Jabal Omar

What Jabal Omar does

Jabal Omar Development Company (JODC, Tadawul: 4250) is a publicly listed Saudi Arabian real estate developer established in 2006 under Royal Decree No. M/63 to build one of the largest integrated mixed-use destinations adjacent to Al Masjid Al Haram in Makkah. The development spans over 235,000 square meters across seven phases, comprising approximately 7,800 planned hotel rooms (5,900+ currently operational across 40+ towers), over 200 residential units, 80,000+ sqm of leasable retail space across Souk Al-Khalil 1/2/3 and Makkah Gate Market, and 1,600+ parking spaces. The project directly serves Hajj and Umrah pilgrims, freehold property investors seeking proximity to the Grand Mosque, international hotel operators (Address, Jumeirah, Conrad, Hilton, Hyatt Centric, Four Seasons, Rotana, Sofitel, Marriott), and retail tenants, and functions as a designated Saudi Vision 2030 religious tourism infrastructure asset. Supporting technology includes the Digital Center retail digital transformation platform, the Sky Mussallah skybridge prayer hall (Guinness World Record), the Jabal Omar mobile app (iOS/Android/Huawei), JoMartour tour reservation platform, and integrated Easy Parking management.

The company's revenue model operates across four streams: (1) one-time freehold unit sales to individual and institutional investors (e.g., SAR 1.2B sale of 93 Phase Two residential units to an Albilad Capital-managed fund; SAR 3.5B land sale to Azhar), (2) recurring commercial leasing of retail and F&B space to tenants including Panda, Five Guys, Lulu Hypermarket, Reef Perfumes, and Shawarmer, (3) hotel operations revenue shared via management contracts with international operators, and (4) capital-recycling monetization through sale-leaseback structures, notably the SAR 6 billion 2017 transaction with Alinma Investment's REIT covering Conrad, Hilton Suites, Hyatt Regency, and Souk Al-Khalil with a 10-year leaseback and repurchase rights from year five. The company additionally raised SAR 2 billion in Murabaha refinancing from Saudi National Bank in June 2026 on a 15-year term secured by an on-site asset mortgage.

Phases 1–3 are fully complete; Phase 4 stands at 91.18% completion as of April 2026 with Ministry of Tourism licensing achieved for the Rotana-operated towers; Phases 5–6 are positioned as investment opportunities with combined buildable area of 728,842 sqm; Phase 7 is at 10% planning with ~434,051 sqm allocated for direct Grand Mosque frontage. The development incorporates distinctive architectural elements including a Foster + Partners-designed Four Seasons tower and the world's highest suspended prayer hall.

Name

Jabal Omar

Legal name

Jabal Omar Development Company (شركة جبل عمر للتطوير)

Website

https://jabalomar.com.sa

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Jabal Omar Development Company is a publicly listed Saudi real estate developer building a 235,000+ sqm mixed-use destination adjacent to Al Masjid Al Haram in Makkah, serving Hajj/Umrah pilgrims, international hotel operators, freehold property investors, and retail tenants through hospitality, residential, and commercial assets.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Traveler Accommodation (7211), Real Estate Property Managers (53131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Mixed-use real estate development
• Hospitality property operations
• Commercial leasing services
• Freehold property sales
• Religious tourism infrastructure

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

1. Hotel Operations & Management: Revenue from hotel operations through partnerships with international hotel operators including Accor, Rotana, Emaar, Hyatt, Hilton, Four Seasons, and Jumeirah. Hotels generate room revenue, F&B, and ancillary services.
2. Residential & Hotel Unit Sales: Sale of freehold residential and hotel units to investors. Units sold include apartments, suites, and penthouses in various phases of the development. Historical sales include 93 units to Albilad Capital fund for SAR 1.2B and land parcels to Azhar for SAR 3.5B.
3. Commercial Space Leasing: Leasing of retail and commercial spaces within the project's markets (Souk Al Khalil 1, 2, 3, Makkah Gate Market) to tenants including international restaurant chains and retail brands.
4. Asset Monetization via REIT: Sale-leaseback transactions with Alinma Investment involving 3 hotels (Conrad, Hilton Suites, Hyatt Regency) and Souk Al Khalil for SAR 6B, followed by leasing back the assets for 10 years with repurchase options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Jabal Omar Development Company develops and operates a large-scale integrated mixed-use real estate destination adjacent to Al Masjid Al Haram in Makkah, encompassing approximately 7,800 hotel rooms across 40+ towers, 200+ residential units, and 80,000+ sqm of retail space. The company generates revenue through hotel operations (in partnership with international brands like Address, Jumeirah, Conrad, Hilton, Hyatt, Four Seasons, Rotana, Sofitel), freehold unit sales to investors, commercial space leasing, and asset monetization via REIT structures.

