MCR Medical

What MCR Medical does

MCR Medical is a wholesale distributor and direct-to-consumer e-commerce retailer of CPR training equipment, operating as the leading U.S. distributor of PRESTAN CPR manikins. Founded in 2008 and headquartered at 1550 N Wilson Rd in Columbus, Ohio, the company sells CPR manikins, AED trainers, replacement parts, accessories, and first aid supplies to CPR and first aid instructors, training centers, educational institutions, and businesses with workplace safety compliance requirements. The legal entity is MCR Medical Supply Inc., and the company is led by Charlie Morrison as President, Owner, and CEO.

The product portfolio is anchored by three PRESTAN manikin lines: the Professional Series with optional audio/visual feedback for compression rate and depth, the lightweight Ultralite Series, and the Series 2000 with Bluetooth-enabled real-time performance tracking delivered to the PRESTAN CPR Feedback App on iOS and Android. The technology stack is primarily PRESTAN's hardware and feedback firmware rather than proprietary MCR-developed IP. Supporting the manikins are PRESTAN and WNL AED trainers (Raizor, UltraTrainer, Trainer Plus, Practi-Trainer, Practi-Trainer Essentials, Practi-Trainer Mini), genuine replacement parts (rate monitors, clickers, pistons, skins, heads), and a wide accessory line including lung bags, face shields, ManiVest/ManiBra/ManiBibs clothing, carry bags, and kneeling mats. The catalog is also extended into CPR training masks, bag valve masks, student training aids, AHA Heartsaver/BLS/PALS materials, and first aid supplies such as QuikClot hemostatic gauze.

Commercially, MCR Medical runs a single-channel direct-to-consumer model through mcrmedical.com, with free standard shipping on every order and no minimum purchase. Revenue is generated through one-time hardware sales with no subscription or recurring component, at unit prices ranging from approximately $140 for entry-level manikins to roughly $2,100 for fully bundled multi-manikin instructor kits with AED trainers. The company is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no publicly disclosed revenue. The customer mix is horizontal across individuals, SMBs, and institutions with no anchor enterprise customers named.

Name

MCR Medical

Legal name

MCR Medical Supply Inc.

Website

https://mcrmedical.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MCR Medical is a privately held Columbus, Ohio-based wholesale distributor and e-commerce retailer serving as the leading U.S. distributor of PRESTAN CPR training manikins, AED trainers, and related supplies for CPR instructors, training centers, and workplace safety programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Physical Product Sales: MCR Medical generates revenue through the sale of CPR training equipment including manikins, AED trainers, replacement parts, accessories, and first aid supplies. Products are sold as one-time purchases with no subscription model. They offer various bundled kits combining multiple products at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MCR Medical is a U.S. wholesale distributor and direct-to-consumer e-commerce retailer of CPR training equipment and first aid supplies, operating as the leading U.S. distributor of PRESTAN CPR manikins. The company sells PRESTAN Professional, Ultralite, and Series 2000 manikin lines, PRESTAN and WNL AED trainers, replacement parts, training kits, CPR masks/barriers, bag valve masks, AHA training materials, and related first aid and emergency preparedness supplies to CPR instructors, training centers, and businesses nationwide.

