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Seniorlink

Full company profile

uuid00037bu

Namestring
Seniorlink
Legal namestring
Seniorlink, Inc.
Websiteurl
seniorlink.com
Company typeenum
Private
Founded yearint
2000
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersBoston, United States
HQ citystring
Boston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
family caregiver support, structured family caregiving, care management services, long-term caregiver coaching, medicaid home care programs
Industry5 codes
1Care Navigation & Service Coordination (Medical, Social, Community)
CodeHSABAIABPrimaryYes
2Family Caregiver Coaching, Education & Support
CodeHSABAIAIPrimaryNo
3Care Coordination & Navigation (Multi-Provider)
CodeHLADALABPrimaryNo
4Community Resources, Social Services & Transportation Coordination
CodeHLADALAKPrimaryNo
5Elder Services & Aging Support
CodeBPAGAEAFPrimaryNo
NAICS code4 codes
  • Services for the Elderly and Persons with Disabilities624120
  • Services for the Elderly and Persons with Disabilities62412
  • Other Individual and Family Services624190
  • Home Health Care Services62161
SIC code3 codes
  • Services-Social Services8300
  • Services-Health Services8000
  • Services-Home Health Care Services8082
Product category
Long-Term Caregiver Support Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Structured Family Caregiving Payments
TypeManaged Services
Description

Caregivers receive weekly payments for the care they provide to loved ones through the Structured Family Caregiving service. Payments are funded through partnerships with health plans and state programs.

careforth.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Seniorlink operates the Careforth brand, a tech-enabled caregiver support service that delivers a Structured Family Caregiving program. The company provides dedicated one-to-one coaching, education, resources, and emotional support to family caregivers, along with weekly stipend payments to caregivers caring for loved ones at home.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Caregivers can keep loved ones at home longer, avoiding institutional care
Product overview1 text field

Careforth is a unified caregiver support platform operated by Seniorlink, Inc. that combines the Structured Family Caregiving Service (which provides payment for family caregivers), a dedicated caregiver app for communication and resources, and one-on-one coaching services. The platform connects caregivers with care managers who provide personalized support, guidance, and access to local caregiving resources.

Product and service3 records
1Careforth Structured Family Caregiving Service
2Caregiver Coaching and Support Program
CategoryCare Management Services
Description

A dedicated one-to-one coaching service delivered by care managers via phone, video, and the caregiver mobile application, providing clinical guidance, emotional support, and care coordination to family caregivers across the U.S.

3Weekly Caregiver Stipend Payments
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Health Plan Partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Partnerships with health insurance plans to provide Structured Family Caregiving as a covered benefit for members. Health plans refer caregivers to the Careforth program and fund caregiver payments through their benefits.

2Referral Partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Relationships with healthcare providers, social service agencies, and community organizations that refer caregivers to the Careforth program. These partners help identify and direct family caregivers who could benefit from support services.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1WellSky
TypeBroad incumbent
Description

Enterprise software and services platform spanning home health, hospice, and care coordination. Comparable in serving health plan and provider care-coordination workflows, but as a horizontal incumbent rather than a caregiver-focused specialist.

2Care.com
TypeOthers
Description

Large consumer-facing marketplace for caregivers including senior care. Adjacent rather than directly competitive — Care.com is a self-serve matching platform, whereas Careforth delivers paid, managed care coordination services.

3CareCentrix
TypeBroad incumbent
Description

Large post-acute and home-based care management platform serving health plans and providers. Comparable in care coordination and health plan channel, but with a much broader portfolio and owned by a strategic parent (Walgreens-related ownership history).

4BrightStar Care
TypeDirect peer
Description

Franchised home care agency specializing in medical and non-medical senior care. Comparable target population and private-duty in-home services, with overlapping health plan and family referral channels.

5Honor Technology
TypeEmerging player
Description

Tech-enabled home care operator combining a caregiver network with software, serving older adults and increasingly health plan relationships. Comparable caregiver-tech stack and home-based elder care focus, with a different caregiver-supply model.

6Homethrive
TypeDirect peer
Description

Provides tech-enabled caregiver support, coaching, and navigation services to family caregivers, often through health plan contracts. Direct competitor in the same care-coordination/case management category with a similar B2B2C model.

7BAYADA Home Health Care
TypeBroad incumbent
Description

National home health and personal care services provider serving pediatric, adult, and senior populations. Comparable in home-based elder care and Medicaid-funded services, but uses a traditional agency-employed aide model rather than paying family caregivers.