Product overview

Jabal Omar Development Company operates the Jabal Omar Masterplan, a large-scale mixed-use destination adjacent to Al Masjid Al Haram in Makkah spanning over 235,000 square meters. The portfolio includes approximately 7,800 hotel rooms across international brand sub-brands (Address, Jumeirah, Conrad, Hilton, Hyatt, Hyatt Centric, Four Seasons, Rotana, Sofitel), over 200 residential units, and over 80,000 square meters of retail space through Souk Al-Khalil markets. Supporting services include the Digital Center platform for retail digital transformation, a mobile application (iOS/Android/Huawei), Easy Parking booking, and JoMartour tour reservations. The project is developed across seven phases, with Phases 1-3 completed and Phase Four at 91.18% completion as of April 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Jabal Omar Masterplan / Destination Large-scale mixed-use integrated development adjacent to Al Masjid Al Haram in Makkah, spanning over 235,000 square meters with approximately 7,800 hotel rooms, over 200 residential units, over 80,000 square meters of leasable retail space, and 1,600 parking spaces across seven development phases.
• Address Jabal Omar Makkah Five-star luxury hotel operated by Emaar Hospitality Group's Address Hotels + Resorts brand, located within 500 meters of Al Masjid Al Haram, featuring 1,490 rooms and suites and the Sky Mussallah prayer hall.
• Jabal Omar Jumeirah Makkah Five-star hotel operated by Jumeirah Group, one of Jabal Omar's flagship hospitality properties serving pilgrims and visitors to Makkah.
• Conrad Jabal Omar Makkah Five-star hotel operated by Hilton Worldwide, part of the Conrad Hotels & Resorts luxury brand within the Jabal Omar development.
• Rotana Jabal Omar Makkah Hotel property operated by Rotana Hotels spanning three towers with 655 rooms and suites, connected to a retail center of approximately 16,000 square meters with 131 parking spaces.
• Sofitel Jabal Omar Makkah Luxury hotel brand operated by Accor, with four towers under Phase Four under development for handover in 2026.
• Hyatt Centric Makkah Hotel and branded residences operated by Hyatt Hotels Corporation, planned as first Hyatt Centric in Saudi Arabia and second in Middle East, featuring 196 rooms/suites and 200 residences.
• Four Seasons Jabal Omar Makkah Seven-star hotel and residential tower designed by Foster + Partners, inspired by traditional Arab architecture, intended as first Four Seasons property in Makkah.
• Jabal Omar Hilton and Main Convention Center Five-star hotel operated by Hilton with 764 rooms and suites, overlooking Al Masjid Al Haram, featuring a VIP lounge, gym, three restaurants, and main convention center accommodating 1,380 persons with 7 meeting rooms.
• Souk Al-Khalil (1, 2, 3) and Makkah Gate Market Commercial markets within the Jabal Omar development, with Souq Al-Khalil 1 comprising 26,959.26 square meters of retail space, serving visitors and pilgrims with shopping and dining experiences across five markets.
• Jabal Omar Mobile Application Mobile application for iOS (App Store), Android (Google Play), and Huawei (AppGallery) enabling visitors to access Jabal Omar destination services, tour reservations, and parking booking.
• Address Jabal Omar Makkah Family Package Family-friendly stay package at Address Jabal Omar Makkah offering up to two children under 10 free stay and dining, preferred parking privileges, and SAR 100 savings for direct website bookings.
• Digital Center Platform First digital platform in Makkah dedicated to supporting shopping centers in their digital transformation journey; provides operational efficiency solutions, advanced technology for tenants, and integrated digital tools for enhanced shopping experiences.

Quantifiable outcome

• Phase 4 at 91.18% completion as of April 2026
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

13 partnerships are on record, tiered core, minor and major.

