HomeTeam Live

What HomeTeam Live does

HomeTeam Live (operating under the trade names Home Team Network and HTN) is a Canadian sports streaming technology company that delivers end-to-end broadcast production and live streaming services targeted at the "long tail" of global sports media — content that Kearney estimates represents 40% of the global market but remains economically underserved by traditional broadcasters. Founded in 2021 and headquartered in Emerald Park, Saskatchewan (with engineering and R&D centered in Saskatoon/Saskatchewan and a US operations office in Altamonte Springs, FL), the company operates a dual B2B/B2C model: it sells production services and streaming infrastructure to sports leagues, federations, and event organizers, while also distributing content directly to consumers via web, Roku, Amazon Fire TV, and forthcoming Google Play and Samsung smart TV apps. According to company commentary, HomeTeam Live produces hundreds of games annually across 40 sports and three continents, at volumes described as 5–10x traditional providers.

The technology stack is anchored by HTN Production Tools, a scalable broadcast platform offered in three tiers (Basic, Standard, Premium) supporting camera configurations from one to twelve cameras per event, with both on-site multi-camera and remote client-operated workflows. Layered on top are AI-powered features including a beta-stage AI Highlight Generator that ingests game footage and auto-generates highlight clips, a Coach IQ module for athlete performance analysis, scoring/statistics software tailored by sport, a programmatic advertising integration, and a forthcoming Smart Stream Detection feature. The company maintains a self-described "large IP base and patent portfolio" developed by its Saskatchewan engineering team and has received $976,730 CAD from PrairiesCan's Regional Artificial Intelligence Initiative to accelerate AI-augmented product development.

Revenue is generated through four streams: subscription streaming (with clients/leagues setting their own pricing for premium content), production service fees under the three-tier model, programmatic advertising (powered by a major ad network partner), and sport-specific scoring software. Distribution combines direct B2B sales to leagues and federations with a self-serve consumer platform and a flagship distribution partnership with ESPN, which has carried HomeTeam-produced content including the inaugural Fiesta Bowl Flag Football Classic presented by Oakley. Named B2B customers include the Frontier, Atlantic, Pioneer, Prospect, USPBL, Coastal Plains, NECBL, and South Florida College Baseball leagues, USA Football, Gymnastics Canada, Canoe Kayak Canada, Biathlon Canada, Nordic Canada, the National Sports League, Butler University, and the 2026 Arctic Winter Games. The company is private, has 1–10 employees, and has raised approximately $1.07M USD equivalent across four funding events since 2021.

Name

HomeTeam Live

Legal name

Home Team Live Technologies Inc.

Website

https://hometeamlive.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

HomeTeam Live is a Canadian sports streaming technology company that provides end-to-end broadcast production and live streaming infrastructure to underserved sports leagues, federations, and event organizers across 40 sports and three continents.

Ownership category

akta.pro rank

Product category

Sports Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Generalist Live Streaming Platforms (Multi-Category) (MPACACAA)

Keywords

• Sports streaming platform
• Live broadcast production
• AI sports content
• Sports media technology
• Event streaming services

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Streaming: Monthly subscription-based access to premium sports content. Clients set their own pricing for their events/leagues. All monthly plans use recurring billing. Users can pause subscription until the season starts the following year.
2. Programmatic Advertising: Programmatic ad-serving system powered by a major ad network partner. Partner fills open inventory when available with curated ad categories and strict content controls. Some clients provide their own ads, while others opt into the ad-serving system.
3. Production Services: Three tiers of production services (Basic, Standard, Premium) for sports leagues and organizations with different coverage needs and budgets. Revenue from providing end-to-end broadcast technology and tools.
4. Scoring Software: Dedicated software and stats division offering scoring solutions tailored by sport and use case, sold as a separate service.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

HomeTeam Live operates a live sports streaming platform called Home Team Network (HTN) that produces and broadcasts hundreds of games nightly across professional, amateur, college, and youth sports via web and smart TV apps. For sports leagues, federations, and event organizers the company sells end-to-end broadcast production technology (HTN Production Tools) across three tiers (Basic, Standard, Premium), supported by 1-12 cameras and on-site or remote workflows. AI-powered tools including AI Highlight Generator, AI Recap Tool, Coach IQ, and sport-specific Scoring Solutions (iScore Sports) augment the platform.

Product overview

Home Team Live operates primarily as a single unified streaming platform called Home Team Network (HTN), supplemented by AI-powered content creation tools. HTN is a live sports streaming platform providing end-to-end broadcast technology across three production tiers (Basic, Standard, Premium) to stream hundreds of games nightly across professional, college, amateur, and youth sports. The core platform is augmented by AI Highlight Generator and AI Recap Tool (currently in beta) for automated content creation, Smart Stream Detection (in development), Scoring Solutions for sport-specific statistics, and iScore Sports for game tracking. The company also maintains iScore Sports as a distinct sub-brand for scoring tools.