Product overview

MCR Medical is a distributor and retailer of CPR training equipment and first aid supplies, serving as the leading U.S. distributor of PRESTAN CPR manikins. The product portfolio centers on three main PRESTAN manikin series: the Professional Series (standard training manikins with optional feedback), the Ultralite Series (lightweight portable manikins), and the Series 2000 (advanced manikins with Bluetooth-enabled real-time feedback via the PRESTAN CPR Feedback App). Each series is offered in adult, female, child, and infant sizes with medium, dark, and diversity skin tones in single, 4-pack, and multi-pack configurations. Supporting the manikins are PRESTAN and WNL AED trainers (Raizor, UltraTrainer, Trainer Plus, Practi-Trainer series), replacement parts (monitors, clickers, pistons, skins, heads), and manikin accessories (lung bags, face shields, clothing such as ManiVest/ManiBra/ManiBibs, carry bags, kneeling mats). MCR Medical also offers pre-configured CPR Training Kits bundling manikins with AED trainers and accessories, plus CPR training masks, bag valve masks, student training aids, AHA training materials, and first aid supplies. The company operates as a single-site distributor with its own MCR-branded accessory line alongside the PRESTAN and WNL product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• PRESTAN Professional Series CPR Manikins Full-sized adult CPR training manikins with clamshell torso design, latex-free construction, and optional audio/visual feedback for compression rate and depth. Available in adult, female, child, and infant sizes across medium, dark, and diversity skin tones, sold as singles or 4-packs.
• PRESTAN Ultralite Series CPR Manikins Lightweight CPR training manikins designed for portability and ease of transport, featuring clamshell torso design, latex-free materials, and feedback capability. Available in adult and infant sizes across medium, dark, and diversity tones in single, 4-pack, and 12-pack configurations.
• PRESTAN Series 2000 CPR Manikins Advanced CPR training manikins with Bluetooth-enabled real-time feedback delivered to the PRESTAN CPR Feedback App on Apple and Android. Tracks compression rate, depth and recoil, ventilation with visible chest rise, hands-off time, and chest compression fraction. Available in adult, female, child, and infant sizes in medium, dark, and diversity tones, sold as singles or 4-packs.
• PRESTAN AED Trainers (Raizor, UltraTrainer, Trainer Plus) AED (Automated External Defibrillator) training devices simulating real-world defibrillator operation. Includes the PRESTAN AED Raizor Trainer, PRESTAN AED UltraTrainer, and PRESTAN AED Trainer Plus. Feature lifelike voice prompts, pre-set scenarios, and visual cues for AED usage training alongside CPR.
• WNL Practi-Trainer AED Trainers WNL AED training devices including the WNL Practi-Trainer, WNL Practi-Trainer Essentials, and WNL Practi-Trainer Mini. Designed to support AED usage training alongside CPR instruction.
• CPR Training Kits & Bundles Pre-configured training kits combining PRESTAN manikins (in various series and sizes), AED trainers, kneeling mats, manikin clothing, and carry bags. Offered in configurations ranging from single adult manikin plus AED trainer plus accessories to 8-manikin packs with multiple AED trainers and full accessory sets.
• CPR Training Masks, Valves & Shields CPR training barrier devices including adult/child CPR training masks, infant CPR training masks, CPR training valves, CPR training shields, and combo packs. Available in various quantities from single units to cases of 50.
• Bag Valve Masks (BVM) Training bag valve masks for ventilation practice, available in adult/child and infant/neonate sizes, sold individually or as combo packs.
• CPR Manikin Accessories Accessories for CPR training including lung bags (adult, child, infant, Ultralite, Series 2000), face shields (adult, child, infant, Ultralite), manikin clothing (ManiVest, ManiBra, ManiBibs, UltraVest, shirts), carry bags (adult, child, infant), kneeling mats, female accessory add-ons, and replacement parts.
• Student Training Aids Supporting training materials including CPR & First Aid training kits, exam gloves, kneeling mats, aluminum reusable waterproof splints, nasal med trainers, and EpiPen trainers.
• AHA Training Materials American Heart Association training materials including Heartsaver, BLS, and PALS course materials for CPR and first aid certification training.
• First Aid Supplies First aid products including first aid kits, QuikClot hemostatic gauze for bleeding control, and exam gloves available in box or case quantities.
• CPR Masks & Emergency Supplies Real CPR rescue masks for field use including adult/child masks, adult/child and infant masks, CPR mask keychains, emergency blankets, rain ponchos, and hand warmers for emergency preparedness.

Quantifiable outcome

• Women are 14% less likely to receive life-saving CPR and defibrillation compared to men - PRESTAN Female manikins help address this gap through realistic, inclusive training

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PRESTANcoreChannel Partner/ Reseller/ DistributorMCR Medical is the leading U.S. distributor of PRESTAN CPR manikins. They offer comprehensive product support for PRESTAN products regardless of where they were originally purchased. This exclusive distribution relationship makes MCR Medical the primary source for PRESTAN training equipment nationwide.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AED Superstore: Specialty e-commerce retailer of AEDs, AED trainers, and CPR/first-aid training supplies. Directly competitive on the AED-trainer and bundle side of MCR Medical's catalog with a similar DTC go-to-market.
• Sarnova (Bound Tree Medical): Distributor of EMS, first responder, and medical training supplies, including CPR manikins and AED trainers. Comparable B2B distribution model serving many of the same training-center, EMS, and workplace-safety buyer segments as MCR Medical.
• Laerdal Medical: Global market leader in CPR training manikins (Resusci Anne, Little Anne, QCPR line) and resuscitation education software. Sells direct to the same instructor and training-center customer base that MCR Medical serves, and represents the most significant competitive threat via its own brand and software ecosystem.
• Gaumard Scientific: Specializes in patient simulation manikins and CPR training equipment (including the HAL family) sold to nursing schools, hospitals, and simulation centers. Overlaps MCR Medical's CPR-training customer base but skews toward higher-fidelity institutional simulation.
• WorldPoint (Emergency Medical Products / EMS Safety Services): Distributor of CPR/AED training equipment and emergency medical supplies to instructors, training centers, and safety officers. Overlaps MCR Medical's customer segments and product categories with a comparable e-commerce-led distribution model.
• Simulaids: Manufacturer and distributor of CPR/medical training manikins and trauma simulators serving EMS, fire, and hospital training markets. Competes directly with MCR Medical for instructor and institutional buyers.
• Nasco Healthcare: Sells CPR and medical training manikins, simulators, and supplies directly to training centers, schools, and EMS programs. Comparable catalog breadth and target customer overlap with MCR Medical's PRESTAN/AED portfolio.

Broad incumbents

• Medline: Largest privately held medical supply manufacturer and distributor in the U.S., offering medical equipment and training supplies to healthcare facilities. Represents the broad-incumbent threat on institutional and GPO-driven contracts.
• McKesson Medical-Surgical: Major U.S. medical-surgical distributor serving physician offices, surgery centers, and hospitals with broad medical and training-equipment catalogs. A broad-line incumbent that pressures MCR on contract pricing and enterprise reach.
• Henry Schein: Large Fortune-500 medical and dental supply distributor with a healthcare-products catalog that includes CPR/AED training equipment. Competes with MCR on price and breadth rather than specialty depth; serves hospital systems and large practices MCR cannot reach directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MCRmedical
• Facebookfacebook.com/MCRmedical
• LinkedInlinkedin.com/company/mcrmedical
• Instagraminstagram.com/mcrmedical
• Xx.com/mcrmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCR Medical