MUNCH:ON
MUNCH:ON is a Dubai-based food-tech platform that delivers discounted meals from curated restaurants to UAE corporate and consumer users via bundling, routing, and scheduling technology, with a subscription tier (MUNCH:ON Pro) and an active buildout into Saudi Arabia.
- Company typePrivate
- Founded2016
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
MUNCH:ON firmographics
Firmographics- Name
- MUNCH:ON
- Website
- https://lunchon.ae
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 51–100 employees
- Short description
- MUNCH:ON is a Dubai-based food-tech platform that delivers discounted meals from curated restaurants to UAE corporate and consumer users via bundling, routing, and scheduling technology, with a subscription tier (MUNCH:ON Pro) and an active buildout into Saudi Arabia.
- Ownership category
- akta.pro rank
MUNCH:ON industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Sandwiches & Wraps Fast Casual (THAFABAG)
- akta.pro secondary industry
- Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)
Keywords
Where MUNCH:ON is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
MUNCH:ON business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
MUNCH:ON product offering
Product offeringCore offering
MUNCH:ON is an online food marketplace that connects individual consumers with partner restaurants, offering meals at 50%+ off standard prices. The platform uses bundling, routing, and scheduling technology to enable deep discounts and supports a MUNCH:ON Pro subscription tier with free delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- MUNCH:ON Marketplace Online marketplace offering meals from partner restaurants at 50%+ discount to individual consumers in the UAE and Saudi Arabia, enabled by bundling, routing, and scheduling technology.
- MUNCH:ON Pro
Companies that use MUNCH:ON
Customer profileIdeal customer profiles1 record
MUNCH:ON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MUNCH:ON competitors and assessment
Company assessmentDirect peers
- Talabat: Market-leading food delivery platform in UAE and Kuwait, owned by Delivery Hero. Directly comparable as a multi-restaurant on-demand delivery service operating in MUNCH:ON's home market.
- HungerStation: Leading food delivery app in Saudi Arabia under Delivery Hero. Comparable as a full-marketplace restaurant delivery operator in one of MUNCH:ON's two active markets (KSA).
- Jahez: Saudi-listed food delivery and logistics platform operating across KSA. Comparable multi-restaurant delivery model in the KSA market where MUNCH:ON has expanded.
- Deliveroo: Restaurant meal delivery service active in UAE. Compares directly on multi-restaurant marketplace model, free-delivery subscription concepts (Deliveroo Plus), and discount-meal propositions.
Broad incumbents
- Careem (Uber): Super-app operating food delivery in UAE/KSA alongside mobility; competes for the same restaurant and consumer pool. Wider scope but overlapping food-delivery product.
- Noon Food: UAE-headquartered e-commerce super-app with food and grocery delivery. Broader incumbent with overlapping restaurant-delivery ambitions in MUNCH:ON's home market.
- Uber Eats: Global food delivery platform and a comparable reference model for restaurant marketplaces, subscription/Pro tier mechanics, and discount-led growth strategies.
Regional players
- The Chefz: KSA-based online food and grocery delivery operator. Comparable as a regional marketplace with similar restaurant/category coverage to MUNCH:ON in one of its two core markets.
- Smiles (by UAE Food Tech): UAE-based food delivery and offers aggregator. Comparable as a MENA discount/offers-led food delivery platform serving the same consumer base as MUNCH:ON.
Emerging players
- Otto Food (Otto Eats): Emerging MENA food/restaurant-tech operator. Early-stage comparable for technology-enabled food services operating alongside MUNCH:ON's discount-delivery model.
Market position
Customer concentration
MUNCH:ON social profiles
Digital presenceMUNCH:ON financial estimates
Financial estimateRevenue estimate
Valuation estimate
MUNCH:ON leadership team
Management profileNumber of profiles
Profiles2 records
MUNCH:ON funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MUNCH:ON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MUNCH:ON
What does MUNCH:ON do?
MUNCH:ON is an online food marketplace that connects individual consumers with partner restaurants, offering meals at 50%+ off standard prices. The platform uses bundling, routing, and scheduling technology to enable deep discounts and supports a MUNCH:ON Pro subscription tier with free delivery.
When was MUNCH:ON founded?
MUNCH:ON was founded in 2016. It employs 51 to 100 people.
Where is MUNCH:ON based?
MUNCH:ON is headquartered in Dubai, United Arab Emirates, in the Middle East region.
Who are MUNCH:ON's main competitors?
Direct peers on record are Talabat, HungerStation, Jahez and Deliveroo. Broad incumbents are Careem (Uber), Noon Food and Uber Eats. Regional players are The Chefz and Smiles (by UAE Food Tech). Otto Food (Otto Eats) is listed as an emerging player.
Does MUNCH:ON have an API?
No public API is recorded for MUNCH:ON.
What industry is MUNCH:ON in?
MUNCH:ON's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is THAFABAG, Sandwiches & Wraps Fast Casual, with a secondary code of CRAHAKAB, Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées). Its NAICS code is 722513 and its SIC code is 5812.