What Snipp does

Snipp Interactive Inc. is a Vancouver-based, publicly traded (TSX-V: SPN) Platform-as-a-Service company operating in the loyalty, promotions, and receipt-processing sector. Its core offering is SnippCARE, a modular SaaS platform that combines consumer and B2B loyalty programs, sweepstakes and contest administration, digital coupons, digital rebate management, rewards fulfillment, and a 65-million-consumer financial media network. The platform's differentiator is retailer- and device-agnostic purchase validation via AI-powered receipt OCR, paired with CORRAL, a proprietary anti-fraud system that detects manipulated images, synthetic receipts, and organized fraud rings. Certifications include ISO 27001 and SOC 2 Type 2.

The company sells primarily through a direct enterprise sales motion into CPG, retail, food and beverage, healthcare, and consumer goods verticals, with a named customer base spanning Nestlé, Kellogg's (Kellanova), Kraft Heinz, Starbucks, Abbott, Mondelez, Hershey, 3M, LEGO, Keurig Dr Pepper, Microsoft Xbox, Reckitt, Chevron, and others. Revenue is generated through platform subscriptions and licensing, campaign and program fees (transaction-based), and professional services. FY2025 revenue was $22.0 million (USD), with Q4 2025 revenue down 25% YoY and EBITDA of approximately -$0.8 million, while Q4 2025 gross margin reached 65%.

Snipp is mid-pivot from a promotions-services posture toward an AI-powered SaaS positioning, evidenced by a March 2026 brand identity overhaul, a Gartner 2026 Representative Vendor designation, and a record $20.6 million Q1 2026 backlog. Recent capital actions include a C$4.5 million senior secured convertible debenture (February 2026) led by Shen Capital Partners with a board appointment, and a US$3 million largest-ever contract from a household-name pet care client (March 2026). The company has offices in Vancouver, Carlsbad, and Dublin, with presence in Europe and India, and maintains a commercial relationship with Bally's Corporation following a 2022 $5 million investment.

Name

Snipp

Legal name

Snipp Interactive Inc.

Website

http://www.snipp.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Snipp Interactive is a Vancouver-based AI-powered SaaS platform providing loyalty, promotions, sweepstakes, digital rebates, receipt validation, and anti-fraud solutions to enterprise CPG, retail, food and beverage, and consumer brands globally.

Ownership category

akta.pro rank

Product category

Loyalty Marketing Technology / Shopper Promotion Software

NAICS

Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Loyalty marketing platform
• Receipt processing software
• Promotional campaign management
• Digital rebate solutions
• Consumer engagement technology

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing and SaaS Subscriptions: Snipp operates as a Platform-as-a-Service company in the loyalty and promotions sector, generating revenue through licensing its AI-powered platform capabilities to enterprise brands for loyalty program management, promotional marketing, receipt-based purchase validation, rebate processing, and rewards fulfillment.
2. Campaign and Program Fees: Revenue generated from executing promotions, sweepstakes, loyalty programs, and rebate campaigns for clients. FY2025 total revenue was $22.0 million, reflecting softer campaign activity and macroeconomic uncertainty.
3. Professional Services: Implementation and operational support services for enterprise loyalty and promotion programs, including data insights and customer intelligence services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Snipp sells the SnippCARE AI-powered Platform-as-a-Service for CPG, retail, and food-and-beverage brands, providing AI-driven receipt processing and purchase validation, loyalty programs, sweepstakes/contests, digital coupons, B2B channel loyalty, digital rebates, customer rewards, the CORRAL anti-fraud AI engine, and a Financial Media Network reaching 65M+ consumers. The platform delivers SKU-level attribution and first-party shopper data without requiring retailer POS integration, secured by ISO 27001 and SOC 2 Type 2 certifications.

Product overview

Snipp is an AI-powered Platform-as-a-Service company offering the SnippCARE (Customer Acquisition Retention and Engagement) modular platform for loyalty, promotions, rebates, and purchase validation. The portfolio includes: Receipt Processing (AI-powered OCR validation), Consumer Promotions & Contest Management, Sweepstakes Administration, Digital Coupons, Customer Loyalty Platform (consumer), B2B Channel Loyalty Platform, Digital Rebate Management, Customer Rewards Platform (3,000+ rewards), Financial Media Network (65M+ reach), CORRAL Anti-Fraud AI, and Customer Data & Analytics. The platform unifies technology, data, and shopper insights to deliver verified SKU-level attribution and measurable growth across every channel.

