Private Identity
Private Identity LLC (PrivateID) is a Potomac, Maryland software company that sells on-device, homomorphic-token-based biometric authentication and identity verification SDKs and APIs to enterprises needing KYC/AML compliance, age verification, passwordless login, and deepfake detection across 195+ countries.
- Company typePrivate
- Founded2017
- HeadquartersPotomac, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Private Identity does
Private Identity LLC, operating under the brand PrivateID, is a Potomac, Maryland-based software company founded in 2017 that builds privacy-preserving biometric authentication and identity verification technology. Its core architecture performs all biometric processing (facial recognition, liveness detection, age estimation, photo-to-selfie matching, and video-stream biometric tracking) on the end-user device in approximately 25 milliseconds using homomorphic tokens, so that no images or personally identifiable information ever leave the user's device. This edge-processing design is positioned as eliminating exposure to GDPR, CCPA, BIPA, and HIPAA privacy obligations, and the company cites compliance with IEEE 2410 Biometric Privacy, NIST 800-63 IAL2 and AAL2, the UK Age Check Certification Scheme, ISO 19794-5/INCITS 385-2004, and SOC 2 Type 2.
The product portfolio is organized into Point Solutions (Facial Recognition, Document Verify Suite, Liveness Detection, Facial Age Estimation, Verifiable Credentials) and Turnkey Solutions (MediaSafe deepfake detection in video, a KYC/KYE/AML/CFT enrollment platform, FIDO2 Ultrapass passwordless authentication, Age Assurance, and an ISO-compliant Photo ID Creator). Distribution is dual-motion: direct enterprise sales via 'Talk to us' contact flows and developer self-serve adoption through Web, Swift, Kotlin, and Python SDKs documented at docs.privateid.com, with a stated operational footprint of 195+ countries and engineering capacity for over one billion authentications.
The company monetizes through B2B SDK and API licensing (subscription or usage-based) to enterprises needing KYC, AML, age verification, passwordless login, payment authorization, and deepfake defense; specific pricing tiers are not publicly disclosed. The firm operates with only 1-10 employees, has not disclosed funding, named customer logos, revenue, or leadership in the available data, and relies on its patent portfolio (notably on-device liveness detection) and certification stack as primary defensibility.
Private Identity firmographics
Firmographics- Name
- Private Identity
- Legal name
- Private Identity LLC
- Website
- https://private.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Private Identity LLC (PrivateID) is a Potomac, Maryland software company that sells on-device, homomorphic-token-based biometric authentication and identity verification SDKs and APIs to enterprises needing KYC/AML compliance, age verification, passwordless login, and deepfake detection across 195+ countries.
- Ownership category
- akta.pro rank
Private Identity industry classification
Industry- Product category
- Identity Verification & Biometric Authentication Software
- akta.pro primary industry
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
- akta.pro secondary industries
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE), Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
Keywords
Where Private Identity is headquartered
LocationHeadquarters
- HQ city
- Potomac
- HQ country
- United States
- HQ region
- North America
Markets served
Private Identity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SDK/API Licensing: B2B SaaS model offering SDKs (Web, Swift, Kotlin, Python) for identity verification, biometric authentication, and liveness detection. Revenue generated through per-seat, usage-based, or subscription licensing to enterprise customers integrating the technology via API.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Private Identity product offering
Product offeringCore offering
Private Identity develops and licenses on-device biometric authentication and identity verification software delivered through SDKs and APIs for web and mobile platforms. Its Point Solutions (Facial Recognition, Document Verify Suite, Liveness Detection, Facial Age Estimation, Verifiable Credentials) and Turnkey Solutions (KYC/KYE/AML/CFT Verification Platform, FIDO2 Ultrapass passwordless authentication, MediaSafe deepfake detection, Age Assurance, ISO Photo ID Creator) are sold to enterprises that require privacy-preserving, regulatory-compliant identity workflows.
Product overview
Private Identity offers a dual-tier product architecture: Point Solutions (individual standalone capabilities) and Turnkey Solutions (bundled/comprehensive platforms). Point Solutions include Facial Recognition, Document Verify Suite, Liveness Detection, Facial Age Estimation, and Verifiable Credentials. Turnkey Solutions encompass MediaSafe™ (facial biometric tracking and deepfake detection in video), the Private Identity Verification Platform (KYC/KYE/AML/CFT workflows), FIDO2 Ultrapass™ (passwordless biometric authentication), Age Assurance, and the ISO Biometric Interchange Photo ID Creator. All products share a privacy-by-design foundation: on-device processing using homomorphic tokens with no images or PII transmitted to servers. The portfolio operates at global scale (195+ countries, 1+ billion verifications) and is accessible via multi-language SDKs (Web, Swift, Kotlin, Python).
Differentiator
Problem solved
Functional benefit
Products and services
- Facial Recognition Privacy-preserving facial recognition powered by homomorphic tokens enabling on-device 1:1 matching and 1:n search in 25ms with instant deduplication across unlimited galleries, ensuring no images or PII leave the device; targeted at enterprises needing authentication and identity matching at scale.
- Document Verify Suite Ultra-fast on-device document capture with data extraction, photo-to-selfie match, automated forensic document authenticity review, and third-party data validation, certified to NIST 800-63 IAL2 and AAL2 guidelines; for organizations performing ID document verification in regulated onboarding flows.
- Liveness Detection Passive on-device liveness technology preventing spoofing attempts including paper, digital screen, masks, and deepfakes, with patented processing where no images leave the user's device; for any enterprise needing anti-spoofing assurance during biometric authentication or verification.
- Facial Age Estimation On-device facial age estimation in 20ms without bias, featuring video stream biometric age tracking and highest accuracy certified by UK Age Check Certification Scheme (ACCS); for age-restricted product and service providers and any business needing compliant age checks.
