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MUNCH:ON

Full company profile

uuid00037i1

Namestring
MUNCH:ON
Websiteurl
lunchon.ae
Company typeenum
Private
Founded yearint
2016
Short descriptiontext

MUNCH:ON is a Dubai-based food-tech platform that delivers discounted meals from curated restaurants to UAE corporate and consumer users via bundling, routing, and scheduling technology, with a subscription tier (MUNCH:ON Pro) and an active buildout into Saudi Arabia.

Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersDubai, United Arab Emirates
HQ citystring
Dubai
HQ countrystring
United Arab Emirates
HQ regionstring
Middle East
Markets served

Serves global market

Keyword5 values
discounted meal delivery, restaurant food marketplace, corporate lunch platform, meal subscription service, food delivery technology
Industry2 codes
1Sandwiches & Wraps Fast Casual
CodeTHAFABAGPrimaryYes
2Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées)
CodeCRAHAKABPrimaryNo
NAICS code2 codes
  • Limited-Service Restaurants722513
  • Restaurants and Other Eating Places72251
SIC code2 codes
  • Retail-Eating Places5812
  • Retail-Eating & Drinking Places5810
Product category
Online Food Delivery Marketplace
Social media profiles3 records
Cost components5 values
Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

MUNCH:ON is an online food marketplace that connects individual consumers with partner restaurants, offering meals at 50%+ off standard prices. The platform uses bundling, routing, and scheduling technology to enable deep discounts and supports a MUNCH:ON Pro subscription tier with free delivery.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1MUNCH:ON Marketplace
CategoryOnline Food Delivery Marketplace
Description

Online marketplace offering meals from partner restaurants at 50%+ discount to individual consumers in the UAE and Saudi Arabia, enabled by bundling, routing, and scheduling technology.

2MUNCH:ON Pro
No data
Peers10 records
TypeDirect peer
Description

Market-leading food delivery platform in UAE and Kuwait, owned by Delivery Hero. Directly comparable as a multi-restaurant on-demand delivery service operating in MUNCH:ON's home market.

TypeDirect peer
Description

Leading food delivery app in Saudi Arabia under Delivery Hero. Comparable as a full-marketplace restaurant delivery operator in one of MUNCH:ON's two active markets (KSA).

TypeDirect peer
Description

Saudi-listed food delivery and logistics platform operating across KSA. Comparable multi-restaurant delivery model in the KSA market where MUNCH:ON has expanded.

TypeBroad incumbent
Description

Super-app operating food delivery in UAE/KSA alongside mobility; competes for the same restaurant and consumer pool. Wider scope but overlapping food-delivery product.

TypeDirect peer
Description

Restaurant meal delivery service active in UAE. Compares directly on multi-restaurant marketplace model, free-delivery subscription concepts (Deliveroo Plus), and discount-meal propositions.

TypeRegional player
Description

KSA-based online food and grocery delivery operator. Comparable as a regional marketplace with similar restaurant/category coverage to MUNCH:ON in one of its two core markets.

7Smiles (by UAE Food Tech)
TypeRegional player
Description

UAE-based food delivery and offers aggregator. Comparable as a MENA discount/offers-led food delivery platform serving the same consumer base as MUNCH:ON.

TypeBroad incumbent
Description

UAE-headquartered e-commerce super-app with food and grocery delivery. Broader incumbent with overlapping restaurant-delivery ambitions in MUNCH:ON's home market.

TypeBroad incumbent
Description

Global food delivery platform and a comparable reference model for restaurant marketplaces, subscription/Pro tier mechanics, and discount-led growth strategies.

TypeEmerging player
Description

Emerging MENA food/restaurant-tech operator. Early-stage comparable for technology-enabled food services operating alongside MUNCH:ON's discount-delivery model.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors13 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MUNCH:ON

Online Food Delivery Marketplacelunchon.ae

MUNCH:ON is a Dubai-based food-tech platform that delivers discounted meals from curated restaurants to UAE corporate and consumer users via bundling, routing, and scheduling technology, with a subscription tier (MUNCH:ON Pro) and an active buildout into Saudi Arabia.

MUNCH:ON firmographics

Firmographics
Name
MUNCH:ON
Website
https://lunchon.ae
Company type
Private
Founded year
2016
Headcount range
51–100 employees
Short description
MUNCH:ON is a Dubai-based food-tech platform that delivers discounted meals from curated restaurants to UAE corporate and consumer users via bundling, routing, and scheduling technology, with a subscription tier (MUNCH:ON Pro) and an active buildout into Saudi Arabia.
Ownership category
akta.pro rank

MUNCH:ON industry classification

Industry
Product category
Online Food Delivery Marketplace
NAICS
Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
SIC
Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Sandwiches & Wraps Fast Casual (THAFABAG)
akta.pro secondary industry
Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)

Keywords

  • Discounted meal delivery
  • Restaurant food marketplace
  • Corporate lunch platform
  • Meal subscription service
  • Food delivery technology

Where MUNCH:ON is headquartered

Location

Headquarters

HQ city
Dubai
HQ country
United Arab Emirates
HQ region
Middle East

Markets served

MUNCH:ON business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

MUNCH:ON product offering

Product offering

Core offering

MUNCH:ON is an online food marketplace that connects individual consumers with partner restaurants, offering meals at 50%+ off standard prices. The platform uses bundling, routing, and scheduling technology to enable deep discounts and supports a MUNCH:ON Pro subscription tier with free delivery.

Differentiator

Problem solved

Functional benefit

Products and services

  • MUNCH:ON Marketplace Online marketplace offering meals from partner restaurants at 50%+ discount to individual consumers in the UAE and Saudi Arabia, enabled by bundling, routing, and scheduling technology.
  • MUNCH:ON Pro

Companies that use MUNCH:ON

Customer profile

Ideal customer profiles1 record

MUNCH:ON technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MUNCH:ON competitors and assessment

Company assessment

Direct peers

  • Talabat: Market-leading food delivery platform in UAE and Kuwait, owned by Delivery Hero. Directly comparable as a multi-restaurant on-demand delivery service operating in MUNCH:ON's home market.
  • HungerStation: Leading food delivery app in Saudi Arabia under Delivery Hero. Comparable as a full-marketplace restaurant delivery operator in one of MUNCH:ON's two active markets (KSA).
  • Jahez: Saudi-listed food delivery and logistics platform operating across KSA. Comparable multi-restaurant delivery model in the KSA market where MUNCH:ON has expanded.
  • Deliveroo: Restaurant meal delivery service active in UAE. Compares directly on multi-restaurant marketplace model, free-delivery subscription concepts (Deliveroo Plus), and discount-meal propositions.

Broad incumbents

  • Careem (Uber): Super-app operating food delivery in UAE/KSA alongside mobility; competes for the same restaurant and consumer pool. Wider scope but overlapping food-delivery product.
  • Noon Food: UAE-headquartered e-commerce super-app with food and grocery delivery. Broader incumbent with overlapping restaurant-delivery ambitions in MUNCH:ON's home market.
  • Uber Eats: Global food delivery platform and a comparable reference model for restaurant marketplaces, subscription/Pro tier mechanics, and discount-led growth strategies.

Regional players

  • The Chefz: KSA-based online food and grocery delivery operator. Comparable as a regional marketplace with similar restaurant/category coverage to MUNCH:ON in one of its two core markets.
  • Smiles (by UAE Food Tech): UAE-based food delivery and offers aggregator. Comparable as a MENA discount/offers-led food delivery platform serving the same consumer base as MUNCH:ON.

Emerging players

  • Otto Food (Otto Eats): Emerging MENA food/restaurant-tech operator. Early-stage comparable for technology-enabled food services operating alongside MUNCH:ON's discount-delivery model.

Market position

Customer concentration

MUNCH:ON social profiles

Digital presence

MUNCH:ON financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MUNCH:ON leadership team

Management profile

Number of profiles

Profiles2 records

MUNCH:ON funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MUNCH:ON M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUNCH:ON

What does MUNCH:ON do?

MUNCH:ON is an online food marketplace that connects individual consumers with partner restaurants, offering meals at 50%+ off standard prices. The platform uses bundling, routing, and scheduling technology to enable deep discounts and supports a MUNCH:ON Pro subscription tier with free delivery.

When was MUNCH:ON founded?

MUNCH:ON was founded in 2016. It employs 51 to 100 people.

Where is MUNCH:ON based?

MUNCH:ON is headquartered in Dubai, United Arab Emirates, in the Middle East region.

Who are MUNCH:ON's main competitors?

Direct peers on record are Talabat, HungerStation, Jahez and Deliveroo. Broad incumbents are Careem (Uber), Noon Food and Uber Eats. Regional players are The Chefz and Smiles (by UAE Food Tech). Otto Food (Otto Eats) is listed as an emerging player.

Does MUNCH:ON have an API?

No public API is recorded for MUNCH:ON.

What industry is MUNCH:ON in?

MUNCH:ON's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is THAFABAG, Sandwiches & Wraps Fast Casual, with a secondary code of CRAHAKAB, Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées). Its NAICS code is 722513 and its SIC code is 5812.

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