NAMI Collier County

What NAMI Collier County does

NAMI Collier County is a 501(c)(3) nonprofit mental health organization founded in 1987 and headquartered in Naples, Florida. It operates as a local affiliate of the National Alliance on Mental Illness and is the only NAMI in the country accredited by the Council on Accreditation. Its mission is to provide free mental health support, education, advocacy, and outreach to individuals and families affected by mental illness across the lifespan, from infancy through seniors, across Collier County and broader Southwest Florida.

The organization's service portfolio is built around a continuum-of-care model delivered primarily through its consolidated two-story facility at 5025 Castello Drive, Naples. Core programs include the HUGS (Health Under Guided Systems) children's mental health program serving more than 400 families and screening over 2,000 children annually; the Sarah Ann Life Skills & Support Center, a peer-run drop-in center for adults with mental health diagnoses; the Supportive Housing program, which has housed 415 people since 2022; Florida Self-Directed Care serving roughly 90 participants per year; the CLEAR WarmLine statewide peer support hotline handling 400+ calls per month; Family Support Groups; the Ambassador's Circle of Hope; and a Crisis Intervention Team Training program for law enforcement running since 2008.

NAMI Collier County does not sell products or services; all programs are provided at no cost to participants. The organization is funded entirely through foundation grants (Collier Community Foundation, Women's Foundation of Collier County, American Red Cross, Naples Children & Education Foundation, First Horizon Foundation, Qlarant), individual donations, and recurring community fundraising events — notably the annual Hope Shines Walk (22 years running) and Hope Shines Luncheon. Under CEO Beth Hatch (appointed July 2022), the organization consolidated its footprint, launched the Hope Shines Campaign with a $1M goal, expanded the HUGS program with American Red Cross funding, and seeded a senior women's outreach program — all funded through a diversifying mix of institutional grants and event-driven contributions.

Name

NAMI Collier County

Legal name

Nami Collier County, Inc.

Website

https://namicollier.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

NAMI Collier County is a 501(c)(3) nonprofit mental health organization based in Naples, Florida, providing free, accredited programs — including children's mental health, peer support, supportive housing, and senior outreach — to Collier County residents of all ages, funded entirely by grants and donations.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Community mental health services
• Peer support programs
• Children's mental health care
• Supportive housing services
• Mental health advocacy

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grants and Donations: NAMI Collier County operates as a 501(c)(3) nonprofit that relies entirely on grants from foundations (Collier Community Foundation, Women's Foundation of Collier County, American Red Cross, Naples Children & Education Foundation) and individual donations to fund all its programs at no cost to participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NAMI Collier County provides free mental health support, education, advocacy, and outreach programs to individuals and families affected by mental illness in Collier County, Florida. Its core offerings include the HUGS children's mental health program, the Sarah Ann Life Skills & Support Center for adults, Supportive Housing, Self-Directed Care, statewide peer support WarmLine/CLEAR services, Family Support Groups, and the Crisis Intervention Team training for law enforcement. All programs are delivered at no cost to participants.

Product overview

NAMI Collier County is a 501(c)(3) nonprofit organization providing a comprehensive suite of no-cost mental health programs and services for the Collier County community. The organization operates a multi-product portfolio centered on its core mental health support services, including the HUGS children's mental health program, the Sarah Ann Life Skills & Support drop-in center, peer support groups, family support groups, supportive housing, Self-Directed Care, and the statewide WarmLine and CLEAR peer support services. These programs work together to provide mental health support across all age groups from children (2 months) to seniors, with a focus on early intervention, peer support, housing assistance, and community education. The organization also hosts the annual Hope Shines Walk and related fundraising events.

Differentiator

Problem solved

Functional benefit

Brands

• HUGS (Health Under Guided Systems): Children's Mental Health Program providing long-term, clinical continuum of care to children and teens living with mental illness, developmental delays, and social-emotional difficulties at no cost to families.
• Sarah Ann Life Skills & Support Center
• Hope Shines
• Ambassador's Circle of Hope

