Health Plan Partners
Health Plan Partners is an independent, Twin Falls, Idaho-based insurance agency representing 24+ carriers to deliver health, Medicare, dental, and vision coverage to individuals, families, and small employer groups across South Central and Eastern Idaho via commission-based, consultation-led sales.
- Company typePrivate
- Founded2005
- HeadquartersTwin Falls, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Health Plan Partners does
Health Plan Partners is an independent insurance agency headquartered at 621 North College Road, Suite 103, in Twin Falls, Idaho, serving consumers and small businesses across South Central and Eastern Idaho. Founded in 2005, the agency operates as a multi-carrier brokerage rather than a captive agent, representing more than 24 insurance carriers including Blue Cross of Idaho, Delta Dental, Pacific Source, Regence BlueShield of Idaho, SelectHealth, VSP, Aetna, Aflac, Cigna, Humana, Mutual of Omaha, United Healthcare, and others. The agency is co-led by Kory Porter and Andy Lyda, who each previously spent years at an Idaho health insurance carrier before formally establishing the employer-benefits orientation of the firm in 2013, and today fields a small team of 1-10 employees including licensed agents Sandi Daley and Tammy Davis.
The agency offers five core product lines: employer group benefits (group health, life, disability, supplemental, and dental/vision), individual and family health plans (HMO, PPO, EPO, POS, HDHP, and catastrophic options accessible via the Your Health Idaho exchange), Medicare Advantage and Medicare Supplement (Medigap) plans, dental plans (indemnity, DHMO, and PPO), and vision plans. There is no proprietary technology platform; the firm runs a website-based quote request system, conducts business via phone, email, and in-person appointments, and integrates Employee Navigator for HR and benefits administration on the employer side. Accessibility compliance is maintained through a UserWay WCAG 2.1 widget.
Health Plan Partners earns revenue exclusively through carrier commissions on policies sold and serviced, with no disclosed subscription, fee, or consulting streams. Distribution is sales-led and consultation-based, with all sales handled by phone, email, or appointment-driven face-to-face meetings. The agency does not disclose revenue, ownership structure, or financial statements, and has no public funding, parent company, or institutional backers identified. The primary customer segments are small-to-mid-sized employer groups, individuals and families purchasing through or outside the ACA exchange, and Medicare beneficiaries aged 65 and over.
Health Plan Partners firmographics
Firmographics- Name
- Health Plan Partners
- Legal name
- Health Plan Partners
- Website
- https://hplanpartners.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Health Plan Partners is an independent, Twin Falls, Idaho-based insurance agency representing 24+ carriers to deliver health, Medicare, dental, and vision coverage to individuals, families, and small employer groups across South Central and Eastern Idaho via commission-based, consultation-led sales.
- Ownership category
- akta.pro rank
Health Plan Partners industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Health Plan Partners is headquartered
LocationHeadquarters
- HQ city
- Twin Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Health Plan Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Health Plan Partners operates as an independent insurance agency earning commissions from insurance carriers for policies sold and serviced. The company represents multiple major insurance carriers including Blue Cross of Idaho, Delta Dental, Pacific Source, Regence, SelectHealth, VSP, Aetna, Aflac, Ameritas, Cigna, Humana, Mutual of Omaha, Principal Financial Group, St. Luke's Health Plan, United Healthcare, Unum, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Health Plan Partners product offering
Product offeringCore offering
Health Plan Partners is an independent insurance agency that sells and services health, dental, vision, Medicare, and group benefits insurance policies on behalf of 24+ major insurance carriers. Products are offered to individuals and families, employers, and Medicare beneficiaries in South Central and Eastern Idaho through licensed agents who deliver quote-based consultation via phone, email, and in-person appointments. The agency earns commissions from carriers and provides ongoing policy servicing and renewals.
Product overview
Health Plan Partners operates as an independent insurance agency offering a comprehensive portfolio of insurance products organized into two main categories: employer-sponsored group benefits and individual/family plans. The group benefits portfolio includes group health insurance, group life insurance, group disability insurance (short-term and long-term), group supplemental/accident insurance, and group dental/vision coverage. The individual and family portfolio includes various health maintenance organization (HMO), exclusive provider organization (EPO), preferred provider organization (PPO), point-of-service (POS), high deductible health plan (HDHP), and catastrophic plan options. The agency also specializes in Medicare products including Medicare Advantage Plans (offered as HMOs, PPOs, PFFS, SNPs, and Medicare Medical Savings Account Plans) and Medicare Supplement/Medigap Plans. Dental and vision insurance products are offered as standalone plans or as add-on coverages to group benefit packages. The agency serves South Central and Eastern Idaho from its Twin Falls location, connecting clients with a network of insurance carriers including Blue Cross of Idaho, Delta Dental, Pacific Source, Regence BlueShield of Idaho, SelectHealth, VSP, Aetna, Aflac, Ameritas, Cigna, Equitable, Humana, LifeMap, Manhattan Life, Molina, Mountain Health CO-OP, Mutual of Omaha, National General Insurance, Principal Financial Group, St. Luke's Health Plan, United Healthcare, Willamette, and Unum.
