NAMI Collier County
NAMI Collier County is a 501(c)(3) nonprofit mental health organization based in Naples, Florida, providing free, accredited programs — including children's mental health, peer support, supportive housing, and senior outreach — to Collier County residents of all ages, funded entirely by grants and donations.
- Company typePrivate
- Founded1987
- HeadquartersNaples, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NAMI Collier County does
NAMI Collier County is a 501(c)(3) nonprofit mental health organization founded in 1987 and headquartered in Naples, Florida. It operates as a local affiliate of the National Alliance on Mental Illness and is the only NAMI in the country accredited by the Council on Accreditation. Its mission is to provide free mental health support, education, advocacy, and outreach to individuals and families affected by mental illness across the lifespan, from infancy through seniors, across Collier County and broader Southwest Florida.
The organization's service portfolio is built around a continuum-of-care model delivered primarily through its consolidated two-story facility at 5025 Castello Drive, Naples. Core programs include the HUGS (Health Under Guided Systems) children's mental health program serving more than 400 families and screening over 2,000 children annually; the Sarah Ann Life Skills & Support Center, a peer-run drop-in center for adults with mental health diagnoses; the Supportive Housing program, which has housed 415 people since 2022; Florida Self-Directed Care serving roughly 90 participants per year; the CLEAR WarmLine statewide peer support hotline handling 400+ calls per month; Family Support Groups; the Ambassador's Circle of Hope; and a Crisis Intervention Team Training program for law enforcement running since 2008.
NAMI Collier County does not sell products or services; all programs are provided at no cost to participants. The organization is funded entirely through foundation grants (Collier Community Foundation, Women's Foundation of Collier County, American Red Cross, Naples Children & Education Foundation, First Horizon Foundation, Qlarant), individual donations, and recurring community fundraising events — notably the annual Hope Shines Walk (22 years running) and Hope Shines Luncheon. Under CEO Beth Hatch (appointed July 2022), the organization consolidated its footprint, launched the Hope Shines Campaign with a $1M goal, expanded the HUGS program with American Red Cross funding, and seeded a senior women's outreach program — all funded through a diversifying mix of institutional grants and event-driven contributions.
NAMI Collier County firmographics
Firmographics- Name
- NAMI Collier County
- Legal name
- Nami Collier County, Inc.
- Website
- https://namicollier.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NAMI Collier County is a 501(c)(3) nonprofit mental health organization based in Naples, Florida, providing free, accredited programs — including children's mental health, peer support, supportive housing, and senior outreach — to Collier County residents of all ages, funded entirely by grants and donations.
- Ownership category
- akta.pro rank
NAMI Collier County industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where NAMI Collier County is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NAMI Collier County business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grants and Donations: NAMI Collier County operates as a 501(c)(3) nonprofit that relies entirely on grants from foundations (Collier Community Foundation, Women's Foundation of Collier County, American Red Cross, Naples Children & Education Foundation) and individual donations to fund all its programs at no cost to participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free programs for all community members |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
NAMI Collier County product offering
Product offeringCore offering
NAMI Collier County provides free mental health support, education, advocacy, and outreach programs to individuals and families affected by mental illness in Collier County, Florida. Its core offerings include the HUGS children's mental health program, the Sarah Ann Life Skills & Support Center for adults, Supportive Housing, Self-Directed Care, statewide peer support WarmLine/CLEAR services, Family Support Groups, and the Crisis Intervention Team training for law enforcement. All programs are delivered at no cost to participants.
Product overview
NAMI Collier County is a 501(c)(3) nonprofit organization providing a comprehensive suite of no-cost mental health programs and services for the Collier County community. The organization operates a multi-product portfolio centered on its core mental health support services, including the HUGS children's mental health program, the Sarah Ann Life Skills & Support drop-in center, peer support groups, family support groups, supportive housing, Self-Directed Care, and the statewide WarmLine and CLEAR peer support services. These programs work together to provide mental health support across all age groups from children (2 months) to seniors, with a focus on early intervention, peer support, housing assistance, and community education. The organization also hosts the annual Hope Shines Walk and related fundraising events.
Differentiator
Problem solved
Functional benefit
Brands
- HUGS (Health Under Guided Systems): Children's Mental Health Program providing long-term, clinical continuum of care to children and teens living with mental illness, developmental delays, and social-emotional difficulties at no cost to families.
- Sarah Ann Life Skills & Support Center
- Hope Shines
- Ambassador's Circle of Hope
Products and services
- HUGS (Health Under Guided Systems) Children's Mental Health Program Long-term, clinical continuum of care for children and teens (2 months to 18 years) living with mental illness, developmental delays, and social-emotional difficulties, providing universal mental health screenings in English, Spanish, and Creole, care coordination, parenting education, and connection to clinical services at no cost to families.
- Sarah Ann Life Skills & Support Center Peer-run, safe-haven drop-in center for adults (18+) with mental health diagnoses, providing free recovery-focused daily support groups, life skills training, fitness, art therapy, social outings, and meals five days a week to foster independence and combat social isolation.
- Supportive Housing Program Program helping people with mental illnesses overcome homelessness by finding secure housing, working toward employment, and engaging local resources for community-based living and recovery.
- Self-Directed Care (SDC) Program Florida Self-Directed Care program allowing participants with serious mental illnesses to make their own healthcare choices and actively participate in their recovery with assistance from life coaches who help establish measurable goals.