Products and services

• HUGS (Health Under Guided Systems) Children's Mental Health Program Long-term, clinical continuum of care for children and teens (2 months to 18 years) living with mental illness, developmental delays, and social-emotional difficulties, providing universal mental health screenings in English, Spanish, and Creole, care coordination, parenting education, and connection to clinical services at no cost to families.
• Sarah Ann Life Skills & Support Center Peer-run, safe-haven drop-in center for adults (18+) with mental health diagnoses, providing free recovery-focused daily support groups, life skills training, fitness, art therapy, social outings, and meals five days a week to foster independence and combat social isolation.
• Supportive Housing Program Program helping people with mental illnesses overcome homelessness by finding secure housing, working toward employment, and engaging local resources for community-based living and recovery.
• Self-Directed Care (SDC) Program Florida Self-Directed Care program allowing participants with serious mental illnesses to make their own healthcare choices and actively participate in their recovery with assistance from life coaches who help establish measurable goals.
• WarmLine / CLEAR Peer Support Hotline Statewide peer support hotline available from 4 p.m. to 10 p.m., connecting individuals with someone who has lived experience in mental health recovery, providing immediate counseling and local mental health referrals through a network of crisis centers.
• Family Support Group Free, confidential, peer-led meetings for adults supporting loved ones with mental health conditions, providing a safe space to share experiences, gain insight, and learn coping strategies.
• Peer Support Programs Various peer-led support groups including recovery skills, hearing voices and seeing things, DBT peer-run skills training, and NAMI Connection for adults with mental health conditions.
• Ambassador's Circle of Hope Program Community awareness program launched February 2024 that brings together individuals and businesses to create awareness and connect community members with vital mental health services at their most vulnerable moments.
• Crisis Intervention Team (CIT) Training Law enforcement training program since 2008 designed to help police officers respond effectively to individuals with mental health issues and other disabilities, reducing injuries and deaths during crisis encounters.
• Emergency Care Fund Fund helping individuals access money to relieve basic needs such as food, shelter, medication, and more, with access to a vast network of community partners for individuals and families in mental health crisis.

Quantifiable outcome

• 415 people housed through Supportive Housing program since 2022
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ArthrexmajorStrategic or Co-development Partner · 11 May 2024Arthrex provided venue for 22nd annual Hope Shines Walk at their corporate campus in Naples. Supporting physical and mental wellness of the community and their employees.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• David Lawrence Centers: Behavioral health provider headquartered in Collier County, Florida, offering outpatient mental health, substance use, and crisis services across all ages in the same service area as NAMI Collier. Operates as the largest single competitor for the same population of children, adults, and seniors.
• NAMI Sarasota County: Local NAMI affiliate serving Sarasota County, Florida with a similar portfolio of free support groups, education programs, family-to-family support, and peer-led services. Directly comparable in model, mission, and structure as a sibling NAMI affiliate in a coastal Florida community.
• NAMI Lee County / NAMI Greater Naples: Regional NAMI affiliates serving Southwest Florida neighbors of NAMI Collier with overlapping mission, programming model, and donor pool. Comparable as direct Florida NAMI peers operating the same National Alliance on Mental Illness framework.
• Jewish Family Service of Collier County: Collier County social services nonprofit providing mental health counseling, senior support, case management, and emergency assistance. Operates in the same service area with overlapping target populations and free/sliding-scale service model.

Regional players

• SalusCare: Behavioral health and substance abuse provider serving Lee County and parts of Southwest Florida with outpatient, residential, and crisis services. Comparable mission and population focus, but operates in the adjacent county rather than Collier.
• Volunteers of America Florida: State-level nonprofit operating supportive housing, behavioral health, and senior services across Florida. Comparable in its mix of supportive housing, mental health support, and senior-focused programming serving similar vulnerable populations.
• St. Matthew's House: Southwest Florida social services nonprofit offering housing, behavioral health support, and food security programs in Collier and Lee Counties. Comparable in its mission to serve low-income and housing-insecure populations in the same regional geography.

Broad incumbents

• Mental Health America: National 501(c)(3) mental health advocacy, education, and peer support organization with local affiliates across the country. Comparable as a national umbrella for community mental health nonprofits of which NAMI Collier is part of a parallel NAMI network.
• National Council for Mental Wellbeing: National trade and advocacy organization representing behavioral health providers, including community mental health centers. Comparable as a broader industry incumbent, even though it is an association rather than a direct service provider.

Others

• Healthcare Network of Southwest Florida: Federally qualified health center serving Collier County with primary care, behavioral health, and pediatric services. Comparable as a community-health partner ecosystem member that NAMI Collier coordinates with and refers families to for clinical care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/namicollier

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI Collier County