8Papa
TypeDirect peer
Description

Matches older adults with companion 'Papa Pals' and is reimbursed largely through health plan partnerships — directly analogous to Careforth's B2B2C caregiver model, though Papa focuses on companionship rather than paid family caregiving.

9Amedisys
TypeBroad incumbent
Description

Large home health and hospice provider with significant Medicaid and managed care exposure. Comparable as a home-based care delivery competitor, though it is facility/agency-based rather than family-caregiver-based.

10CareLinx
TypeDirect peer
Description

Tech-enabled caregiver marketplace connecting families with in-home caregivers. Closely comparable to Careforth on the caregiver-matching, technology, and home-based elder care go-to-market, though CareLinx is consumer-direct while Careforth is health-plan-funded.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Seniorlink

Long-Term Caregiver Support Servicesseniorlink.com

Seniorlink firmographics

Firmographics
Name
Seniorlink
Legal name
Seniorlink, Inc.
Website
https://seniorlink.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

Seniorlink industry classification

Industry
Product category
Long-Term Caregiver Support Services
NAICS
Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Home Health Care Services (62161)
SIC
Services-Social Services (8300), Services-Health Services (8000), Services-Home Health Care Services (8082)
akta.pro primary industry
Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
akta.pro secondary industries
Family Caregiver Coaching, Education & Support (HSABAIAI), Care Coordination & Navigation (Multi-Provider) (HLADALAB), Community Resources, Social Services & Transportation Coordination (HLADALAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

  • Family caregiver support
  • Structured family caregiving
  • Care management services
  • Long-term caregiver coaching
  • Medicaid home care programs

Where Seniorlink is headquartered

Location

Headquarters

HQ city
Boston
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Seniorlink business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Structured Family Caregiving Payments: Caregivers receive weekly payments for the care they provide to loved ones through the Structured Family Caregiving service. Payments are funded through partnerships with health plans and state programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Seniorlink product offering

Product offering

Core offering

Seniorlink operates the Careforth brand, a tech-enabled caregiver support service that delivers a Structured Family Caregiving program. The company provides dedicated one-to-one coaching, education, resources, and emotional support to family caregivers, along with weekly stipend payments to caregivers caring for loved ones at home.

Product overview

Careforth is a unified caregiver support platform operated by Seniorlink, Inc. that combines the Structured Family Caregiving Service (which provides payment for family caregivers), a dedicated caregiver app for communication and resources, and one-on-one coaching services. The platform connects caregivers with care managers who provide personalized support, guidance, and access to local caregiving resources.

Differentiator

Problem solved

Functional benefit

Products and services

  • Careforth Structured Family Caregiving Service
  • Caregiver Coaching and Support Program A dedicated one-to-one coaching service delivered by care managers via phone, video, and the caregiver mobile application, providing clinical guidance, emotional support, and care coordination to family caregivers across the U.S.
  • Weekly Caregiver Stipend Payments

Quantifiable outcome

  • Caregivers can keep loved ones at home longer, avoiding institutional care

Companies that use Seniorlink

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Seniorlink technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Seniorlink partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Health Plan PartnerscoreChannel Partner/ Reseller/ DistributorPartnerships with health insurance plans to provide Structured Family Caregiving as a covered benefit for members. Health plans refer caregivers to the Careforth program and fund caregiver payments through their benefits.
  • Referral PartnerscoreChannel Partner/ Reseller/ DistributorRelationships with healthcare providers, social service agencies, and community organizations that refer caregivers to the Careforth program. These partners help identify and direct family caregivers who could benefit from support services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Seniorlink competitors and assessment

Company assessment

Broad incumbents

  • WellSky: Enterprise software and services platform spanning home health, hospice, and care coordination. Comparable in serving health plan and provider care-coordination workflows, but as a horizontal incumbent rather than a caregiver-focused specialist.
  • CareCentrix: Large post-acute and home-based care management platform serving health plans and providers. Comparable in care coordination and health plan channel, but with a much broader portfolio and owned by a strategic parent (Walgreens-related ownership history).
  • BAYADA Home Health Care: National home health and personal care services provider serving pediatric, adult, and senior populations. Comparable in home-based elder care and Medicaid-funded services, but uses a traditional agency-employed aide model rather than paying family caregivers.
  • Amedisys: Large home health and hospice provider with significant Medicaid and managed care exposure. Comparable as a home-based care delivery competitor, though it is facility/agency-based rather than family-caregiver-based.

Others

  • Care.com: Large consumer-facing marketplace for caregivers including senior care. Adjacent rather than directly competitive — Care.com is a self-serve matching platform, whereas Careforth delivers paid, managed care coordination services.

