Network 10
Network 10 is one of Australia's three commercial free-to-air television networks, wholly owned by Paramount Global. It delivers entertainment, reality, news, and sports programming across broadcast channels and the 10 Play streaming platform, serving a national Australian audience.
- Company typePrivate
- Founded1963
- HeadquartersPyrmont, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Network 10 does
Network 10 operates as one of Australia's three major commercial free-to-air television broadcasters, delivering entertainment, reality, drama, news, and sports programming across multiple channels (10, 10 Drama, 10 Comedy, Nickelodeon Australia). The company is wholly owned by Paramount Global through its Australian subsidiary Paramount Australia and New Zealand, having been acquired from voluntary administration by CBS Corporation in 2018 after previously trading on the ASX as Ten Network Holdings. Headquartered in Pyrmont, Sydney with offices in Melbourne, Brisbane, Adelaide, and Perth, Network 10 operates with 1,001–5,000 employees. Its core product is the 10 Play streaming platform (10.com.au), a multi-platform catch-up and live TV service offering free access to broadcast content, with native apps across iOS, Android, Apple TV, Android TV, Samsung, LG, Hisense, Fetch TV, Foxtel, Xbox, Amazon Fire TV, and Telstra TV, plus Chromecast support and a Continue Watching feature for cross-device session continuity. Network 10 content is also integrated with the Paramount+ subscription streaming service and distributed through Pluto TV.
Network 10 monetises primarily through advertising sales across broadcast and streaming inventory, supplemented by subscription revenue flowing through Paramount+ ($9.99/month, 7-day free trial). Its audience is the mass Australian general viewing public (24.7 million total digital reach in 2025), with sports fans as a secondary segment for Formula 1 (under anti-siphoning legislation), NBL, Matildas, Socceroos, UFC, and Surf Life Saving Australia coverage. Flagship franchises include MasterChef Australia, Australian Survivor, The Amazing Race Australia, Big Brother (rebooted in 2025 at Dreamworld), Millionaire Hot Seat, Deal or No Deal, Taskmaster, and Have You Been Paying Attention?, alongside long-running drama imports (NCIS, Neighbours, General Hospital) and a news operation anchored by 10 News (national plus local bulletins in Sydney and Perth). Distribution combines direct broadcast (10 and sub-channels), proprietary 10 Play streaming, regional broadcast agreements (WIN Television, and Southern Cross Austereo's former Queensland licences now under Network 10), and partnership integrations (Paramount+, Pluto TV, Freeview).
The business sits inside the broader Paramount Global strategy, leveraging shared US content, Nickelodeon kids programming, and cross-promotion with Paramount+ while operating with significant cost discipline — evidenced by Survivor production relocation from Samoa to Malaysia, a 30-minute compression of 10 News+ in 2026, and senior personnel exits. Strategic priorities are evident in renewed format commissions (Big Brother revival, Millionaire Hot Seat return, refreshed weeknight schedule), aggressive sports rights retention under anti-siphoning rules, and selective regional broadcast expansion.
Network 10 firmographics
Firmographics- Name
- Network 10
- Legal name
- Network Ten Pty Limited
- Website
- https://10.com.au
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Network 10 is one of Australia's three commercial free-to-air television networks, wholly owned by Paramount Global. It delivers entertainment, reality, news, and sports programming across broadcast channels and the 10 Play streaming platform, serving a national Australian audience.
- Ownership category
- akta.pro rank
Network 10 industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
- akta.pro secondary industries
- General Entertainment Cable Networks (MPABAFAA), Kids & Family Cable Networks (MPABAFAF)
Keywords
Where Network 10 is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Network 10 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Network 10 generates primary revenue through advertising sales on its free-to-air broadcast channels and streaming platform. The network sells advertising across its programming including reality shows, dramas, sports, and news content.
- Paramount+ Subscription Revenue: Paramount Australia operates Paramount+ streaming service with Network 10 content integrated. The service offers 7-day free trial for new subscribers, renewing at $9.99/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paramount+ streaming subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Network 10 product offering
Product offeringCore offering
Network 10 operates Australian free-to-air television broadcast channels (10, 10 Drama, 10 Comedy, Nickelodeon Australia) and the 10 Play multi-platform catch-up TV and live streaming service. The network distributes entertainment, reality, drama, comedy, news, and sports content to Australian audiences across broadcast television, web, mobile apps, smart TVs, and connected devices, while also integrating with the Paramount+ subscription streaming service.
