Shopley Inc.

What Shopley Inc. does

Shopley Inc. is a Toronto-based Canadian corporation that operates an AI-driven Interactive Commerce Platform unifying online and offline commerce for small and medium-sized merchants in hospitality and retail across North America. The platform is delivered as a modular, white-labeled ecosystem comprising three primary product brands — CheQit (digital signage), CheQmate (restaurant/hospitality POS), and CheQout (retail POS) — alongside add-on modules for Loyalty, CRM & Marketing Hub, Reclaim (text-to-win engagement), E-commerce, Operational Optimization, and an Agent Marketplace of AI agents. Underlying technology includes a proprietary personalization engine for smart segmentation, AI agents that automate promotions, pricing, and clienteling, a co-shopping clienteling app, and offline-capable digital signage with multi-zone layouts. The company also operates the Budler cannabis-dispensary platform and a marketing service via Wagjag, both under the same corporate parent.

Shopley generates revenue through six streams: recurring SaaS subscriptions (12-month auto-renewing terms with up to 5% annual escalation), hardware sales of screens and accessories, hourly professional services at $150/hour, payment processing pass-through fees (3% on Visa/Mastercard plus admin fees), white-label/OEM licensing to strategic partners, and affiliate referral fees from a Merchant Growth small-business financing partnership. Digital signage pricing is publicly disclosed at $60-$95 per player/month for SMB tiers with an Enterprise quote-based tier, while POS, loyalty, CRM, and e-commerce pricing is quote-based. The go-to-market combines direct demo-led enterprise sales, white-label partner distribution, a self-serve SMB motion for signage, and a customer referral program ($100 cash incentive). Shopley lists 300 customers and 11-50 employees; named enterprise customers include MTY Food Group, Manchu Wok, Menkes, PB, and GOcxm. In January 2026, Steve Levely (former CEO of Ackroo, sold to Paystone in 2025) was appointed CEO, with founder Omar Sahyoun transitioning to Chairman.

Name

Shopley Inc.

Legal name

Shopley Inc.

Website

https://shopley.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopley Inc. is a Toronto-based Canadian SaaS company operating an AI-driven, modular Interactive Commerce Platform — CheQit digital signage, CheQmate restaurant POS, and CheQout retail POS — serving SMB and enterprise merchants in hospitality and retail across North America via direct sales and white-label partnerships.

Ownership category

akta.pro rank

Product category

Unified Commerce / Retail Technology Platform

NAICS

Retail Trade (44-45)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Interactive commerce platform
• Retail point of sale
• Hospitality point of sale
• Digital signage software
• Unified commerce SaaS

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription Fees: Monthly recurring program fees invoiced at the beginning of each month; merchants on initial 12-month terms with automatic 12-month renewal; pricing subject to up to 5% annual increases or repricing to current program plans.
2. Hardware Sales: Sale of digital signage hardware including screens, casings, wraps, poles and related equipment; risk of loss passes to merchant upon carrier delivery; financing plans available via Merchant Growth.
3. Professional Services: Hourly billing for additional professional services beyond standard scope at $150.00/hour; Statement of Work may apply for Premium/Enterprise offerings.
4. Payment Processing Pass-Through Fees: 3% processing fee on Visa/Mastercard payments plus admin fee; $3.00 admin fee on EFT payments; $35 NSF/declined card charge; 3% per month late interest on overdue balances.
5. White-Label / OEM Licensing: White-labeled, modular, AI-powered commerce platform licensed to enterprise strategic partners that deploy POS, loyalty, and omnichannel engagement under their own brand.
6. Financial Referral / Capital Facilitation: Facilitation of small business financing through Merchant Growth partnership; $5,000–$500,000 loan amounts with funds in 24 hours; Shopley acts as referral channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Shopley Inc. operates an AI-driven Interactive Commerce Platform delivered as a modular SaaS ecosystem that unifies digital signage, retail and hospitality point-of-sale (POS), CRM, loyalty, e-commerce, and operational optimization tools. The platform is sold to small, medium, and enterprise merchants in the retail and restaurant/hospitality verticals across North America, and is also licensed as a white-label solution to strategic enterprise partners.

Product overview

Shopley Inc. offers a single AI-driven Interactive Commerce Platform delivered as a modular, white-labeled ecosystem that unifies online and offline commerce across retail and restaurant (hospitality) verticals. The core platform is exposed through three named product brands — CheQit (Digital Signage), CheQmate (Hospitality/Restaurant POS), and CheQout (Retail POS) — which can be used standalone, combined into a full suite, or connected to third-party solutions. Around this core, Shopley layers the Agent Marketplace of AI agents plus add-on modules for Loyalty, Reclaim (Text-to-Win engagement), CRM & Marketing Hub, E-Commerce, and Operational Optimization, and complements the platform with adjacent services including Shopley Capital (small-business financing via Merchant Growth) and a Marketing service (Wagjag). Shopley also operates Budler, a separate cannabis-dispensary technology brand under the same corporate parent.

Differentiator

Problem solved

Functional benefit

Brands

• CheQit: Shopley's Digital Signage product that lets users design, schedule, and automate content across screens from one dashboard, boosting sales, communication, and eliminating manual updates.
• CheQmate
• CheQout
• Budler

Products and services

• CheQit (Digital Signage) Shopley's digital signage product that lets merchants design, schedule, and automate content across all screens from one dashboard, with offline playback, multi-zone layouts, smart scheduling, and cloud-based CMS.
• CheQmate (Restaurant / Hospitality POS) Full-service restaurant POS for personalized guest experiences, offering mobile tableside ordering with QR codes, contactless payments, menu and location management, real-time order history, restaurant-built loyalty, and re-engagement messaging tools.
• CheQout (Retail POS) Modular, white-labeled retail tech with AI-powered unified commerce integrating POS and CRM, smart segmentation, gamified loyalty, digital screens, Reclaim text-to-win, data and insights, and an Agent Marketplace of AI agents.
• Shopley Capital Small business financing service offered in partnership with Merchant Growth, providing $5,000 to $500,000 in funds within 24 hours, no collateral, with no impact on credit score, including fixed financing, e-commerce financing, line of credit, and flex financing options.
• Agent Marketplace (AI Agents) Marketplace of specialized AI agents that scale operations and decision-making — handling data and decisioning, execution (promotions, messaging, pricing), customer-centric personalization, and operational efficiency — to drive growth without adding headcount.
• Budler (Budler.ca) Technology platform operated by Shopley Inc. that connects cannabis dispensaries (collectives/cooperatives) with their customers, providing online ordering, delivery facilitation, and membership/rewards programs, distributed via web and Apple App Store / Android Marketplace apps.
• Shopley Platform Subscription (Retail POS / Restaurant POS / Loyalty / CRM) Quote-based monthly subscription for Shopley's core platform products (Retail POS, Restaurant POS, Loyalty, CRM, E-commerce) with 12-month initial term and automatic 12-month renewal, subject to up to 5% annual increases or repricing to current program pricing after 30 days notice.
• Professional Services (Hourly) Hourly professional services billed at $150.00/hour for additional work beyond the standard scope, with Statements of Work applicable for Premium/Enterprise offerings.
• White-Label Commerce Platform (OEM Licensing) White-labeled, modular, AI-powered commerce platform licensed to enterprise strategic partners that deploy POS, loyalty, and omnichannel engagement under their own brand, with developer portal for integration.

