What clean.io does

HUMAN Security (formerly clean.io) operates a digital engagement and bot mitigation platform that protects enterprise customers from sophisticated bot attacks and cyberfraud across advertising, applications, accounts, and transactions. The company's flagship Human Defense Platform processes more than 20 trillion digital interactions weekly across 3 billion unique devices, serving enterprise customers in digital advertising (TripleLift, Magnite, Sovrn, Kargo, Madhive, The Trade Desk, LinkedIn), e-commerce and retail (Sweetwater, Samsonite, Belk, Hibbett, Sally Beauty), travel (Priceline), publishing (Venatus Media), and adjacent verticals including financial services, healthcare, streaming and gaming, education, and the public sector.

The platform is anchored by the HUMAN Decision Engine, which examines more than 2,500 signals per interaction using 400-plus proprietary adaptive machine-learning models to detect anomalies in milliseconds. Supporting capabilities include HUMAN Satori Threat Intelligence (which has disrupted named operations such as Phish 'n' Ships, Konfety, and BADBOX 2.0), HUMAN Challenge for bot/human differentiation, Precheck for proactive verification, and Threat Tracker for real-time monitoring. Coverage areas span ad fraud, malvertising and brand safety; bot detection, account takeover, fake account and scraping protection; transaction abuse, loyalty and promotion abuse, and PCI DSS compliance; and a newer AI and LLM governance surface for distinguishing AI agents from humans and bots.

HUMAN Security sells primarily through direct enterprise field sales with a quote-based subscription model and a "Request a Demo" call to action, supplemented by technology integration partnerships and reseller channels reaching mid-market customers. The company is headquartered in New York City with offices in Santa Clara, Miami, Dallas, Tel Aviv, and London, and is recognized as a Leader in The Forrester Wave: Bot and Agent Trust Management Software Q2 2026 and as a G2 Summer 2026 Grid Leader for Bot Detection and Mitigation. The entity traces to White Ops, founded in 2012, and rebranded to HUMAN Security in 2021 following the absorption of clean.io's third-party script control capabilities.

Name

clean.io

Legal name

HUMAN Security, Inc.

Website

https://clean.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HUMAN Security (formerly clean.io) provides an enterprise bot and fraud prevention platform that protects digital advertising, applications, accounts, and transactions by analyzing over 20 trillion weekly interactions across 3 billion devices using 400-plus machine learning algorithms.

Ownership category

akta.pro rank

Product category

Application Security

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)

Keywords

• Client-side security
• Bot detection
• Ad fraud prevention
• Digital engagement security
• Third-party script control

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Subscription Security Platform: Subscription-based access to the Human Defense Platform providing bot detection, ad fraud protection, account protection, and transaction security across enterprise customer environments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

clean.io is a digital engagement security platform that helps businesses control the third-party code executing on their websites. Its Human Defense Platform verifies digital interactions across advertising, applications, accounts, and transactions, using the HUMAN Decision Engine to examine more than 2,500 signals per interaction in milliseconds and stop sophisticated bot attacks, ad fraud, account takeover, and transaction abuse. The platform serves enterprise customers with subscription-based access to bot detection, ad fraud protection, account protection, and transaction security.

Product overview

HUMAN offers the Human Defense Platform, a unified cybersecurity platform that protects enterprises from sophisticated bot attacks and cyberfraud. The platform operates across four key areas: Advertising Protection (ad fraud, ad quality, brand safety, click fraud, malvertising, viewability), Application Protection (AI & LLM governance, bot detection, data contamination, scraping), Account Protection (account takeover, compromised accounts, fake accounts), and Transaction Protection (transaction abuse, client-side supply chain, PCI DSS compliance). The platform verifies more than 20 trillion digital interactions weekly, examining 2,500-plus signals per interaction with 400-plus algorithms and adaptive machine-learning models.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Defense Platform

Quantifiable outcome

• $10 million fake shop operation disrupted by Phish 'n' Ships
• +7 more outcomes

Named customers5 records

Segments12 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core.

