SoftBank Robotics America

What SoftBank Robotics America does

SoftBank Robotics America, headquartered in San Francisco, operates as the North American arm of SoftBank Robotics Group Corp. and functions as a Robot Integrator that combines proprietary robotics hardware with AI-driven software to deliver autonomous solutions for cleaning, delivery, security, and food service operations. The company's core product portfolio includes Pepper (emotion recognition humanoid robot), Whiz (AI cleaning robot with 55% global market share), Servi (delivery robot), S1 (AI security robot), and cooking robots STEAMA and FLAMA, supplemented by Gausium cleaning robots and Matternet drone delivery platforms through strategic partnerships. The technology stack integrates 3D LiDAR, computer vision, vision-language models, and natural language processing for autonomous navigation and human-robot interaction.

The company generates revenue through multiple streams: direct robot sales and deployment (hardware), Robot-as-a-Service (RaaS) subscription models for autonomous cleaning robots, SoftBank Robotics Connect SaaS platform for heterogeneous fleet management, and managed services through the Smart Building X (SBX) platform following the March 2026 acquisition of Green Clean Commercial. GTM motion combines enterprise field sales targeting Fortune 100 and multi-site operators with channel-first distribution through partners including Direct Supply (powering 30,000+ senior living buildings), Gausium, Matternet, and Flagship Facility Services.

SoftBank Robotics America serves enterprise customers across senior living, healthcare, hospitality, retail, education, and facilities management verticals. Documented enterprise deployments include 100+ autonomous robots across nearly 100 senior living communities via Direct Supply, nearly 100 cobots across 15 airport locations via Flagship Facility Services, and 2+ million square feet of carpet cleaned in 15 weeks at Sabra Health Care REIT properties. The company is positioned to capitalize on US labor shortages in service operations through Physical AI integration combining robotics with predictive intelligence for data-driven facilities management.

Name

SoftBank Robotics America

Legal name

SoftBank Robotics America, Inc.

Website

https://softbankrobotics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

SoftBank Robotics America is a Robot Integrator that combines AI-driven robotics hardware and software to deliver autonomous solutions for cleaning, delivery, security, and food service to enterprise customers in senior living, healthcare, hospitality, retail, and facilities management across the United States.

Ownership category

akta.pro rank

Product category

Commercial Service Robotics

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310), Food Product Machinery Manufacturing (333241), Material Handling Equipment Manufacturing (33392)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Service & Hospitality Robots (HDAAAIAB)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Humanoid & General-Purpose Robots (HDAAAIAJ), Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Home Security & Patrol Robots (CRACARAF), Home Companion & Social Robots (CRACARAE)

Keywords

• Autonomous service robots
• Commercial cleaning robots
• Humanoid robot platforms
• Robot fleet management software
• Robotics integration services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Robot Sales and Deployment: Direct sales of autonomous cleaning robots, delivery robots, humanoid robots, and security robots to enterprise customers. Includes on-site deployment, training, and configuration services.
2. Robot-as-a-Service (RaaS): Subscription-based model for autonomous robot deployment with ongoing support, maintenance, and optimization. Market shifting toward RaaS with fully autonomous robots expected to replace up to 27% of manual building maintenance tasks by 2032.
3. Software Platform Subscriptions: SoftBank Robotics Connect platform for managing heterogeneous robot fleets, providing real-time analytics and performance optimization. SaaS model for fleet management and monitoring.
4. Facilities Management Services: AI-driven facilities management services through Smart Building X (SBX) platform, combining human labor with robotics and automation for commercial environments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SoftBank Robotics America designs, distributes, and integrates autonomous service robots for enterprise customers in senior living, facilities management, healthcare, retail, hospitality, food service, and logistics. The portfolio spans humanoid robots (Pepper), commercial cleaning robots (Whiz, Gausium Omnie/V40 2.0/Phantas 1.3, Scrubber 50 Pro), delivery robots (Servi, Keenbot), security robots (S1, icetana AI), and cooking robots (STEAMA, FLAMA, BOTINKIT Omni), complemented by the SoftBank Robotics Connect fleet management SaaS platform and the Smart Building X (SBX) AI-driven facilities management service.

Product overview

SoftBank Robotics America operates as a Robot Integrator offering a comprehensive portfolio of autonomous service robots and enabling platforms. The core product lineup includes Pepper (emotion-recognition humanoid robot), Whiz (AI vacuum cleaning robot), Servi (delivery robot), S1 (AI security robot), and cooking robots (STEAMA, FLAMA, BOTINKIT Omni). The company also distributes Gausium robots (Omnie, V40 2.0, Phantas 1.3, Scrubber 50 Pro) through partnership agreements, Matternet drones for delivery, and manages the SoftBank Robotics Connect fleet management platform. The SBX (Smart Building X) platform combines human labor with robotics and AI for facilities management. These products are offered through Robotic-as-a-Service (RaaS) subscription models targeting senior living, hospitality, aviation, retail, and commercial cleaning industries.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Building X (SBX): AI-driven facilities management platform combining human labor with robotics, automation, and predictive intelligence for commercial environments
• SoftBank Robotics Connect