Product overview
Network 10 operates as a unified multi-platform entertainment company combining free-to-air broadcast television (10, 10 Drama, 10 Comedy, Nickelodeon channels) with a digital streaming platform (10 Play/10.com.au) and related streaming service Paramount+. The core product is 10 Play, a catch-up TV and live streaming service providing free access to Network 10's broadcast content. The portfolio includes flagship reality franchises (MasterChef Australia, Australian Survivor, The Amazing Race Australia, Big Brother Australia, I'm A Celebrity...Get Me Out Of Here!), game shows (Millionaire Hot Seat, Deal or No Deal), drama series (NCIS, Neighbours, General Hospital), comedy (Taskmaster, Have You Been Paying Attention?, The Cheap Seats), news (10 News with national and local bulletins), and sports programming (NBL Sunday Hoops, Formula 1, UFC, Socceroos, Matildas). The company also produces documentaries (Stuff Everyone Should Know About Australia) and operates companion podcasts (Cocktails and Roses, Short Black with Sandra Sully), distributing content across native apps for iOS, Android, smart TVs, streaming devices, and gaming consoles, with Paramount+ as a related streaming partner under Paramount Global.
Differentiator
Problem solved
Functional benefit
Brands
- 10 Play: Network 10's multi-platform catch-up TV and video streaming portal offering comprehensive content from 10, 10 Drama, 10 Comedy, and Nickelodeon.
- 10 News
- 10 Sport
Products and services
- 10 Play Streaming Platform Network 10's proprietary multi-platform catch-up TV and video streaming portal providing free access to full episodes of TV shows from the 10 family of channels, including live streaming and on-demand viewing for Australian consumers.
- Network 10 Free-to-Air Broadcast Channel Network 10's primary free-to-air broadcast television channel in Australia providing live and scheduled programming across entertainment, reality, drama, news, and sports content for Australian viewers.
- 10 Drama Channel Network 10's dedicated drama broadcast channel (channel 13) featuring imported and original drama series.
- 10 Comedy Channel Network 10's comedy broadcast channel (channel 15) featuring sitcoms and comedic programming.
- Nickelodeon Australia Network 10's dedicated children's broadcast channel featuring animated and live-action programming including Paw Patrol, SpongeBob SquarePants, and Blaze and the Monster Machines.
- 10 News Network 10's news division providing national and local news coverage across Australia, including weekday and weekend bulletins.
- 10 Sport Network 10's sports programming division covering Formula 1, National Basketball League (NBL), UFC, Socceroos, Matildas, Australia Cup football, and Surf Life Saving Australia.
- 10 Mobile Apps Network 10's suite of native mobile applications for iOS and Android devices enabling live streaming, on-demand viewing, Chromecast support, and seamless Continue Watching across devices.
- Paramount+ Subscription Streaming Integration Related streaming platform under Paramount Global offering Network 10 content alongside Paramount's broader library through a $9.99/month subscription with 7-day free trial.
Quantifiable outcome
- Record-breaking streaming viewership in 2025 driven by Big Brother reboot
Companies that use Network 10
Customer profileSegments2 records
Ideal customer profiles3 records
Network 10 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
Network 10 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- WIN TelevisionminorTemporary three-month agreement (until September 30) for Network 10 to provide its free-to-air broadcast feed to WIN Television for regional areas in South Australia (Riverland and South East) and Griffith, NSW. This addresses WIN's threat to pull Channel 10 off the air due to structural challenges affecting regional broadcasters.
- Kayo SportscoreNetwork 10 remains Kayo Sports' free-to-air partner for the Australian Grand Prix under anti-siphoning laws. Kayo Sports extended its Formula 1 rights deal from 2027 season onwards, with Network 10 providing FTA broadcast coverage of F1 races, qualifying, and practice sessions.
- Formula 1 (FOM)corePartnership through Kayo Sports for Formula 1 broadcasting rights in Australia, with Network 10 as the designated free-to-air partner for Australian Grand Prix under anti-siphoning legislation.
- Coast Entertainment Holdings (Dreamworld)coreLandmark Big Brother partnership announced between Coast Entertainment Holdings, Network 10, and Endemol Shine Australia. The partnership contributed to significant streaming surge and represents a key content strategy collaboration.
- DreamworldcoreStrategic partnership with Dreamworld theme park for Big Brother Australia 2025 reboot. The show featured a new house located inside Dreamworld, contributing to record-breaking streaming viewership and the network's strongest digital performance on record.
- Endemol Shine AustraliacoreProduction partnership for Australian Survivor franchise. Endemol Shine Australia produces the reality competition show for Network 10, with plans to move filming from Samoa to Malaysia for future seasons to enhance production efficiency and reduce costs.
