Spree Interactive
Spree Interactive is a Nuremberg-based VR development company founded in 2017 that builds location-based multi-user VR experiences and supporting technology for out-of-home entertainment operators such as family entertainment centers and theme parks.
- Company typePrivate
- Founded2017
- HeadquartersNuremberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spree Interactive does
Spree Interactive is a private VR development company headquartered in Nuremberg, Germany, founded in 2017. The firm specializes in location-based multi-user virtual reality experiences and the underlying technology platform, targeting out-of-home entertainment operators such as family entertainment centers, theme parks, and arcade venues rather than the consumer headset market.
Its product surface combines proprietary VR experience content with the technology stack required to run multiplayer, room-scale VR attractions in commercial venues. This dual focus on content and platform is reflected in the leadership team, which separates content (Barbara Lippe, Co-Founder and Head of Content), business development (Florian Carls, Co-Founder and Head of Business Development), technology (Christian Daxer, CTO), and commercial management (Stephan Otto, Managing Director; Jonathan Delgado Nowak, Co-Managing Director), with marketing led by Nicole Lontzek.
Commercially, Spree operates a B2B model selling or licensing multi-user VR attractions and the supporting platform to venue operators. Its principal disclosed capital event is a May 2019 funding round of approximately $3.35 million led by ProSiebenSat.1 Media, a major German media conglomerate, with an additional funding event recorded in February 2021. The ProSiebenSat.1 relationship functions as both a financial and distribution anchor, positioning Spree within a broader European entertainment ecosystem. Headcount sits in the 11-50 range and no customer logos, ARR, or revenue figures have been disclosed in the available data.
Spree Interactive firmographics
Firmographics- Name
- Spree Interactive
- Website
- https://jointhespree.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Spree Interactive is a Nuremberg-based VR development company founded in 2017 that builds location-based multi-user VR experiences and supporting technology for out-of-home entertainment operators such as family entertainment centers and theme parks.
- Ownership category
- akta.pro rank
Spree Interactive industry classification
Industry- Product category
- Location-based Virtual Reality Experiences
- NAICS
- Other Amusement and Recreation Industries (7139), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industries
- VR/AR Gaming Platforms (BPAMAKAG), VR/AR Game Publishing & Distribution (MPAFABAK)
Keywords
Where Spree Interactive is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Markets served
Spree Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Spree Interactive product offering
Product offeringCore offering
Spree Interactive is a VR development company that designs and delivers location-based, multi-user virtual reality experiences and the underlying VR technology stack. The company provides VR content, software, and technology to operators of out-of-home entertainment venues, enabling shared, multiplayer VR attractions for end consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Location-based Multi-User VR Experiences
Companies that use Spree Interactive
Customer profileIdeal customer profiles1 record
Spree Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spree Interactive partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Spree Interactive competitors and assessment
Company assessmentDirect peers
- HOLOGATE: Germany-headquartered location-based VR solutions provider (hardware + content + platform) serving FECs and entertainment centers; very close competitor in Spree's home market and core category.
- Synthesis VR: VR content distribution and management platform purpose-built for location-based VR operators (arcades, FECs); comparable as a B2B platform/tools layer serving Spree's venue customers.
- nDreams: UK-based VR game studio and publisher with location-based entertainment titles; comparable VR-first development shop serving both consumer and out-of-home markets.
- Vertigo Games: Dutch VR-native game studio (Arizona Sunshine, After the Fall) with strong location-based VR publishing arm; directly comparable as a European VR game developer.
- Sandbox VR: Global location-based VR entertainment chain offering multi-user immersive experiences; competes for the same FEC venue customers and consumer audiences as Spree.
- Zero Latency: Australian-founded global operator of free-roam, multi-user location-based VR experiences and the underlying software platform — directly overlapping with Spree Interactive's core product.
- Immotion Group: UK-listed provider of out-of-home immersive VR/AR experiences installed in aquariums, museums, and FECs; comparable B2B venue licensing model.
Emerging players
- Maze Theory: UK immersive entertainment studio producing VR narrative experiences and location-based entertainment titles; partial overlap with Spree's content/IP focus.
Broad incumbents
- Meta (Reality Labs): Owner of the Quest headset ecosystem that underpins much of the consumer and location-based VR market; a platform incumbent whose strategic decisions shape Spree's addressable opportunity.
- HTC VIVE: Major VR headset and platform provider serving enterprise and location-based entertainment use cases; comparable as ecosystem incumbent on which Spree's experiences may run.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Spree Interactive social profiles
Digital presenceSpree Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spree Interactive leadership team
Management profileNumber of profiles
Profiles6 records
Spree Interactive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spree Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spree Interactive
What does Spree Interactive do?
Spree Interactive is a VR development company that designs and delivers location-based, multi-user virtual reality experiences and the underlying VR technology stack. The company provides VR content, software, and technology to operators of out-of-home entertainment venues, enabling shared, multiplayer VR attractions for end consumers.
When was Spree Interactive founded?
Spree Interactive was founded in 2017. It employs 11 to 50 people.
Where is Spree Interactive based?
Spree Interactive is headquartered in Nuremberg, Germany, in the Europe region.
Who are Spree Interactive's main competitors?
Direct peers on record are HOLOGATE, Synthesis VR, nDreams, Vertigo Games, Sandbox VR, Zero Latency and Immotion Group. Maze Theory is listed as an emerging player. Broad incumbents are Meta (Reality Labs) and HTC VIVE.
Does Spree Interactive have an API?
No public API is recorded for Spree Interactive.
What industry is Spree Interactive in?
Spree Interactive's product category is Location-based Virtual Reality Experiences. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 7139 and its SIC code is 7990.