What SimpleTire.com does

SimpleTire (SimpleTire LLC), founded in 2012 and headquartered in Philadelphia, PA, operates an online tire retail marketplace connecting individual vehicle owners with a nationwide network of 7,000+ local tire distributors and 20,000+ certified installation partners. The platform lists 300+ tire brands across passenger, commercial, and OTR (off-the-road) categories, with all-inclusive pricing covering tires, installation, free shipping, and add-on services such as 24/7 roadside assistance and tire replacement coverage. SimpleTire monetizes through transaction-based tire sales and installer revenue share, complemented by Affirm 0% APR financing, manufacturer rebates (Toyo, Falken, Continental, Pirelli, etc.), and the SimpleBusiness B2B module serving distributors, retailers, and installers on the supply side.

Underlying the marketplace is proprietary matching, scheduling, and recommendation technology: SimpleScore™ provides a normalized tire rating, while Guided Shopping distills vehicle, driving style, and location inputs into a top-three personalized recommendation set. Scheduling is handled through Zippity, SimpleSchedule, and SimpleService—tools integrated with Google Calendar for live appointment updates and dynamic availability. The platform also supports identity (Google/Apple SSO), financing (Affirm, Synchrony Bank Continental credit card), and logistics (FedEx/UPS with prepaid return labels), creating a layered commerce stack that raises operational efficiency for installers and lowers purchase friction for consumers.

SimpleTire's go-to-market is product-led: consumers self-serve browse, fitment-check, schedule installation, and pay through simpletire.com, with the SimpleCrew loyalty program (free membership with discounts, coupons, and priority service) supporting retention. On the B2B side, SimpleBusiness targets tire industry participants with proprietary technology for the tire replacement process. Since founding, the company reports 7M+ customers served, 160,900+ verified reviews at a 4.8/5 rating, 98% customer approval, four consecutive years on Newsweek's America's Best Online Shops, and inclusion on the Inc. 500 fastest-growing companies list. Leadership is anchored by CEO Andy Chalofsky and CTO/co-founder Kenny Pratt, with Dealer Tire as a strategic investor since 2018.

Name

SimpleTire.com

Legal name

SimpleTire LLC

Website

https://simpletire.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

SimpleTire is an online tire marketplace connecting U.S. consumers with 7,000+ distributors and 20,000+ certified installers across 300+ brands, with all-inclusive pricing, financing, and a SimpleBusiness B2B platform for industry participants.

Ownership category

akta.pro rank

Product category

Online Tire Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Automotive Parts & Accessories Online Retailers (CRAFADAK), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Online tire retail
• Tire marketplace platform
• Automotive tire sales
• Tire installation network
• Tire distribution services

Headquarters

HQ city

Feasterville Trevose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Tire Sales: Direct online sales of tires from 300+ brands to consumers and businesses. All-inclusive pricing covers tires and installation services with no hidden costs.
2. Installation Partner Network: Revenue share or service fees from the network of 20,000+ certified installers and 7,000+ local distributors nationwide
3. Financing Services: 0% APR financing through Affirm for tire purchases, generating revenue through partnership arrangements
4. Manufacturer Rebates: Cash back programs with manufacturer rebates on top brands like Firestone, Pirelli and more, issued via prepaid gift cards

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SimpleTire.com operates an online tire retail marketplace connecting independent tire distributors with consumers and a nationwide network of 20,000+ certified installation partners, offering 300+ tire brands with all-inclusive pricing covering tires and installation. The platform provides vehicle-specific recommendations via its proprietary SimpleScore™ rating system and Guided Shopping tool, schedules installation at checkout, and bundles free shipping, best-price guarantee, 0% APR financing through Affirm, tire replacement coverage, and 24/7 roadside assistance.

Product overview

SimpleTire.com is an online tire retailer operating a B2B marketplace platform that connects tire manufacturers, distributors, retailers, and installers across the U.S. The core SimpleTire.com platform offers an extensive online tire catalog with over 300 tire brands and proprietary technology including Guided Shopping with SimpleScore ratings for personalized recommendations. The product portfolio includes SimpleBusiness (B2B module), SimpleCrew (loyalty program), and scheduling tools (Zippity/SimpleSchedule/SimpleService) that integrate with Google Calendar. Installation services are provided through a network of over 20,000 certified installers. Additional services include tire replacement coverage, 24/7 roadside assistance, and financing options through Affirm. The company serves both B2C consumers and B2B business customers with all-inclusive pricing for tires and installation.

