BookingTek
BTek Robots distributes AI-powered service robots and a proprietary Responsive Cleaning Technology platform to major hotel groups and large venues across the UK, Europe, and the US, combining hardware distribution, a recurring cloud platform, and full-service maintenance under multi-year enterprise contracts.
- Company typePrivate
- Founded2010
- HeadquartersRichmond Upon Thames, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BookingTek does
BookingTek, operating through its BTek Robots spinout, develops and distributes AI-powered service robots and a proprietary Responsive Cleaning Technology platform for the hospitality and retail sectors. The core technology stack combines wireless people-counting sensors (with up to 2 km coverage), a cloud-based intelligence hub that performs predictive analytics on live foot-traffic and weather data, and an AI layer applied to best-in-class third-party robots from eight partner manufacturers including Gausium and Keenon. The product portfolio spans eight robot categories covering floor scrubbing/sweeping/mopping/vacuuming, restaurant tray delivery, heavy-load carrying, hotel room service, commercial toilet cleaning, and fire-safety inspection via the Inspectabot autonomous robot with computer-vision anomaly detection and central-monitoring-centre escalation. AI capabilities include predictive analytics, process automation, autonomous navigation, computer vision, and anomaly detection.
BTek operates a consultative, enterprise-focused B2B sales model targeting major hotel groups and large venues across the UK, Europe and the US. Revenue is generated through three streams: hardware sales and distribution of partner-manufacturer robots; recurring technology platform subscriptions (Responsive Cleaning Technology); and professional services covering evaluation, recommendation, supply, setup, training, and 24/7 maintenance, typically structured as multi-year enterprise contracts with custom quote-based pricing. Named enterprise customers include multiple Marriott International brands, IHG, Hilton Hotels, Whitbread, and Resorts World.
BTek Robots is a privately held spinout established as a stand-alone entity in 2024 under the BookingTek parent, founded circa 2010 and headquartered in Richmond Upon Thames, UK, with a current headcount of 11-50 employees. Total disclosed funding since 2013 is approximately $8.1M across six rounds, with the most recent (July 2020) led by undisclosed investors and the 2016 round led by Mobeus Equity Partners as the only named institutional backer.
BookingTek firmographics
Firmographics- Name
- BookingTek
- Legal name
- BTek Robots
- Website
- https://bookingtek.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BTek Robots distributes AI-powered service robots and a proprietary Responsive Cleaning Technology platform to major hotel groups and large venues across the UK, Europe, and the US, combining hardware distribution, a recurring cloud platform, and full-service maintenance under multi-year enterprise contracts.
- Ownership category
- akta.pro rank
BookingTek industry classification
Industry- Product category
- Hospitality Robotics and Automation
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Service & Hospitality Robots (HDAAAIAB)
Keywords
Where BookingTek is headquartered
LocationHeadquarters
- HQ city
- Richmond Upon Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BookingTek business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Robot Sales & Distribution: Sale and distribution of AI-powered cleaning and service robots through distributor and reseller agreements with eight leading manufacturers from Asia, USA and Europe.
- Technology Platform: Proprietary AI and responsive cleaning technology platform including sensors, cloud intelligence, and integration services.
- Professional Services: Full-service offerings including audit & evaluation, recommendation, supply & setup, training, and ongoing maintenance and servicing of robots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Quoting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BookingTek product offering
Product offeringCore offering
BookingTek (operating through its BTek Robots spinout) develops and delivers AI-powered robotics and direct booking technology solutions for the hospitality industry. Its core offering layers proprietary AI technology, including the Responsive Cleaning Technology platform with people-counting sensors and a cloud-based intelligence hub, onto best-in-class robots from partner manufacturers to deliver real-time, data-driven cleaning, delivery, and safety inspection services to hotels, resorts, and large venues.
Product overview
BTek Robots is a spinout from Bookingtek offering AI-powered robotics solutions for hospitality and retail. The core offering includes a proprietary Responsive Cleaning Technology platform that uses people-counting sensors and intelligent automation to coordinate cleaning operations, layered onto best-in-class robots from partner manufacturers. The product portfolio spans eight distinct robot types for floor cleaning (scrub, sweep, mop, vacuum), tray delivery, heavy load carrying, hotel room service, fire safety inspection (Inspectabot), and commercial toilet cleaning. The company also provides professional services including evaluation, recommendation, supply & setup, and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Responsive Technology: Real-time, data-driven cleaning system powered by people-counting sensors that coordinates both robotic and human cleaning teams.
Products and services
- Responsive Cleaning Technology Cloud-based platform that replaces fixed cleaning schedules with real-time, data-driven cleaning powered by people-counting sensors and intelligent automation, coordinating robotic and human cleaning teams. Targeted at hotels, airports, conference centres, offices, and retail environments.
- Scrub, Sweep, Mop & Vacuum Robot AI-enhanced floor cleaning robot capable of scrubbing, sweeping, mopping and vacuuming hard floor surfaces in hospitality and retail environments, designed for hotels and large venues.
- Restaurant Tray Delivery Robot POS-integrated robot for delivering trays to restaurant tables, streamlining food and beverage service operations in hospitality venues.
- Heavy Duty Sweeper-Vac Robot Industrial-grade sweeping and vacuuming robot designed for large-scale floor cleaning in high-traffic commercial areas such as hotels, airports, and retail spaces.
- Inspectabot Fire Exit Checking Robot AI-powered autonomous robot that follows pre-planned routes through hotels and larger venues, inspecting fire exits, fire extinguishers and fire hose cabinets multiple times a day, using AI to identify anomalies and alerting a central monitoring centre with a live video feed.
