Vend

What Vend does

Vend is an Oslo-headquartered digital marketplace operator (formerly Schibsted Marketplaces, rebranded May 2025; ticker SBSNY) focused primarily on the Nordic real estate vertical, with adjacent operations in additional vertical categories. The company runs marketplace platforms serving consumers and businesses in Norway and the broader Nordic/Baltic region, and reports revenue on a marketplace-commission basis. Its wholly-owned subsidiary Finn operates an AI-first home search platform piloted in Norway as part of a verticalisation strategy.

The legacy Vend entity — a New Zealand-founded cloud POS and retail management platform founded in 2010 — was acquired by Lightspeed Commerce in 2021 during the COVID-19 pandemic and is now marketed as "Lightspeed Retail (X-Series)," a unified commerce platform spanning POS, embedded payments, eCommerce, inventory management, marketing/loyalty, analytics, and merchant cash advances (Lightspeed Capital). That platform serves retail, restaurant/hospitality, and golf verticals with named enterprise customers including Birkenstock, Casetify, and L'Occitane.

Vend Marketplaces monetises via marketplace commissions, targeting 12–17% real estate revenue growth and a 45–50% EBITDA margin for the full year; it completed a €336 million debt refinancing tied to its Adevinta stake and divested its Swedish and Finnish jobs platforms to refocus on real estate. The combined Vend footprint (marketplaces plus legacy Lightspeed POS) spans more than a dozen retail sub-verticals, restaurant segments, and golf course types globally, with distribution through direct enterprise sales, inside sales, self-serve SMB onboarding, and a certified partner network.

Name

Vend

Legal name

Lightspeed Commerce Inc.

Website

https://vendhq.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Vend is an Oslo-headquartered Nordic digital marketplace operator (formerly Schibsted Marketplaces) focused on real estate listings and adjacent verticals, with AI-powered home search via subsidiary Finn; the legacy Vend cloud-POS business was acquired by Lightspeed Commerce in 2021.

Ownership category

akta.pro rank

Product category

Point-of-Sale and Retail Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

akta.pro secondary industries

SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)

Keywords

• Cloud POS software
• Retail management platform
• Inventory management
• Payment processing
• Ecommerce platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketplace Operations: Vend Marketplaces generates revenue through its marketplace platforms spanning real estate and other vertical categories. Q2 results showed total revenues of NOK 1,694 million with real estate revenue growing 11% organically.
2. SaaS Subscription (POS Platform): Lightspeed (ex-Vend) provides cloud-based POS and retail management platform on subscription basis with tiered pricing for different business sizes and needs.
3. Payment Processing: Integrated payment processing within POS system with automated payment processes and PCI compliance.
4. Hardware Sales: Sale of POS hardware including scanners, terminals, and other retail equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vend (now Lightspeed Retail X-Series) provides a cloud-based unified commerce platform combining point-of-sale, integrated payments, eCommerce, and multi-location inventory management for retail, restaurant, and golf businesses. The platform spans SMB self-serve to enterprise multi-store retailers and is offered via subscription with add-ons for loyalty, analytics, capital, and workforce management.

Product overview

Vend is now part of Lightspeed, operating as Lightspeed Retail (X-Series) - a cloud-based commerce platform offering a unified suite of POS, payments, e-commerce, and inventory management solutions. The platform serves multiple verticals including retail, restaurant, and golf industries. Core offerings include Lightspeed Retail POS with embedded Lightspeed Payments, supplemented by eCom for online channels, Inventory Management for multi-location stock control, and Marketing & Loyalty powered by Marsello for customer retention. Analytics are delivered through Lightspeed Insights, while business funding is available via Lightspeed Capital. The platform also includes sector-specific solutions: Lightspeed Restaurant (with tableside, kitchen display, and reservations) and Lightspeed Golf (with tee sheet and pro shop management). The B2B wholesale channel is served through NuORDER by Lightspeed.

Differentiator

Problem solved

Functional benefit

Brands

• Finn: AI-first home search platform operating in Norway, part of Vend's verticalisation strategy in real estate.

