Eligo

What Eligo does

Eligo is a Milan-based company that operated as a marketplace and community of personal stylists, founded in 2016. The platform connected professional stylists with end customers seeking access to premium fashion brands and personalized styling services, taking a horizontal segmentation approach targeting stylists as the primary community segment. The company's business model centered on community-driven marketplace dynamics: aggregating stylists as supply, customers as demand, and premium fashion brands as ecosystem partners. Pricing mechanics were not publicly disclosed.

In January 2023, Eligo expanded vertically by acquiring Meltin' Pot, an Italian denim and streetwear brand, and repositioning it as a premium/luxury brand emphasizing quality and sustainability under newly appointed CEO Pierpaolo Savorelli. This added an owned-brand apparel dimension to the company's marketplace platform. Across its operating life, Eligo raised approximately $4.8M in disclosed funding (across rounds in 2017, 2018, 2019, and two rounds in 2022) from investors including Digital Magics and Fondo Rilancio Startup. The leadership team comprised co-founders Naomi Kohashi Catella (CEO), Giulio Manno (CMO), Antonio Chiarello, and Marco Ottolini (CTO).

In November 2025, Eligo was acquired by Lumi Global, a governance/electronic-voting technology company, with the stated intent of expanding Lumi's European footprint across universities, associations, and federations. The input data contains material ambiguity: some sources describe Eligo as a stylist marketplace, while a separate Lumi Global source describes "Eligo" as an Italian electronic voting platform — suggesting either source contamination from a same-named entity or a strategic pivot not fully captured in available data. Post-acquisition, Eligo operates as part of Lumi Global's European governance-technology strategy.

Name

Eligo

Legal name

Eligo

Website

https://eligo.style

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

Eligo was a Milan-based marketplace and community platform founded in 2016 that connected professional personal stylists with customers seeking access to premium fashion brands; it acquired the Italian denim brand Meltin' Pot in 2023 before being acquired by Lumi Global in November 2025.

Ownership category

akta.pro rank

Product category

Fashion Marketplace

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

akta.pro secondary industries

Streetwear & Contemporary Apparel Retail (CRAAABAM), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Personal styling marketplace
• Fashion marketplace
• Stylist community platform
• Denim apparel brand
• Streetwear fashion

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Eligo operates a community-driven online marketplace that connects personal stylists with customers, providing a platform for stylist profiles, discovery, and access to premium fashion brands. The company also owns and operates the Meltin' Pot denim and streetwear brand, which it has repositioned as a premium and luxury label emphasizing quality and sustainability.

Product overview

Eligo offers an electronic voting platform for governance and decision-making. The company provides technology solutions for institutional markets including universities, associations, and federations across Europe, enabling secure digital voting and collective decision processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Eligo Stylist Marketplace
• Meltin' Pot Premium Denim & Streetwear Brand

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Meltin' PotcoreStrategic or Co-development PartnerEligo acquired the Italian denim and streetwear brand Meltin' Pot and announced its relaunch as a premium and luxury brand. Pierpaolo Savorelli was appointed as CEO to oversee the brand's repositioning emphasizing quality and sustainability.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Acne Studios: Swedish fashion house known for premium denim and contemporary ready-to-wear. Comparable to Meltin' Pot's repositioning into premium/luxury denim with a design-forward European identity.
• Vestiaire Collective: European curated marketplace for pre-owned luxury fashion. Adjacent comparable to Eligo's stylist-curated access to premium fashion, with an emphasis on European luxury heritage.
• Closed: European premium denim and knitwear brand with sustainability positioning. Closely parallels Meltin' Pot's emphasis on quality and sustainability under Eligo's repositioning strategy.

Direct peers

• Lookiero: European personal styling service that delivers curated clothing boxes based on stylist recommendations. Comparable to Eligo's stylist marketplace with stronger traction in Southern Europe.
• Wishi: Online personal styling platform that connects consumers with stylists for curated fashion recommendations. Closely aligned with Eligo's marketplace-of-stylists positioning and digital delivery model.
• Stitch Fix: US-based personal styling service that uses stylists and data to curate clothing shipments for consumers. Directly comparable to Eligo's stylist-marketplace model, though operating at much larger scale.
• DailyLook: Online personal styling and curated apparel subscription service. Comparable business model to Eligo's stylist-led marketplace, focused on US consumers but with similar stylist-curation mechanics.

Broad incumbents

• Trunk Club (Nordstrom): Personal styling service owned by Nordstrom that pairs customers with stylists curating premium apparel. Comparable to Eligo's stylist-led access to premium fashion brands, with the backing of a major US department-store incumbent.
• Diesel: Heritage Italian denim and casual wear brand with global retail presence. Directly comparable to Meltin' Pot's Italian denim roots and the premium-denim repositioning Eligo is pursuing.
• Replay: Italian denim and casual apparel brand with international distribution. Comparable to Meltin' Pot in Italian heritage denim positioning and the premiumization lane Eligo is targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/EligoMilano
• Facebookfacebook.com/eligomilano

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eligo