Pro League Network

What Pro League Network does

Pro League Network (PLN) is a vertically integrated sports media company founded in December 2022 in New York that creates, produces, and distributes original alternative sports content purpose-built for the sports wagering ecosystem. The company operates twelve proprietary sports properties including SlapFIGHT Championship (slap fighting, now in its seventh season), CarJitsu Championship (Brazilian Jiu-Jitsu conducted inside vehicles), Putt Tour (professional mini golf), Str33t (3x3 streetball with Kevin Garnett's Big Ticket Sports), Coffin Wars (grappling escape competition), and newer formats such as Chest Chop, Beastball, Gorilla Games, Slap Poker, Pro Carrom Tour, World Footgolf Tour, and Friday Night Fights. Each format is designed for short-form viral distribution and the creation of differentiated betting markets rather than traditional athletic competition.

PLN's underlying production technology is built around 4K capture with low-latency distribution from centralized studio facilities, enabling 10+ hours of live content monthly across Connected TV and social platforms alongside a library of 150+ hours distributed through broadcast and FAST channel partners. The platform supports real-time data feeds, graphical overlays, and replay systems required to deliver both consumer-facing streams and simultaneous odds-data feeds to sportsbook operators. The technology is differentiated more by format novelty and vertical integration than by underlying technical sophistication.

The business model is multi-stream and B2B-plus-D2C: (1) licensing of odds data and live streaming feeds to sportsbook operators for wagering on PLN's sports; (2) broadcast and FAST channel licensing fees reaching 150M households; (3) direct-to-consumer merchandise sales (apparel $21-$65) through shop.proleaguenetwork.com; and (4) branded series creation and sponsorship integration into live events. PLN reaches an audience that is 74% male and primarily aged 55 and under, with 1.1M combined social followers, 25M+ monthly impressions, and an average of 180K live viewers per major event. The company has raised approximately $6.4M in disclosed seed funding across August 2023 and May 2024 tranches led by IA Ventures and Eberg Capital with KB Partners, alongside iGaming industry advisors Chris Grove and Jeff Ma.

Name

Pro League Network

Legal name

Pro League Network Inc.

Website

https://proleaguenetwork.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro League Network is a New York-based sports media company founded in 2022 that creates, produces, and distributes twelve original alternative sports leagues (including SlapFIGHT, CarJitsu, and Str33t) for digital audiences and sportsbook wagering operators, reaching 150M households and 25M monthly impressions across broadcast, FAST, and social platforms.

Ownership category

akta.pro rank

Product category

Alternative Sports Media & Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Sports Teams and Clubs (711211)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

League/Team-Owned Digital Broadcast Networks (MPAKAOAC), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

• Alternative sports media
• Sports wagering data
• Live sports streaming
• Creator-led sports
• Niche sports content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Sports Wagering/Odds Data: PLN provides odds data and live streaming feeds directly to sportsbooks, enabling sports betting on their alternative sports content. This creates a revenue stream from gambling operators seeking unique betting markets.
2. Broadcast and FAST Distribution: Distribution of 150+ hours of premium library content through broadcast and Connected TV partners, generating licensing and distribution fees.
3. Merchandise Sales: Direct-to-consumer merchandise sales through shop.proleaguenetwork.com including apparel, accessories, and sport-specific products for SlapFIGHT, CarJitsu, Putt Tour, and Str33t brands.
4. Branded Series and Sponsorship: Creating new sports formats showcasing brand identity with athletes as ambassadors for brand integration and product integration in games and challenges.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pro League Network (PLN) is a vertically integrated sports media company that creates, produces, and distributes live broadcasts of original alternative sports formats such as SlapFIGHT Championship, CarJitsu, Putt Tour, Str33t, Chest Chop, and Beastball. The company licenses odds data and live streaming feeds to sportsbooks for wagering purposes, distributes content through Connected TV/broadcast partners, and sells branded merchandise directly to consumers.

Product overview

Pro League Network is a vertically integrated sports media company that produces live digital sports content weekly across multiple unconventional sports. The portfolio includes twelve distinct sports products: SlapFIGHT Championship (slap fighting), CarJitsu Championship (jiu jitsu in cars), Putt Tour (mini golf), Str33t (3x3 streetball with Kevin Garnett), Coffin Wars (coffin escape grappling), Chest Chop (chest striking), World Footgolf Tour, Gorilla Games (plank competition), Slap Poker, Pro Carrom Tour, Beastball, and Friday Night Fights (creator sports). The company produces over 10 hours of live sports monthly, distributes across multiple broadcast and social channels, and provides sports wagering data directly to sportsbooks.

Differentiator

Problem solved

Functional benefit

Brands

• SlapFight Championship: The world's original slap fighting league, now in its seventh season, featuring open-hand slapping competitions with strict rules and safety protocols.
• CarJitsu Championship
• Putt Tour
• Str33t
• Coffin Wars
• World Footgolf Tour
• Gorilla Games
• Slap Poker
• Pro Carrom Tour
• Beastball
• Chest Chop

Products and services

• SlapFIGHT Championship Original slap fighting competition league featuring various weight classes and championship events, with rules-based safety protocols. Distributed as live broadcasts and betting content for sportsbooks.
• CarJitsu Championship Jiu jitsu competition conducted inside vehicles where athletes use the seatbelt as a weapon and every inch of the vehicle to their advantage, featuring armbars, chokes, and submissions.
• Putt Tour Pro golf meets mini-golf tournament series featuring professional golfers competing on zany, high-energy courses with windmills and obstacles, offering both competitive play and entertainment content.
• Str33t 3x3 Streetball League 3x3 professional streetball league combining basketball, street culture, fashion, and music, created in partnership with NBA legend Kevin Garnett's Big Ticket Sports.
• Coffin Wars Grappling competition where two fighters compete to escape from a coffin, taking turns starting at the bottom of a grappling position.
• Chest Chop Chest striking competition where competitors trade brutal open-hand chops to the chest until one cannot continue, with judges scoring on style and sting.
• World Footgolf Tour Golf and soccer hybrid sport where players compete on golf courses wearing soccer cleats, aiming to get the ball in the hole using fewest strokes.
• Gorilla Games Plank position competition where two competitors face off separated by a line of scrimmage, attempting to topple opponents without touching the ground in their opponent's area.
• Slap Poker Card game combining poker with slapping elements where every hand includes a slap across the table, part strategy and part physical challenge.
• Pro Carrom Tour Professional carrom tournament featuring this dexterity-based tabletop game originating from India, a hybrid of billiards and tabletop shuffleboard.
• Beastball Head-to-head collision sport inspired by the Oklahoma drill from high school football, featuring two competitors in a confined arena competing to reach the end zone.
• Friday Night Fights Creator-led sports event series featuring prominent content creators competing in PLN sports, with broadcasts featuring commentary from streamers like MoistCr1TiKaL.
• Sports Wagering Odds Data and Live Streaming Feed B2B offering providing odds data feeds and live streaming feeds directly to sportsbook operators, enabling them to offer betting markets on PLN's alternative sports content.
• PLN Merchandise Store Direct-to-consumer merchandise sales including apparel (t-shirts $21-$28, hoodies $40-$50, jerseys $34), accessories (hats $27-$28, water bottles $39), and sport-specific products (custom rash guards $60, putting balls $30).

Quantifiable outcome

• 180K live viewers per event
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Kevin Garnett/Big Ticket SportsflagshipStrategic or Co-development PartnerNBA legend Kevin Garnett partnered with PLN to launch STR33T, a 3x3 streetball league premiering in Los Angeles. Big Ticket Sports serves as co-branding partner for the streetball property.
• OnCore GolfcoreStrategic or Co-development PartnerPLN partnered with OnCore Golf to launch the rebranded Putt Tour series. OnCore introduced their Genius Ball (golf ball with technology) through the partnership.
• T-PainflagshipGTM or Marketing PartnerGlobal music icon and Twitch powerhouse T-Pain collaborated with PLN for a two-night live event at Coachella, streaming exclusively on his channel. The collaboration premiered Chest Chop sport and featured CarJitsu Championship inside a custom Mustang RTR.
• Lucky EnergyminorGTM or Marketing PartnerLucky Energy sponsoring CarJitsu Grand Prix Finals events.
• Birches HealthminorOthersPLN partners with Birches Health to offer problem gambling resources and specialized care to viewers, providing helpline (833-483-3838) and email support ([email protected]).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DAZN: Global sports streaming platform that distributes live combat and alternative sports to sportsbook operators and direct subscribers. Relevant as a potential distribution partner or acquirer for PLN's content library.
• Professional Fighters League (PFL): Established MMA league with a season-format, fight-league IP, and direct sportsbook integration across multiple geographies. PFL's Dubai event was the undercard partner for PLN's CarJitsu event, illustrating overlapping combat-sports and wagering ecosystems.
• Barstool Sports: Digital sports media company producing sports commentary, video, and gambling-related content targeting young male audiences. Overlaps with PLN in demographic, sportsbook content integration, and creator-driven distribution.
• Endeavor (UFC parent): Owner of UFC and Power Slap; a major combat-sports and sports media conglomerate with the resources to acquire or compete with PLN. Endeavor's Power Slap direct competition and UFC's broader IP portfolio make it a strategic reference point for PLN's optionality.

Direct peers

• Karate Combat: Streamed martial-arts league producing original combat sports content for digital distribution and sportsbook integration. Overlaps directly with PLN's approach of creating proprietary fight formats optimized for streaming and wagering.
• Power Slap: Dana White / Endeavor-owned slap fighting league that directly competes with PLN's SlapFIGHT Championship in the same alternative combat-sport category. Both produce original slap fighting content for streaming, betting integration, and social media distribution to similar demographics.
• Wave Sports + Entertainment: Digital sports media company focused on creator-led and highlight-driven sports content for Gen Z and millennial audiences. Closely comparable to PLN in audience profile, social-first distribution, and alternative-content positioning.
• Overtime: Sports media company producing creator-led and athlete-driven short-form and live sports content targeted at younger digital audiences. Operates Overtime Elite basketball league and similar leagues that mirror PLN's owned-league-plus-content model.
• SlamBall: Alternative sport league combining basketball with trampolines and physical contact, positioned as a new sports property for streaming and broadcast. Closely comparable to PLN's strategy of inventing proprietary sport formats and building media businesses around them.

Others

• Vegas Stats & Information Network (VSiN): Sports betting media and data company providing odds, analysis, and content to sportsbooks and consumers. Comparable as a B2B wagering-data-and-content supplier and a logical adjacent partner for PLN's sportsbook distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ProLeagueNet
• YouTubeyoutube.com/@proleaguenetwork
• Facebookfacebook.com/proleaguenetwork
• LinkedInlinkedin.com/company/pro-league-network
• Instagraminstagram.com/proleaguenetwork
• TikToktiktok.com/@proleaguenetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro League Network