HackMotion
HackMotion is a Latvian sports technology company that sells a wrist-worn 6-axis motion sensor and mobile app system that gives golfers real-time wrist-angle feedback and guided drills to fix swing faults, sold direct-to-consumer globally in Core, Plus, and Pro one-time-purchase tiers.
- Company typePrivate
- Founded2016
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What HackMotion does
HackMotion SIA is a Latvian sports technology company that designs, manufactures, and sells a wrist-worn motion sensor system for golf swing analysis. Founded in 2016 and headquartered in Riga, the company's flagship product is a wrist sensor built around dual 6-axis IMUs (accelerometer plus gyroscope) that capture wrist flexion, extension, radial/ulnar deviation, and rotation in real time, paired with a Bluetooth-connected iOS and Android application that visualizes swing data, runs guided practice drills, and provides haptic feedback to help golfers correct swing faults such as casting, flipping, and improper impact positions. The latest Sensor 4 generation adds a 150 MHz processor, Bluetooth 6.0, and a linear haptic motor, indicating an active hardware roadmap.
HackMotion firmographics
Firmographics- Name
- HackMotion
- Legal name
- HackMotion SIA
- Website
- https://hackmotion.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HackMotion is a Latvian sports technology company that sells a wrist-worn 6-axis motion sensor and mobile app system that gives golfers real-time wrist-angle feedback and guided drills to fix swing faults, sold direct-to-consumer globally in Core, Plus, and Pro one-time-purchase tiers.
- Ownership category
- akta.pro rank
HackMotion industry classification
Industry- Product category
- Golf Performance Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
- akta.pro secondary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
Keywords
Where HackMotion is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
HackMotion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sensor Sales: One-time purchase of wrist sensor hardware (Core, Plus, or Pro packages). No recurring subscription fees. Lifetime license included with purchase. Software updates provided free for the lifetime of the device.
- Software License Tiers: Three tier levels (Core, Plus, Pro) with different feature sets. One-time payment per tier unlocks corresponding features. Upgrade path available for customers wanting to access higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core Package - Master your full swing with virtual coaching, analysis, and drills |
| One time/ perpetual license | Pay-as-you-go | Plus Package - Master full swing AND putting with virtual coaching |
| One time/ perpetual license | Pay-as-you-go | Pro Package - All data and tools for coaches and professionals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HackMotion product offering
Product offeringCore offering
HackMotion designs and sells a wrist-worn motion sensor (latest generation Sensor 4) with a 6-axis IMU that captures real-time wrist angles during golf swings, paired with a mobile app that delivers guided practice drills, virtual coaching, swing fault analysis, and (in the Pro tier) tour-player comparisons. Customers purchase the hardware once and select a software tier — Core ($275), Plus ($420), or Pro ($915) — under a one-time payment / lifetime license model with free app updates.
Product overview
HackMotion offers a wrist-worn sensor and mobile app system for golf swing analysis and training. The product portfolio consists of the HackMotion Sensor hardware paired with three software tiers: Core ($275) for full swing analysis and virtual coaching, Plus ($420) adding putting analysis and drills, and Pro ($915) targeted at professionals and coaches with Tour player comparisons, advanced metrics, and multiple profile support. All packages are one-time purchases with lifetime licenses and free app updates. The system analyzes wrist angles (flexion/extension, radial/ulnar deviation, rotation) using motion sensors to identify swing faults and provide real-time feedback with guided drills.
Differentiator
Problem solved
Functional benefit
Products and services
- HackMotion Sensor (Sensor 4) A wrist-worn wearable hardware device with two Advanced 6-axis motion sensors that captures real-time wrist angles (flexion/extension, radial/ulnar deviation, rotation) during golf swings and provides haptic vibration feedback. Connects to iOS and Android devices via Bluetooth, charges over USB-C, and ships with hand straps in S/M/L sizes, charging cable, and carry case. Used by amateur and professional golfers and golf coaches for swing analysis and training.
- HackMotion Golf Core Package Entry-level software package that pairs with the HackMotion wrist sensor to provide full-swing virtual coaching, full-swing analysis, and full-swing drills. Priced from $275 as a one-time purchase with a lifetime license, 30-day trial, 2-year warranty, and free shipping. Designed for amateur golfers who want to fix full-swing faults using guided drills and real-time feedback.
- HackMotion Golf Plus Package Mid-tier software package that includes all Core features plus a putting virtual coach, putting analysis, putting drills, and advanced putting features for mastering putt direction and tempo. Priced from $420 as a one-time purchase with a lifetime license. Designed for golfers who want full-swing and putting analysis in a single sensor package.