Differentiator

Problem solved

Functional benefit

Brands

• SnippCARE: Customer Acquisition Retention and Engagement Platform - proprietary modular platform through which clients offer, operate and run various customer acquisition, retention and engagement programs, including promotions, loyalty programs, sweepstakes and contests

Products and services

• Receipt Processing Platform AI-powered OCR and image-forensics platform that validates receipts, invoices and purchase orders in real time across any retailer or device. Retailer- and device-agnostic, captures SKU-level first-party data without POS integration, and supports validation of non-purchase actions (images, surveys, social). Sold to enterprise CPG, retail and B2B brands.
• Consumer Promotions & Contest Management Suite of shopper promotion capabilities including gift with purchase, instant win and gamification programs tied to verified purchase outcomes for sales lift and conversion. Designed for CPG, retail and consumer brand marketers running shopper engagement campaigns.
• Sweepstakes Administration End-to-end sweepstakes management covering rules compliance, winner selection and fulfillment for promotional campaigns. Used by enterprise consumer brands for compliant, legally sound sweepstakes tied to verified purchase or engagement.
• Digital Coupon Management Software Platform to create, distribute, track and measure SKU-level digital offers from a single interface, with flexible redemption rules and complete performance visibility by user and channel. Targets CPG, retail and consumer brand marketers running digital coupon programs.
• Customer Loyalty Platform End-to-end consumer loyalty management platform with implementation flexibility, customer data management, third-party integrations and data-driven insights for measurable retention and growth. Sold to enterprise brands across CPG, food and beverage, retail and consumer goods.
• B2B Channel Loyalty Platform Trade loyalty and channel incentive management platform for distributors and contractors, validating purchase claims via invoice and purchase order processing. Targets manufacturers with B2B channel networks (building materials, industrial, dental, automotive).
• Digital Rebate Management Modular, flexible digital rebate system with SKU-level validation, configurable thresholds, tiers and cross-brand offers for both consumer rebate and channel/B2B incentive programs. Replaces legacy mail-in rebates with multi-channel digital submission and automated fulfillment.
• Customer Rewards Platform Turnkey rewards platform offering 3,000+ reward options including prepaid cards, PayPal/Venmo, gift cards and digital coupons, with flexible payout options and budget controls tied to verified consumer behavior. Used by enterprise brands to fulfill loyalty and promotional rewards.
• Financial Media Network Bank-integrated audience network reaching 65M+ consumers, enabling brands and retailers to deliver targeted, SKU-level offers and promotions on everyday spend items. Operates as a retail-media-style distribution channel for Snipp's enterprise clients.
• CORRAL Anti-Fraud AI Advanced AI-powered fraud detection and prevention system using machine learning, real-time monitoring, behavioral analysis, device fingerprinting and image forensics to detect duplicates, altered receipts and organized fraud rings across channels. Sold to enterprise brands running receipt-based promotions and rebates.
• Customer Data & Analytics First-party shopper data and insights platform capturing consented buyer-level profiles from purchase and engagement data, used for targeting, segmentation, predictive analytics and campaign optimization across the SnippCARE suite.

Quantifiable outcome

• Record $20.6 million backlog for Q1 2026, up from $18.26 million
• +4 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Bally's CorporationsignificantStrategic or Co-development Partner · 14 April 2022Commercial agreements and strategic partnership including private placement investment of $5 million. Bally's has an active role through its investment and commercial dealings with Snipp, supporting expansion efforts in the loyalty and promotions sector.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catalina Marketing: Long-standing shopper marketing and loyalty platform serving CPG brands with digital coupons, promotions, and in-store targeting. Closely comparable to Snipp in target customer (CPG brands), channel (retail media networks), and use case (verified purchase-driven offers).
• Neptune Retail Solutions (formerly Quotient Technology): Digital promotions, coupons, and loyalty platform acquired from Quotient Technology. Competes directly with Snipp on digital coupon distribution, CPG brand relationships, and retailer-mediated promotional offers.
• Inmar: Operates digital promotions, rebates, and loyalty programs for brands and retailers. Highly comparable to Snipp on rebate processing, sweepstakes administration, and brand-funded trade promotion services.
• Blackhawk Network: Gift card, rewards, and incentives platform powering branded payment products for enterprise loyalty and incentive programs. Comparable to Snipp on the customer rewards / payout fulfillment layer of loyalty programs.
• Kobie Marketing: Enterprise loyalty strategy and technology provider for global brands. Directly comparable to Snipp on loyalty program design, platform delivery, and managed services for enterprise CPG and retail clients.
• Augeo: Loyalty, engagement, and incentive platform serving enterprise brands with customer and channel programs. Closely comparable to SnippCARE in modular loyalty platform capabilities and B2B channel loyalty use cases.
• News America Marketing (News Corp): Operates in-store and digital promotional media for CPG and retail brands, including coupons, sampling, and FSI. Comparable to Snipp on the retailer-facing promotional infrastructure and CPG trade promotion services.
• Maritz (Maritz Motivation Solutions): Provides loyalty, incentive, and rewards solutions for enterprises and channel partners. Comparable to Snipp on B2B channel loyalty, rebate and incentive program management, and rewards fulfillment.

Broad incumbents

• Circana (formerly IRI and NPD): Large-scale consumer and retail measurement, analytics, and shopper insights provider. Overlaps with Snipp on SKU-level purchase data analytics and CPG brand decision-support, though Circana is a much broader, data-centric incumbent.

Emerging players

• Flipp: Digital circulars and promotions platform serving retailers and CPG brands with shopper-facing digital offers. Comparable to Snipp on digital coupon and promotional campaign execution, though primarily retail-side rather than receipt-validation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snippinc
• YouTubeyoutube.com/snippinteractive
• Facebookfacebook.com/SnippInc
• LinkedInlinkedin.com/company/snipp
• Instagraminstagram.com/snippinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snipp