Dairy Day Ice Cream
Dairy Day Ice Cream is a Bengaluru-based private Indian manufacturer of ice cream, candy, and cones, operating a house of brands with 350+ SKUs across 30+ flavors and distributing to mass-market consumers through 80,000+ outlets and major quick-commerce platforms across 8 states.
- Company typePrivate
- Founded2002
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dairy Day Ice Cream does
Dairy Day Ice Cream, legally Dairy Classic Ice Creams Pvt. Ltd., is a Bengaluru-headquartered, privately-held Indian ice cream manufacturer founded in 2002 by industry veterans M.N. Jaganath and A. Balaraju. The company operates as a diversified house of brands with 350+ SKUs across 30+ flavors, spanning seven product categories (sticks, cones, cups, tubs, packs, specials, and ice cream cakes) at price points from Rs 10 budget cups to Rs 650 premium cakes, plus a premium QCom-exclusive sub-brand Ob & Gob at Rs 250 per 200ml can. Manufacturing is anchored at a 4 lakh square foot ISO-22000-2018 certified facility in Karnataka with 3.6 lakh litres/day production capacity and in-house candy and cone making capability.
Dairy Day sells exclusively to end consumers through a multi-channel distribution model: 80,000+ traditional retail outlets across 8 Indian states, modern trade chains (Reliance Retail, D-Mart, Lulu, More, Spar, Metro Wholesale), food delivery aggregators (Swiggy, Zomato), online grocery (BigBasket), and direct online ordering via its website. The company is rapidly scaling its quick-commerce presence across Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon Now, where the Ob & Gob sub-brand serves as a launchpad for premium product testing at a fraction of traditional rollout cost. The customer base is segmented into mass-market consumers, premium/specialty buyers, health-conscious consumers, and family/group buyers, with a deliberate horizontal segmentation approach.
Revenue crossed Rs 1,000 crore in the current fiscal year, with the QCom channel having more than doubled year-over-year to approximately 7% of total revenue. Management is targeting continued ~25% CAGR in the ice cream segment via doubling the retail footprint to 160,000 outlets, geographic expansion into Tier 2 and Tier 3 markets, sustained product innovation, and a Salesforce Agentforce-powered digital transformation of field sales execution and freezer inventory visibility. The company has been backed by Motilal Oswal Private Equity (2016 funding round of ~$16.45 million) and is currently ranked among India's top-ten ice cream brands.
Dairy Day Ice Cream firmographics
Firmographics- Name
- Dairy Day Ice Cream
- Legal name
- Dairy Classic Ice Creams Pvt. Ltd.
- Website
- https://dairyday.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dairy Day Ice Cream is a Bengaluru-based private Indian manufacturer of ice cream, candy, and cones, operating a house of brands with 350+ SKUs across 30+ flavors and distributing to mass-market consumers through 80,000+ outlets and major quick-commerce platforms across 8 states.
- Ownership category
- akta.pro rank
Dairy Day Ice Cream industry classification
Industry- Product category
- Ice Cream Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product Manufacturing (3115)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG)
Keywords
Where Dairy Day Ice Cream is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Dairy Day Ice Cream business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Ice Cream Sales: Primary revenue stream from manufacturing and selling ice cream products across various formats including cups, cones, sticks, tubs, and special products. Revenue target of INR 1,000 Cr in ice cream segment with projected strong double-digit revenue growth in FY'26.
- Quick Commerce Channel: Growing QCom business contributing close to 7% of revenue, more than doubled over the past year. Launch of Ob & Gob projected to double channel contribution again over the next few years.
- Candy and Cone Manufacturing: Dairy Day manufactures and supplies candy and cone products alongside ice cream, with one of the largest candy and cone making capacity in India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget cups - Rs 10-15 for 55ml |
| Unit Pricing | Pay-as-you-go | Mid-range cones and sticks - Rs 20-50 for 50-120ml |
| Unit Pricing | Pay-as-you-go | Premium specialty products - Rs 79-399 for 90-500ml |
| Unit Pricing | Pay-as-you-go | Family packs and bulk - Rs 200-650 for 900ml-1.8L |
| Unit Pricing | Pay-as-you-go | QCom exclusive - Rs 250 for 200ml |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Dairy Day Ice Cream product offering
Product offeringCore offering
Dairy Day manufactures and sells a diversified portfolio of ice cream products — sticks, cones, cups, takeaway tubs, takeaway packs, ice cream cakes, and specialty items — across 30+ flavors and 350+ SKUs. The company distributes its flagship Dairy Day brand through traditional retail, modern trade, food delivery aggregators, and online grocery, while the premium Ob & Gob sub-brand is sold exclusively through quick commerce platforms in 200ml 'ice cream in a can' formats. Manufacturing is done at ISO-22000-2018 certified facilities in Karnataka, supported by in-house candy and cone production.