Differentiator

Problem solved

Functional benefit

Brands

• HTN Production Tools: End-to-end technology and tools for broadcasting sports events
• AI Highlight Generator
• Coach IQ

Products and services

• Home Team Network (HTN) Streaming Platform A live sports streaming platform that produces and broadcasts hundreds of games across multiple leagues, venues, and sports. Delivered via web (app.hometeamlive.com), iOS app, Roku, Amazon Fire TV, with Google Play and Samsung apps launching. Offers both free content and subscription-based premium access for sports fans.
• HTN Production Tools End-to-end broadcast technology and tools sold to sports leagues, federations, and event organizers to produce live broadcasts of their events. Available in three production tiers — Basic (single camera), Standard, and Premium (up to 12 cameras) — with both fully staffed on-site multi-camera workflows and remote operator workflows.
• AI Highlight Generator and AI Recap Tool AI-powered tools using computer vision and generative AI to ingest game footage, automatically identify and extract highlight-worthy moments, and assemble selected highlights into complete game recaps for fan engagement and short-form content distribution. Currently in beta.
• Coach IQ AI-powered tool that helps athletes from community-level amateurs to Olympians learn and improve through analysis of their own game footage.
• Scoring Solutions (Scoring Software and Stats Division) Dedicated software and stats division offering sport-specific scoring and statistics solutions sold as a separate service.
• iScore Sports Sub-brand sports scoring and statistics tools available on HTL Sites for tracking and managing game scores and stats.

Quantifiable outcome

• Produces hundreds of games, 5-10x the volume of traditional providers
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• ESPNcoreStrategic or Co-development PartnerDistribution partnership for broadcasting major sports events. HomeTeam Network streams content on ESPN platforms including ESPNU and ESPN App, including first major college flag football competition on national television (Fiesta Bowl Flag Football Classic).
• OakleyflagshipGTM or Marketing PartnerPresenting sponsor for Fiesta Bowl Flag Football Classic. Oakley supports the tournament as flag football gains NCAA Emerging Sport status and approaches Olympic debut in 2028.
• Fiesta Sports FoundationflagshipStrategic or Co-development PartnerOrganizing the Fiesta Bowl Flag Football Classic in partnership with ESPN and HomeTeam Network. First major college flag football competition to air on national television.
• Frontier LeaguecoreChannel Partner/ Reseller/ DistributorProfessional baseball league streaming games through HomeTeam Network platform.
• Atlantic LeaguecoreChannel Partner/ Reseller/ DistributorProfessional baseball league streaming games through HomeTeam Network platform.
• Pioneer LeaguecoreChannel Partner/ Reseller/ DistributorProfessional baseball league streaming games through HomeTeam Network platform.
• USA FootballcoreChannel Partner/ Reseller/ DistributorNational governing body for American football streaming events through HomeTeam Network platform.
• Gymnastics CanadacoreChannel Partner/ Reseller/ DistributorNational gymnastics federation streaming events through HomeTeam Network platform.
• Canoe Kayak CanadacoreChannel Partner/ Reseller/ DistributorNational paddle sports federation streaming events through HomeTeam Network platform.
• Biathlon CanadacoreChannel Partner/ Reseller/ DistributorNational biathlon federation streaming events through HomeTeam Network platform.
• Butler University (Bulldogs)coreChannel Partner/ Reseller/ DistributorUniversity athletics program streaming games through HomeTeam Network platform.

Scale indicators6 records

Expansion highlights6 records

Emerging players

• BallerTV: Platform that uses a network of local videographers to film youth and amateur sports games for families. Comparable as a long-tail sports streaming service targeting amateur events, though uses human crews rather than HTN's tiered production/AI model.

Broad incumbents

• Genius Sports: Sports data, technology, and media company that provides streaming, data feeds, and AI tools to leagues and sportsbooks. Comparable in sports-tech enablement of leagues and AI-driven content products, but operates at much larger scale across professional leagues.
• DAZN: Global sports subscription streaming service with a much broader rights portfolio (boxing, MMA, soccer leagues). Comparable as a streaming-first sports platform, but operates at a far larger scale and prioritizes premium rights over long-tail coverage.
• ESPN+ (Disney): Disney-owned sports streaming subscription service. Comparable as a destination for live sports streaming; HomeTeam already distributes to ESPN platforms, positioning ESPN+ as both a channel and an indirect competitor in college/amateur rights.

Direct peers

• Pixellot: Provider of AI-automated sports video production and streaming solutions that enable leagues and schools to broadcast games without on-site crews. Highly comparable to HomeTeam's AI-augmented production tier and long-tail sports focus.
• NFHS Network: Subscription streaming platform for high school and amateur sports in the US, producing live and on-demand coverage of school athletic events. Closely comparable in customer base (schools/amateur leagues) and subscription streaming model.
• FloSports: Subscription-based streaming platform dedicated to niche and underserved sports (wrestling, volleyball, track, etc.). Directly comparable to HomeTeam Live in long-tail sports streaming business model, subscription monetization, and league-direct partnerships.
• Veo Technologies: AI-powered sports camera and cloud video platform used by amateur clubs and academies to auto-record and stream matches. Comparable to HomeTeam's combination of multi-tier production with AI-driven content generation.
• Stretch Internet / Presto Sports: Provider of live streaming, scorekeeping, and content tools to college athletic departments and small leagues. Comparable in B2B production tooling sold to collegiate and amateur sports organizations.
• Stadium (Sinclair): Multi-channel sports streaming service focused on college athletics and emerging sports. Comparable in multi-channel free/ad-supported sports streaming distribution and amateur/college audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeTeam_Live
• Facebookfacebook.com/HomeTeamLive
• LinkedInlinkedin.com/company/hometeamnetwork/?viewAsMember=true
• Instagraminstagram.com/hometeam_network/?igsh=MW04OTVjcDgyaHRtZw%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTeam Live