Psychic VR Lab

What Psychic VR Lab does

Psychic VR Lab operates under the brand STYLY, Inc. as a Tokyo-based spatial computing company founded in 2016. The company's flagship product, STYLY, is a spatial layer platform that bridges digital and physical realms, enabling the creation and distribution of immersive digital content across both public layers in urban spaces and facilities and personal layers around individual users. The platform supports a global community of over 100,000 creators who have produced more than 200,000 digital content pieces spanning art, music, fashion, and video, with content accessible for solo consumption or shared multi-user experiences.

STYLY's technology stack includes a proprietary spatial layer architecture, demonstrated city-scale AR capabilities (most recently via the Ultraman 60th anniversary deployment in Yokohama in June 2026), and STYLY-MDM for LBE, a VR device management tool open-sourced in June 2026 to serve location-based entertainment operators. The company pursues a long-term "Lifestyle OS" vision in which co-creation is the organizing value proposition. To date, Psychic VR Lab has disclosed approximately $10 million in funding across rounds in 2016, 2021, and 2023 from investors including Animoca Brands, Agya Ventures, Global Brain Corporation, DG Daiwa Ventures, and DK Gate. Leadership comprises CEO and Founder Yamaguchi Masahiro, COO Watanabe Nobuhiko, and Chief Sustainability Officer Tadasu Nakamura.

Psychic VR Lab monetizes through a platform-services model with recurring revenue elements, serving three primary segments: (i) global individual creators who produce immersive content, (ii) enterprises and rights-holders deploying digital augmentations in urban spaces and facilities (illustrated by the Ultraman co-creation project), and (iii) end consumers who access content through shared and personal experiences. Distribution is largely self-serve through the STYLY platform, augmented by content marketing on the corporate website, social channels, press releases, and CEO-led thought leadership at international XR industry events such as AWE USA 2026.

Name

Psychic VR Lab

Legal name

STYLY, Inc.

Website

https://psychic-vr-lab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Psychic VR Lab (operating as STYLY, Inc.) is a Tokyo-based spatial computing company founded in 2016. Its STYLY platform enables 100,000+ global creators to produce and distribute VR, AR, and MR content across public urban spaces and personal digital layers.

Ownership category

akta.pro rank

Product category

Spatial Computing Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

akta.pro secondary industry

VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Spatial computing platform
• VR content creation
• Augmented reality experiences
• Creator economy platform
• Immersive digital content

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Services: STYLY provides a spatial layer platform enabling creators to produce and distribute digital content. The platform facilitates creator economy services and co-creation projects, suggesting monetization through platform fees, creator subscriptions, or content distribution partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Psychic VR Lab develops and operates STYLY, a spatial layer platform for the Spatial Computing era that bridges digital and physical realms. The platform enables creation and distribution of immersive digital content (art, music, fashion, video) targeting both public layers in urban spaces/facilities and personal layers around individuals. It supports three service lines: Urban & Spatial Produce for location-based experiences, a Creator Economy serving a global base of 100,000+ creators, and Co-Creation Projects for enterprise partnerships.

Product overview

Psychic VR Lab operates primarily through its subsidiary STYLY, Inc., offering STYLY as a unified spatial layer platform for the Spatial Computing era. The platform bridges digital and physical realms, enabling creation and distribution of digital content across public urban spaces and personal individual layers. STYLY serves as the core product, supported by tools like STYLY-MDM for LBE for VR device management in location-based entertainment venues.

Differentiator

Problem solved

Functional benefit

Products and services

• STYLY Platform A spatial layer platform for the Spatial Computing era that enables creation and distribution of digital content (art, music, fashion, video) targeting both public layers in urban spaces and facilities and personal layers around the individual. Used by a global community of 100,000+ creators.
• STYLY-MDM for LBE VR Device Management Tool for Location-Based Entertainment venues. Open-sourced for the LBE VR industry to manage VR devices at scale in entertainment venues and facilities.
• Urban & Spatial Produce Service Service line enabling production of urban-scale and location-based immersive digital experiences for public spaces, facilities, and cities. Used for city-scale AR installations such as the Ultraman 60th anniversary AR action experience in Yokohama.
• Creator Economy Service Service line within the STYLY platform that supports a global community of 100,000+ creators producing and distributing digital content including art, music, fashion, and videos.
• Co-Creation Project Service Service line within the STYLY platform for co-creation projects with enterprises and brand partners, exemplified by city-scale AR action experiences such as the Ultraman 60th anniversary project in Yokohama.

Quantifiable outcome

• 100,000+ creators using the platform globally
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Vntana: Vntana provides a 3D and AR content management platform for brands to distribute immersive product experiences at scale. It overlaps with STYLY\u2019s creator-to-enterprise content distribution model.
• ShapesXR: ShapesXR is a collaborative XR design and prototyping tool for creators and product teams. It is comparable to STYLY\u2019s creator-side tooling and shared spatial experiences.
• Marxent: Marxent offers a VisualCommerce platform for 3D product visualization and AR/VR shopping experiences for retailers. It overlaps with STYLY\u2019s MR shopping and brand activation use cases.
• Emperia: Emperia builds VR and AR retail experiences for fashion and lifestyle brands. It is comparable to STYLY\u2019s historical fashion VR/MR shopping focus and emerging brand activation work.

Broad incumbents

• Snap (Snap AR Studio): Snap operates a large-scale AR creator platform (Lens Studio) and AR glasses hardware roadmap. It is comparable to STYLY\u2019s creator economy model and AR city-scale activations, though Snap has much larger distribution via Snapchat.
• Niantic (8th Wall): 8th Wall, now part of Niantic, provides a WebAR development platform for building and distributing AR experiences across devices. It overlaps with STYLY\u2019s AR/urban-experience use cases but is embedded within a much larger gaming and AR mapping business.

Direct peers

• Spatial: Spatial operates a spatial computing platform for collaboration and immersive experiences. It is highly comparable to STYLY because both target the same intersection of creators, end users, and spatial/3D content distribution in the post-AR/VR era.
• Obsess: Obsess is a VR and AR shopping/experience platform used by retailers and brands to build immersive commerce experiences. It is comparable to STYLY\u2019s fashion/MR shopping heritage and urban brand activation capabilities (e.g., Ultraman collaboration).
• Mozilla Hubs: Mozilla Hubs is an open-source social VR platform for hosting virtual spaces and shared immersive experiences. It is comparable to STYLY\u2019s shared multi-user experiences and open-source approach to ecosystem expansion.
• Arthur Technologies: Arthur is a spatial collaboration platform for enterprises to create persistent XR workspaces and 3D environments. It overlaps with STYLY\u2019s spatial computing platform thesis and targeting of organizational buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/psychicvrlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psychic VR Lab