Product overview
Dairy Day Ice Cream is a diversified ice cream, candy, and cone manufacturer operating as a house of brands with multiple product lines across 150+ products in 30+ flavors. The portfolio includes seven distinct product categories: (1) Sticks (Candy, Choco, Dolly, Kulfi, Milky, Sorbet, Mini Bites) - individual serving ice creams on sticks; (2) Cones (Junior 65ml, Senior 120ml, Double Cone 120ml) - wafer biscuit cones with various flavors; (3) Cups (Regular 55ml, Exotica 100ml, No Added Sugar 100ml, Special, Bada Cup 100ml, Spinno 70ml) - portioned cups for on-the-go consumption; (4) Takeaway Tubs (250ml-1500ml) - family-sized packs including Classic, Double Sundae, Fruit Chunks, Mega, Party, and Premium variants; (5) Takeaway Packs (700ml-1800ml) - Supervalue, Classic, Party, and Value family packs; (6) Specials (Casatta Roll, Ice Cream Sandwiches, Matka Kulfi, Paan Twist, Sundaes) - specialty items; and (7) Ice Cream Cakes (200ml-1000ml) - layered celebration cakes. The company also operates a premium sub-brand 'Ob & Gob' exclusively for quick commerce platforms, featuring innovative 'ice cream in a can' format. Core products include signature items like Alphonso Mango, Belgian Chocolate, Triple Bar, Choco Fantasy, and regional innovations like Guava Chilli and Jamun Masala sorbets, alongside premium offerings like Red Velvet Premium Tub, Honey Almond Cake, and Goldmine Cake.
Differentiator
Problem solved
Functional benefit
Brands
- Ob & Gob: A premium ice cream brand designed exclusively for quick commerce platforms, featuring 'ice cream in a can' format with layered, multi-textured sundae experiences. Available in 200ml cans priced at ₹250.
Products and services
- Alphonso Mango Ice Cream Stick
Quantifiable outcome
- QCom channel revenue contribution doubled year-over-year to ~7% of total revenue
- +3 more outcomes
Companies that use Dairy Day Ice Cream
Customer profileSegments4 records
Ideal customer profiles4 records
Dairy Day Ice Cream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Dairy Day Ice Cream partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- SalesforcecoreDairy Day deployed Salesforce's Agentforce Sales and Agentforce Service platforms to digitize front-end sales operations and improve market visibility. The implementation supports their three-year growth strategy including doubling retail footprint and expanding into Tier 2 and Tier 3 markets to achieve ₹1,000 crore revenue target. Achieved real-time visibility into freezer inventory and sales execution metrics.
- BlinkitcoreQuick commerce platform partner for Ob & Gob exclusive ice cream brand launch and existing Dairy Day product range. Part of algorithmic shelf placement strategy.
- ZeptocoreQuick commerce platform partner for Ob & Gob exclusive ice cream brand launch with 10-30 minute delivery in key metros.
- Swiggy InstamartcoreQuick commerce platform partner for Ob & Gob exclusive ice cream brand launch and existing Dairy Day products.
- Flipkart MinutesmajorQuick commerce platform partner for Ob & Gob exclusive ice cream brand availability in key metros.
- Amazon NowmajorQuick commerce platform partner for Ob & Gob exclusive ice cream brand availability in key metros.
Scale indicators10 records
Recent moves10 records
Expansion highlights5 records
Dairy Day Ice Cream competitors and assessment
Company assessmentEmerging players
- Kwality (Unilever) Cornetto/Magnum: HUL's premium sub-brands Cornetto and Magnum target the same premium impulse and gifting occasions that Dairy Day is pursuing via Ob & Gob, Goldmine cakes and Belgian Chocolate cone. Comparable as an emerging premium-format peer where QCom and modern trade premium share is contested.