Products and services

• Pepper World's first emotion recognition humanoid robot that engages customers through natural conversation, answers questions, provides personalized recommendations, and gathers data; deployed in retail, healthcare, education, and hospitality.
• Whiz AI-powered autonomous vacuum cleaning robot for commercial carpet floors, using BrainOS autonomous driving technology with sensors for obstacle detection and navigation; world's leading commercial autonomous cleaning robot.
• Servi Tray delivery robot for restaurants, hotels, and retail with obstacle detection, smooth navigation, and industry-leading safety for food service delivery and bussing applications.
• STEAMA Steam-based cooking robot using high-pressure, high-temperature steam to prepare frozen noodle dishes in approximately 90 seconds for food service operations.
• FLAMA Flame cooking robot automating the complete cooking process from ingredient input and seasoning to stir-frying, mixing, thickening, plating, and post-cooking cleaning for food service operations.
• BOTINKIT Omni Large-capacity automatic cooking robot for feeding up to 30 people using 13 automatic seasoning inputs and 3D cooking with precise temperature control for Chinese, Japanese, Western, and ethnic cuisines; FDA, NSF, UL, FCC, and Japan Food Safety certified.
• S1 Security Robot Autonomous AI security robot for patrol and surveillance with fall/fight detection, intrusion detection, customizable threat definitions, 24/7 AI-powered monitoring, 23.8-inch signage display, and self-learning capabilities.
• Omnie AI-enabled floor scrubbing robot for large-area commercial spaces featuring advanced computer vision, vision-language models, and 3D LiDAR technology for autonomous navigation.
• V40 2.0 AI-enabled vacuuming robot for medium-to-large indoor environments with advanced computer vision, vision-language models, and 3D LiDAR for navigation and obstacle avoidance.
• Phantas 1.3 AI-enabled sweeping and light scrubbing robot for small-to-medium commercial spaces with advanced computer vision, vision-language models, and 3D LiDAR technology.
• Scrubber 50 Pro Floor scrubbing, polishing, and wiping robot for commercial cleaning that operates autonomously on schedule without staff setup, minimizing labor requirements while ensuring consistent cleaning quality.
• Keenbot Multi-tier tray delivery robot with 4-level trays for large-capacity food delivery and bussing, featuring low center of gravity, robust body design, and touch panel operation for stable transportation.
• SoftBank Robotics Connect Online SaaS platform for managing heterogeneous autonomous cleaning robot fleets across multiple manufacturers, providing real-time performance tracking, data analytics, and machine learning insights from a single dashboard for Building Service Contractors.
• Smart Building X (SBX) AI-driven facilities management platform combining human labor with automated cleaning equipment, robotics, and predictive intelligence to deliver data-driven building services for Fortune 100 commercial clients.
• Matternet M2 Drone Delivery Platform FAA Type-Certified and Production-Certified autonomous drone delivery platform for urban and suburban environments, enabling last-mile delivery for healthcare, retail, and enterprise logistics with tens of thousands of commercial flights completed.
• icetana AI Video Analytics Security AI video analytics security solution using computer vision to automatically detect anomalies and unusual behavior from existing surveillance cameras in real-time across 5 continents and 70+ sites.

Quantifiable outcome

• 100+ autonomous robots deployed across nearly 100 senior living communities through Direct Supply partnership
• +6 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered strategic and core.

• icetana AIstrategicChannel Partner/ Reseller/ Distributor · 12 June 2026Distribution agreement extending icetana AI's strategic partnership with SoftBank Robotics Group into the Americas as the fifth regional distribution agreement. Provides icetana AI access to US security technology market through SoftBank Robotics' sales network. icetana AI develops AI and machine learning video analytics solutions for real-time anomaly detection in security applications.
• MatternetcoreStrategic or Co-development Partner · 16 April 2026Strategic partnership to accelerate deployment of autonomous drone delivery for last mile logistics in the US and other key markets. Combines Matternet's FAA-certified M2 drone platform and software with SoftBank Robotics America's integration and commercialization capabilities. Targets structural challenges including labor shortages, rising costs, and urban congestion. SoftBank Robotics America manufactures, installs, and maintains ground systems while providing end-to-end operational support.
• Hestia Technology LimitedstrategicTechnology or Integration · 7 April 2026FLAMA cooking robot based on Hestia's Multicooker technology, combined with SoftBank Robotics' FOOD DX expertise. FLAMA automates cooking processes from ingredient input to frying, mixing, thickening, plating, and post-cooking cleaning. Addresses quality variations and labor shortages in food service industry.
• Green Clean CommercialcoreStrategic or Co-development Partner · 24 March 2026Acquisition of Green Clean Commercial, a facilities services provider founded in 2008, to launch Smart Building X (SBX) in North America. Green Clean Commercial serves as operational engine within SBX structure, transitioning from traditional janitorial provider to AI-driven services performance partner. SBX platform combines human labor with automated cleaning equipment, robotics, and physical AI for data-driven facilities management.
• GausiumcoreTechnology or Integration · 4 March 2026Partnership for AI-enabled commercial cleaning robots including Omnie for large-scale scrubbing, V40 2.0 for vacuuming, and Phantas 1.3 for sweeping and light scrubbing. Robots feature advanced computer vision, vision-language models, and 3D LiDAR technology. SoftBank Robotics America holds Platinum Service Elite certification as Gausium's first recipient.
• Direct SupplycoreStrategic or Co-development Partner · 1 March 2025Strategic partnership to deploy autonomous floor care robots across senior living communities. Partnership rapidly evolved into enterprise-scale model serving nearly 100 communities with 100+ robots in daily operation as of May 2026. Addresses intensifying labor challenges and rising variable costs through enterprise-grade automation solutions backed by deployment, training, and operational support. Direct Supply provides deep customer relationships and industry expertise powering 30,000+ buildings.
• Flagship Facility ServicescoreStrategic or Co-development Partner · 8 October 2024Strategic partnership for largest deployment of autonomous robots in the US. Includes nearly 100 cobots performing cleaning tasks across 15 airport locations. Flagship deployed SoftBank Robotics Connect platform managing over 100 autonomous robots across nearly 15 locations in six months.
• Flagship Facility ServicescoreStrategic or Co-development Partner · 1 October 2024Partnership announced October 2024 to integrate autonomous cleaning robots into janitorial services. Flagship Facility Services deploys SoftBank Robotics solutions including Scrubber 50 for floor cleaning at airport facilities.
• Bear RoboticscoreStrategic or Co-development Partner · 28 September 2020Co-development partnership for Servi tray delivery robot designed for restaurants, hotels, and retail. Combines SoftBank Robotics' market presence and productization expertise with Bear Robotics' robotics and AI technology. Servi features excellent obstacle detection, smooth movement, and industry-leading safety. Partnership expanded to include cooking robots STEAMA and FLAMA for US market debut at National Restaurant Association Show 2026.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pudu Robotics: China-based manufacturer of commercial service robots (BellaBot, KettyBot, HolaBot, FlashBot) for restaurant delivery, hotel, and building delivery. Competes head-to-head with SBRA's Servi and Keenbot offerings in food service and hospitality verticals globally.
• Brain Corp: Brain Corp provides the BrainOS autonomous driving platform that powers SoftBank's Whiz cleaning robot. It is simultaneously SBRA's most important technology partner and a direct competitor as Brain Corp licenses its autonomy stack to other commercial cleaning OEMs (ICE Robotics, Minuteman, etc.).
• Bear Robotics: Co-developer of SBRA's Servi tray delivery robot for restaurants, hotels, and retail. Bear Robotics also sells its own Servi line independently and competes in the same restaurant automation space, including direct sales to chains like Denny's and Chili's.
• Avidbots: Canadian autonomous commercial floor scrubbing and sweeping robot maker (Neo 2). Competes directly with SBRA's Whiz, Omnie, V40 2.0, and Phantas in the enterprise floor care robotics market, particularly in North American airports, retail, and healthcare.
• Gausium (Gaussian Robotics): Manufacturer of the Omnie, V40 2.0, Phantas, and Scrubber 50 autonomous cleaning robots that SBRA distributes and integrates. As SBRA's first Platinum Service Elite partner, Gausium is both a critical supplier and a direct competitor in the global commercial cleaning robotics market.
• Knightscope: US-based developer of autonomous security robots (K5, K3, K1) deployed across commercial real estate, healthcare, and public safety. Competes directly with SBRA's S1 AI security robot and icetana AI distribution offering in the autonomous patrol and surveillance category.
• Keenon Robotics: Partner supplier of Keenbot multi-tier tray delivery robots (T5/T8) used in SBRA's Japan operations. Keenon also sells independently into the global hospitality and food service market, competing directly with SBRA's delivery portfolio in Asia and increasingly in the US.
• Cobalt Robotics: Maker of indoor autonomous security robots combining AI-driven anomaly detection with human teleoperator escalation. Competes with SBRA's S1 + icetana AI stack in enterprise security robot deployments, particularly in offices and healthcare.

Broad incumbents

• iRobot: Consumer robotics leader (Roomba, Braava) and broader incumbent in cleaning robotics. While primarily focused on residential, iRobot's autonomy IP and brand recognition position it as an adjacent competitor as commercial floor care continues to converge with consumer-grade robotics technology.
• Tennant Company: Established US commercial cleaning equipment manufacturer with a broad floor care portfolio. Tennant has entered autonomous robotics through partnerships and internal R&D, positioning it as a broad incumbent competing across both manual and autonomous cleaning categories served by SBRA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/SB_Robotics
• LinkedInlinkedin.com/company/softbank-robotics-europe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftBank Robotics America