ZigWheels Philippines
ZigWheels Philippines is a web-based automotive marketplace serving Filipino consumers researching new and used cars, motorcycles, trucks, and three-wheelers, monetized through dealer advertising, lead generation, and featured listings under the India-based Cardekho SEA network.
- Company typePrivate
- Founded2014
- HeadquartersTaguig, Philippines
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ZigWheels Philippines does
ZigWheels Philippines (zigwheels.ph) is a Philippines-focused online automotive marketplace operated by Girnar Software Pvt. Ltd., an India-based parent company that runs the broader Cardekho SEA network of regional automotive platforms across Southeast Asia. Founded in 2014 and headquartered in the Philippines (Taguig/Manila), the platform aggregates vehicle information across new cars, used cars, motorcycles, trucks, and three-wheelers, serving Filipino consumers researching vehicle purchases and connecting them to authorized dealers and service centers across Manila, Quezon City, Makati, Cebu City, Davao City, and other cities.
The platform is built on a web-based content and marketplace architecture comprising a vehicle database with specifications and SRP pricing, a user review and rating system, side-by-side car and motorcycle comparison tools, EMI/financing calculators, dealer and service-center directories, used-car listings, and a sell-your-car submission flow. Supporting content surfaces include an editorial news section, expert reviews, video content distributed via YouTube, Facebook, Instagram, and TikTok, and a dedicated Electric and Hybrid Cars category launched in 2026. Technology is shared/inherited from the Cardekho SEA network rather than developed independently in-market.
The business model is product-led and free to consumers. Revenue is generated from three streams: advertising and promotional placements sold to automotive brands and dealers, lead generation via dealer-locator contact forms, and transactional/featured listings for individual used-car sellers. The GTM motion is organic, relying on SEO, content marketing, and self-service platform features rather than direct sales intervention. No funding rounds, revenue figures, or customer concentration data are publicly disclosed, and the company operates with a 51-100 employee footprint within the Philippines.
ZigWheels Philippines firmographics
Firmographics- Name
- ZigWheels Philippines
- Legal name
- Girnar Software Pvt. Ltd.
- Website
- https://zigwheels.ph
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ZigWheels Philippines is a web-based automotive marketplace serving Filipino consumers researching new and used cars, motorcycles, trucks, and three-wheelers, monetized through dealer advertising, lead generation, and featured listings under the India-based Cardekho SEA network.
- Ownership category
- akta.pro rank
ZigWheels Philippines industry classification
Industry- Product category
- Online Automotive Marketplace
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
Keywords
Where ZigWheels Philippines is headquartered
LocationHeadquarters
- HQ city
- Taguig
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
ZigWheels Philippines business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising and Promotional Services: Automotive brands and dealers pay for featured listings, promotional placements, and sponsored content on the platform to reach car buyers
- Lead Generation: Dealer locator and contact forms generate qualified leads for automotive dealers and service centers
- Featured Used Car Listings: Individual sellers can list vehicles for sale on the platform
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ZigWheels Philippines product offering
Product offeringCore offering
ZigWheels Philippines is a web-based automotive marketplace that aggregates new and used cars, motorcycles, trucks, and three-wheelers from multiple brands and dealers across the Philippines. The platform provides vehicle specifications, pricing, user reviews, side-by-side comparison tools, EMI/financing calculators, and dealer/service center directories to help Filipino consumers research and make informed vehicle purchasing decisions.
Product overview
ZigWheels Philippines is an online automotive marketplace operated by Girnar Software Pvt. Ltd. (parent company CardekhoSEA), offering a comprehensive platform for new and used vehicles, motorcycles, trucks, and three-wheelers in the Philippines. The platform integrates multiple product categories including a New Cars Platform for automobiles from brands like Toyota, Mitsubishi, BYD, Honda, and Hyundai; a New Motorcycles Platform for bikes from Yamaha, Honda, Kawasaki, Suzuki, and Harley-Davidson; a New Trucks Platform for commercial vehicles; a Used Cars Platform for pre-owned vehicles; and a Three Wheelers Platform for tricycles. Supporting features include Car and Motorcycle Compare Tools, Car Promos & Offers, Electric & Hybrid Cars category, dealer and service center directories, user reviews and ratings, automotive news and expert reviews, car tips, video content, and a Sell Your Car listing service. The marketplace connects buyers with dealers across Philippine cities including Manila, Quezon City, Makati, Cebu City, and Davao City.
Differentiator
Problem solved
Functional benefit
Products and services
- New Cars Platform Online marketplace for new automobiles from multiple brands in the Philippines, providing pricing, specifications, reviews, and dealer information for Filipino car buyers.
- New Motorcycles Platform Online marketplace for new motorcycles in the Philippines, serving Filipino consumers seeking two-wheelers for daily transportation, with brand, pricing, spec, and dealer information.
- New Trucks Platform Online marketplace for commercial trucks in the Philippines, serving businesses and fleet buyers with pricing and specifications from major commercial truck brands.
- Used Cars Platform Online used car marketplace in the Philippines that enables consumers to browse pre-owned vehicles by budget and body type, and allows individual sellers to list vehicles for sale.
