutoring and mentoring services for children and students (grades 1-13, ages 6-20). The core offering consists of Nachhilfe (tutoring) for all school subjects and Mentoring for personal development including self-confidence, motivation, and resilience. The platform operates through its app.cleverly.de customer portal and integrates Zoom for live video sessions. Following its merger with Complori in October 2025, cleverly expanded to include programming and financial literacy courses. Additional offerings include holiday courses (Ferienkurse), the cleverly Magazin educational blog, and short courses like Handyführerschein (digital literacy) and Selbstvertrauensturbo (confidence building). The company connects students with over 600 qualified tutors and mentors through flexible subscription packages starting at €22.50 per tutoring session.

Differentiator

Problem solved

Functional benefit

Products and services

• Nachhilfe (Online Tutoring)

Quantifiable outcome

• Children achieve better grades and more motivation for learning
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• ComploriflagshipStrategic or Co-development Partner · 8 October 2025Complori was a Berlin-based EdTech company offering a digital learning platform for programming and financial literacy. Cleverly acquired and merged with Complori in October 2025, integrating Complori's platform to expand educational offerings. The merger aims to support children and young people holistically at different learning stages, preparing them for the digital future.
• Zoom Video CommunicationscoreTechnology or IntegrationVideo conferencing platform used for conducting online tutoring and mentoring sessions. The platform enables face-to-face instruction between tutors/mentors and students. EU data centers are used for compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Khan Academy: Global non-profit online learning platform offering free educational content and increasingly AI tutoring (Khanmigo). Adjacent competitor for K-12 supplementary education with the threat of free AI tutoring substitution for human tutoring.
• Studienkreis: Germany's largest traditional tutoring provider with hundreds of offline centers and a growing online offering. Competes with cleverly for the same German parent segment, with deeper brand recognition but legacy cost structure.

Emerging players

• Scoyo: German online learning platform for K-12 students offering curriculum-aligned video content and interactive exercises. Competes for the same German parents seeking supplementary education, with a content-led rather than tutor-led model.
• Sofatutor: German video-based learning platform for K-12 students covering core school subjects, already a content partner to cleverly's tutors. Adjacent competitor in supplementary K-12 learning, though Sofatutor focuses on asynchronous video rather than live coaching.

Direct peers

• Superprof: Global marketplace connecting students with private tutors across subjects and levels, with strong DACH presence. Comparable to cleverly's marketplace model but covers all ages and subjects rather than specializing in kids coaching.
• GoStudent: European online tutoring marketplace headquartered in Vienna serving K-12 students across DACH and broader Europe. Directly comparable to cleverly as a venture-backed 1:1 online tutoring platform targeting parents and schools in the same geography with similar subscription economics.
• italki: Global online tutoring marketplace connecting students with language tutors and teachers. Comparable marketplace infrastructure and 1:1 live delivery model, though focused on language learning rather than broad academic tutoring.
• Preply: Global online tutoring marketplace with strong European presence, connecting learners with vetted tutors across subjects. Comparable 1:1 online marketplace model and subscription-style pricing, though Preply leans more heavily toward language learning.
• Easy-Tutor (EasyNachhilfe): Online tutoring platform based in Germany offering 1:1 live tutoring across school subjects for K-12 students. Directly comparable to cleverly on target customer, delivery model (online 1:1), and DACH geographic focus.

Regional players

• Tutor24: German online tutoring marketplace connecting students with tutors across subjects and grade levels. Directly comparable to cleverly on DACH geographic focus and 1:1 online tutoring marketplace model, though typically positioned at a lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cleverly_de
• Facebookfacebook.com/cleverly.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cleverly.de