FOD Mobility Group

What FOD Mobility Group does

FOD Mobility Group is a UK-headquartered multi-platform mobility technology company operating through two core product lines: Fleetondemand (powered by the proprietary GT Suite platform) for ground transportation and vehicle rental management, and Mobilleo for Mobility-as-a-Service (MaaS). The company serves enterprise fleet managers, corporate travel managers, public sector transport authorities, and SME businesses across the UK and continental Europe, with deployments in over 20 countries. Its flagship GT Suite platform integrates short-term vehicle hire, flexible mid-term hire (Select Plus), EV hire (EV Plus), car sharing (FOD Share), taxi and private hire services (FOD Ride), international vehicle hire, and pool fleet management into a single SaaS offering, complemented by an AI-enabled vTru damage assessment module and a Supplier User Interface that connects 259 vehicle hire, taxi, and transport operators.

The business generates revenue through three primary streams: white-label SaaS platform licensing (e.g., the long-running RAC Business Club engagement, now extended to 2030), transaction fees on vehicle rental and taxi bookings processed through the Fleetondemand platform, and MaaS platform services sold to corporate and public sector clients such as Transport for Greater Manchester, HITRANS, and KINTO UK. Pricing is quote-based and contractually structured as multi-year enterprise subscriptions or pay-as-you-go transaction terms; specific pricing is not publicly disclosed. The company combines direct enterprise field sales, a 259-supplier channel partner network, and OEM/white-label distribution to reach customers.

Founded in 2011 by Justin Whitston, the group operates through wholly-owned subsidiaries Fleetondemand (ground transport) and Mobilleo (MaaS), with offices in Shipley (UK HQ), Dublin, Germany, and France, and additional European expansion planned. The company has been recognised across multiple consecutive years on the Financial Times FT 1000 and Northern Tech Awards fastest-growing company rankings, and received Business Growth Fund financing in 2018. Leadership transitioned in 2024 with Joe Howick appointed Group CEO, and Greg Taylor appointed as the new CEO effective January 2026 following Howick's retirement.

Name

FOD Mobility Group

Legal name

FOD Mobility UK Limited

Website

https://fodmobilitygroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

FOD Mobility Group is a UK-based multi-platform mobility technology company that provides SaaS-based ground transportation management (Fleetondemand/GT Suite) and Mobility-as-a-Service (Mobilleo) solutions to enterprise fleet managers, corporate travel teams, and public sector transport authorities across Europe.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Other Support Activities for Transportation (4889), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Corporate MaaS & Commuter Benefits Platforms (THADALAG)

akta.pro secondary industries

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Corporate Mobility & Ground Transport Management (THALANAI), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD)

Keywords

• Ground transportation services
• Mobility as a service
• Vehicle rental management
• Fleet management software
• Corporate mobility platform

Headquarters

HQ city

Saltaire

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing: White-label GT Suite SaaS platform licensing to enterprise clients including RAC. Long-term contract model with continuous development and feature updates. Collaboration began in 2012 with ongoing 5-year contract extensions.
2. Vehicle Rental Transactions: Transaction fees from vehicle rental bookings through the Fleetondemand platform. Over 500,000 vehicle rental days processed. Includes short-term, mid-term, EV hire, and international vehicle hire services.
3. MaaS Platform Services: Mobility-as-a-Service platform services for corporate and public sector clients. Includes travel expense management, journey planning, and multi-modal transport booking with enterprise deployments.
4. FOD Ride Services: Taxi and private hire service integrated into Fleetondemand platform. Over 51,000 new bookings processed last year with growth driven by platform integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

FOD Mobility Group provides integrated ground transportation technology and services through two core platforms. The GT Suite-powered Fleetondemand platform delivers business-facing vehicle hire (short-term, mid-term, EV, international), taxi and private hire services, and pool fleet management. The Mobilleo MaaS platform enables corporate and public sector clients to offer multi-modal journey planning, booking, and travel expense management to their employees and citizens.

