Aurelia
Aurelia is a London-based financial automation platform founded in 2021 by Jasper August Tootsi and Sebastian Trif. It raised a $3M seed round led by Blossom Capital and operates with 1-10 employees, serving undisclosed customers in the financial automation category.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Aurelia does
Aurelia is a London-based financial automation platform founded in 2021. The company is described in firmographic data as operating in financial automation, though the source material provides no detailed product, feature, or technical architecture disclosures — no products, APIs, integrations, AI modalities, or technology stack details are recorded. Its operating presence is minimal: 1-10 employees, headquartered in London, with its primary web identity at aurelia.ltd. The company has two listed co-founders, Jasper August Tootsi and Sebastian Trif, and no additional management or board information is disclosed.
The company's business model, pricing mechanics, customer segments, and revenue streams are not documented in the available source data. No customers, revenue figures, certifications, regulatory actions, or product launches have been recorded. The only external capital event on file is a $3.0 million seed round closed on 2021-09-06, led by Blossom Capital with participation from Zinal Growth. Notably, the Aurelia.com domain is currently listed for sale via DNX.com alongside standard domain-sale infrastructure partners (Escrow.com, GoDaddy, MediaOptions, Sedo, Atom), suggesting a possible brand migration to aurelia.ltd or, alternatively, a contraction in operating posture. No information is available on ownership structure, subsidiaries, partnerships outside of the domain sale context, or geographic expansion beyond London.
Aurelia firmographics
Firmographics- Name
- Aurelia
- Website
- https://aurelia.ltd
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 1–10 employees
- Short description
- Aurelia is a London-based financial automation platform founded in 2021 by Jasper August Tootsi and Sebastian Trif. It raised a $3M seed round led by Blossom Capital and operates with 1-10 employees, serving undisclosed customers in the financial automation category.
- Ownership category
- akta.pro rank
Aurelia industry classification
Industry- Product category
- Financial Automation Software
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Accounts Payable Automation & Supplier Payments (FSAGAJAD)
- akta.pro secondary industries
- Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ), Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)
Keywords
Where Aurelia is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Aurelia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Aurelia product offering
Product offeringCore offering
Aurelia operates as a financial automation platform that automates financial processes for business customers. The company was founded in 2021 in London, United Kingdom, and is positioned within the fintech/financial automation software category. No individual product modules, capabilities, or pricing are described in the source material.
Product overview
Aurelia.com is currently listed for sale by DNX.com. No active product or service offerings are described on this domain listing page.
Differentiator
Problem solved
Functional benefit
Companies that use Aurelia
Customer profileIdeal customer profiles1 record
Aurelia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aurelia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DNX.comcoreDNX.com is the domain owner and seller of Aurelia.com. The page displays DNX.com branding and contact information for domain sale inquiries.
- Escrow.comminorEscrow.com is listed as a partner on the domain sale page, providing secure payment services for domain transactions.
- GoDaddyminorGoDaddy is listed as a partner, likely serving as a domain marketplace or transfer partner for the sale of Aurelia.com.
- MediaOptionsminorMediaOptions is listed as a domain sale marketplace partner for Aurelia.com.
- SedominorSedo is listed as a partner, serving as a domain marketplace platform for the sale of Aurelia.com.
- AtomminorAtom is listed as a domain sale partner for Aurelia.com, likely operating as a domain marketplace platform.
Recent moves3 records
Expansion highlights1 record
Aurelia competitors and assessment
Company assessmentDirect peers
- Stampli: Stampli is an AP automation platform focused on invoice processing, approvals, and payments. It targets the same finance-team buyer as Aurelia's financial automation value proposition.
- Ramp: Ramp is a B2B financial automation platform combining corporate cards, AP automation, and expense management. It directly competes with Aurelia's stated positioning as a financial automation platform for businesses.
- Brex: Brex provides corporate cards, spend management, bill pay, and financial automation for startups and enterprises. It overlaps with Aurelia's financial automation platform positioning across AP and spend workflows.
- Airbase: Airbase is an AP automation and spend management platform consolidating bills, expenses, and corporate cards. It is a direct functional competitor to a financial automation platform like Aurelia.
- Tipalti: Tipalti automates accounts payable, global supplier payments, and reconciliation for finance teams. It competes head-to-head with Aurelia in financial workflow automation for mid-market and enterprise.
- Mercury: Mercury provides banking, bill pay, and financial automation tools for startups and growing companies. It overlaps with Aurelia on financial automation workflows aimed at SMEs.
Regional players
- Pleo: Pleo offers company cards and automated expense management across Europe. Like Aurelia, it is a European-headquartered financial automation platform targeting SME finance teams, making it a strong regional comparable.
- Spendesk: Spendesk is a European spend management and AP automation platform combining cards, invoices, and reimbursements. It is a regional peer to Aurelia within the European financial automation category.
Emerging players
- Plastiq: Plastiq automates business bill payments and cash flow management. It overlaps with Aurelia's financial automation positioning around B2B payment workflows.
Broad incumbents
- Plaid: Plaid is fintech infrastructure that powers account connectivity and payment initiation for thousands of apps. It is a broader incumbent whose capabilities sit adjacent to and compete with standalone financial automation platforms like Aurelia.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key highlights3 records
Customer concentration
Aurelia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurelia leadership team
Management profileNumber of profiles
Profiles2 records
Aurelia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurelia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurelia
What does Aurelia do?
Aurelia operates as a financial automation platform that automates financial processes for business customers. The company was founded in 2021 in London, United Kingdom, and is positioned within the fintech/financial automation software category. No individual product modules, capabilities, or pricing are described in the source material.
When was Aurelia founded?
Aurelia was founded in 2021. It employs 1 to 10 people.
Where is Aurelia based?
Aurelia is headquartered in London, United Kingdom, in the Europe region.
Who are Aurelia's main competitors?
Direct peers on record are Stampli, Ramp, Brex, Airbase, Tipalti and Mercury. Regional players are Pleo and Spendesk. Plastiq is listed as an emerging player. Plaid is listed as a broad incumbent.
Does Aurelia have an API?
No public API is recorded for Aurelia.
What industry is Aurelia in?
Aurelia's product category is Financial Automation Software. Its primary akta.pro industry code is FSAGAJAD, Accounts Payable Automation & Supplier Payments, with a secondary code of FSAGALAJ, Embedded Tax, Accounting & Invoicing Finance. Its NAICS code is 522 and its SIC code is 6199.