Gohub Inc

What Gohub Inc does

Gohub Inc is a privately held travel technology company founded in 2018 and headquartered in Newark, United States. The company operates a direct-to-consumer eSIM service exclusively focused on providing mobile data connectivity to international travelers visiting Asian destinations, including Japan, Thailand, Vietnam, Korea, Singapore, and Malaysia. Through its website (gohub.com, formerly esimgohub.com until a 2023 rebrand), Gohub sells flexible eSIM data plans that allow travelers to bypass expensive international roaming charges and the friction of purchasing physical local SIM cards.

The company's core product is the Gohub eSIM for Asia Travel, a single offering that delivers digital SIM activation for mobile data connectivity across multiple Asian countries. The service operates on a one-time purchase model: customers select a data plan suited to their journey duration and needs, then activate the eSIM digitally without requiring physical SIM card swaps. The underlying technology leverages standard eSIM (embedded SIM) specifications for remote SIM provisioning via compatible handsets, with no proprietary technology stack disclosed in the source material.

Gohub generates revenue through direct e-commerce sales of eSIM data plans via its own online storefront. There are no disclosed subscription tiers, no app, no API, and no enterprise or B2B distribution channels. The company rebranded from esimgohub.com to gohub.com in 2023 and raised a $500,000 seed round from Iterative in March 2024. With a headcount of 51-100 employees, Gohub operates as a focused single-product, single-region eSIM reseller serving the consumer travel segment.

Name

Gohub Inc

Legal name

Gohub Inc

Website

https://esimgohub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Gohub Inc is a private Newark-based eSIM reseller founded in 2018, selling direct-to-consumer mobile data plans to international travelers visiting Asian destinations including Japan, Thailand, Vietnam, Korea, Singapore, and Malaysia.

Ownership category

akta.pro rank

Product category

Travel eSIM / Mobile Connectivity Services

NAICS

Travel Arrangement and Reservation Services (5615)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro industry

PRIMARYTHALAFAK

Destination & Local Services Marketplaces (Transfers, Guides, City Passes)

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

Keywords

• Travel eSIM services
• Mobile data connectivity
• International roaming
• Asia travel data
• ESIM data plans

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. eSIM Data Plans: Selling eSIM data plans to travelers for mobile connectivity in Asian countries. Plans appear to be one-time purchases or short-term data packages for travel duration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Gohub Inc is an eSIM service provider focused on the Asia travel market. The company sells mobile data connectivity plans that travelers can purchase and activate digitally before or during trips to multiple Asian destinations including Japan, Thailand, Vietnam, Korea, Singapore, and Malaysia. The service eliminates the need for physical SIM cards and avoids expensive international roaming charges.

Product overview

Gohub is a single-product eSIM service provider focused on the Asia travel market. The company offers one core product — the Gohub eSIM for Asia Travel — which provides mobile data connectivity across multiple Asian destinations including Japan, Thailand, Vietnam, Korea, Singapore, and Malaysia. The service offers flexible plans designed to accommodate different travel needs and journey types.

Differentiator

Problem solved

Functional benefit

Products and services

• Gohub eSIM for Asia Travel

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• eSIM2Fly: eSIM2Fly, an AirAsia-affiliated travel eSIM brand, offers regional Asia bundles at competitive price points. Its airline distribution angle and Asia focus make it a close niche competitor.
• Airhub: Airhub is an eSIM marketplace offering regional and global data plans for travelers, with Asia among its primary markets. Its D2C model and plan packaging are directly comparable to Gohub.
• GigSky: GigSky provides global eSIM and mobile data solutions for both consumers and enterprises, including Asia regional plans. Its consumer travel eSIM product competes directly with Gohub.
• Airalo: Airalo is the global market leader in travel eSIMs, offering data plans across 200+ countries including deep Asia coverage. It is the most direct head-to-head competitor to Gohub's Asia eSIM product, with a similar D2C marketplace model.
• Holafly: Holafly is a major travel eSIM provider with strong regional plans for Asia and Europe, selling unlimited and fixed-data plans D2C. It competes with Gohub on Asia destinations, plan flexibility, and pricing.
• Nomad eSIM: Nomad offers affordable travel eSIM data plans across 100+ countries with regional bundles including Asia. Its D2C, app-driven model and regional plan structure directly overlap with Gohub's offering.
• aloSIM: aloSIM is a consumer-focused eSIM marketplace with regional Asia bundles and a self-serve web/app experience. It targets the same international traveler customer with similar plan constructs.
• Ubigi: Ubigi is a global eSIM data provider for travelers, with broad Asia coverage and D2C distribution. It is comparable as a multi-country travel eSIM service competing for the same customer wallet.

Broad incumbents

• Truphone: Truphone is an established mobile network operator and eSIM connectivity provider serving both consumers and enterprises globally. It is comparable as a broader incumbent offering overlapping travel eSIM capability alongside telecom services.

Emerging players

• BetterRoaming: BetterRoaming provides eSIM-based travel data plans with a focus on emerging market destinations and B2B distribution partnerships. It is comparable as a smaller, niche-focused eSIM provider competing in adjacent Asia and global markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/gohubvietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gohub Inc