Campanyon

What Campanyon does

Campanyon is a two-sided online marketplace that connects nature-property hosts with travelers seeking unique outdoor accommodations, primarily in Scandinavia and select European markets. Founded in 2020 in Oslo, Norway by Kristian and Alexander, the platform aggregates a curated inventory of nature-based stays including glamping tents, treehouses, cabins, domes, tiny houses, yurts, and private islands. The company operates across Denmark, Norway, and Sweden, with additional presence in the Netherlands, France, Portugal, and Spain, and following its March 2024 merger with Danish competitor Owayy, it is positioned as the biggest nature-focused booking platform in Scandinavia. The business model is a transactional take-rate: Campanyon charges hosts a 5% commission per booking and applies a variable, non-refundable service fee to guests, with all payments processed through Stripe on a weekly payout cycle.

The platform is built on a web-based marketplace architecture with native iOS and Android applications, featuring search and filtering by location, dates, and guest count, instant booking functionality, and a host dashboard for listing and payout management. Supporting modules include the Content Family creator program (which dispatches professional content creators to host properties and reports a 25% booking uplift for participating hosts), a host referral program paying €250 per converted referral, gift cards, and the Bonfire Stories content hub used as an SEO-driven top-of-funnel discovery engine. The customer base is split between individual hosts (long-tail SMBs offering unique nature properties) and consumer travelers seeking curated nature experiences. Schibsted has been Campanyon's largest shareholder since a December 2021 investment of NOK 11 million.

Operationally, Campanyon remains a micro-cap private company with 1-10 employees, no public API or SDK, and a third-party technology stack limited to Stripe (payments), Intercom (customer support), Google Analytics, and Facebook social plugins. Distribution relies on Instagram (120,000+ followers), Facebook, organic SEO via Bonfire Stories, and the host referral program. No AI/ML capabilities, patents, certifications, or regulatory actions are disclosed in the available source data, and financial metrics including revenue, ARR, and GMV are not publicly reported.

Name

Campanyon

Legal name

Campanyon AS

Website

https://campanyon.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Campanyon is a curated online marketplace that connects nature-property hosts with travelers seeking unique outdoor accommodations — glamping, treehouses, cabins, domes, and tiny houses — primarily across Scandinavia and parts of Western Europe, monetizing through a 5% host commission and a variable guest service fee.

Ownership category

akta.pro rank

Product category

Online Nature Accommodation Marketplace

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industry

Eco-Camps & Sustainable Camping Retreats (THAGAOAE)

Keywords

• Nature accommodation marketplace
• Glamping booking platform
• Unique stay reservations
• Vacation rental marketplace
• Outdoor lodging platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Host Commission (5% per booking): Campanyon charges hosts a 5% booking fee per transaction made through the platform. This is deducted from the host's nightly rate for the number of nights in the booking. There is no fee to list a property. Payouts are processed weekly every Wednesday via Stripe after guest check-in.
2. Guest Service Fee (variable): A variable service fee is charged to guests per booking. This fee is non-refundable upon cancellation and is deducted from the refund amount. The fee amount varies by booking value and is charged in addition to the host's nightly rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Campanyon operates a curated two-sided online marketplace that connects owners of unique nature-based accommodations (glamping tents, treehouses, cabins, domes, tiny houses, yurts, private islands) with nature-seeking travelers for short-term bookings across Scandinavia and Europe. Hosts list properties for free and pay a 5% commission per booking, while guests pay a variable service fee per reservation. The platform is accessible via website and native iOS/Android apps, with instant booking, weekly Stripe-based host payouts, and a Content Family program that supplies professional listing photography.

Product overview

Campanyon operates as a unified marketplace platform for unique nature stays, combining a traveler-facing booking marketplace with a host management platform. The core product consists of the Campanyon Platform enabling discovery and booking of glamping, treehouses, cabins, domes, yurts, and tiny houses. Supporting products include the Host Platform for property management, Content Family for professional listing photography, Gift Cards for experience gifting, and a Referral Program for host recruitment. Content brands like Bonfire Stories (travel guides) and Adventures (guest testimonials) drive engagement. Following the March 2024 acquisition of Owayy, the merged entity represents Scandinavia's largest nature-focused booking platform. Mobile apps for iOS and Android extend access to travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Campanyon Marketplace Platform A two-sided online marketplace that connects owners of unique nature-based accommodations (glamping tents, treehouses, cabins, domes, tiny houses, yurts, private islands) with nature-seeking travelers for short-term bookings across Scandinavia and Europe. Hosts list properties for free and pay a 5% commission per booking, while guests pay a variable service fee per reservation.
• Campanyon Mobile App Native mobile applications for iOS and Android that enable travelers to search, browse, and book unique nature stays and hosts to manage listings on mobile devices. Distributed through the Apple App Store and Google Play Store.
• Campanyon Gift Card Digital gift cards available for purchase that allow buyers to give nature stay experiences to recipients, who can then choose when and where to redeem them across Campanyon's listings.
• Owayy (acquired Danish nature booking platform) A Danish nature-focused booking platform acquired by Campanyon through merger in March 2024, combining with Campanyon to form the largest nature-focused booking platform in Scandinavia and expanding property inventory and market reach.

Quantifiable outcome

• Hosts with content creator visits receive 25% more bookings
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Owayy (acquisition by Campanyon)coreStrategic or Co-development Partner · 17 March 2025Campanyon acquired Owayy to expand its market presence in the glamping and nature accommodation sector, consolidating its position as the leading nature-focused platform in Scandinavia.
• OwayycoreStrategic or Co-development Partner · 1 March 2024The Danish nature-focused booking platform Owayy and its two founders Magnus and Anton merged with Campanyon in March 2024. The combined entity formed the biggest nature-focused platform in Scandinavia, expanding Campanyon's reach and property inventory significantly.
• StripecoreTechnology or IntegrationStripe is used as the payment processor for all transactions on the Campanyon platform. Both guest payments and host payouts are handled through Stripe. Payouts to hosts are issued weekly every Wednesday via Stripe's direct deposit, with processing taking 1-3 business days. Stripe is PCI-certified.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Global short-term rental giant with extensive nature, cabin, and glamping inventory. A broad incumbent that overlaps with Campanyon on supply but does not specialize in curated nature stays.
• Booking.com: Largest European OTA with deep coverage of hotels, vacation rentals, and alternative accommodations including campgrounds and holiday parks. Overlaps with Campanyon on supply and traveler demand.
• Vrbo: Major vacation rental platform with significant European presence and a broad portfolio of cabin and unique-stay listings. Competes for the same host and traveler audiences as Campanyon.

Direct peers

• Glamping Hub: Global online booking marketplace dedicated exclusively to glamping and luxury camping accommodations. Direct competitor in the curated nature-stay category with a similar host commission model and similar property types.
• Hipcamp: US-based marketplace connecting travelers with unique camping, glamping, and nature stays on private land. Closest comparable peer to Campanyon in terms of curated nature-stay marketplace model, take-rate revenue, and community-led content engine.
• Cool Camping: UK-based booking platform focused on unique camping, glamping, and nature-based holidays. Similar curated marketplace model serving travelers seeking distinctive outdoor accommodations.
• Canopy & Stars: UK-focused marketplace for unique, handpicked nature-based stays including cabins, treehouses, and glamping. Mirrors Campanyon's curated approach and target customer in a different European geography.

Regional players

• Landal GreenParks: Large European holiday-park operator offering nature-based cabins, lodges, and bungalows across the Netherlands, Germany, Belgium, and other European countries. Comparable in nature-stay inventory but operates its own parks rather than a third-party marketplace.
• Center Parcs: Major European operator of forest-based holiday villages with cabins and nature accommodations across the UK, Netherlands, Germany, France, and Belgium. Serves a similar nature-seeking traveler demographic in overlapping geographies.
• EuroParcs: Dutch-based holiday park operator with locations across the Netherlands, Germany, Belgium, and Austria offering nature-oriented accommodations. Comparable supply category but different operating model (owner-operator versus marketplace).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Campanyon
• Instagraminstagram.com/campanyon

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campanyon