- Heavy Load Carrying Robot Robotic system for transporting heavy loads within hotels, resorts, and large venue environments, reducing manual handling burden on staff.
- Hotel Room Service Robot Robot for delivering items to guest rooms in hotels, providing contactless room service delivery for hospitality operators.
- Commercial Small Space Vacuum Robot Compact vacuum robot designed for cleaning small commercial spaces and tight areas in hotels, offices, and retail settings.
- Commercial Toilet Cleaning Robot Specialized robot for automated commercial toilet and restroom cleaning in hospitality and retail settings, reducing labour-intensive manual cleaning tasks.
- Robot Evaluation & Consulting Services Professional services including audit and evaluation of current work environments, recommendation of where robots would be beneficial, supply, setup, training, and ongoing maintenance for hospitality and retail clients.
Quantifiable outcome
- 30% typical cost reduction when introducing robots
- +2 more outcomes
Companies that use BookingTek
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
BookingTek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature5 records
BookingTek partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GausiumcoreBTek's Responsive Cleaning Technology integrates seamlessly with Gausium service robots. Gausium robots are featured in product offerings including scrub, sweep, mop & vacuum robots. BTek is an authorized distributor/reseller.
- KeenoncoreBTek's platform integrates with Keenon service robots. Keenon robots are part of the ecosystem that works with BTek's cloud-based intelligence hub for coordinated cleaning operations.
- Eight Leading Robot Manufacturers (Asia, USA, Europe)coreBTek has distributor and reseller agreements with eight leading manufacturers from Asia, USA and Europe. BTek continuously researches robot manufacturers globally so clients don't have to, providing evaluation and recommendation services alongside distribution.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
BookingTek competitors and assessment
Company assessmentDirect peers
- Avidbots: Manufactures and sells the Neo autonomous floor-scrubbing robot for commercial environments including hospitality, retail, and airports — a directly comparable commercial cleaning robotics competitor.
- Gausium: One of BTek's core manufacturing partners, Gausium independently sells scrub, sweep, mop and vacuum robots globally and increasingly bundles its own AI, making it both partner and competitor in commercial cleaning robotics.
- Brain Corp: Provides AI software layered onto autonomous mobile robots (notably floor scrubbers via partners such as Tennant/Nilfisk) for retail, airports, and hospitality — directly competitive with BTek's Responsive Cleaning platform.
- Savioke (Relay Robotics): Developed and deploys the Relay hotel room-service delivery robot into hotel groups in the US and Asia, overlapping with BTek's hotel room-service and tray-delivery use cases in hospitality.
- SoftBank Robotics: Sells the Whiz autonomous cleaning robot (and formerly Pepper) into hospitality and commercial real estate, making it a directly comparable service-robot vendor targeting overlapping enterprise buyers.
- Keenon Robotics: BTek integration partner and major global supplier of hospitality service and delivery robots; competes directly through its own distribution into restaurants, hotels, and commercial venues.
Broad incumbents
- Tennant Company: Established industrial and commercial cleaning equipment manufacturer that has partnered with Brain Corp on autonomous scrubbers; a broad incumbent in the same cleaning-robotics space BTek targets.
- Gaussian Robotics / ECOVACS Commercial: Large Chinese commercial service robot group with broad commercial cleaning, delivery, and hospitality robot product lines; a large incumbent that overlaps with BTek's commercial service portfolio.
Emerging players
- Peppermint Robotics: India-based commercial cleaning robotics startup focused on autonomous floor scrubbing for facilities and retail — a niche competitor with overlapping buyers and use cases in BTek's commercial cleaning niche.
- BotsAndUs: London-based robotics and AI company building autonomous service robots for hospitality and retail — a regional emerging player targeting the same European enterprise buyers as BTek.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BookingTek social profiles
Digital presenceBookingTek financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookingTek leadership team
Management profileNumber of profiles
Profiles2 records
BookingTek funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookingTek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookingTek
What does BookingTek do?
BookingTek (operating through its BTek Robots spinout) develops and delivers AI-powered robotics and direct booking technology solutions for the hospitality industry. Its core offering layers proprietary AI technology, including the Responsive Cleaning Technology platform with people-counting sensors and a cloud-based intelligence hub, onto best-in-class robots from partner manufacturers to deliver real-time, data-driven cleaning, delivery, and safety inspection services to hotels, resorts, and large venues.
Is BookingTek a public or private company?
BookingTek is a private company. It is classified as venture growth investor backed and is currently operating.
When was BookingTek founded?
BookingTek was founded in 2010. It employs 11 to 50 people.
Where is BookingTek based?
BookingTek is headquartered in Richmond Upon Thames, United Kingdom, in the Europe region.
How does BookingTek make money?
Three revenue lines are on record. Robot Sales & Distribution is the primary driver. The others are technology Platform and professional Services.
Who are BookingTek's main competitors?
Direct peers on record are Avidbots, Gausium, Brain Corp, Savioke (Relay Robotics), SoftBank Robotics and Keenon Robotics. Broad incumbents are Tennant Company and Gaussian Robotics / ECOVACS Commercial. Emerging players are Peppermint Robotics and BotsAndUs.
Does BookingTek have an API?
No public API is recorded for BookingTek.
What industry is BookingTek in?
BookingTek's product category is Hospitality Robotics and Automation. Its primary akta.pro industry code is HDAAAIAB, Service & Hospitality Robots. Its NAICS code is 33331 and its SIC code is 7359.