• The Trade DeskcoreTechnology or IntegrationTechnology integration partner. HUMAN verifies digital traffic and protects advertising inventory for The Trade Desk's programmatic advertising platform.
• LinkedIncoreTechnology or IntegrationTechnology integration partner. HUMAN provides bot protection and fraud detection services for LinkedIn's advertising and platform ecosystem.
• MagnitecoreTechnology or IntegrationTechnology integration partner. HUMAN protects Magnite's sell-side programmatic advertising platform from ad fraud and invalid traffic.
• SovrncoreTechnology or IntegrationTechnology integration partner. HUMAN provides fraud protection and verification services for Sovrn's publisher and advertiser platforms.
• KargocoreTechnology or IntegrationTechnology integration partner. HUMAN protects Kargo's mobile advertising platform from fraudulent activity.
• MadhivecoreTechnology or IntegrationTechnology integration partner. HUMAN provides fraud protection for Madhive's connected TV advertising platform.
• PricelinecoreTechnology or IntegrationTechnology integration and customer. HUMAN protects Priceline's website from bot attacks and streamlines script management. Case study customer eliminating fraudulent activity.
• TripleLiftcoreTechnology or IntegrationTechnology integration partner. Case study customer using HUMAN to ensure TripleLift's CTV expansion is free from fraud.
• SweetwatercoreTechnology or IntegrationTechnology integration and customer. Case study customer deploying HUMAN to significantly reduce fraudulent orders.
• BelkcoreTechnology or IntegrationCustomer partner. HUMAN protects Belk's e-commerce platform from bot attacks and fraud.
• HibbettcoreTechnology or IntegrationCustomer partner. HUMAN provides fraud protection for Hibbett's retail and e-commerce operations.
• SamsonitecoreTechnology or IntegrationCustomer partner. Case study customer using HUMAN to eliminate bot attacks for better analytics.
• Sally BeautycoreTechnology or IntegrationCustomer partner. HUMAN protects Sally Beauty's e-commerce platform from fraud.
• Venatus MediacoreTechnology or IntegrationCustomer partner. Case study customer eliminating malicious redirects and streamlining operations with HUMAN.

Scale indicators10 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Cloudflare: Cloudflare Bot Management is a direct competitor offering enterprise-grade bot detection and mitigation as part of its broader CDN and security platform. It competes head-to-head with HUMAN on the same RFPs for enterprise customers seeking best-of-breed bot defense.
• DataDome: DataDome is a specialist bot management and online fraud prevention vendor whose core product directly overlaps with HUMAN's Decision Engine capability. It targets the same e-commerce, ad-tech, and account protection use cases with comparable ML-based detection.
• F5 (Shape Security): Shape Security, now part of F5, is one of the most established enterprise bot management and account takeover prevention vendors. Its product set competes directly with HUMAN's application and account protection modules for the same financial-services and large-enterprise buyers.
• Arkose Labs: Arkose Labs is a bot management and account protection vendor focusing on credential stuffing, fake account creation, and SMS toll fraud. It is directly comparable to HUMAN on account-takeover and fake-account use cases for major consumer-facing enterprises.
• Imperva (Thales): Imperva provides application and API protection including bot management as part of its broader web application firewall portfolio. It competes with HUMAN for enterprise security budgets where bot mitigation is bundled with WAF and API security requirements.
• CHEQ: CHEQ provides go-to-market security and ad fraud prevention tools used by performance marketers and enterprise advertisers. Its ad-fraud prevention focus directly overlaps with HUMAN's advertising protection module for the same programmatic and paid-media buyers.

Broad incumbents

• DoubleVerify: DoubleVerify is a public, large-scale ad verification and fraud detection platform covering impression quality, brand safety, and invalid traffic. While it operates across a broader advertising-services portfolio, it competes with HUMAN on ad fraud verification for the same SSP/DSP/marketer accounts.
• Integral Ad Science: IAS is a global ad verification and optimization company offering fraud, viewability, and brand-safety measurement. It is a broader ad-tech incumbent where HUMAN competes for advertising protection spend, though IAS does not directly cover application or account bot protection.

Emerging players

• Sift: Sift provides digital trust and safety, fraud detection, and account protection via a data network. While historically focused on payment fraud, its expansion into account protection makes it an adjacent emerging competitor for HUMAN's account and transaction protection modules.
• Signifyd: Signifyd is an e-commerce fraud protection vendor using ML and commerce network data to eliminate chargebacks. It overlaps with HUMAN's transaction protection module for large online retailers and shares the same Sweetwater/Belk/Sally Beauty-style retail customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/clean_io
• Facebookfacebook.com/Cleandotio
• LinkedInlinkedin.com/company/clean-creative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clean.io