• Rotana HotelscoreStrategic or Co-development Partner · 1 December 2025Operating Jabal Omar Rotana Hotel spanning three towers with 655 rooms and suites. First and second towers of Phase Four licensed by Ministry of Tourism with 450 rooms. Connected to shopping center with 16,000 sqm leasable space.
• Accor GroupcoreStrategic or Co-development Partner · 4 March 2025Operating agreements for seven hotel towers with Accor Group as part of Phase Four development.
• Retail Brand Partners (Panda, Reef Perfumes, Saldotsh, Shawarmer)minorGTM or Marketing Partner · 4 February 2025Partnership agreements signed at Global Retail Leaders Forum with Panda, Reef Perfumes, Saldotsh, and Shawarmer to enhance visitor experience through diverse retail and dining offerings.
• Al-Arabiya (Advertising)minorGTM or Marketing Partner · 4 February 2025Strategic partnership for advertising billboard investment and marketing at Jabal Omar project.
• Easy Parking CompanyminorStrategic or Co-development Partner · 11 November 2024Agreement for management of parking facilities at Jabal Omar destination. Aims to enhance mobility experience for visitors and pilgrims through innovative parking solutions.
• Lulu HypermarketminorChannel Partner/ Reseller/ Distributor · 1 July 2024Partnership agreement between Lulu Hypermarket and Jumeirah Jabal Omar Hotel at Souk Al Khalil 3 to enhance services for pilgrims.
• Isnad Real EstateminorStrategic or Co-development Partner · 1 March 2024Strategic partnership to launch 'Jewel of Jabal Omar' investment opportunity with Isnad Real Estate.
• Hyatt Hotels CorporationmajorStrategic or Co-development Partner · 31 January 2019Management agreement for Hyatt Centric Jabal Omar Makkah - first Hyatt Centric in Saudi Arabia and second in Middle East. 196 rooms/suites plus 200 branded residences. Opening planned for 2023.
• Northacre (Abu Dhabi Financial Group)minorStrategic or Co-development Partner · 14 January 2019MoU for co-development of future Jabal Omar projects as part of company's strategy to expand beyond Makkah. Northacre is UK-based real estate developer owned by Abu Dhabi Financial Group.
• Samaya InvestmentminorStrategic or Co-development Partner · 27 December 2018Agreement to establish Islamic cultural museum at Jabal Omar. Samaya Investment renting commercial space at Jabal Omar Hilton hotel and conference center for museum and cultural projects.
• Cravia (Five Guys Franchisee)minorChannel Partner/ Reseller/ Distributor · 12 July 2017Launch of first Five Guys restaurant branch in Makkah at Souk Al Khalil market. Cravia holds franchise rights for Five Guys in Saudi Arabia and Bahrain.
• Emaar Hospitality Group (Address Hotels + Resorts)coreStrategic or Co-development Partner · 14 June 2017Management agreement for Address Jabal Omar Makkah - flagship hotel with 1,490 rooms and suites. First Address Hotels property in Saudi Arabia. Located within 500 meters of Grand Mosque with twin towers design.
• Foster + PartnersmajorStrategic or Co-development Partner · 7 June 2017Agreement for architectural design of Four Seasons Jabal Omar - first 7-star hotel and residential tower next to the Grand Mosque. Design inspired by traditional Arab architecture with cascading elements. Competition organized with international jury including renowned architects.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Makkah Construction and Development Company: Saudi-listed real estate developer focused on hospitality and mixed-use developments in Makkah near Al Masjid Al Haram. Most directly comparable to Jabal Omar as both target the religious tourism market with hotel and residential projects adjacent to the Grand Mosque.
• Dar Al Arkan Real Estate Development: Saudi-listed leading real estate developer of master-planned residential and mixed-use communities across Saudi Arabia. Comparable as a major Saudi mixed-use developer with similar Vision 2030 alignment and public market exposure.
• Saudi Real Estate Company: Saudi-listed real estate developer operating primarily in Makkah and other Saudi cities. Comparable as a Saudi publicly-listed real estate company with religious market exposure and similar mixed-use development pipeline.

Broad incumbents

• Emaar Properties: UAE-based global mega-developer of mixed-use destinations including Downtown Dubai and Dubai Marina. Emaar's Address Hotels + Resorts also operates the flagship Address Jabal Omar Makkah, making it both a partner and a comparable large-scale mixed-use developer model.
• Aldar Properties: Abu Dhabi-listed premier real estate developer with large-scale mixed-use projects and hospitality assets. Comparable as a regional Gulf developer of integrated destinations combining residential, retail, and hotel components.
• Damac Properties: Dubai-listed luxury real estate developer with branded residences and hotel partnerships. Comparable business model combining luxury real estate development with international hospitality brand partnerships in the Gulf region.
• Kingdom Holding Company: Saudi-listed diversified investment conglomerate with significant real estate and hospitality holdings including the Four Seasons and Fairmont brands. Comparable as a major Saudi investor and developer with hospitality exposure.

Emerging players

• Retal Urban Development Company: Saudi-listed emerging residential and mixed-use developer expanding its portfolio across Saudi Arabia. Comparable as a Vision 2030-aligned Saudi developer scaling through phased mixed-use communities.

Regional players

• Knowledge Economic City: Saudi-listed developer of the Knowledge Economic City master-planned development in Madinah. Comparable as a Saudi mixed-use master developer targeting economic city initiatives aligned with Vision 2030, focused on religious city markets.
• Emaar The Economic City: Saudi-listed master developer of King Abdullah Economic City (KAEC), a large-scale mixed-use destination. Comparable as a Saudi-listed mega-developer of integrated destinations combining residential, hospitality, and commercial components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jabal-omar-development-co-jomar-
• Xx.com/jabal_omar_sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jabal Omar