Direct peers
- Hangyo Ice Creams: Hangyo is a South India-based ice cream manufacturer with comparable product range and regional focus in Karnataka and Kerala. Direct regional peer with similar distribution model and price points.
- Baskin-Robbins India (Graviss Foods): Baskin-Robbins India operates premium ice cream parlors and packaged products across metros, with a similar premium positioning to Dairy Day's Ob & Gob and Goldmine ranges. Comparable as a direct premium peer in the same urban consumer segment.
- Naturals Ice Cream: Naturals is an Indian premium ice cream chain and brand with strong presence in Maharashtra and South India, focused on fruit-based and natural flavors. Comparable as a regional premium peer competing in the same geographies and premium consumer segment as Dairy Day.
- Vadilal Industries: Vadilal is a publicly listed Indian ice cream and frozen desserts manufacturer with national distribution and a similar product mix across cups, cones, tubs and novelties. It is a direct peer with comparable business model, customer base and category focus.
- Havmor Ice Cream: Havmor (acquired by Emami) is a Western India-focused ice cream manufacturer with comparable product portfolio and regional brand strength. Direct peer competing in overlapping geographies like Maharashtra and Gujarat.
Regional players
- Arun Ice Creams: Arun Ice Creams is a Tamil Nadu-based regional ice cream brand with strong South Indian distribution. Comparable as a regional peer with overlapping customer base and traditional trade presence.
Broad incumbents
- Amul (GCMMF): Amul is India's largest dairy cooperative and the dominant national ice cream brand with the deepest cold-chain and widest distribution. It is comparable as a broad incumbent competing with Dairy Day across price points, flavors and geographies.
- Hindustan Unilever (Kwality Wall's): Kwality Wall's, owned by HUL, is one of India's largest mass-market ice cream brands with national distribution and premium sub-brands like Cornetto and Magnum. It is comparable as a broad incumbent with overlapping portfolio and far larger marketing budget.
- Mother Dairy (Fruits and Vegetables): Mother Dairy is a major Delhi-based dairy player with a significant ice cream portfolio and strong North Indian distribution. Comparable as a broad incumbent overlapping with Dairy Day in modern trade and traditional retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dairy Day Ice Cream social profiles
Digital presenceDairy Day Ice Cream compliance and trust
Trust signalCompliance1 record
Dairy Day Ice Cream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dairy Day Ice Cream leadership team
Management profileNumber of profiles
Profiles3 records
Dairy Day Ice Cream funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dairy Day Ice Cream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dairy Day Ice Cream
What does Dairy Day Ice Cream do?
Dairy Day manufactures and sells a diversified portfolio of ice cream products — sticks, cones, cups, takeaway tubs, takeaway packs, ice cream cakes, and specialty items — across 30+ flavors and 350+ SKUs. The company distributes its flagship Dairy Day brand through traditional retail, modern trade, food delivery aggregators, and online grocery, while the premium Ob & Gob sub-brand is sold exclusively through quick commerce platforms in 200ml 'ice cream in a can' formats. Manufacturing is done at ISO-22000-2018 certified facilities in Karnataka, supported by in-house candy and cone production.
Is Dairy Day Ice Cream a public or private company?
Dairy Day Ice Cream is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dairy Day Ice Cream founded?
Dairy Day Ice Cream was founded in 2002. It employs 101 to 250 people.
Where is Dairy Day Ice Cream based?
Dairy Day Ice Cream is headquartered in Bengaluru, India, in the Asia region.
How does Dairy Day Ice Cream make money?
Three revenue lines are on record. Ice Cream Sales are the primary driver. The others are quick Commerce Channel and candy and Cone Manufacturing.
Who are Dairy Day Ice Cream's main competitors?
Kwality (Unilever) Cornetto/Magnum is listed as an emerging player. Direct peers are Hangyo Ice Creams, Baskin-Robbins India (Graviss Foods), Naturals Ice Cream, Vadilal Industries and Havmor Ice Cream. Arun Ice Creams is listed as a regional player. Broad incumbents are Amul (GCMMF), Hindustan Unilever (Kwality Wall's) and Mother Dairy (Fruits and Vegetables).
Does Dairy Day Ice Cream have an API?
No public API is recorded for Dairy Day Ice Cream.
What industry is Dairy Day Ice Cream in?
Dairy Day Ice Cream's product category is Ice Cream Manufacturing. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.