EdApp

What EdApp does

EdApp, now operating as SC Training, is a mobile-first microlearning LMS platform targeting frontline workers and distributed teams. Founded in 2015 and headquartered in Sydney, Australia, the platform delivers bite-sized training lessons (averaging five minutes in length) to worker mobile devices, with a stated 82% average course completion rate. It is organized around four core pillars: a Creator Tool with 80+ mobile-first templates, an AI Create module that generates courses from prompts or existing documents (PDF, PPT, DOCX) and translates content into 100+ languages, a library of 1,000+ accredited editable courses across 25+ industries (including UNITAR-partnered content), and an Analytics Suite integrated with PowerBI and Tableau. Supporting modules include Practical Assessments for in-person competency verification, Rapid Refresh for spaced-repetition quizzes, and solution packages for onboarding, compliance, SOP training, and product knowledge.

The company is a wholly-owned subsidiary of SafetyCulture, the Australian operations and training platform, which acquired EdApp and rebranded it to SC Training in 2025; the EdApp brand has been officially retired though legacy Learner and Admin portals remain accessible. The customer base spans large enterprises across diverse verticals — including Coca-Cola, Audi, Shell, Reckitt, Pernod Ricard, Sodexo, Deloitte, Mizuno, Tennis Australia, and UNITAR — alongside a long tail of SMB and individual users acquired through a freemium self-serve motion. GTM combines product-led growth (free signup, mobile app distribution), enterprise field sales with custom integrations and up to five custom-built lessons per month, and a channel partner program for resellers and integrators. The platform holds ISO 27001 and SOC 2 Type II certifications, positioning it for regulated customers. SafetyCulture is the sole disclosed funder across two rounds totaling roughly $7.15M (2018, 2019), and Darren Winterford serves as CEO.

Name

EdApp

Legal name

SC Training

Website

https://www.edapp.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

EdApp (now SC Training) is a mobile-first microlearning LMS that delivers five-minute training lessons to frontline workers, serving enterprise customers like Coca-Cola, Audi, and Shell plus SMBs via a freemium self-serve motion as a subsidiary of SafetyCulture.

Ownership category

akta.pro rank

Product category

Learning Management System

NAICS

Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)

Keywords

• Microlearning LMS
• Mobile learning platform
• Frontline workforce training
• AI course creation
• Compliance training software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing for platform access, likely tiered by organization size or features. Enterprise tier includes custom integrations and dedicated support.
2. Course Creation Services: In-house designers create up to 5 custom lessons per month for customers, providing professional services revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

EdApp (now operating as SC Training) is a mobile-first microlearning Learning Management System (LMS) that enables organizations to onboard, train, and upskill frontline workers in under five minutes per day. The platform combines AI-powered course creation, a library of 1,000+ editable courses across 25+ industries, practical in-person competency assessments, spaced-repetition quizzes, and analytics with PowerBI/Tableau integration. It is delivered as a SaaS subscription with a freemium tier and is a subsidiary product of SafetyCulture.

Product overview

EdApp (now SC Training) is a unified mobile-first microlearning LMS platform that provides a comprehensive learning ecosystem for frontline team training. The core SC Training platform powers the system, with integrated feature modules including the Creator Tool for course authoring, AI Create for AI-powered course generation, a Course Library of 1,000+ ready-made courses, the Analytics Suite with PowerBI/Tableau integrations for reporting, Admin Portal for account management, Learner Portal for worker access, Practical Assessments for in-person competency verification, and Rapid Refresh for knowledge reinforcement. Solution modules (Onboarding Solutions, Automated Compliance, SOP Training, Product Knowledge) address specific training use cases, while Course Creation Services provides professional content creation assistance. The platform delivers training at 5 minutes average per microlesson with 82% completion rate and 17% greater efficiency than traditional training methods.

Differentiator

Problem solved

Functional benefit

Brands

• EdApp Learner: Mobile learning application for employees/frontline workers to access training courses
• EdApp Admin

Products and services

• SC Training (formerly EdApp) Mobile-first microlearning LMS enabling organizations to onboard, train, and upskill frontline teams in under 5 minutes per day. Delivers bite-sized training content to worker devices with reported 82% average completion rate.
• Course Creation Services

Quantifiable outcome

• 82% average course completion rate
• +3 more outcomes

Named customers20 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• UNITARcoreStrategic or Co-development PartnerUNITAR (United Nations Institute for Training and Research) partnered courses are available in the course library. The partnership provides globally-recognized training content through the SC Training platform. A case study is available showcasing the partnership outcomes.
• KaramocoreStrategic or Co-development PartnerD&I with Karamo is a partnered course offering diversity, equity, and inclusion training. The course is featured prominently on the homepage and represents a content partnership with Karamo as an influencer/brand in the D&I space.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Docebo: Publicly traded AI-powered LMS serving enterprise and mid-market customers with a similar SaaS subscription model, content authoring, and mobile delivery. Directly competes for the same corporate training wallet EdApp targets.
• 360Learning: Collaborative LMS platform with strong AI authoring capabilities (AI Assist) and a similar focus on rapid course creation, mid-market/enterprise SaaS pricing, and blended learning delivery.
• Absorb LMS: Cloud-based LMS serving enterprise and SMB customers with similar subscription tiers, eCommerce course sales, and a focus on employee/customer/partner training use cases comparable to EdApp's frontline focus.
• TalentLMS: Cloud LMS with freemium and tiered SaaS pricing, course authoring, and mobile delivery targeting SMB and mid-market — closely overlapping EdApp's self-serve PLG motion and frontline training use cases.
• Axonify: Frontline-focused microlearning platform with spaced repetition, gamification, and mobile delivery — almost identical problem space to EdApp's frontline/deskless worker focus and AI authoring trajectory.
• LearnDash: WordPress-based LMS with course builder, gamification, and content monetization features — comparable mid-market SaaS positioning and creator-focused authoring experience to EdApp's Creator Tool.

Broad incumbents

• SAP Litmos: Enterprise LMS within SAP's broad HCM portfolio, offering similar course authoring, compliance, and training delivery at much larger enterprise scale — competes for the same Fortune 1000 training budgets.
• Cornerstone OnDemand: Large incumbent learning and talent management suite serving global enterprises with content, compliance, and learning experience capabilities overlapping EdApp's enterprise compliance and content library.
• Workday Learning: Enterprise LMS module within Workday HCM, selling into large enterprises via HR-system bundling — competes with EdApp for the same enterprise training budget, especially where Workday is the system of record.

Emerging players

• uQualio: Video-based microlearning LMS targeting SMB and frontline training with mobile delivery — competes in the same bite-sized, mobile-first niche EdApp pioneered.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MicrolearningEd
• Facebookfacebook.com/edmicrolearning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdApp