Pinky Promise
Pinky Promise operates an AI-powered digital gynecological clinic serving women across India with instant chat and voice consultations starting at ₹99, complemented by Care Plans, at-home lab tests via Metropolis, and a physical clinic launched in Mumbai in April 2026.
- Company typePrivate
- Founded2023
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pinky Promise does
Pinky Promise operates an AI-powered digital clinic that delivers on-demand gynecological consultations to women across India, addressing a structural market gap in which over 260 million Indian women lack access to a gynecologist. The platform serves a predominantly first-time online healthcare audience (74% had never paid for healthcare online; 53% had never visited a gynecologist) across every state and district in India, with a cumulative user base of 350,000-400,000+ since launch and approximately 50,000 paying customers.
The core technology combines a DialogFlow-powered chatbot for symptom triage with a RAG-based doctor copilot trained on each clinician's individual style, deployed via a unified Flutter codebase across iOS, Android, and web. The company states it trains proprietary medical decision-making models specifically on women's health because existing medical LLMs do not adequately address female physiology, and uses PostgreSQL to persist conversation context beyond DialogFlow's 30-minute context window. The platform covers 320+ symptoms with prescription delivery within 15-20 minutes of consultation and supports English plus vernacular inputs typed in Roman script.
Revenue is generated through three streams: per-consultation fees (₹99 chat, ₹199 voice, ₹59 follow-up), subscription Care Plans starting at ₹1,500 for hormonal and fertility management, and lab-test transaction fees through a Metropolis Healthcare partnership. Distribution is product-led via app stores, a web-accessible consultation flow that does not require app download, SEO-optimized health FAQ content across 14 categories, and social media. In April 2026, Pinky Promise expanded into offline healthcare delivery with the launch of its first physical clinic in Mumbai, marking a transition to a hybrid digital-plus-physical model.
Pinky Promise firmographics
Firmographics- Name
- Pinky Promise
- Legal name
- Pinky Promise Pvt Ltd
- Website
- https://askpinkypromise.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pinky Promise operates an AI-powered digital gynecological clinic serving women across India with instant chat and voice consultations starting at ₹99, complemented by Care Plans, at-home lab tests via Metropolis, and a physical clinic launched in Mumbai in April 2026.
- Ownership category
- akta.pro rank
Pinky Promise industry classification
Industry- Product category
- Women's Digital Health / Telemedicine
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)
- akta.pro secondary industries
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)
Keywords
Where Pinky Promise is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pinky Promise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-Consultation Fees: Users pay per consultation session - ₹99 for chat consultations and ₹199 for voice consultations. Follow-up chats available for ₹59. This is the primary revenue stream serving as a usage-based model.
- Care Plan Subscriptions: Long-term care plans starting at ₹1500 for ongoing hormonal assessments and fertility consultations. Provides recurring revenue from engaged patients requiring sustained treatment and monitoring.
- Lab Test Services: At-home lab tests in partnership with Metropolis Diagnostics, providing pregnancy tests, PCOS tests, hormonal tests, and blood work at affordable rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Chat Consultation - ₹99 |
| Usage-based | Pay-as-you-go | Voice Consultation - ₹199 |
| Usage-based | Pay-as-you-go | Follow-up Chat - ₹59 |
| Subscription | Monthly | Long-term Care Plans - Starting at ₹1500 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pinky Promise product offering
Product offeringCore offering
Pinky Promise operates an AI-powered digital women's health clinic that delivers instant online consultations with verified gynecologists via chat, voice, and a Flutter-built cross-platform mobile and web app. It supplements these consultations with long-term care plans for PCOS, hormonal, and fertility issues, at-home lab tests through a partnership with Metropolis Healthcare, and a physical clinic in Mumbai. The platform uses proprietary AI for symptom triage and prescription suggestions reviewed by doctors, enabling 24x7 access to judgment-free reproductive and sexual healthcare across India.
Product overview
Pinky Promise is an AI-enabled digital women's health clinic offering a unified platform combining multiple services. The core product is the Online Gynaecologist Consultation (chat-based, AI-powered symptom triage), supplemented by Care Plans for long-term conditions (PCOS, hormonal health, fertility), at-home Lab Tests (via Metropolis partnership), and a Physical Clinic in Mumbai. Users access services through a Flutter-built cross-platform app (iOS, Android, Web) or web browser, with all services built around a chat-first model enabling instant, judgment-free healthcare access 24x7.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Gynaecologist Consultation
- Care Plans
- At-Home Lab Tests
Quantifiable outcome
- 91% treatment adherence rate vs industry average
- +3 more outcomes
Companies that use Pinky Promise
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Pinky Promise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Pinky Promise partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Metropolis HealthcarecorePartnership with Metropolis, India's most trusted diagnostics brand, to provide wide range of high-quality at-home lab tests including pregnancy tests, PCOS tests, hormonal tests, urine tests, and blood work at affordable rates. Results delivered within 24 hours with doctor guidance on findings.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Pinky Promise competitors and assessment
Company assessmentDirect peers
- Practo: India's largest digital health platform offering online doctor consultations, including gynecology, with strong brand recognition and deep funding. Direct competitor for Pinky Promise's core online consultation offering, though Practo operates broadly across specialties rather than specializing in women's health.
- MFine: Indian telehealth platform offering online specialist consultations including gynecology via chat and video. Competes directly with Pinky Promise's chat-first, instant-consultation model targeting urban and semi-urban Indian consumers.
- Celes Care: India-based women's health-focused telehealth platform specializing in PCOS, thyroid, and hormonal conditions. Closest direct competitor given its similar focus on women's reproductive and hormonal health, though Pinky Promise's broader symptom coverage and AI integration differentiates it.
Broad incumbents
- Apollo 24/7: Digital arm of Apollo Hospitals, one of India's largest hospital chains, offering online consultations, lab tests, and medicine delivery. Competes with Pinky Promise across gynecology consultations, lab tests, and prescription delivery, but with massive brand and infrastructure advantages.
- Tata 1mg: Major Indian online pharmacy and digital health platform offering doctor consultations, lab tests, and medicine delivery. Overlaps with Pinky Promise on consultation and lab test services; benefits from Tata brand backing and broad healthcare portfolio.
- Cloudnine Hospitals: India's leading maternity and women's hospital chain offering fertility, pregnancy, and gynecological services. Competes with Pinky Promise's fertility and pregnancy care plans, though Cloudnine operates physical premium clinics versus Pinky Promise's digital-first hybrid model.
- Portea Medical: India's largest home healthcare provider offering at-home lab tests, doctor consultations, and chronic care management. Overlaps with Pinky Promise's at-home lab test offering via Metropolis partnership and chronic care management use cases.
- PharmEasy: Major Indian online pharmacy and diagnostics aggregator offering medicine delivery, lab tests, and doctor consultations. Competes indirectly through integrated digital health services, with significant marketing reach and capital backing.
Emerging players
- Gynoveda: India-based women's health brand focused on Ayurvedic solutions for PCOS, periods, and hormonal health, with content and product commerce. Adjacent competitor targeting similar women's reproductive health concerns but through products rather than clinical consultations.
Others
- Metropolis Healthcare: India's leading diagnostics chain and Pinky Promise's existing lab test partner for at-home sample collection. Listed as a peer because of its strategic relationship and parallel positioning in women's health diagnostics (PCOS, hormonal panels), though primarily a B2B/diagnostics partner rather than a clinical competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Pinky Promise social profiles
Digital presencePinky Promise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinky Promise leadership team
Management profileNumber of profiles
Profiles4 records
Pinky Promise funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinky Promise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinky Promise
What does Pinky Promise do?
Pinky Promise operates an AI-powered digital women's health clinic that delivers instant online consultations with verified gynecologists via chat, voice, and a Flutter-built cross-platform mobile and web app. It supplements these consultations with long-term care plans for PCOS, hormonal, and fertility issues, at-home lab tests through a partnership with Metropolis Healthcare, and a physical clinic in Mumbai. The platform uses proprietary AI for symptom triage and prescription suggestions reviewed by doctors, enabling 24x7 access to judgment-free reproductive and sexual healthcare across India.
Is Pinky Promise a public or private company?
Pinky Promise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pinky Promise founded?
Pinky Promise was founded in 2023. It employs 1 to 10 people.
Where is Pinky Promise based?
Pinky Promise is headquartered in Mumbai, India, in the Asia region.
How does Pinky Promise make money?
Three revenue lines are on record. Per-Consultation Fees are the primary driver. The others are care Plan Subscriptions and lab Test Services.
Who are Pinky Promise's main competitors?
Direct peers on record are Practo, MFine and Celes Care. Broad incumbents are Apollo 24/7, Tata 1mg, Cloudnine Hospitals, Portea Medical and PharmEasy. Gynoveda is listed as an emerging player. Metropolis Healthcare is listed as an others.
Does Pinky Promise have an API?
No public API is recorded for Pinky Promise.
What industry is Pinky Promise in?
Pinky Promise's product category is Women's Digital Health / Telemedicine. Its primary akta.pro industry code is HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support), with a secondary code of HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs). Its NAICS code is 621410 and its SIC code is 8011.