- HackMotion Golf Pro Package Premium software package that includes all Core and Plus features plus tour-player comparisons for benchmarking against professional swings, advanced wrist metrics (radial/ulnar deviation, rotation, timing, and tempo for trail wrist data), and support for multiple player profiles. Priced from $915 as a one-time purchase with a lifetime license. Designed for professional golfers, elite players, and golf coaches who need detailed 3D wrist motion analytics and student-progress tracking.
- HackMotion Mobile App Mobile application available on iOS (iPhone and iPad) and Android devices that pairs with the HackMotion wrist sensor via Bluetooth to deliver real-time swing analysis, guided practice sessions, virtual coaching drills, and progress tracking based on wrist-angle data. Works at home, the range, or in a simulator.
Quantifiable outcome
- 89% of new users improve with their swing fault by following recommended drills every month
- +2 more outcomes
Companies that use HackMotion
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
HackMotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HackMotion partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
HackMotion competitors and assessment
Company assessmentEmerging players
- Blast Motion: Blast Motion produces wrist- and bat-mounted motion sensors paired with apps to capture swing metrics (baseball, softball, golf). Comparable technology stack and direct-to-consumer sports analytics approach; partially overlaps in golf swing analysis.
- Rapsodo: Rapsodo makes sensor + vision-based performance analytics tools for baseball, softball, and golf (Rapsodo MLM, Mobile Launch Monitor). Comparable sensor-plus-app business model targeting athlete development across multiple sports.
- Swingbyte: Swingbyte (and successor products) attach a small motion sensor to the club shaft to analyze swings via mobile app. Adjacent sensor-based swing analytics offering for amateur golfers, with similar consumer profile to HackMotion.
- Sportsbox AI: Sportsbox AI (formerly 4D Motion) offers markerless AI-based 3D motion capture and biomechanical analysis for golf (and other sports). Comparable in delivering biomechanical insights into golf swing mechanics, though via video rather than a wearable sensor.
Broad incumbents
- Trackman: Trackman is the leading launch monitor + indoor golf simulator platform used by coaches and tour pros. Overlaps with HackMotion in swing performance measurement and coach workflows but operates at a much higher price point and primarily in commercial/fitting settings.
- Foresight Sports: Foresight Sports (GCQuad, Sim-in-a-Box) provides launch monitor and simulator hardware + software to coaches, fitters, and consumers. Adjacent competitor sharing the golf performance analytics category though differentiated by optics-based ball tracking.
- Garmin Approach: Garmin Approach series combines GPS golf watches with swing/tempo metrics and broad distribution through retail. Overlaps with HackMotion on wrist-worn swing analytics but operates as a multi-sport incumbent with massive brand and channel advantages.
Regional players
- Full Swing Golf: Full Swing produces indoor golf simulators with swing analysis features. Comparable as a data-driven golf training technology player; competes in the coaching/enthusiast segment overlapping with HackMotion's pro/coach use case.
Direct peers
- Arccos Golf: Arccos offers a sensor-based golf shot tracking and AI-powered analytics platform (smart sensors on clubs + app). Highly comparable to HackMotion in serving amateur and pro golfers with sensor-driven swing/performance data, although focus is club-level shot tracking rather than wrist motion capture.
- Zepp Golf: Zepp Golf (formerly 3Bays) makes a wrist-worn golf swing analyzer with mobile app, very similar form factor and use case to HackMotion. Closest direct competitor on hardware profile and price point targeting amateur golfers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HackMotion social profiles
Digital presenceHackMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
HackMotion leadership team
Management profileNumber of profiles
HackMotion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HackMotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HackMotion
What does HackMotion do?
HackMotion designs and sells a wrist-worn motion sensor (latest generation Sensor 4) with a 6-axis IMU that captures real-time wrist angles during golf swings, paired with a mobile app that delivers guided practice drills, virtual coaching, swing fault analysis, and (in the Pro tier) tour-player comparisons. Customers purchase the hardware once and select a software tier — Core ($275), Plus ($420), or Pro ($915) — under a one-time payment / lifetime license model with free app updates.
Is HackMotion a public or private company?
HackMotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HackMotion founded?
HackMotion was founded in 2016. It employs 11 to 50 people.
Where is HackMotion based?
HackMotion is headquartered in Riga, Latvia, in the Europe region.
How does HackMotion make money?
Two revenue lines are on record. Hardware Sensor Sales are the primary driver. The others are software License Tiers.
Who are HackMotion's main competitors?
Emerging players on record are Blast Motion, Rapsodo, Swingbyte and Sportsbox AI. Broad incumbents are Trackman, Foresight Sports and Garmin Approach. Full Swing Golf is listed as a regional player. Direct peers are Arccos Golf and Zepp Golf.
Does HackMotion have an API?
No public API is recorded for HackMotion.
What industry is HackMotion in?
HackMotion's product category is Golf Performance Technology. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail, with a secondary code of CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail. Its NAICS code is 33992 and its SIC code is 3949.