Products and services

• Lightspeed Retail (X-Series) Cloud-based point-of-sale and retail management platform (formerly Vend) that streamlines operations, manages inventory, processes payments, and enables multi-channel retail across physical and online stores for retailers ranging from single independent stores to multi-location enterprises.
• Lightspeed Payments Unified payment processing seamlessly embedded into the POS system, automating payment workflows, reducing manual errors, and providing PCI-compliant, end-to-end encrypted transactions for retail and restaurant merchants.
• Lightspeed eCom E-commerce platform enabling online selling, social selling, multi-language support (up to 14 languages), multi-currency transactions, and integrated shipping tracking for retailers selling across physical and digital channels.
• Lightspeed Inventory Management Inventory tracking software for managing stock levels, SKUs, product variants, and serial numbers across all channels and locations, with built-in purchase order functionality for multi-location retailers.
• Lightspeed Marketing & Loyalty Customer acquisition and retention platform powered by Marsello, offering loyalty programs, email marketing, SMS campaigns, and behavioral-based customer segmentation for retail merchants.
• Lightspeed Restaurant Restaurant-specific POS solution with tableside ordering, kitchen display systems, inventory management, reservations, task management, and workforce payroll integration for restaurants, bars, cafes, hotels, and quick-service operators.
• Lightspeed Golf Golf course management software covering tee sheet scheduling, POS, sales and marketing, website and app, reporting, payments, and hardware for multi-course, municipal, private, and resort facilities.
• Lightspeed Capital Merchant cash advance program providing business funding with no personal credit checks, flat-fee payment structure, and fast funding deposits for retail and restaurant merchants.
• NuORDER by Lightspeed B2B wholesale platform and supplier network enabling brands and retailers to manage catalogs, orders, and relationships in the wholesale channel.
• Lightspeed Workforce & Payroll Integrated workforce management and payroll processing for retail and restaurant operations, enabling scheduling, time tracking, and payroll within the Lightspeed (ex-Vend) commerce platform.
• Lightspeed AI AI-powered capabilities integrated across the Lightspeed platform for retail, restaurant, and golf operations, including AI Showroom and AI Blog features.

Quantifiable outcome

• 50% year-on-year increase in leads delivered to agents
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or Integration · 1 January 2026Microsoft Azure OpenAI powers CoStar's Homes AI with speech recognition capabilities. Azure provides the cloud infrastructure for AI features across the platform ecosystem.
• GooglecoreTechnology or Integration · 1 January 2026Zillow partnered with Google NotebookLM to make home-buying guidance available through AI research tools, indicating integration partnerships for AI-powered features.
• Yale Varty (Individual)coreOthers · 15 October 2025Appointed as Chief Commercial Officer of Vend Marketplaces, effective December 15, 2025. Part of Vend's new growth phase focused on commercial development.
• AdevintacoreStrategic or Co-development PartnerVend holds a minority stake in Adevinta and booked €336 million in proceeds from a debt refinancing deal involving Adevinta. This represents a significant financial partnership.
• NuORDER by LightspeedcoreTechnology or IntegrationB2B wholesale platform and supplier network integration for Lightspeed retail customers, enabling seamless supplier connectivity and order management.

Scale indicators9 records

Recent moves2 records

Direct peers

• Square (Block): Square's POS software plus integrated payment processing targets the same SMB retail and restaurant merchants as Vend with a comparable bundled hardware/software/payments GTM. It is the most direct competitor on subscription-plus-transaction-fee economics.
• Shopify POS: Shopify POS extends Shopify's commerce platform into physical retail with inventory, payments and multi-channel features that directly overlap Vend's unified commerce proposition for omnichannel retailers.
• Toast: Toast is the dominant vertical SaaS POS for full-service restaurants and shares Vend's restaurant workflow focus including tableside ordering, kitchen display and integrated payments.
• Clover (Fiserv): Clover provides a hardware-plus-software POS with payments and app marketplace targeting retail and food service SMBs that overlap closely with Vend's distribution-led SMB go-to-market.
• Revel Systems: Revel offers an iPad-based POS with inventory and multi-location capabilities serving retail and restaurant verticals that closely mirror Vend's unified commerce pitch.
• TouchBistro: TouchBistro provides iPad-based restaurant POS with tableside ordering, inventory and reservations that competes head-to-head with Vend's restaurant workflow offering.
• EPOS Now: EPOS Now targets independent retailers and hospitality operators with cloud POS plus integrated payments and inventory, mirroring Vend's SMB-led GTM and product mix.
• Heartland Retail (Global Payments): Heartland Retail serves specialty and multi-store retailers with a POS/inventory platform positioned upmarket, overlapping Vend's mid-market specialty retail cohort.
• ShopKeep: ShopKeep (acquired by Lightspeed in 2019) is a cloud POS for SMB retailers with inventory and payments that directly parallels Vend's core SMB product offering.

Broad incumbents

• Lightspeed Commerce: Lightspeed acquired the original Vend in 2021 and now operates the X-Series under the Lightspeed Retail umbrella. As both parent and broader-suite competitor across retail, restaurant and golf, Lightspeed is the closest incumbent peer even though it is no longer a standalone peer.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lightspeedhq
• Xx.com/vendhq
• Facebookfacebook.com/Vend.POS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vend