Product overview

FOD Mobility Group is a multi-platform mobility technology and services provider offering two core product lines: Fleetondemand (powered by GT Suite) for vehicle rental and ground transportation management, and Mobilleo for Mobility as a Service (MaaS) solutions. Fleetondemand's GT Suite serves as the unified technology platform integrating short-term vehicle hire, flexible mid-term hire (Select Plus), EV hire (EV Plus), car sharing (FOD Share), taxi/private hire services (FOD Ride), international vehicle hire, and pool fleet management. Mobilleo is a separate MaaS platform enabling multi-modal journey planning, booking, and payment across public and private transport options. The company operates on a SaaS model with white-label capabilities (evidenced by the RAC Business Club partnership). The portfolio includes both proprietary services and aggregated third-party supplier networks.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilleo: Mobility as a Service (MaaS) platform for businesses and public sector clients
• GT Suite
• FOD Futures
• vFleet

Products and services

• GT Suite

Quantifiable outcome

• Over 500,000 vehicle rental days processed
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• RACcoreTechnology or Integration · 3 September 2025Five-year contract extension for white-label GT Suite SaaS platform powering RAC Business Club. Partnership began in 2012 with continuous platform development including vehicle hire, taxi services, breakdown onward travel, and fleet management tools.
• Transport for Greater Manchester (TfGM)coreStrategic or Co-development PartnerMobilleo platform powers IMOVE project - EU-funded integrated travel solution for Manchester. Consolidates multiple transport modes including car hire, car clubs, trains, buses, and trams in single branded app.
• HITRANS (Highlands and Islands Transport Partnership)coreStrategic or Co-development PartnerMobilleo powers Go-Hi rural MaaS project in Scotland. Pioneering app to increase accessibility of integrated travel for residents and visitors in rural areas.
• KINTO UKcoreTechnology or IntegrationKINTO UK selected Mobilleo MaaS platform to power flexible mobility solution for UK customers. KINTO is Toyota's mobility brand.
• Enterprise Holdings / Urban Mobility PartnershipcoreStrategic or Co-development PartnerFounding member of Urban Mobility Partnership (UMP) providing car and car share modes for IMOVE project. Research shows private cars spend 97% of time parked.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• MaaS Global (Whim): Finnish operator of the Whim multi-modal MaaS app, the most direct conceptual peer to Mobilleo. Both sell subscription/aggregated mobility to consumers and corporate clients across European cities, competing for the same public-sector MaaS contracts FOD wins.
• FreeNow (BMW/Mercedes mobility): Multi-modal European mobility app owned by BMW and Mercedes, aggregating taxis, ride-hail, carshare, micromobility and public transport. Directly comparable to Mobilleo in European cities and corporate accounts.

Broad incumbents

• Uber for Business: Global rideshare and delivery giant with a dedicated corporate mobility platform. Targets the same enterprise travel managers and employees FOD serves via Mobilleo, but with vastly larger supply and brand recognition.
• Lyft Business: US-headquartered rideshare operator with a corporate travel and concierge offering. Comparable to FOD Ride and Mobilleo in serving employer-paid ground transport, though primarily North American.
• Webfleet Solutions (Bridgestone): European fleet telematics SaaS owned by Bridgestone, serving the same fleet-manager buyer with vehicle tracking, diagnostics and driver behaviour. Overlaps with FOD's fleet-management and vTru/vFlo modules.
• Geotab: Global fleet telematics and connected-vehicle platform. Comparable buyer (corporate fleet managers), overlapping vehicle diagnostics/data functionality with FOD's GT Suite and vTru damage assessment.

Emerging players

• TravelPerk: Barcelona-based corporate travel booking and expense management platform. Comparable buyer (corporate travel managers) and overlapping category, though focused on air/rail/lodging rather than ground transport.
• Spotnana: Cloud-based corporate travel platform with growing ground-transport capabilities. Comparable in selling a unified platform to corporate travel managers and competing for the same SaaS budgets.

Regional players

• Trainline for Business: UK/European rail and multi-modal booking platform with a corporate product. Comparable as a European multi-modal booking experience for business travellers, complementing or competing with Mobilleo.
• Addison Lee: UK private-hire and corporate ground-transport operator with its own booking technology. Comparable as a UK corporate ground-transport brand and direct competitor to FOD Ride for enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fod_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOD Mobility Group