aspaara AG
aspaara AG is a Zurich-based AI company that provides an AI-powered Bodyshop Copilot and MatchingCore optimization engine for enterprise automotive bodyshops and multi-location dealership groups, primarily across the DACH region.
- Company typePrivate
- Founded2015
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What aspaara AG does
aspaara AG is a Zurich-based artificial intelligence company founded in 2015 as an official University of Zurich spin-off and supported by the Swiss Federal Government. It builds the aspaara® Bodyshop AI-Copilot, an enterprise SaaS product that creates a self-learning, individually calibrated digital twin of an automotive bodyshop and continuously re-plans operations using its proprietary MatchingCore® optimization engine. The engine analyzes over 100 million matching possibilities per hour, runs more than 5,000 intelligent optimizations per week, and re-evaluates bottlenecks every 30 seconds, supporting dynamic job allocation, capacity forecasting, and key-to-key time reduction. The platform integrates with the dealer IT stack (SAP S/4HANA, Audatex, SilverDAT, Retain, EC2, Informaticon, noacore, CROSS, Webcare, TimeMeterPlus) and is available on Microsoft Azure Marketplace and Microsoft AppSource.
The company sells to enterprise automotive bodyshops and multi-location dealership groups under annual or multi-year subscription contracts with quote-based pricing, delivered through a 4-step structured rollout program with on-site change management. Disclosed customers include AMAG Group (35-38 Swiss workshops), Robert Kunzmann (10 Mercedes-Benz locations in Germany), Graf Hardenberg Group, Auto Lang, Franz, Andre Koch, Binelli Group, and Repanet Suisse, with documented outcomes of -19% throughput time, +20% on-time delivery, +16% paint-booth utilization, and -75% planning effort. Geographic footprint spans 8+ countries with a DACH center of gravity, and a Talent Planning Assessment (TPA) offering signals intent to extend the MatchingCore platform into healthcare, rail, and professional services.
aspaara is venture-backed with a CHF 2 million seed round in October 2022 led by Founderful with Gentian Investments, and operates with a team in the 11-50 range. Active research collaborations with ETH Zurich and ZHAW inside the Artificial and Networked Intelligence innovation cluster, combined with PhD founders, underpin a vertically-specialized AI capability. The business is pre-Series A, enterprise SaaS, with revenue not publicly disclosed.
aspaara AG firmographics
Firmographics- Name
- aspaara AG
- Legal name
- aspaara AG
- Website
- https://aspaara.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- aspaara AG is a Zurich-based AI company that provides an AI-powered Bodyshop Copilot and MatchingCore optimization engine for enterprise automotive bodyshops and multi-location dealership groups, primarily across the DACH region.
- Ownership category
- akta.pro rank
aspaara AG industry classification
Industry- Product category
- Automotive Workshop Workforce Planning Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industries
- Robotic Process Automation (RPA) Platforms (HDAEAHAB), Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI)
Keywords
Where aspaara AG is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
aspaara AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (AI-Copilot): AI-powered planning solution delivered as a software subscription. The Bodyshop AI-Copilot creates a calibrated digital twin and runs thousands of real-time optimizations per week. Pricing is quote-based, typically sold as annual or multi-year contracts to enterprise bodyshop customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription for automotive bodyshops |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
aspaara AG product offering
Product offeringCore offering
aspaara sells the Bodyshop AI-Copilot, a SaaS planning solution that creates a calibrated digital twin of automotive bodyshops and runs over 5,000 real-time optimizations per week to schedule jobs, allocate staff, forecast capacity, and reduce vehicle key-to-key times. The MatchingCore AI engine analyzes 100M+ matching possibilities per hour and re-evaluates bottlenecks every 30 seconds. It is delivered to enterprise bodyshops and dealership groups, primarily in the DACH region, with annual or multi-year subscription contracts.
Product overview
aspaara AG offers a unified AI-powered workforce planning platform centered on the aspaara® Bodyshop AI-Copilot. The core product uses the proprietary MatchingCore® optimization engine to create calibrated Digital Twin simulations of automotive workshops. The platform provides real-time planning decisions through over 5,000 weekly optimizations, supported by the Talent Planning Assessment (TPA) service for initial evaluation and implementation planning. Key capabilities include dynamic allocation, bottleneck detection, capacity forecasting, and customer-centric scheduling—enabling bodyshops to reduce key-to-key times, improve utilization by up to 16%, and meet more pickup deadlines.
Differentiator
Problem solved
Functional benefit
Brands
- MatchingCore®: AI-powered matching and optimization software product for workforce planning and resource allocation.
Products and services
- aspaara Bodyshop AI-Copilot AI-powered SaaS planning copilot for automotive bodyshops. Creates a calibrated Digital Twin of each workshop and runs over 5,000 real-time optimizations per week to improve job scheduling, capacity utilization, on-time delivery, and key-to-key times. Sold via annual/multi-year enterprise subscriptions to bodyshops and dealership groups.
- Talent Planning Assessment (TPA) Multi-dimensional analysis service that evaluates an organization's optimization potential for AI-based planning. Uses over 200 talent and work-opportunity attributes to identify fields of application and requirements for AI implementation. Used as a free lead-generation tool for prospective bodyshop and enterprise customers.
- MatchingCore Proprietary AI-powered matching and optimization engine of aspaara AG that powers workforce and resource planning. Analyzes over 100 million matching possibilities per hour to generate optimal scheduling proposals for enterprise customers.