Differentiator
Problem solved
Functional benefit
Products and services
- Employer Group Benefits Comprehensive group insurance packages for employers including group health insurance, group life insurance, group disability insurance (short-term and long-term), group accident/supplemental insurance, and group dental and vision coverage. Designed for small to mid-sized businesses in South Central and Eastern Idaho that want to attract and retain employees while reducing premium costs through pooled group risk.
- Individual & Family Health Plans Health insurance coverage for individuals and families available through carriers represented by Health Plan Partners. Plan types include HMO, EPO, PPO, POS, High Deductible Health Plans (HDHP), and catastrophic coverage, covering essential health benefits for sickness, injury, accident, medical expense, disability, and accidental death. Available both on- and off-exchange via Your Health Idaho.
- Medicare Advantage Plans Medicare health plans offered by private companies contracting with Medicare to provide Part A and Part B benefits. Includes HMO, PPO, Private Fee-for-Service (PFFS), Special Needs Plans (SNP), and Medicare Medical Savings Account Plans. Most plans include Part D prescription drug coverage and may offer extra benefits for vision, hearing, and dental. Targeted at Medicare beneficiaries in South Central and Eastern Idaho.
- Medicare Supplement Plans Medigap insurance policies that help pay for healthcare costs not covered by Original Medicare, including copayments, coinsurance, and deductibles. Policies may also cover services like medical care when traveling outside the U.S., and are guaranteed renewable regardless of health status. Targeted at Medicare beneficiaries seeking to limit out-of-pocket exposure.
- Dental Plans Dental insurance covering costs associated with dental care, sourced from carriers such as Delta Dental, Ameritas, and Willamette Dental. Available plan types include Indemnity Dental (fee-for-service with percentage reimbursement), DHMO (reduced in-network costs), and PPO plans (in- and out-of-network flexibility). Sold to individuals, families, and employer groups.
- Vision Plans Vision insurance providing coverage for services by eye care professionals (ophthalmologists and optometrists), primarily through VSP and Ameritas carriers. Typical coverage includes yearly eye examinations and partial or full coverage for eyeglasses, sunglasses, and contact lenses with various copay options. Sold to individuals, families, and employer groups.
Quantifiable outcome
- 18+ years of continuous operation serving Idaho insurance markets
- +1 more outcomes
Companies that use Health Plan Partners
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Health Plan Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Health Plan Partners partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major, standard and regional.
- Blue Cross of IdahocoreMajor health insurance carrier represented by Health Plan Partners offering employer and individual health coverage options throughout Idaho.
- Delta DentalcoreDental insurance carrier providing coverage for preventive, basic, and major dental services. Delta Dental is one of the largest dental insurance providers.
- Pacific SourcecoreRegional health insurance carrier offering health plans for individuals, families, and employers in Idaho and surrounding states.
- Regence BlueShield of IdahocoreBlue Cross Blue Shield affiliate providing comprehensive health insurance coverage options for individuals and employer groups in Idaho.
- SelectHealthcoreHealth insurance carrier affiliated with Intermountain Healthcare offering health plans for individuals, families, and employer groups.
- VSPcoreVision insurance carrier providing coverage for eye exams, prescription eyewear, and contact lenses through a large network of eye care professionals.
- AetnamajorLarge national health insurance carrier offering a wide range of health care coverage options including medical, dental, and pharmacy benefits.
- AflacmajorSupplemental insurance provider offering accident, critical illness, and hospital indemnity insurance policies to complement major medical coverage.
- AmeritasstandardDental and vision insurance carrier offering individual and group coverage options for dental, vision, and hearing benefits.
- CignamajorGlobal health insurance company providing medical, dental, and behavioral health coverage options for individuals and employer groups.
- HumanamajorHealth insurance company with strong Medicare presence offering Medicare Advantage, Medicare Supplement, and employer health plans.
