Never Forget Games
Never Forget Games is a Redwood City-based mobile game studio and subsidiary of Wildlife Studios that develops and publishes Midas Merge, a freemium merge puzzle game distributed globally via the Apple App Store and Google Play Store.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Never Forget Games does
Never Forget Games is a mobile game development studio headquartered in Redwood City, California, operating as a subsidiary of Wildlife Studios under the legal entity Wildlife Studios Limited (Dublin, Ireland). The studio's only disclosed product is Midas Merge, a merge-style puzzle game available globally on the Google Play Store and Apple App Store, published under the Wildlife Studios label. The company operates a freemium monetization model, offering the game free to download with optional in-app purchases for virtual goods, virtual currency, character skins, experience boosts, and other digital customizations.
The studio is built around a team of approximately 19 members, led by co-founders Ray Mazza (Studio Creative Director, 18 years of experience) and Michael Duke (Studio Director, 16 years of experience), with senior personnel averaging 6-23 years of industry tenure across engineering, art direction, technical art, product management, and LiveOps. Its technical stack integrates a broad suite of third-party advertising networks (UnityAds, Facebook Audience Network, IronSource, AppLovin, Chartboost, Vungle, InMobi, MoPub, Google Ads, TikTok, AdColony) and Google Analytics for monetization, user acquisition, and measurement.
From a go-to-market standpoint, Never Forget Games follows a product-led, free-to-play mobile game model targeting a horizontal segment of casual mobile gamers globally. Distribution is exclusively through the two major app stores, and community engagement is conducted via Facebook, Instagram, and the company's official website. There are no disclosed revenue figures, no external funding rounds, and no AI/ML capabilities described; the company appears to be in an early-stage operating posture focused on a single live title.
Never Forget Games firmographics
Firmographics- Name
- Never Forget Games
- Legal name
- Wildlife Studios Limited
- Website
- https://neverforgetgames.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Never Forget Games is a Redwood City-based mobile game studio and subsidiary of Wildlife Studios that develops and publishes Midas Merge, a freemium merge puzzle game distributed globally via the Apple App Store and Google Play Store.
- Ownership category
- akta.pro rank
Never Forget Games industry classification
Industry- Product category
- Mobile Games
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Never Forget Games is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Never Forget Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- In-app purchases: Free-to-play mobile games with optional in-app purchases for virtual goods, virtual currency, character skins, experience boosts, and other digital customizations. Revenue generated through transactions for these virtual items within the games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-app purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Never Forget Games product offering
Product offeringCore offering
Never Forget Games develops and publishes Midas Merge, a free-to-play mobile merge-style puzzle game available on iOS and Android via the Apple App Store and Google Play Store. Players combine and merge items to progress through gameplay levels, with optional in-app purchases for virtual goods, virtual currency, character skins, experience boosts, and other digital customizations.
Product overview
Never Forget Games is a mobile game development studio that develops a single primary product: Midas Merge. The company operates as a studio under Wildlife Studios and publishes its games through major app store distribution channels. Midas Merge is a mobile merge-style puzzle game available on both iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Midas Merge
Companies that use Never Forget Games
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Never Forget Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature1 record
Never Forget Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wildlife StudioscoreNever Forget Games is a studio by Wildlife Studios. Wildlife Studios is a major mobile game publisher and developer that publishes Never Forget Games' titles including Midas Merge through their distribution network. Never Forget Games operates as part of the Wildlife Studios group.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Never Forget Games competitors and assessment
Company assessmentDirect peers
- Belka Games: Mobile studio behind Clockmaker and other merge/casual puzzle titles. Directly comparable in genre and monetization mechanics, with a similar team size and freemium model.
- Metacore: Developer of Merge Mansion, one of the leading merge-puzzle mobile games. Directly comparable to Never Forget Games in genre (merge), business model (freemium with IAP), and target audience (casual mobile players), making it the closest product peer.
- Tactile Games: Developer of Lily's Garden and other merge-puzzle titles acquired by Playtika. Comparable as a dedicated merge-puzzle studio with live-ops-driven casual mobile games serving the same demographic as Midas Merge.
Broad incumbents
- Zynga: Major mobile and casual game publisher (now part of Take-Two) with a broad portfolio including puzzle and merge-style titles. Comparable as a large incumbent competing for casual mobile players and ad inventory.
- Moon Active: Developer of Coin Master, one of the top-grossing casual mobile games globally. Comparable as a major casual mobile publisher competing for the same UA pool and player mindshare as Midas Merge, though broader in portfolio.
- Playtika: Major mobile gaming publisher with casual and merge titles (via Tactile Games acquisition). Comparable as a strategic acquirer and operator in the casual mobile gaming space where Never Forget Games competes for users and talent.
- Playrix: Top-grossing casual mobile publisher behind Homescapes and Gardenscapes. Overlaps with Never Forget Games in the casual puzzle genre and freemium mobile monetization, but operates at much larger scale with broader portfolio.
- King (Activision Blizzard): Developer of Candy Crush and a major casual mobile publisher. Comparable as a category-defining incumbent in casual mobile puzzle gaming competing for the same player time and wallet share.
- Rovio Entertainment: Developer of Angry Birds and other casual mobile titles (now owned by Sega). Comparable as an established casual mobile publisher competing in adjacent puzzle/casual genres with similar freemium mechanics.
Emerging players
- Supersonic Studios: Israeli mobile casual studio (originally backed by ironSource) focused on hyper-casual and merge-adjacent titles. Comparable as a small-to-mid sized mobile studio operating within a larger publisher ecosystem, similar to Never Forget Games' relationship with Wildlife.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Never Forget Games social profiles
Digital presenceNever Forget Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Never Forget Games leadership team
Management profileNumber of profiles
Profiles13 records
Never Forget Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Never Forget Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Never Forget Games
What does Never Forget Games do?
Never Forget Games develops and publishes Midas Merge, a free-to-play mobile merge-style puzzle game available on iOS and Android via the Apple App Store and Google Play Store. Players combine and merge items to progress through gameplay levels, with optional in-app purchases for virtual goods, virtual currency, character skins, experience boosts, and other digital customizations.
Is Never Forget Games a public or private company?
Never Forget Games is a private company. It is classified as corporate owned and is currently operating.
When was Never Forget Games founded?
Never Forget Games was founded in -1. It employs 11 to 50 people.
Where is Never Forget Games based?
Never Forget Games is headquartered in Dublin, Ireland, in the Europe region.
How does Never Forget Games make money?
One revenue line is on record: in-app purchases.
Who are Never Forget Games's main competitors?
Direct peers on record are Belka Games, Metacore and Tactile Games. Broad incumbents are Zynga, Moon Active, Playtika, Playrix, King (Activision Blizzard) and Rovio Entertainment. Supersonic Studios is listed as an emerging player.
Does Never Forget Games have an API?
No public API is recorded for Never Forget Games.
What industry is Never Forget Games in?
Never Forget Games's product category is Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 71399 and its SIC code is 7990.