Direct peers

  • BrightStar Care: Franchised home care agency specializing in medical and non-medical senior care. Comparable target population and private-duty in-home services, with overlapping health plan and family referral channels.
  • Homethrive: Provides tech-enabled caregiver support, coaching, and navigation services to family caregivers, often through health plan contracts. Direct competitor in the same care-coordination/case management category with a similar B2B2C model.
  • Papa: Matches older adults with companion 'Papa Pals' and is reimbursed largely through health plan partnerships — directly analogous to Careforth's B2B2C caregiver model, though Papa focuses on companionship rather than paid family caregiving.
  • CareLinx: Tech-enabled caregiver marketplace connecting families with in-home caregivers. Closely comparable to Careforth on the caregiver-matching, technology, and home-based elder care go-to-market, though CareLinx is consumer-direct while Careforth is health-plan-funded.

Emerging players

  • Honor Technology: Tech-enabled home care operator combining a caregiver network with software, serving older adults and increasingly health plan relationships. Comparable caregiver-tech stack and home-based elder care focus, with a different caregiver-supply model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Seniorlink social profiles

Digital presence

Seniorlink compliance and trust

Trust signal

Compliance1 record

Seniorlink financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Seniorlink leadership team

Management profile

Number of profiles

Profiles3 records

Seniorlink subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Seniorlink funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Seniorlink M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniorlink

What does Seniorlink do?

Seniorlink operates the Careforth brand, a tech-enabled caregiver support service that delivers a Structured Family Caregiving program. The company provides dedicated one-to-one coaching, education, resources, and emotional support to family caregivers, along with weekly stipend payments to caregivers caring for loved ones at home.

Is Seniorlink a public or private company?

Seniorlink is a private company. It is classified as private equity controlled and is currently operating.

When was Seniorlink founded?

Seniorlink was founded in 2000. It employs 251 to 500 people.

Where is Seniorlink based?

Seniorlink is headquartered in Boston, United States, in the North America region.

How does Seniorlink make money?

One revenue line is on record: structured Family Caregiving Payments.

Who are Seniorlink's main competitors?

Broad incumbents on record are WellSky, CareCentrix, BAYADA Home Health Care and Amedisys. Care.com is listed as an others. Direct peers are BrightStar Care, Homethrive, Papa and CareLinx. Honor Technology is listed as an emerging player.

Does Seniorlink have an API?

No public API is recorded for Seniorlink.

What industry is Seniorlink in?

Seniorlink's product category is Long-Term Caregiver Support Services. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of HSABAIAI, Family Caregiver Coaching, Education & Support. Its NAICS code is 624120 and its SIC code is 8300.

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Live signals
PR NewswireSeniorlink Announces Leadership TransitionSeniorlink, Inc. announced that Matt Marek has been named Chief Executive Officer, effective immediately, succeeding Thomas Riley who will remain as Chairman of the Board. Marek brings experience from his previous role as President and CEO of Further, which was recently acquired by Health Equity. The leadership transition aims to support Seniorlink's mission to serve at least one million families across the U.S. amid growing demand for home-based care services.PR NewswireSeniorlink CEO Thomas Riley and President Matt Marek to Join Senator Bill Frist, M.D. on leading Podcast, A Second OpinionSeniorlink, Inc. announced that CEO Thomas Riley and President Matt Marek will appear as guests on A Second Opinion, a healthcare podcast hosted by former Senator Bill Frist, M.D. The executives will discuss the role of family caregivers in the U.S. healthcare system, noting that 53 million caregivers provide an estimated $470 billion in unpaid services annually. The discussion will focus on how supporting family caregivers can reduce overall healthcare costs and improve patient outcomes as the American healthcare system grapples with pandemic impacts and an aging population.PR NewswireSeniorlink's Technology-Enabled Structured Family Caregiving Program Receives High Marks from Family Caregivers and ConsumersA survey conducted by SPH Analytics for Seniorlink found that participants in their technology-enabled Structured Family Caregiving program reported extremely high satisfaction rates in 2020, with 92.3 percent of consumers and 88.3 percent of family caregivers saying they were very happy with services received. The program, which operates in 10 states through contracts with Medicaid agencies and managed care organizations, also showed that 94 percent of caregivers were able to provide care at home longer because of Seniorlink's support. Despite challenges posed by the COVID-19 pandemic, satisfaction levels remained consistently high, and 98.3 percent of caregivers said they would recommend the program to others.PR NewswireSeniorlink Names Cheryl Matter, Ph.D., as Vice President, Population HealthSeniorlink, Inc., a Boston-based tech-enabled health services company, announced the appointment of Cheryl Matter, Ph.D. to the newly created position of Vice President, Population Health. Matter, a 15-year healthcare veteran, will advance Seniorlink's care models to drive clinical, quality, and financial outcomes, and will lead business applications and implementation of clinical workflows on the company's technology platforms. Prior to joining Seniorlink, Matter served as Vice President of Population Health at Lifesprk and held leadership roles at Livio Health and Stella Health/BlueCross BlueShield of Minnesota.PR NewswireIndiana Expands Structured Family Caregiving Program to Support Legal GuardiansIndiana has expanded its Structured Family Caregiving program under the state's Medicaid Aged & Disabled Waiver to include legal guardians, enabling them to access support services for caring for older adults at home. The program, offered by Caregiver Homes of Indiana from Seniorlink, provides participants with access to care teams, clinical expertise, technology, and tax-free financial stipends. The expansion reflects Indiana's ongoing commitment to supporting family caregivers and builds on Caregiver Homes' work in the state since 2013.PR NewswireSeniorlink's Katie Tardiff, SVP of Clinical Services, to Present on "Innovations in Caregiving: Approaches to Managing Care of People of Dementia," a Webinar on June 24th Hosted by the Mass CaregivingSeniorlink Inc. announced that its Senior Vice President Katie Tardiff will present on innovations in dementia caregiving during a webinar hosted by the Massachusetts Technology Collaborative on June 24, 2021. The presentation will highlight Seniorlink's VOICE solution, which demonstrated a 56% reduction in ER visits and a 21% reduction in hospitalizations during a pilot program. Other participating organizations include the Alzheimer's Association and Kinto.PR NewswireIndiana Selected for National Initiative to Advance Strategies for Supporting Family CaregiversIndiana has been selected to participate in a multi-state collaborative initiative called 'Helping States Support Families Caring for an Aging America,' led by the Center for Health Care Strategies and funded by The John A. Hartford Foundation and The Michigan Health Endowment Fund. Over two years, Indiana's coalition—including Caregiver Homes of Indiana (a subsidiary of Seniorlink), the Division of Aging, the Indiana Department of Health, and AARP—will develop strategies to strengthen family caregivers' capacity through new technologies, respite care access, and formal training. This is the second phase of the initiative, joining seven other states, with CHCS planning to share lessons learned broadly with stakeholders nationwide.PR NewswireSeniorlink's Caregiver Homes of Indiana Expands Pilot with CICOA Aging & In-Home Solutions After Successful Launch of Its Technology-Enabled Care Management ProgramCaregiver Homes of Indiana, a division of Seniorlink, announced the expansion of a pilot program with CICOA Aging & In-Home Solutions, Indiana's largest Area Agency on Aging, following a successful six-month trial serving 52 families using the Vela collaboration app. The pilot improved care coordination, reduced administrative burden, and provided better insights into social determinants of health. CICOA now plans to enroll all care managers to serve over 600 families in collaboration with Caregiver Homes.PR NewswireSeniorlink Sponsors the Documentary Film 'SKY BLOSSOM: Diaries of the Next Greatest Generation'Seniorlink announced it is sponsoring the documentary film SKY BLOSSOM: Diaries of the Next Greatest Generation, which follows five families across the U.S. to raise awareness about the 24.5 million young caregivers providing essential care services for veteran family members who are chronically ill or have disabilities. The film, directed by award-winning MSNBC journalist Richard Lui in his directorial debut, premiered on November 11th, 2020 in Washington, DC, with complementary screenings across all 50 states. The sponsorship was announced alongside other supporting organizations including AARP, Alzheimer's Association, EMD Serono, the Wallace H. Coulter Foundation, and the Elizabeth Dole Foundation.PR NewswireSeniorlink Hires Julia Kenny as Regional Program Manager in LouisianaSeniorlink Inc. announced the hiring of Julia Kenny as Regional Program Manager for its subsidiary Caregiver Homes of Louisiana, where she will oversee operations for the Monitored In-Home Caregiving (MIHC) program, a state Medicaid program serving families caring for loved ones with complex medical conditions at home. Kenny brings more than 25 years of experience in long-term services and supports, having previously worked at Anthem Inc. and various consulting firms focused on intellectual and developmental disabilities. The MIHC program was recently expanded in Louisiana to support the growing number of families caring for children and adults with intellectual and developmental disabilities during the COVID-19 pandemic.