- Mutual of OmahastandardInsurance provider offering individual health, Medicare Supplement, life insurance, and disability coverage for individuals and families.
- United HealthcaremajorLargest health insurer in the United States offering comprehensive health coverage options including employer, individual, and Medicare plans.
- UnumstandardEmployee benefits provider offering disability insurance, life insurance, and supplemental coverage for employer group benefit packages.
- Principal Financial GroupstandardFinancial services company offering retirement, insurance, and asset management products including group benefits for employers.
- St. Luke's Health PlanregionalRegional Idaho health plan affiliated with St. Luke's Health System offering health coverage for individuals and employer groups.
- Mountain Health CO-OPregionalConsumer-operated health insurance co-operative offering affordable health coverage options in Idaho and Montana.
- Molina HealthcarestandardManaged care company focusing on government-sponsored health programs including Medicaid and Medicare Advantage plans.
- EquitablestandardInsurance and financial services company offering life insurance, annuity, and employee benefits products.
- LifeMapregionalRegional insurance carrier providing health and supplemental insurance products for individuals and families in the Pacific Northwest.
- Manhattan LifestandardInsurance company offering life insurance, Medicare supplement, and supplemental health insurance products.
- National General InsurancestandardInsurance carrier offering Medicare Advantage, Medicare Supplement, and individual health insurance products.
- Willamette DentalstandardDental insurance carrier providing dental coverage through a proprietary network of dental offices in multiple states.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Health Plan Partners competitors and assessment
Company assessmentEmerging players
- Benefy: Tech-enabled employee benefits broker for small/mid-sized employers, competing in the same employer group benefits segment as Health Plan Partners' core offering.
Broad incumbents
- Humana: Major health and Medicare insurer partner of Health Plan Partners, with growing direct-to-consumer Medicare capabilities that compete with independent agents.
- eHealth: Online health insurance marketplace and broker serving individual, family, and Medicare markets, competing for the same end customers via a different channel.
- UnitedHealthcare: Largest U.S. health insurer and one of Health Plan Partners' carrier partners; represents the carrier-side counterparty whose direct-to-consumer strategy could disintermediate agencies.
- GoHealth: Large-scale Medicare-focused health insurance marketplace that competes for the same Medicare Advantage and Supplement buyers, with greater scale and technology investment.
- SelectQuote: Tech-enabled direct-to-consumer insurance agency specializing in life and health products; represents a more scalable, digital-first version of the same brokerage model.
Direct peers
- Zander Insurance: Independent insurance agency offering multi-carrier health, life, and disability coverage with a consultation-based sales approach, comparable in size and model.
- HealthMarkets: National independent insurance agency/brokerage selling health, Medicare, and supplemental insurance across multiple carriers, closely matching Health Plan Partners' multi-carrier agency model.
Regional players
- Blue Cross of Idaho: Idaho-focused health insurance carrier partner of Health Plan Partners, dominant in the state market; represents both a partnership opportunity and a competitive threat if it shifts to direct distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Health Plan Partners social profiles
Digital presenceHealth Plan Partners compliance and trust
Trust signalCompliance1 record
Health Plan Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health Plan Partners leadership team
Management profileNumber of profiles
Profiles4 records
Health Plan Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health Plan Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health Plan Partners
What does Health Plan Partners do?
Health Plan Partners is an independent insurance agency that sells and services health, dental, vision, Medicare, and group benefits insurance policies on behalf of 24+ major insurance carriers. Products are offered to individuals and families, employers, and Medicare beneficiaries in South Central and Eastern Idaho through licensed agents who deliver quote-based consultation via phone, email, and in-person appointments. The agency earns commissions from carriers and provides ongoing policy servicing and renewals.
Is Health Plan Partners a public or private company?
Health Plan Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Health Plan Partners founded?
Health Plan Partners was founded in 2005. It employs 1 to 10 people.
Where is Health Plan Partners based?
Health Plan Partners is headquartered in Twin Falls, United States, in the North America region.
How does Health Plan Partners make money?
One revenue line is on record: insurance Agency Commissions.
Who are Health Plan Partners's main competitors?
Benefy is listed as an emerging player. Broad incumbents are Humana, eHealth, UnitedHealthcare, GoHealth and SelectQuote. Direct peers are Zander Insurance and HealthMarkets. Blue Cross of Idaho is listed as a regional player.
Does Health Plan Partners have an API?
No public API is recorded for Health Plan Partners.
What industry is Health Plan Partners in?
Health Plan Partners's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 524210 and its SIC code is 6411.