Differentiator

Problem solved

Functional benefit

Brands

• SimpleBusiness: A B2B platform connecting tire manufacturers, distributors, retailers, and installers.
• SimpleCrew

Products and services

• SimpleTire.com Online Tire Retail Platform Consumer-facing online storefront where vehicle owners browse 300+ tire brands, receive personalized recommendations via SimpleScore™ and Guided Shopping, schedule installation at a nearby certified shop, and complete purchase with all-inclusive pricing covering tires and installation.
• SimpleBusiness B2B Platform

Quantifiable outcome

• Customers save approximately $121 compared to dealership pricing
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FedExcoreChannel Partner/ Reseller/ DistributorFedEx is used for tire delivery to any address or installer partner. Customers receive prepaid return labels via email for returning unmounted tires to FedEx or UPS locations. Freight shipping is available for oversized OTR tires.
• AffirmcoreTechnology or IntegrationAffirm provides 0% APR financing options for tire purchases, allowing customers to pay at their own pace. SimpleTire promotes Affirm financing as a key payment option for customers.
• Synchrony Bank (Continental Credit Card)minorGTM or Marketing PartnerSynchrony Bank issues the Continental General Synchrony Credit Card with no annual fee, offering extra savings on eligible rebates for tire purchases at SimpleTire.
• Installation Partners (20,000+ certified installers)coreChannel Partner/ Reseller/ DistributorNationwide network of 20,000+ certified installers who perform tire installation services. SimpleTire connects customers with local installers who are verified and have passed certification requirements.
• Local Distributors (7,000+)coreChannel Partner/ Reseller/ DistributorNetwork of 7,000+ local tire distributors connected through SimpleTire's platform, enabling competitive pricing and extensive inventory access for customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TireBuyer: TireBuyer sells tires online with mobile/installer installation and is owned by Tire Rack's parent (Continental), competing head-to-head with SimpleTire on direct-to-consumer online tire plus installation.
• Tire Rack: Tire Rack is the long-standing pure-play online tire retailer with a strong distributor-to-installer model, tire testing programs, and nationwide delivery — the most direct comparable to SimpleTire on consumer online tire sales.
• Priority Tire: Priority Tire is an online-focused tire retailer emphasizing competitive pricing and ship-to-installer delivery, mirroring SimpleTire's core marketplace-and-installation model at a smaller scale.
• Discount Tire / America's Tire: Discount Tire operates 1,100+ owned retail stores across the US selling tires and installation, and runs a major online tire platform — directly competing with SimpleTire on the consumer online-plus-installation proposition.

Broad incumbents

• Goodyear.com: Goodyear is one of the world's largest tire manufacturers with a direct-to-consumer e-commerce site offering brand-direct pricing and installer locator — an incumbent competing in the same online tire category with supply-side advantages.
• Amazon (Tires & Wheels category): Amazon sells tires across multiple brands with delivery to installers and Prime members — a broad incumbent competing in online tire retail with unmatched logistics and Prime-driven discovery advantages.
• Walmart (Auto Tires category): Walmart sells tires online with in-store installation at its Auto Care Centers, competing with SimpleTire's all-inclusive tire-plus-installation model using Walmart's massive brand and store footprint.

Regional players

• Les Schwab Tire Centers: Les Schwab is a large Western US tire retailer with owned stores, online ordering, and free installation services — overlapping SimpleTire's tire-plus-installation value prop but concentrated in western states.
• Belle Tire: Belle Tire is a Midwest-focused tire and auto service retailer with both online sales and 150+ owned stores — comparable to SimpleTire on the tire-plus-installation bundle, but with a tighter geographic footprint.

Others

• Dealer Tire: Dealer Tire is a leading US tire and wheel distributor to auto dealers and is also a SimpleTire investor; relevant as the wholesale/distribution backbone comparable to the supplier side of SimpleTire's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/simpletire
• YouTubeyoutube.com/channel/UCi4wQYLwGg_iE2FwOjTNH3Q
• Facebookfacebook.com/tiresonline
• LinkedInlinkedin.com/company/9426510
• Instagraminstagram.com/simple_tire
• Pinterestpinterest.com/simpletire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleTire.com