- Paramount+coreStreaming platform partnership where Network 10 content is available through Paramount+ service. The platform offers 7-day free trial and $9.99/month subscription, integrating Network 10 programming with Paramount's broader content library.
- Southern Cross AustereominorRegional television licence acquisition from Southern Cross Austereo in Queensland, bringing regional broadcast assets to Network 10's portfolio. Helen Elliott joined Paramount from Southern Cross Austereo as part of this acquisition transition.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Network 10 competitors and assessment
Company assessmentDirect peers
- Seven Network: Seven Network is Australia's leading commercial free-to-air television broadcaster, operating Channel 7, 7plus streaming, and a similar mix of news, sport, reality, and drama content. It is the most direct competitor to Network 10 across Australian FTA and streaming audiences.
- Nine Network: Nine Network operates Channel 9, 9Now streaming, and Stan, competing directly with Network 10 and 10 Play in Australian free-to-air broadcasting, streaming, news, and sports rights. It is the second major commercial FTA peer and the closest cross-platform competitor.
- Australian Broadcasting Corporation (ABC): ABC is Australia's national public broadcaster, operating ABC TV, ABC iview streaming, and ABC News. It competes with Network 10 for Australian audiences across news, drama, and general entertainment programming under a public-service mandate.
- Special Broadcasting Service (SBS): SBS is Australia's multicultural and multilingual public broadcaster operating SBS TV and SBS On Demand streaming. It competes with Network 10 for FTA audiences with a focus on international content, multilingual programming, and news.
Broad incumbents
- Foxtel: Foxtel is Australia's leading subscription television operator, offering pay TV, streaming, and sports content including Kayo Sports. It is a broader incumbent competitor in Australian video distribution and sports rights bidding against Network 10.
- Stan: Stan is one of Australia's leading subscription video-on-demand services owned by Nine. It competes with Network 10's 10 Play and Paramount+ offerings for premium streaming audiences and original content investment.
- Paramount+: Paramount+ is Network 10's sister streaming service under Paramount Global, offering premium SVOD content to Australian subscribers at $9.99/month. It is a related but broader incumbent in the same streaming market that Network 10's content feeds into.
- ITV: ITV is a major UK free-to-air broadcaster with an integrated ITV Hub/ITVX streaming platform, comparable to Network 10 in combining FTA broadcast with digital catch-up streaming and a similar mix of entertainment, drama, and reality programming.
- Channel 4: Channel 4 is a UK public-service commercial broadcaster with All 4 streaming, sharing a hybrid public/private broadcaster model with Network 10. Comparable in relying on advertising-funded content across entertainment, drama, and reality programming.
Emerging players
- Sky News Australia: Sky News Australia is a 24-hour news and entertainment channel competing with Network 10's 10 News division for Australian news audiences across broadcast, cable, and digital platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Network 10 social profiles
Digital presenceNetwork 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Network 10 leadership team
Management profileNumber of profiles
Profiles3 records
Network 10 subsidiaries and ownership
Company hierarchySubsidiaries4 records
Network 10 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Network 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Network 10
What does Network 10 do?
Network 10 operates Australian free-to-air television broadcast channels (10, 10 Drama, 10 Comedy, Nickelodeon Australia) and the 10 Play multi-platform catch-up TV and live streaming service. The network distributes entertainment, reality, drama, comedy, news, and sports content to Australian audiences across broadcast television, web, mobile apps, smart TVs, and connected devices, while also integrating with the Paramount+ subscription streaming service.
Is Network 10 a public or private company?
Network 10 is a private company. It is classified as corporate owned and is currently operating.
When was Network 10 founded?
Network 10 was founded in 1963. It employs 1,001 to 5,000 people.
Where is Network 10 based?
Network 10 is headquartered in Pyrmont, Australia, in the Oceania region.
How does Network 10 make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are paramount+ Subscription Revenue.
Who are Network 10's main competitors?
Direct peers on record are Seven Network, Nine Network, Australian Broadcasting Corporation (ABC) and Special Broadcasting Service (SBS). Broad incumbents are Foxtel, Stan, Paramount+, ITV and Channel 4. Sky News Australia is listed as an emerging player.
Does Network 10 have an API?
No public API is recorded for Network 10.
What industry is Network 10 in?
Network 10's product category is Broadcast Television. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of MPABAFAA, General Entertainment Cable Networks. Its NAICS code is 51612 and its SIC code is 4833.