Hipicon
Hipicon is a Turkey-based design marketplace connecting 2,000+ independent designers and brands with consumers across 65+ countries via a B2C platform and a B2B European wholesale network.
- Company typePrivate
- Founded2016
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Hipicon does
Hipicon is a privately held Turkish design marketplace founded in 2016 and headquartered in Istanbul, operating a curated e-commerce platform that connects independent designers, artisans, and small brands with design-conscious consumers globally. The platform aggregates 2,000+ sellers offering 100K+ products across home décor, furniture, art, jewelry, fashion, lifestyle, kids, office, and technology categories, and reports 10M+ annual visitors and sales into 65+ countries. Its core technology is a multi-category marketplace with both B2C direct-to-consumer storefronts (website, iOS and Android apps) and a B2B sales network routing seller inventory to European retail stores, with Stripe-based payment processing and Aras Kargo handling Turkish logistics. The company earns revenue through transaction commissions on designer-to-consumer sales, supplemented by promotional coupon mechanics and same-day shipping options on selected SKUs.
The business sits within the Ergün Holding group after a $1 million corporate investment from Ergün Ventures in April 2024, and has executed an offensive international expansion via a wholly-owned UK subsidiary (Hipicon UK Limited) with a London office opened at Battersea Power Station in September 2024, alongside stated plans to enter the UAE market. Its AI footprint is limited to a single AI-supported recommendation feature, the Hipicon Gift Finder, which uses text-based user inputs to surface personalized product suggestions, while the broader platform relies on standard marketplace functionality including a seller panel with cargo and XML integrations. CEO Mertcan Ozen leads a team of 11-50 employees.
Hipicon firmographics
Firmographics- Name
- Hipicon
- Legal name
- Hipicon Technology and E-Commerce Inc.
- Website
- https://hipicon.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hipicon is a Turkey-based design marketplace connecting 2,000+ independent designers and brands with consumers across 65+ countries via a B2C platform and a B2B European wholesale network.
- Ownership category
- akta.pro rank
Where Hipicon is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Hipicon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Hipicon operates as a digital marketplace connecting designers and brands with consumers. The platform facilitates transactions between sellers (designers/brands) and buyers, earning revenue through transaction commissions on sales made through the platform. Designers sell products directly to consumers, with Hipicon acting as the intermediary platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Discount coupon system based on purchase amount |
| Transaction based/ take rate | Pay-as-you-go | B2B sales network for European store partnerships |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hipicon product offering
Product offeringCore offering
Hipicon operates a digital marketplace that connects independent designers and brands with consumers seeking unique lifestyle products across home décor, art, jewelry, fashion, kids, and office categories. The platform hosts 2,000+ designers offering 100K+ products, supporting both direct-to-consumer (B2C) sales globally and a B2B sales network enabling designers to sell to retail stores across Europe. Revenue is generated through transaction commissions on marketplace sales.
Product overview
Hipicon is a design-focused digital marketplace that operates as a unified e-commerce platform connecting independent designers and brands with consumers seeking unique lifestyle products. The platform features a curated marketplace at its core, complemented by an AI-powered Gift Finder recommendation tool and native mobile applications for iOS and Android. The ecosystem spans multiple lifestyle categories including home décor and furniture, art and paintings, jewelry and fashion, kids and babies, office products, and technology items. The platform's value proposition centers on enabling designer-to-consumer sales with 100K+ products from 2,000+ designers, supported by both B2C consumer shopping and B2B wholesale capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Hipicon Design Marketplace A digital shopping platform that brings together independent designers, brands, and unique lifestyle products across categories including home décor, art, jewelry, fashion, kids, and office. The marketplace connects buyers with over 2,000 designers and brands offering 100K+ products, supporting both B2C consumer shopping and B2B wholesale to European stores.
Quantifiable outcome
- 10M+ visitors to the platform
- +2 more outcomes
Companies that use Hipicon
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hipicon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Hipicon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, strategic and supporting.
- StripecoreStripe is integrated as the payment processing solution enabling worldwide sales with international shipping agreements for the Hipicon marketplace.
- European Store PartnersstrategicHipicon's B2B sales network enables designers on the platform to sell their products to stores across Europe, creating a channel distribution model.
- Aras KargosupportingAras Kargo provides shipping and logistics services for returns. Customers can return products free of charge from any Aras Kargo branch using a return code generated from the system.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Hipicon competitors and assessment
Company assessmentDirect peers
- Etsy: Global marketplace connecting independent makers and designers with consumers seeking unique, handmade, and vintage goods. Closely comparable to Hipicon's curated, multi-category designer marketplace model.
- Not On The High Street: UK-based curated marketplace for designer-led gifts, home, and lifestyle products. Highly comparable to Hipicon's positioning, particularly relevant as Hipicon expands into the UK market.
- Faire: B2B wholesale marketplace connecting independent brands with retailers worldwide. Directly comparable to Hipicon's B2B sales network that enables designers to sell to European stores.
- Society6: Artist and designer marketplace for lifestyle products including art, home decor, and accessories. Comparable two-sided model with curated artist supply and consumer demand across home and lifestyle categories.
- 1stDibs: Online marketplace for high-end furniture, art, jewelry, and fashion from vetted dealers and designers. Comparable curated, design-led marketplace serving design-conscious consumers with premium price points.
Broad incumbents
- Amazon Handmade: Amazon's marketplace for handmade and artisan goods across many categories. Broader incumbent offering overlapping designer-to-consumer functionality, but as part of Amazon's wider retail portfolio rather than a specialized design platform.
- Wayfair: Large online home goods and furniture marketplace with broad assortment. Comparable in the home and furniture categories that are core to Hipicon, but operates at much larger scale and broader category breadth.
Others
- Mirakl: Marketplace platform provider enabling retailers and brands to launch third-party marketplaces. Comparable as enabling infrastructure for marketplace business models similar to Hipicon's.
Regional players
- Trendyol: Largest Turkish e-commerce platform operating across multiple categories including fashion, home, and lifestyle. Regional competitor relevant given Hipicon's Turkish operational base.
- Hepsiburada: Major Turkish e-commerce marketplace with broad assortment including home and lifestyle. Regional competitor with comparable marketplace mechanics in Hipicon's home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hipicon social profiles
Digital presenceHipicon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hipicon leadership team
Management profileNumber of profiles
Profiles1 record
Hipicon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hipicon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hipicon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hipicon
What does Hipicon do?
Hipicon operates a digital marketplace that connects independent designers and brands with consumers seeking unique lifestyle products across home décor, art, jewelry, fashion, kids, and office categories. The platform hosts 2,000+ designers offering 100K+ products, supporting both direct-to-consumer (B2C) sales globally and a B2B sales network enabling designers to sell to retail stores across Europe. Revenue is generated through transaction commissions on marketplace sales.
Is Hipicon a public or private company?
Hipicon is a private company. It is classified as corporate owned and is currently operating.
When was Hipicon founded?
Hipicon was founded in 2016. It employs 11 to 50 people.
Where is Hipicon based?
Hipicon is headquartered in Istanbul.
How does Hipicon make money?
One revenue line is on record: marketplace Commission.
Who are Hipicon's main competitors?
Direct peers on record are Etsy, Not On The High Street, Faire, Society6 and 1stDibs. Broad incumbents are Amazon Handmade and Wayfair. Mirakl is listed as an others. Regional players are Trendyol and Hepsiburada.
Does Hipicon have an API?
No public API is recorded for Hipicon.