Quantifiable outcome
- +4 FTE equivalent capacity gain (Kunzmann Group)
- +12 more outcomes
Companies that use aspaara AG
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
aspaara AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature6 records
aspaara AG partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ETH ZurichcoreOfficial university research partner. aspaara was founded at ETH Zurich in 2015. Company conducts ongoing research with ETH Zurich in the innovation cluster of Artificial and Networked Intelligence. Financially co-supported by Swiss Federal Government to promote science-based innovation.
- ZHAW (Zurich University of Applied Sciences)coreResearch partner conducting AI research with aspaara in the innovation cluster of Artificial and Networked Intelligence.
- University of ZurichcoreOfficial University of Zurich startup. aspaara is recognized as a University of Zurich startup spinoff.
- HackZurichminorHackZurich is a major European hackathon/innovation event. aspaara is a partner of HackZurich, participating in the innovation/startup ecosystem.
- SAPcoreIntegration with SAP including SAP S/4HANA. Allows customers to connect aspaara's AI optimization with their SAP ERP systems for seamless data flow.
- Microsoft AzurecoreAvailable on Microsoft Azure Marketplace. Hosted on Azure cloud infrastructure with enterprise-grade security and compliance.
- Microsoft AppSourcecoreListed on Microsoft AppSource for enterprise customers to discover and procurement AI planning solutions.
- CoopleminorSwiss staffing/flexible workforce platform partner; both companies operate in Swiss HR/workforce optimization space.
Scale indicators21 records
Recent moves7 records
Expansion highlights6 records
aspaara AG competitors and assessment
Company assessmentBroad incumbents
- UiPath: Leading RPA / hyperautomation platform that increasingly targets business process automation in automotive and enterprise back offices. A potential substitute or adjacent category for some of aspaara's workflow-automation value proposition.
- Cox Automotive (Dealertrack): Cox Automotive's Dealertrack and related platforms serve franchised dealers with DMS, CRM, and inventory tools. The breadth of its dealer data and integrations make it a candidate horizontal competitor in bodyshop digital workflows.
- Reynolds and Reynolds: US-centric dealership management and retailing system vendor serving thousands of franchised dealers. Comparable through its dealer DMS footprint and potential expansion into bodyshop service workflow automation.
- Solera Holdings: Large automotive software platform spanning claims, repair estimation (Audatex), and dealer software. Already integrated with aspaara via Audatex/SilverDAT, Solera is the closest broad incumbent that could embed AI planning into its bodyshop product stack.
- CDK Global: Major dealership management system provider for automotive retailers worldwide. As a DMS incumbent it owns the operational data layer that aspaara optimizes and could expand into bodyshop scheduling/AI planning.
Direct peers
- ToolsGroup: AI-driven planning and optimization vendor for service parts, labor, and demand forecasting. Comparable use cases in service work order scheduling and labor capacity balancing in industrial/automotive settings.
- AIMMS (formerly Paragon Decision Science): Supply chain and workforce planning optimization platform. Comparable technology stack (mathematical optimization + scenarios) and overlap with aspaara's MatchingCore in planning complex service operations.
- Quintiq (Dakota Software / Dassault Systèmes): Advanced planning and optimization software historically used in workforce, service, and supply chain scheduling. Closest direct functional peer to MatchingCore's AI-driven workforce/operations optimization capability.
- INFORM GmbH: German-headquartered AI optimization vendor for workforce, logistics, and service operations. Directly comparable to aspaara in using AI/optimization for automotive service workforce planning, with a similar DACH footprint.
Emerging players
- o9 Solutions: AI-native integrated planning platform with workforce and service planning modules. Increasingly a competitor in optimizing technician scheduling and service operations at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
aspaara AG social profiles
Digital presenceaspaara AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
aspaara AG leadership team
Management profileNumber of profiles
Profiles12 records
aspaara AG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aspaara AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aspaara AG
What does aspaara AG do?
aspaara sells the Bodyshop AI-Copilot, a SaaS planning solution that creates a calibrated digital twin of automotive bodyshops and runs over 5,000 real-time optimizations per week to schedule jobs, allocate staff, forecast capacity, and reduce vehicle key-to-key times. The MatchingCore AI engine analyzes 100M+ matching possibilities per hour and re-evaluates bottlenecks every 30 seconds. It is delivered to enterprise bodyshops and dealership groups, primarily in the DACH region, with annual or multi-year subscription contracts.
Is aspaara AG a public or private company?
aspaara AG is a private company. It is classified as venture growth investor backed and is currently operating.
When was aspaara AG founded?
aspaara AG was founded in 2015. It employs 11 to 50 people.
Where is aspaara AG based?
aspaara AG is headquartered in Zürich, Switzerland, in the Europe region.
How does aspaara AG make money?
One revenue line is on record: saaS Subscription (AI-Copilot).
Who are aspaara AG's main competitors?
Broad incumbents on record are UiPath, Cox Automotive (Dealertrack), Reynolds and Reynolds, Solera Holdings and CDK Global. Direct peers are ToolsGroup, AIMMS (formerly Paragon Decision Science), Quintiq (Dakota Software / Dassault Systèmes) and INFORM GmbH. o9 Solutions is listed as an emerging player.
Does aspaara AG have an API?
No public API is recorded for aspaara AG.
What industry is aspaara AG in?
aspaara AG's product category is Automotive Workshop Workforce Planning Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 54151 and its SIC code is 7372.