Bitbuy

What Bitbuy does

Bitbuy is a Canadian cryptocurrency trading platform founded in 2016 and headquartered in Toronto, operating as a trade name of the CIRO-regulated Coinsquare Capital Markets Ltd. (CCML). It serves Canadian retail investors, high-net-worth individuals, and corporate clients through a multi-tier product portfolio: Express Trade (beginner-friendly, $10 minimum), Pro Trade (advanced charting and tools), Alpha OTC (over-the-counter desk for trades of $20,000 CAD and above), Corporate Solutions (1,500+ businesses adding crypto to their balance sheets), and Staking (rewards up to 12.77% APY across 8+ proof-of-stake assets). The platform supports 70+ cryptocurrencies including Bitcoin, Ethereum, and Solana, with Interac e-Transfer and bank wire funding rails.

The core technology is an Alternative Trading System (ATS) functioning as an auction market matching orders at top-of-book in strict price/time priority. Custody infrastructure combines segregated cold storage at Coinbase Custody Trust Company (NY) and BitGo Trust Company (South Dakota) with $680M USD of combined insurance coverage, alongside hot wallet management via Fireblocks Ltd. Regulatory standing includes CIRO membership, OSC and CSA registration as Canada's first registered marketplace for crypto assets, FINTRAC MSB registration, and CIPF membership providing up to $1M cash coverage per account (digital assets excluded).

The business model is primarily transaction-based, charging a flat 0.5% fee per CAD trade on the retail side, supplemented by staking service revenue share, OTC spreads on large transactions, and corporate subscription revenue. The platform claims 900,000+ Canadian users and $7B+ in cumulative crypto traded. In December 2021, WonderFi Technologies acquired First Ledger Corp. (Bitbuy's parent), and in June 2026 Robinhood Markets completed its acquisition of WonderFi for CA$250 million, bringing Bitbuy and Coinsquare under the Robinhood brand with approximately 300,000 funded Canadian customers and a 115-person team transferring into the parent organization.

Name

Bitbuy

Legal name

Coinsquare Capital Markets Ltd.

Website

https://bitbuy.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Bitbuy is a Canadian cryptocurrency trading platform founded in 2016, serving 900,000+ retail investors, 1,500+ corporate clients, and high-net-worth individuals across Canada. It operates a CIRO-regulated ATS marketplace supporting 70+ cryptocurrencies, with custody via Coinbase Custody and BitGo, and was acquired by Robinhood Markets in June 2026.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Crypto-Digital Asset Market Making (Spot & Derivatives) (FSACANAJ)

akta.pro secondary industries

Treasury Management & Corporate Crypto Yield Programs (FSADAHAL), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

Keywords

• Cryptocurrency exchange
• Crypto trading platform
• Digital asset marketplace
• Crypto staking services
• OTC crypto trading

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Trading Spreads and Transaction Fees: Revenue generated from spreads (mark-up on purchases, mark-down on sales) and explicit trading fees. Canadian users pay flat 0.5% fee per CAD trade. The fee schedule is publicly available and incorporated by reference into the Client Account Agreement.
2. Staking Rewards Revenue Share: Revenue derived from staking services where users earn up to 12.77% rewards, with Bitbuy likely retaining a portion as a service fee.
3. Corporate Solutions: Revenue from dedicated business accounts offering cryptocurrency treasury management services for 1,500+ corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bitbuy operates a Canadian cryptocurrency exchange platform that enables retail and institutional clients to buy, sell, and trade 70+ digital assets including Bitcoin, Ethereum, and other cryptocurrencies. The platform offers multi-tier trading services (Express Trade for beginners, Pro Trade for advanced traders, Alpha OTC for high-net-worth clients) along with cryptocurrency staking services (up to 12.77% rewards) and Corporate Solutions for businesses adding crypto to their balance sheets. Operations are conducted through a CIRO-regulated Alternative Trading System (ATS) under Coinsquare Capital Markets Ltd.