Quantifiable outcome

• 300 customers served
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• MonerisflagshipTechnology or IntegrationMoneris (Canadian payment processor) is featured as a key partner logo across Shopley's homepage and Partners page alongside Wagjag, Payment Expert, and GOcxm under "Trusted by leading enterprises across payments, retail, and consumer brands." Listed as a Shopley partner integrating into the commerce stack.
• CloverflagshipTechnology or IntegrationClover (POS hardware and payments platform from Fiserv) is featured as a key partner logo on Shopley's homepage alongside Moneris, Fiserv, and Wagjag, supporting Shopley's POS and payments offerings.
• FiservflagshipTechnology or IntegrationFiserv (global payments and financial technology provider, parent of Clover) is featured as a key partner logo on Shopley's homepage, supporting Shopley's payments infrastructure.
• WagjagcoreGTM or Marketing PartnerWagjag (Canadian deals/marketing platform) is integrated into Shopley's "Marketing" service offering (linked from shopley.com under Services). Listed as a partner across homepage and Partners page.
• Payment ExpertcoreChannel Partner/ Reseller/ DistributorPayment Expert is featured as a trusted partner on Shopley's Partners page under "Trusted by leading enterprises across payments, retail, and consumer brands."
• GOcxmcoreStrategic or Co-development PartnerGOcxm (customer experience management) is featured as a partner logo on Shopley's homepage and Partners page and listed as a trusted enterprise partner.
• PBcoreStrategic or Co-development PartnerPB is featured as a partner logo on Shopley's homepage under the trusted partner/customer enterprise logo block.
• Apple Inc.minorOEM/ Whitelabel/ Licensing PartnerApple Inc. is a third-party beneficiary of Budler (Shopley) Terms of Service for the Apple-Enabled Software distributed via the Apple App Store. Budler's terms govern Apple-Enabled Software usage, support responsibilities, and IP infringement handling per Apple's standard terms.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olo: Olo is a digital ordering and delivery platform for enterprise restaurant brands, providing online ordering, payments, and guest engagement capabilities that overlap with Shopley's hospitality and digital ordering modules.
• SpotOn: SpotOn is a US-based commerce and payments platform for restaurants and retail SMBs, offering POS, loyalty, marketing, and digital ordering — a closely comparable full-stack competitor to Shopley's product portfolio.
• Toast: Toast is the leading US-based restaurant POS, payments, and digital operations platform for SMB and enterprise hospitality operators, offering a directly overlapping product set (POS, online ordering, loyalty, payroll, marketing) against Shopley's CheQmate.
• Square (Block): Square provides integrated POS, payments, and merchant software (loyalty, marketing, e-commerce) to SMBs across retail and hospitality, overlapping with Shopley's full-stack offering at significantly greater scale.
• Lightspeed Commerce: Lightspeed is a Canadian-headquartered unified commerce platform for retail and restaurant SMBs, offering POS, payments, e-commerce, and loyalty — a directly comparable product portfolio to Shopley's CheQit, CheQout, and CheQmate stack.
• Paystone: Paystone is a Canadian payments, loyalty, and marketing platform that acquired Ackroo (former employer of Shopley CEO Steve Levely) in 2025, directly competing with Shopley in the Canadian SMB payments and loyalty market.
• TouchBistro: TouchBistro is a Canadian-headquartered POS and operations platform purpose-built for restaurants, offering tableside ordering, payments, and loyalty — directly comparable to Shopley's CheQmate hospitality offering.

Emerging players

• Emerge Commerce: Emerge Commerce is a Canadian consumer e-commerce and digital media platform (parent of Wagjag, a Shopley marketing partner). Co-founded by Shopley's Chairman Omar Sahyoun, it provides ecosystem and partnership context but is not a direct POS competitor.

Broad incumbents

• Shopify POS: Shopify's POS offering extends its e-commerce platform into in-store retail commerce with payments, inventory, and loyalty, directly competing with Shopley's CheQout retail product at a much larger scale.
• Clover (Fiserv): Clover is a global POS hardware and software platform from Fiserv, serving SMB merchants with payments, inventory, and loyalty. As a Shopley partner and integrator, it overlaps with the platform at the SMB POS layer and is also a potential substitute.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/74096609

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopley Inc.