- WarmLine / CLEAR Peer Support Hotline Statewide peer support hotline available from 4 p.m. to 10 p.m., connecting individuals with someone who has lived experience in mental health recovery, providing immediate counseling and local mental health referrals through a network of crisis centers.
- Family Support Group Free, confidential, peer-led meetings for adults supporting loved ones with mental health conditions, providing a safe space to share experiences, gain insight, and learn coping strategies.
- Peer Support Programs Various peer-led support groups including recovery skills, hearing voices and seeing things, DBT peer-run skills training, and NAMI Connection for adults with mental health conditions.
- Ambassador's Circle of Hope Program Community awareness program launched February 2024 that brings together individuals and businesses to create awareness and connect community members with vital mental health services at their most vulnerable moments.
- Crisis Intervention Team (CIT) Training Law enforcement training program since 2008 designed to help police officers respond effectively to individuals with mental health issues and other disabilities, reducing injuries and deaths during crisis encounters.
- Emergency Care Fund Fund helping individuals access money to relieve basic needs such as food, shelter, medication, and more, with access to a vast network of community partners for individuals and families in mental health crisis.
Quantifiable outcome
- 415 people housed through Supportive Housing program since 2022
- +3 more outcomes
Companies that use NAMI Collier County
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
NAMI Collier County technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAMI Collier County partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ArthrexmajorArthrex provided venue for 22nd annual Hope Shines Walk at their corporate campus in Naples. Supporting physical and mental wellness of the community and their employees.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
NAMI Collier County competitors and assessment
Company assessmentDirect peers
- David Lawrence Centers: Behavioral health provider headquartered in Collier County, Florida, offering outpatient mental health, substance use, and crisis services across all ages in the same service area as NAMI Collier. Operates as the largest single competitor for the same population of children, adults, and seniors.
- NAMI Sarasota County: Local NAMI affiliate serving Sarasota County, Florida with a similar portfolio of free support groups, education programs, family-to-family support, and peer-led services. Directly comparable in model, mission, and structure as a sibling NAMI affiliate in a coastal Florida community.
- NAMI Lee County / NAMI Greater Naples: Regional NAMI affiliates serving Southwest Florida neighbors of NAMI Collier with overlapping mission, programming model, and donor pool. Comparable as direct Florida NAMI peers operating the same National Alliance on Mental Illness framework.
- Jewish Family Service of Collier County: Collier County social services nonprofit providing mental health counseling, senior support, case management, and emergency assistance. Operates in the same service area with overlapping target populations and free/sliding-scale service model.
Regional players
- SalusCare: Behavioral health and substance abuse provider serving Lee County and parts of Southwest Florida with outpatient, residential, and crisis services. Comparable mission and population focus, but operates in the adjacent county rather than Collier.
- Volunteers of America Florida: State-level nonprofit operating supportive housing, behavioral health, and senior services across Florida. Comparable in its mix of supportive housing, mental health support, and senior-focused programming serving similar vulnerable populations.
- St. Matthew's House: Southwest Florida social services nonprofit offering housing, behavioral health support, and food security programs in Collier and Lee Counties. Comparable in its mission to serve low-income and housing-insecure populations in the same regional geography.
Broad incumbents
- Mental Health America: National 501(c)(3) mental health advocacy, education, and peer support organization with local affiliates across the country. Comparable as a national umbrella for community mental health nonprofits of which NAMI Collier is part of a parallel NAMI network.
- National Council for Mental Wellbeing: National trade and advocacy organization representing behavioral health providers, including community mental health centers. Comparable as a broader industry incumbent, even though it is an association rather than a direct service provider.
Others
- Healthcare Network of Southwest Florida: Federally qualified health center serving Collier County with primary care, behavioral health, and pediatric services. Comparable as a community-health partner ecosystem member that NAMI Collier coordinates with and refers families to for clinical care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NAMI Collier County social profiles
Digital presenceNAMI Collier County financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAMI Collier County leadership team
Management profileNumber of profiles
Profiles4 records
NAMI Collier County funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAMI Collier County M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAMI Collier County
What does NAMI Collier County do?
NAMI Collier County provides free mental health support, education, advocacy, and outreach programs to individuals and families affected by mental illness in Collier County, Florida. Its core offerings include the HUGS children's mental health program, the Sarah Ann Life Skills & Support Center for adults, Supportive Housing, Self-Directed Care, statewide peer support WarmLine/CLEAR services, Family Support Groups, and the Crisis Intervention Team training for law enforcement. All programs are delivered at no cost to participants.
Is NAMI Collier County a public or private company?
NAMI Collier County is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NAMI Collier County founded?
NAMI Collier County was founded in 1987. It employs 11 to 50 people.
Where is NAMI Collier County based?
NAMI Collier County is headquartered in Naples, United States, in the North America region.
How does NAMI Collier County make money?
One revenue line is on record: grants and Donations.
Who are NAMI Collier County's main competitors?
Direct peers on record are David Lawrence Centers, NAMI Sarasota County, NAMI Lee County / NAMI Greater Naples and Jewish Family Service of Collier County. Regional players are SalusCare, Volunteers of America Florida and St. Matthew's House. Broad incumbents are Mental Health America and National Council for Mental Wellbeing. Healthcare Network of Southwest Florida is listed as an others.
Does NAMI Collier County have an API?
No public API is recorded for NAMI Collier County.
What industry is NAMI Collier County in?
NAMI Collier County's product category is Community Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of BPAGAEAH, Mental Health & Crisis Support Services. Its NAICS code is 621420 and its SIC code is 8300.