- Three Wheelers Platform Online marketplace for three-wheelers (tricycles) in the Philippines, targeting transportation businesses with commercial vehicle pricing from brands including Bajaj, TVS, and Can-Am.
- Sell Your Car Listing Service Self-service listing service that enables individual car owners in the Philippines to post their used cars for sale on the platform and connect with verified buyers.
Companies that use ZigWheels Philippines
Customer profileSegments3 records
Ideal customer profiles4 records
ZigWheels Philippines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ZigWheels Philippines partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cardekho SEAcoreZigWheels Philippines is part of the Cardekho SEA network, which includes regional automotive platforms across Southeast Asia including Indonesia (Oto.com, Zigwheels.co.id, Carvaganza.com), Malaysia (Zigwheels.my), Singapore (Oto.com.sg), Vietnam (Zigwheels.vn), and Thailand (Zigwheels.co.th). The platform is also connected to Carmudi.com.ph and Zeninsure.ph for automotive classifieds and insurance services respectively.
- Girnar Software Pvt. Ltd.coreParent company of ZigWheels.ph, providing technology platform and infrastructure. Girnar Software operates the broader Cardekho SEA automotive marketplace network across multiple Southeast Asian markets.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ZigWheels Philippines competitors and assessment
Company assessmentDirect peers
- Philkotse.com: Philippine automotive marketplace and review platform covering new and used cars, motorcycles, and trucks with dealer listings. Comparable horizontal marketplace model serving Filipino vehicle buyers.
- Carmudi Philippines: Philippine automotive classifieds marketplace for new and used cars, motorcycles, and commercial vehicles. Sister platform under the same Cardekho SEA network that owns ZigWheels Philippines, directly competing for the same dealer ad budgets and Filipino car buyers.
- ZigWheels Indonesia (Oto.com): Indonesian sister automotive marketplace under the same Cardekho SEA network. Operates the same horizontal marketplace model with new/used cars and motorcycles in a comparable Southeast Asian emerging market.
- ZigWheels Malaysia: Malaysian sister automotive marketplace under the same Cardekho SEA network. Provides a useful regional benchmark for the ZigWheels Philippines operating model and revenue trajectory.
- AutoDeal Philippines: Philippine online auto marketplace offering new car listings, price comparisons, dealer directories, and promos. Closely comparable product offering and target customer base to ZigWheels Philippines, competing for dealer advertising and lead generation.
- CarGuide Philippines: Philippine automotive content and comparison site providing new car prices, reviews, specifications, and dealer information. Directly comparable in editorial content depth and buyer research tools.
Broad incumbents
- CarDekho India: Flagship Indian automotive marketplace and the original parent brand of the Cardekho SEA network. Operates at much larger scale in India with comparable features (specs, comparisons, EMI, reviews) that have been adapted into the ZigWheels Philippines product.
- OLX Philippines: Generalist Philippine classifieds platform with a strong used vehicle category. Overlaps with ZigWheels' used car listings business while serving a broader marketplace mandate beyond automotive.
Emerging players
- AutoCars Philippines: Philippine automotive content site with car news, reviews, and price guides. Partial overlap with ZigWheels' editorial and buyer-research value proposition.
- Carousell Philippines: Consumer-to-consumer marketplace with a meaningful automotive/motorcycle resale segment. Competes indirectly for used vehicle listings and buyer attention in the Philippines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ZigWheels Philippines social profiles
Digital presenceZigWheels Philippines financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZigWheels Philippines leadership team
Management profileNumber of profiles
ZigWheels Philippines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZigWheels Philippines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZigWheels Philippines
What does ZigWheels Philippines do?
ZigWheels Philippines is a web-based automotive marketplace that aggregates new and used cars, motorcycles, trucks, and three-wheelers from multiple brands and dealers across the Philippines. The platform provides vehicle specifications, pricing, user reviews, side-by-side comparison tools, EMI/financing calculators, and dealer/service center directories to help Filipino consumers research and make informed vehicle purchasing decisions.
Is ZigWheels Philippines a public or private company?
ZigWheels Philippines is a private company. It is classified as corporate owned and is currently operating.
When was ZigWheels Philippines founded?
ZigWheels Philippines was founded in 2014. It employs 51 to 100 people.
Where is ZigWheels Philippines based?
ZigWheels Philippines is headquartered in Taguig, Philippines, in the Asia region.
How does ZigWheels Philippines make money?
Three revenue lines are on record. Advertising and Promotional Services are the primary driver. The others are lead Generation and featured Used Car Listings.
Who are ZigWheels Philippines's main competitors?
Direct peers on record are Philkotse.com, Carmudi Philippines, ZigWheels Indonesia (Oto.com), ZigWheels Malaysia, AutoDeal Philippines and CarGuide Philippines. Broad incumbents are CarDekho India and OLX Philippines. Emerging players are AutoCars Philippines and Carousell Philippines.
Does ZigWheels Philippines have an API?
No public API is recorded for ZigWheels Philippines.
What industry is ZigWheels Philippines in?
ZigWheels Philippines's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters).