What Deliveroo UAE does

Deliveroo UAE operates a hyperlocal three-sided online marketplace that connects consumers, restaurants/grocers, and riders for on-demand delivery of food, groceries and everyday items across Dubai, Abu Dhabi, Sharjah, North Sharjah, Al-Ain and Ajman. The entity is operated by Deliveroo FZCO (and Deliveroo DMCC) under Dubai Multi Commodities Centre license DMCC-080225, as part of Roofoods Ltd (Deliveroo), which itself is part of the DoorDash, Inc. group following a merger. The UAE business launched in November 2015 and is served by a mobile app (iOS/Android) and the deliveroo.ae website.

The platform is built on a proprietary machine-learning logistics engine that performs neighbourhood-by-neighbourhood optimization of rider-to-order matching, real-time routing and personalization/recommendation of restaurants and items, supporting an average delivery time of around 32 minutes. Adjacent operational concepts include Deliveroo Editions (delivery-only kitchens, launched in Dubai in 2017), Deliveroo Hop (rapid delivery from Deliveroo-operated sites) and a Pickup self-collect option. Real-time rider tracking, scheduled ordering up to 24 hours ahead, social-login (Facebook, Google, Apple) and a recent Top Up Orders feature that bundles Hop grocery items into restaurant orders are notable product capabilities.

Revenue is generated through a mix of streams: variable delivery fees, service fees calculated on order value, small-order fees, marketplace commissions from restaurant and grocery partners, the Deliveroo Plus subscription programme (Plus Gold at AED 29/month or AED 290/year; Plus Silver free via Amazon Prime), Deliveroo for Work corporate meal accounts, e-gift cards and 100%-pass-through rider tips. Customer segments span individual consumers (primary), corporate clients, restaurant partners (e.g., PF Chang's, Five Guys, Shake Shack) and grocery/retail partners (Carrefour, Co-op, Waitrose, Whole Foods, M&S Ireland).

Name

Deliveroo UAE

Legal name

Deliveroo FZCO

Website

https://deliveroo.ae

Company type

Public

Founded year

2013

Operating status

Operating

Short description

Deliveroo UAE operates an online three-sided marketplace for on-demand food, grocery and everyday item delivery across Dubai, Abu Dhabi, Sharjah, North Sharjah, Al-Ain and Ajman, serving individual consumers, corporate clients, restaurants and grocery merchants via a mobile app and website built on machine-learning logistics.

Ownership category

akta.pro rank

Product category

Online Food and Grocery Delivery Marketplace

NAICS

Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Food Delivery (Restaurant Meals) (TLAAADAC)

akta.pro secondary industries

Grocery & Convenience Delivery (TLAAADAD), Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

Keywords

• Online food delivery
• Grocery delivery platform
• Restaurant marketplace
• Quick commerce
• Corporate meal solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Delivery and Service Fees: Variable delivery fees based on distance from restaurant; service fees calculated based on order amount; small order fees for orders below restaurant minimum
2. Deliveroo Plus Subscription: Monthly (AED 29) or annual (AED 290) subscription providing free delivery on eligible orders, credit back, priority support, and exclusive offers
3. Restaurant and Grocer Partner Commissions: Platform commissions from restaurant and grocery partners for order fulfillment and delivery services
4. Corporate E-Gift Cards: Businesses can purchase e-gift cards for employee meal benefits; service fees may apply
5. Tips: Optional tips collected from customers and passed to riders (100% of tips go to riders)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Deliveroo UAE operates an online three-sided marketplace connecting consumers, restaurants/grocery merchants, and riders to fulfill food, grocery, and everyday item delivery across Dubai, Abu Dhabi, Sharjah, Al-Ain, and Ajman. Customers place orders via mobile app or website, and a proprietary machine learning-based logistics engine routes riders for fulfillment with an average 32-minute delivery time. The platform also offers subscription plans (Plus Gold/Silver), corporate meal accounts, digital gift cards, delivery-only kitchen concepts (Editions and Hop), and a self-service Pickup option.

Product overview

Deliveroo operates a hyperlocal three-sided marketplace connecting local consumers, merchants, and riders to fulfill food delivery in under 30 minutes. The core offering is a mobile app and website (Application) enabling users to order from restaurants and grocery partners with real-time order tracking. The subscription program Deliveroo Plus (with Gold and Silver tiers) provides free delivery benefits and exclusive perks. Deliveroo for Work serves corporate customers with employee meal solutions, while Gift Cards support gifting use cases. The platform also includes self-service Pickup, Top Up Orders for adding grocery items, and the Freshness Promise quality guarantee for fresh grocery items.

Differentiator

Problem solved

Functional benefit

Brands

• Deliveroo Plus: Subscription-based membership plan offering free delivery from participating partners when meeting minimum order requirements, along with exclusive perks and offers.
• Deliveroo Hop
• Deliveroo Editions
• Deliveroo for Work

Products and services

• Deliveroo Plus Gold Premium subscription membership offering unlimited free delivery on restaurant orders over AED 30 and grocery/retail orders over AED 50, 10% credit back on orders over AED 80, late-delivery compensation (AED 20 credit when orders are over 15 minutes late), and 24/7 priority Premium Care support. Aimed at frequent individual consumers in the UAE.
• Deliveroo Plus Silver Entry-level subscription tier providing unlimited free delivery on restaurant and grocery orders over AED 60. Available exclusively through partner programs including Amazon Prime membership at no additional cost.
• Deliveroo for Work Corporate meal solution enabling UAE companies to provide food allowances for employees with flexible ordering options for office or remote work, consolidated monthly invoicing, and dedicated account management.
• Deliveroo Gift Cards Digital gift cards available for purchase by UAE consumers and businesses for employee rewards, client gifts, or personal gifting. E-Gift Cards are delivered via email and redeemable on deliveroo.ae or the Deliveroo app.
• Restaurant and Grocery Delivery Marketplace Core three-sided marketplace service enabling UAE consumers to order prepared restaurant meals, groceries, and everyday items from partner merchants via app or website, fulfilled by Deliveroo riders in approximately 32 minutes on average.
• Deliveroo Editions and Deliveroo Hop Delivery-only kitchen concepts (Editions launched 2017, Hop operating in UAE) that allow partner restaurants to reach customers beyond their immediate neighbourhood through Deliveroo's owned delivery-only sites, without requiring the restaurant to open new storefronts.

Quantifiable outcome

• Average delivery time of 32 minutes
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon PrimecoreGTM or Marketing PartnerAmazon Prime members in UAE receive complimentary Deliveroo Plus Silver subscription (1 year) providing unlimited free delivery on orders over AED 60 from restaurants, grocers and shops. Members can claim offer at deliveroo.ae/amazon-prime by linking their Amazon account.
• Co-opminorOthersGrocery retailer partner for on-demand grocery delivery service on Deliveroo platform globally
• CarrefourminorOthersMajor grocery retailer partner for on-demand grocery delivery service on Deliveroo platform
• WaitroseminorOthersUK-based supermarket partner for grocery delivery on Deliveroo platform
• Whole Foods MarketminorOthersPremium grocery retailer partner for on-demand grocery delivery service
• M&S IrelandminorOthersM&S grocery partner for delivery service in Ireland market

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Wolt: Wolt, owned by DoorDash since 2022, operates a comparable on-demand food and grocery delivery platform across the Nordics, Central Europe, and other markets. It shares Deliveroo's marketplace model, ML logistics, and subscription-based monetization, and is now a sister company following the DoorDash acquisition.
• Uber Eats: Uber Eats is a global food delivery platform owned by Uber. Through Careem in the UAE, it competes directly with Deliveroo UAE. Globally, Uber Eats operates the same three-sided marketplace model with restaurant commissions, delivery fees, and consumer subscriptions across 6,000+ cities.
• DoorDash: DoorDash is the parent company of Deliveroo following the 2024 acquisition. It is the leading food delivery platform in the US and operates a comparable three-sided marketplace model with restaurant, grocery, and convenience delivery. Its global scale, technology stack, and balance sheet now back Deliveroo UAE.
• Just Eat Takeaway: Just Eat Takeaway.com is a leading European food delivery marketplace. While not operating in the UAE, it is a comparable peer given Deliveroo's broader European footprint (UK, France, Italy, Ireland, Belgium, Netherlands) and similar three-sided marketplace business model with consumer subscriptions and restaurant commissions.
• Foodpanda: Foodpanda, owned by Delivery Hero, is a global food and grocery delivery platform operating across Asia and the Middle East. It is a comparable peer in business model, operating quick-commerce dark stores and restaurant marketplaces in markets adjacent to Deliveroo's footprint.

Regional players

• Smiles (Etisalat): Smiles is the lifestyle and food delivery app from Etisalat, a UAE telecom operator. While smaller in scale, it offers food ordering and delivery in the UAE and competes for share of the same restaurant-merchant partnerships and consumer base as Deliveroo UAE.
• Zomato: Zomato is a leading Indian food delivery and restaurant marketplace that has expanded into the UAE serving the large Indian diaspora. It is a relevant peer for cross-border consumer behavior and merchant economics in the UAE food delivery category.

Direct peers

• Careem (Uber): Careem, owned by Uber, operates a super-app in the UAE including food, grocery, and courier delivery competing head-to-head with Deliveroo UAE. Its integration with Uber Eats technology and broad ride-hailing user base make it a key direct peer in the UAE food delivery market.
• Noon Food: Noon Food is the grocery and meal delivery arm of Noon, a leading Middle East e-commerce platform. It competes directly with Deliveroo UAE on grocery delivery from supermarkets and convenience items, leveraging Noon's existing logistics infrastructure in Dubai, Abu Dhabi, and other UAE cities.
• Talabat: Talabat is the leading food and grocery delivery platform in the UAE and the broader MENA region. It is the most direct competitor to Deliveroo UAE, operating an identical three-sided marketplace model with restaurants, riders, and consumers across the same six UAE cities plus broader regional coverage.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deliveroo UAE