Mazda
Mazda Motor Corporation is a Japanese multinational automaker (Tokyo Stock Exchange: 7261) that designs, manufactures, and sells passenger vehicles — including CX-5, CX-90, Mazda 6e EV, and MX-30 R-EV — through a global franchised dealer network across North America, Asia-Pacific, and Latin America.
- Company typePublic
- Founded1920
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mazda does
Mazda Motor Corporation is a Japanese multinational automobile manufacturer founded in 1920 as Toyo Cork Kogyo Co., Ltd., headquartered in Hiroshima, Japan, and listed on the Tokyo Stock Exchange (ticker 7261). The company designs, manufactures, and sells a diversified vehicle portfolio spanning compact SUVs (CX-5, CX-50), mid-size SUVs (CX-90 and CX-90 PHEV), a battery-electric sedan (Mazda 6e on the EPA1 architecture co-developed with the Changan Mazda joint venture in China), a range-extended hybrid (MX-30 R-EV using a rotary engine as a generator), and compact cars such as the Mazda3 Hatchback. Technology differentiation rests on proprietary powertrains (in-house hybrid system, rotary range extender, EPA1 EV platform), a Google Built-in infotainment system on the 2026 CX-5, and participation in the SoDeV open-source OTA software platform alongside Toyota, Honda, and Panasonic.
Mazda monetizes primarily through one-time vehicle sales via a franchised dealership network, supplemented by certified pre-owned sales (5,954 units in February 2026, +6.4% YoY) and recurring parts-and-service revenue. Geographically the company serves North America (regional HQ in Irvine, CA; Mexico manufacturing in Salamanca), Asia-Pacific (Australia via distributor Inchcape, Japan domestic, Singapore, Thailand, Vietnam), and Latin America (Puerto Rico). Strategic alliances include the Toyota/Subaru/Mazda tri-party engine co-development (announced 2024), the Changan Mazda EV joint venture, and the Uber for Business dealership-experience partnership in the U.S. Recent corporate pressure points include a Virginia federal class action over alleged CX-90 braking and lane-keep assist defects and Australian emissions fines exceeding $25 million.
Mazda firmographics
Firmographics- Name
- Mazda
- Legal name
- Mazda Motor Corporation
- Website
- https://mazdarsvp.com
- Company type
- Public
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mazda Motor Corporation is a Japanese multinational automaker (Tokyo Stock Exchange: 7261) that designs, manufactures, and sells passenger vehicles — including CX-5, CX-90, Mazda 6e EV, and MX-30 R-EV — through a global franchised dealer network across North America, Asia-Pacific, and Latin America.
- Ownership category
- akta.pro rank
Mazda industry classification
Industry- Product category
- Passenger Vehicles
- NAICS
- Motor Vehicle Manufacturing (3361), Automobile and Light Duty Motor Vehicle Manufacturing (33611)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)
Keywords
Where Mazda is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Mazda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Vehicle Sales: Mazda generates primary revenue from selling new vehicles through its dealer network across North America, Australia, and other markets. Total February 2026 sales were 33,497 vehicles.
- Certified Pre-Owned Vehicles: Mazda sells certified pre-owned vehicles through its dealership network, with sales rising 6.4% year-over-year to 5,954 units in February 2026.
- Parts and Service: Dealership service operations and genuine OEM parts provide recurring service revenue through maintenance, repairs, and collision work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2026 Mazda CX-5 base model |
| One time/ perpetual license | Pay-as-you-go | Mazda 6e GT variant (Australia) |
| One time/ perpetual license | Pay-as-you-go | Mazda 6e Atenza flagship (Australia) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mazda product offering
Product offeringCore offering
Mazda Motor Corporation designs, manufactures, and sells passenger vehicles globally, including internal combustion, hybrid, plug-in hybrid, and battery electric models. The company distributes vehicles through franchised dealerships and regional distributors, with supporting parts, service, and certified pre-owned vehicle operations providing recurring after-sales revenue.
Product overview
Mazda is an automotive manufacturer offering a diverse vehicle portfolio including compact SUVs (CX-5, CX-50), mid-size SUVs (CX-90), plug-in hybrids (CX-90 PHEV), electric vehicles (Mazda 6e), range-extended hybrids (MX-30 R-EV), and compact cars (Mazda3). The company is transitioning to new technologies including Google-based infotainment systems, touchscreen dashboards, and advanced driver assistance features. Mazda's product strategy includes moving upmarket to compete with luxury brands while expanding into electric vehicles through partnerships with Changan Automobile. Key models like the CX-5 represent the brand's global volume leaders, while the CX-90 PHEV targets the growing family vehicle market, and the Mazda 6e represents the company's mainstream EV entry.
Differentiator
Problem solved
Functional benefit
Products and services
- Mazda CX-50 Hybrid compact SUV positioned in the growing hybrid compact SUV segment, featuring fuel efficiency and EPA-estimated savings for individual consumers and families seeking versatile transportation.
- Mazda CX-90 PHEV Plug-in hybrid three-row SUV targeting families, featuring a turbo engine and hybrid system that won the U.S. News 2026 Best Midsize Hybrid SUV award.
- Mazda 6e Battery electric sedan built on the EPA1 architecture from Mazda's Changan Mazda joint venture, with a 78 kWh LFP battery providing up to 500 km range, 190 kW power output, and DC fast charging capability.
- Mazda CX-5 5-seater compact SUV ranked among top 5 most reliable SUVs for 2026 by iSeeCars with an 8.0 reliability score, featuring Google-based infotainment, enhanced voice control, and an upcoming in-house hybrid option.
- Mazda MX-30 R-EV Range-extended hybrid using a rotary engine as a generator with a small lithium-ion battery, providing 53 miles of electric range plus approximately 350 miles of additional gasoline-powered driving.
- Mazda3 Hatchback Compact hatchback featuring sleek design, advanced technology, and refined performance, achieving best February retail sales since 2020 for the Mazda brand.
- Mazda Parts and Service Dealership service operations and genuine OEM parts providing recurring revenue through maintenance, repairs, and collision work for Mazda vehicle owners.
- Mazda Certified Pre-Owned Vehicles Certified pre-owned vehicles sold through the Mazda dealership network, with February 2026 sales reaching 5,954 units, up 6.4% year-over-year.
Quantifiable outcome
- Record February performance with second-best February total sales ever and best February retail sales since 2020 for Mazda 3 Sedan
- +3 more outcomes
Companies that use Mazda
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mazda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mazda partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- InchcapecoreInchcape serves as the distributor for Mazda 6e electric vehicle in Australia, with expected arrival in June 2026. The partnership handles distribution and sales of Mazda's second EV model in the Australian market.
- Chongqing Changan Automobile CompanycoreThe Mazda 6e was developed in partnership with Chongqing Changan Automobile Company through their joint venture Changan Mazda. The vehicle is built on the EPA1 architecture developed by this partnership, enabling 500 km range and advanced electric vehicle capabilities.
- Uber for BusinesscoreUber for Business partnership with Mazda North American Operations provides courtesy rides for customers at U.S. dealerships. Dealerships can request Uber rides for customers purchasing or servicing vehicles, including premium options like Uber Black or Uber Comfort. The integration supports Mazda's Service Promise commitment and elevates the dealership experience.
- ToyotacoreToyota acquired a 20% stake in Subaru in 2019, and the three-way relationship between Toyota, Subaru, and Mazda is expanding. All three companies announced plans in 2024 to jointly develop a new generation of engines for future electrification projects.
- SubarucoreToyota-Subaru-Mazda relationship expanding with joint engine development announced in 2024 for future electrification projects. Mazda is part of the tri-party strategic alliance focusing on shared technology development.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Mazda competitors and assessment
Company assessmentDirect peers
- Toyota: Toyota is the largest Japanese automaker and Mazda's most direct peer in passenger vehicles, sharing a strategic alliance for joint engine development announced in 2024. Both compete across similar SUV, sedan, and hybrid segments in North America and globally.
- Honda: Honda is a fellow Japanese automaker with overlapping SUV and sedan lineups (CR-V, Civic) competing directly with Mazda CX-5 and Mazda3. Honda's hybrid leadership in segments where Mazda is launching its own in-house hybrid system makes it the most direct powertrain competitor.
- Subaru: Subaru is a Japanese automaker partnered with Mazda in the Toyota-Subaru-Mazda alliance for joint engine development. Subaru competes head-to-head in the all-wheel-drive compact and midsize SUV segments (Crosstrek, Forester, Outback) against Mazda's CX-5, CX-50, and CX-90.
- Nissan: Nissan is a Japanese automaker with a global footprint and a comparable mix of sedans, SUVs, and electrified powertrains (Leaf, Ariya). Nissan competes in similar mass-market-to-premium-adjacent price bands and faces analogous Japanese-brand demand pressures in North America.
- Mitsubishi Motors: Mitsubishi Motors is a Japanese automaker with a smaller global footprint than Mazda but overlapping SUV-focused product portfolio (Outlander, Eclipse Cross). Both compete in similar compact and midsize SUV segments and share challenges in scaling electrified lineups.
- Hyundai: Hyundai is a Korean automaker that has rapidly gained share with strong hybrid and EV offerings (Tucson Hybrid, Ioniq 5) competing directly against Mazda's CX-5, CX-50, and upcoming 6e. Both target similar value-premium positioning in the US market.
- Kia: Kia is a Korean sibling brand to Hyundai competing in the same SUV and electrified segments as Mazda (Sportage, Sorento, EV6). Kia's design-forward brand positioning and warranty strategy closely parallel Mazda's premium-adjacent differentiation approach.
Broad incumbents
- Volkswagen: Volkswagen is a broad global incumbent automaker offering mass-market to premium vehicles across all major segments. Its portfolio breadth and ID-series EV push place it in the same competitive set as Mazda, though VW operates at significantly larger scale and with proprietary platform technology.
- Ford: Ford is a major US incumbent automaker whose SUV and crossover lineup (Escape, Explorer, Mustang Mach-E) competes with Mazda's CX-5, CX-90, and upcoming 6e EV. Ford's larger scale and aggressive electrification strategy position it as a broad incumbent competitor in the same market.
- General Motors: General Motors is a major US incumbent with an extensive portfolio of SUVs (Chevrolet, GMC, Cadillac) and accelerating EV rollout (Equinox EV, Blazer EV). GM competes with Mazda across price segments in North America and represents the scaled, broad-incumbent competitive threat.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mazda social profiles
Digital presenceMazda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mazda leadership team
Management profileNumber of profiles
Profiles2 records
Mazda subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mazda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mazda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mazda
What does Mazda do?
Mazda Motor Corporation designs, manufactures, and sells passenger vehicles globally, including internal combustion, hybrid, plug-in hybrid, and battery electric models. The company distributes vehicles through franchised dealerships and regional distributors, with supporting parts, service, and certified pre-owned vehicle operations providing recurring after-sales revenue.
Is Mazda a public or private company?
Mazda is a public company. It is classified as public and is currently operating.
When was Mazda founded?
Mazda was founded in 1920. It employs 501 to 1,000 people.
Where is Mazda based?
Mazda is headquartered in Singapore, Singapore, in the Asia region.
How does Mazda make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are certified Pre-Owned Vehicles and parts and Service.
Who are Mazda's main competitors?
Direct peers on record are Toyota, Honda, Subaru, Nissan, Mitsubishi Motors, Hyundai and Kia. Broad incumbents are Volkswagen, Ford and General Motors.
Does Mazda have an API?
No public API is recorded for Mazda.
What industry is Mazda in?
Mazda's product category is Passenger Vehicles. Its primary akta.pro industry code is IMACAAAK, Passenger Vehicle Electrical & Electronics Manufacturing (ICE). Its NAICS code is 3361 and its SIC code is 3711.