- Verifiable Credentials Next-generation digital identities that can be accessed, managed, and shared directly from any browser, enabling secure expedited guest checkout to increase conversion and reduce 1st and 3rd party chargeback fraud, plus white-labeled digital identity onboarding at sign-up; for digital platforms and e-commerce operators.
- MediaSafe Facial Biometric Tracking & Deepfake Detection Facial biometric tracking and deepfake detection in video streams with real-time privacy-preserving 1:1 match and 1:n search in 25ms across unlimited galleries and BEWL tracking; for media platforms, broadcasters, and any enterprise needing trust and deepfake detection in video content.
- Private Identity Verification Platform (KYC/KYE/AML/CFT) Fully customizable identity verification workflows (KYC, KYE, AML/CFT) certified to NIST 800-63 IAL2 with on-device selfie matching, automated forensic document review, and third-party data validation; for regulated enterprises requiring compliant identity enrollment at scale.
- FIDO2 Ultrapass Passwordless Authentication Privacy-preserving facial biometric authentication with FIDO2 Passkey integration enabling instant 1:1 match and 1:n search across unlimited galleries, certified to NIST 800-63 AAL2; for enterprises replacing passwords and adding biometric factors for login, payment authorization, account modification, and recovery workflows.
- Age Assurance Age verification platform for age-restricted products or services with complete user privacy protection as no images leave the device, supporting additional on-device identity verification via photo ID; for any business offering age-restricted goods or content.
- ISO Biometric Interchange Photo ID Creator Instantly generates ISO 19794-5/INCITS 385-2004 (S2019) compliant face portraits using any device for driver licenses, passports, school IDs, CAC cards, employee badging, and law enforcement credentials; for governments, education institutions, and enterprises issuing identity credentials.
Quantifiable outcome
- 25ms on-device biometric authentication without images leaving device
- +4 more outcomes
Companies that use Private Identity
Customer profileSegments3 records
Ideal customer profiles2 records
Private Identity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Private Identity partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Private Identity competitors and assessment
Company assessmentDirect peers
- iProov: iProov provides biometric face authentication and liveness detection for enterprise and government use cases. Directly comparable to Private Identity on on-device biometric verification, anti-spoofing, and certified liveness technology.
- Onfido: Onfido (now part of Entrust) offers AI-based identity verification with document and biometric checks for KYC/AML. Directly comparable in the identity verification platform category, including document authentication and selfie match workflows.
- Jumio: Jumio is an end-to-end identity verification and KYC/AML platform using biometrics, document verification, and liveness. Comparable across Private Identity Verification Platform, Document Verify, and Liveness products.
- Persona: Persona offers a configurable identity verification platform with biometric, document, and KYC components. Directly competes with Private Identity's turnkey verification workflows and developer-first SDK/API approach.
- Veriff: Veriff provides AI-driven identity verification with document authentication and biometric liveness. Comparable to Private Identity on KYC use cases, age verification, and enterprise compliance positioning.
- ID.me: ID.me provides identity verification and group affiliation verification with NIST-compliant biometric authentication. Comparable across NIST IAL2/AAL2 positioning, KYC, and government/enterprise identity workflows.
- Mitek Systems: Mitek Systems offers mobile capture, identity verification, and biometric authentication for financial services and enterprises. Comparable to Private Identity on document verification, biometric match, and KYC/AML compliance use cases.
- Daon: Daon provides biometric identity verification and authentication, including liveness detection and FIDO-compliant passwordless solutions. Comparable across FIDO2 Ultrapass, liveness, and enterprise biometric authentication.
- AU10TIX: AU10TIX provides identity verification, document authentication, and biometric KYC for financial services. Comparable to Private Identity's Private Identity Verification Platform and Document Verify Suite for regulated enterprise customers.
Emerging players
- HYPR: HYPR focuses on passwordless and FIDO2-based biometric authentication for enterprise workforce and customer use cases. Comparable on FIDO2/passkey passwordless authentication (Ultrapass), but with a narrower scope focused on workforce MFA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Private Identity social profiles
Digital presencePrivate Identity compliance and trust
Trust signalCompliance4 records
Private Identity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Identity leadership team
Management profileNumber of profiles
Private Identity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Identity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Identity
What does Private Identity do?
Private Identity develops and licenses on-device biometric authentication and identity verification software delivered through SDKs and APIs for web and mobile platforms. Its Point Solutions (Facial Recognition, Document Verify Suite, Liveness Detection, Facial Age Estimation, Verifiable Credentials) and Turnkey Solutions (KYC/KYE/AML/CFT Verification Platform, FIDO2 Ultrapass passwordless authentication, MediaSafe deepfake detection, Age Assurance, ISO Photo ID Creator) are sold to enterprises that require privacy-preserving, regulatory-compliant identity workflows.
Is Private Identity a public or private company?
Private Identity is a private company. It is classified as unknown and is currently operating.
When was Private Identity founded?
Private Identity was founded in 2017. It employs 1 to 10 people.
Where is Private Identity based?
Private Identity is headquartered in Potomac, United States, in the North America region.
How does Private Identity make money?
One revenue line is on record: SDK/API Licensing.
Who are Private Identity's main competitors?
Direct peers on record are iProov, Onfido, Jumio, Persona, Veriff, ID.me, Mitek Systems, Daon and AU10TIX. HYPR is listed as an emerging player.
Does Private Identity have an API?
No public API is recorded for Private Identity.
What industry is Private Identity in?
Private Identity's product category is Identity Verification & Biometric Authentication Software. Its primary akta.pro industry code is BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC), with a secondary code of BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms.