FLAIM Systems
FLAIM Systems is an Australian mixed reality training technology company that develops immersive VR firefighter, EOD, and workplace safety training systems with proprietary multisensory haptics and the cloud-based FLAIM Capture analytics platform, serving emergency services, defence, and industrial safety customers globally.
- Company typePrivate
- Founded2017
- HeadquartersWaurn Ponds, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FLAIM Systems does
FLAIM Systems is an Australian mixed reality (MR) training technology company founded in 2017 and headquartered in South Melbourne, Victoria. The company develops immersive training systems that combine virtual reality with proprietary multisensory haptics — including heat vests, hose drag simulation, smoke effects, and controller haptics — to deliver realistic scenario-based training for firefighters, defence personnel, EOD teams, and industrial workplace safety staff. Its product portfolio comprises FLAIM FTS (mixed reality firefighter training with an optional Incident Command Module), FLAIM FEX (fire extinguisher and fire warden training), FLAIM EOD (explosive ordnance disposal training with Minelab F3 detector integration), and the cloud-based FLAIM Capture learning performance and analytics platform, offered in Standard, Plus, and Pro subscription tiers. The systems run on third-party VR hardware (Pico Neo 2, VIVE Focus 3, VIVE Focus Vision) paired with FLAIM's proprietary controllers and accessories, and are supported by a library of more than 70 configurable emergency fire and EOD scenarios.
The company operates a dual-revenue model combining upfront hardware sales (headsets, SCBA rigs, hose reels, heat vests, hose trackers, extinguisher controllers) with recurring annual software subscriptions tied to FLAIM Capture and per-system licensing keyed to hardware serial numbers. FLAIM sells primarily through direct enterprise sales targeting municipal fire and rescue services, military and naval departments, and high-risk industrial operators, supplemented by a channel partnership with EHS International announced in May 2025 to drive entry into Ireland and other international markets, with the partnership projected to generate over €1 million in fire safety training revenue within two years. The company was founded by James Mullins (CTO & Founder) and has raised approximately AU$6.7 million in Series A funding led by Breakthrough Victoria in March 2023, alongside prior funding from Significant Ventures, Deakin University, and Common Sense Ventures, with a stated plan to grow headcount by 25 employees by 2026.
FLAIM's target customer segments are municipal and industrial emergency services, defence (Navy damage control, ARFF, EOD), and industrial / general workplace safety organisations. The core value proposition addresses the cost, logistics, safety risks, and environmental impact of live fire training by delivering realistic, measurable, repeatable, indoor training that integrates objective performance tracking and After-Action Reviews, with zero environmental impact relative to traditional live fire drills.
FLAIM Systems firmographics
Firmographics- Name
- FLAIM Systems
- Legal name
- FLAIM Systems
- Website
- https://flaimsystems.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FLAIM Systems is an Australian mixed reality training technology company that develops immersive VR firefighter, EOD, and workplace safety training systems with proprietary multisensory haptics and the cloud-based FLAIM Capture analytics platform, serving emergency services, defence, and industrial safety customers globally.
- Ownership category
- akta.pro rank
FLAIM Systems industry classification
Industry- Product category
- Mixed reality training systems
- NAICS
- Computer Systems Design Services (541512), Computer Training (611420)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
- akta.pro secondary industries
- Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD), Simulation, Scenario & Serious Games Design (EDAGAKAH)
Keywords
Where FLAIM Systems is headquartered
LocationHeadquarters
- HQ city
- Waurn Ponds
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
FLAIM Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Product Sales: Sale of MR training hardware bundles including VR headsets, SCBA rigs, hose reels, heat vests, hose trackers, and extinguisher controllers. Hardware forms the upfront capital purchase component of the customer acquisition.
- Software Subscriptions (Capture): Cloud-based analytics and learning management platform (FLAIM Capture) offered at three subscription tiers (Standard, Plus, Pro) with recurring annual billing. Provides data-driven performance tracking, scenario customisation, and after-action reviews.
- Licensing & Licensing Subscriptions: System licensing tied to product registration and hardware serial numbers, with recurring subscription renewals. Referenced in support pages covering 'Licensing and Subscription FAQs' and 'Licensing' navigation paths.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Capture Standard — entry-level analytics and scenario management |
| Subscription | Annual | Capture Plus — mid-tier with expanded features |
| Subscription | Annual | Capture Pro — full-featured enterprise tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FLAIM Systems product offering
Product offeringCore offering
FLAIM Systems develops and sells mixed reality (MR) training systems that combine high-fidelity virtual reality with multisensory haptics (heat, hose drag, smoke) and real-world fire science to deliver realistic, scenario-based training for firefighters, defence personnel, EOD teams, and workplace safety staff. Core products are hardware-plus-software training systems (FLAIM FTS, FEX, EOD) bundled with the FLAIM Capture cloud analytics platform, sold to emergency services, defence, and high-risk industrial organisations.
Product overview
FLAIM Systems offers a portfolio of mixed reality (MR) training systems for high-risk environments. The core offerings include FLAIM FTS for firefighter training, FLAIM FEX for fire extinguisher training, and FLAIM EOD for explosive ordnance disposal training. These systems are unified by the FLAIM Capture cloud-based analytics platform, which records training performance and enables customisation of scenarios. The Incident Command Module (ICM) is an add-on module for the FTS system that extends capability to incident command training. The architecture combines hardware (VR headsets, haptic equipment) with software to deliver immersive, repeatable, data-driven training.
Differentiator
Problem solved
Functional benefit
Brands
- FLAIM FTS (Trainer): Mixed reality firefighter training system for developing operational readiness at every level
- FLAIM FEX
- FLAIM EOD
- FLAIM Capture
- Incident Command Module (ICM)
Products and services
- FLAIM FTS Mixed reality firefighter training system for fire and rescue services that develops operational readiness at every level, from individual skills acquisition to team coordination and incident command. Delivered via high-fidelity VR with heat, hose drag, smoke, and haptic immersion, plus live feedback, performance tracking, and After-Action Reviews.
- FLAIM FEX Immersive VR fire extinguisher and fire warden training solution for workplace and industrial safety teams. Lets staff practise extinguishing realistic fires in office, warehouse, lab, and industrial environments, learning to assess fire types, select the correct extinguisher, and apply correct technique, with built-in scenario variation, real-time feedback, and measurable performance outcomes.
- FLAIM EOD Mixed reality explosive ordnance disposal training system that combines VR with haptics and integrated industry-standard demining equipment such as the Minelab F3 detector. Supports configurable terrain-based scenarios from rural roads to urban conflict zones with real-time performance tracking, dynamic threat placement, and After-Action Review for defence and humanitarian EOD teams.
- FLAIM Capture Cloud-based learning performance and analytics platform that records and reports on FLAIM training data, enabling performance measurement against learner outcomes and customisation of training scenarios. Available at Standard, Plus, and Pro subscription tiers with annual billing.
Quantifiable outcome
- Over 70 emergency fire scenarios across 70+ immersive training environments
- +3 more outcomes
Companies that use FLAIM Systems
Customer profileSegments4 records
Ideal customer profiles4 records
FLAIM Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
FLAIM Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EHS InternationalflagshipEHS International announced an exclusive partnership with FLAIM Systems to deliver VR fire training simulators in Ireland and globally. The collaboration focuses on immersive, realistic scenarios that enhance safety training while reducing resource use. The partnership targets advanced firefighter training across various sectors including industrial environments, with a platform called Trainer that simulates over 70 emergency fire situations. The collaboration is projected to generate over €1 million in fire safety training revenue in the next two years.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
FLAIM Systems competitors and assessment
Company assessmentOthers
- Haagen-Dazs / Pico VR (HTC/Pico hardware ecosystem): Pico (ByteDance-owned) and HTC VIVE are the VR hardware platforms FLAIM Systems builds upon. They are enabling/infrastructure providers rather than competitors, but represent both supply dependency and potential competitive adjacency.
Direct peers
- XVR Simulation: XVR Simulation (Netherlands) provides virtual reality training for emergency response, fire, and crisis management. Direct competitor in firefighter and incident command VR training with similar scenario-based methodology.
- Bohemia Interactive Simulations: BISim provides Virtual Battlespace (VBS) training solutions for defence and security forces, including EOD and tactical scenarios. Comparable VR/simulation training for defence with overlapping use cases in demining and incident response.
- Ti Training: Ti Training develops simulator-based training systems for public safety, military, and commercial markets, including fire and tactical scenarios. Comparable in delivering scenario-based immersive training with hardware integration.
- Mission Solutions International (MSI): MSI delivers tactical and EOD training solutions for defence and security forces. Comparable in EOD and humanitarian demining training domain with equipment integration, though traditionally live rather than VR.
Broad incumbents
- ETC Simulation (Dräger): Dräger's ETC Simulation (formerly Environmental Tectonics) delivers live and virtual firefighter training simulators. A broad incumbent in fire service training with deep municipal customer relationships, increasingly competing in VR.
- Rosenbauer International: Rosenbauer is a leading global firefighting equipment and training systems manufacturer. Comparable in serving municipal and industrial fire services with training solutions, though primarily hardware-led with broader portfolio.
- CAE: CAE is a global training and simulation leader, primarily in aviation and defence. Comparable through defence simulation expertise and incident command training offerings, though at vastly larger scale and broader scope.
Emerging players
- V-Armed: V-Armed provides VR training for law enforcement, military, and security forces with focus on use-of-force and tactical scenarios. Emerging player with comparable immersive training technology and adjacent defence/public safety customer base.
- Street Smarts VR: Street Smarts VR provides immersive VR training for law enforcement de-escalation, use-of-force, and first responder scenarios. Emerging player in adjacent public safety VR training with similar technology stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FLAIM Systems social profiles
Digital presenceFLAIM Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLAIM Systems leadership team
Management profileNumber of profiles
Profiles1 record
FLAIM Systems funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLAIM Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLAIM Systems
What does FLAIM Systems do?
FLAIM Systems develops and sells mixed reality (MR) training systems that combine high-fidelity virtual reality with multisensory haptics (heat, hose drag, smoke) and real-world fire science to deliver realistic, scenario-based training for firefighters, defence personnel, EOD teams, and workplace safety staff. Core products are hardware-plus-software training systems (FLAIM FTS, FEX, EOD) bundled with the FLAIM Capture cloud analytics platform, sold to emergency services, defence, and high-risk industrial organisations.
Is FLAIM Systems a public or private company?
FLAIM Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was FLAIM Systems founded?
FLAIM Systems was founded in 2017. It employs 11 to 50 people.
Where is FLAIM Systems based?
FLAIM Systems is headquartered in Waurn Ponds, Australia, in the Oceania region.
How does FLAIM Systems make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are software Subscriptions (Capture) and licensing & Licensing Subscriptions.
Who are FLAIM Systems's main competitors?
Haagen-Dazs / Pico VR (HTC/Pico hardware ecosystem) is listed as an others. Direct peers are XVR Simulation, Bohemia Interactive Simulations, Ti Training and Mission Solutions International (MSI). Broad incumbents are ETC Simulation (Dräger), Rosenbauer International and CAE. Emerging players are V-Armed and Street Smarts VR.
Does FLAIM Systems have an API?
No public API is recorded for FLAIM Systems.
What industry is FLAIM Systems in?
FLAIM Systems's product category is Mixed reality training systems. Its primary akta.pro industry code is MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise), with a secondary code of EDAOAMAD, Emergency Management, Disaster Response & Incident Command Training. Its NAICS code is 541512 and its SIC code is 7373.