Product overview

Bitbuy is a Canadian cryptocurrency exchange platform offering a multi-tiered product portfolio built around its core ATS (Alternative Trading System). The platform operates as a CIRO-regulated marketplace supporting trading of Bitcoin, Ethereum, and 80+ cryptocurrencies. The core offerings include Express Trade (beginner-friendly simplified trading) and Pro Trade (advanced charting for experienced traders). The product suite extends through Staking (earn rewards up to 12.77% APY), Alpha/OTC (personal account manager for trades $20,000+ CAD), and Corporate Solutions (business crypto accounts serving 1,500+ companies). Mobile applications for iOS and Android provide on-the-go access. The platform is now part of Robinhood following its June 2026 acquisition of parent company WonderFi, bringing approximately 300,000 Canadian customers into Robinhood's ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Express Trade

Quantifiable outcome

• Over $7 billion in cryptocurrency traded on the platform
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Coinsquare Capital Markets Ltd. (CCML)coreTechnology or IntegrationBitbuy operates under Coinsquare Capital Markets Ltd. (CCML), the CIRO-regulated parent company. CCML provides the regulatory framework, compliance infrastructure, and operational support for Bitbuy's platform.
• Coinbase Custody Trust CompanycoreTechnology or IntegrationCold storage custodian for digital assets. Coinbase Custody Trust Company is a trust company regulated by the New York State Department of Financial Services. Holds digital assets in trust for the benefit of clients in segregated accounts.
• BitGo Trust CompanycoreTechnology or IntegrationCold storage custodian for digital assets. BitGo Trust Company is a South Dakota trust company licensed under the South Dakota Division of Banking. Holds digital assets in trust for the benefit of clients in segregated accounts as fiduciary.
• Fireblocks Ltd.coreTechnology or IntegrationHot wallet provider for liquidity purposes. Fireblocks provides software that securely stores private keys and monitors balances for the small portion of digital assets held temporarily in online hot wallets for operational needs.
• Canadian Investment Protection Fund (CIPF)minorOthersBitbuy is a member of CIPF. The cash portion of client accounts is covered by CIPF up to $1M per account. CIPF coverage does not extend to digital assets.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coinsquare: Sister Canadian crypto exchange under the same Coinsquare Capital Markets Ltd. regulatory umbrella and same WonderFi/Robinhood parent. Directly comparable on product (retail trading, staking) and customer base (Canadian retail and corporate clients).
• Wealthsimple Crypto: Canadian retail crypto offering bundled within a larger wealth/brokerage platform. Directly competes for the same Canadian retail investors, with the added leverage of multi-asset account relationships.
• Newton: Canadian crypto exchange offering commission-free or low-fee trading of 70+ assets. Targets the same Canadian retail and active trader audience as Bitbuy's Pro Trade.
• NDAX (National Digital Asset Exchange): Canadian-registered crypto exchange serving retail and institutional clients with CAD funding. Closely comparable on regulatory registration (CSA/IIROC) and product set (spot trading, OTC, corporate accounts).
• Shakepay: Canadian crypto platform focused on retail users buying Bitcoin and Ethereum via Interac. Overlaps with Bitbuy's Express Trade tier and competes for the same beginner-to-intermediate Canadian retail segment.

Broad incumbents

• Kraken: Global crypto exchange with established Canadian operations. Competes on advanced trading, staking, and OTC, but operates at much larger scale across multiple jurisdictions.
• Coinbase: Largest US-regulated crypto exchange and the parent of Coinbase Custody (Bitbuy's custodian). Overlaps with Bitbuy on retail trading, staking, and institutional custody, but at global scale.
• Crypto.com: Global crypto platform with retail trading, staking, and a card program. Operates in Canada and competes for the same retail crypto audience, with a broader product ecosystem.
• Gemini: US-regulated crypto exchange and custodian. Comparable regulatory-first positioning and institutional offering, with some Canadian user overlap in the high-net-worth segment.
• Interactive Brokers: Global multi-asset broker that added crypto trading in 2021. Competes for Canadian active traders and high-net-worth clients seeking crypto alongside other asset classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bitbuyCA
• YouTubeyoutube.com/c/bitbuy
• Facebookfacebook.com/bitbuyca
• LinkedInlinkedin.com/company/bitbuyca
• Instagraminstagram.com/bitbuy
• TikToktiktok.com/@bitbuy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitbuy