Rejoy
Rejoy is a US-based CPG startup selling plant-based instant electrolyte hydration powder stick packs (1500mg, zero sugar, Informed Sport certified) direct-to-consumer through its website, targeting endurance athletes and health-conscious consumers.
- Company typePrivate
- Founded2019
- HeadquartersKey Biscayne, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rejoy does
Rejoy is a US-based, privately held consumer packaged goods company that manufactures and sells plant-based instant hydration powder products targeted at athletes and endurance sports participants. Founded around 2019 and headquartered in Key Biscayne, Florida, the company was created by three co-founders — Martín Moresco (former Global Commercial Director at Danone), Diego Belbussi (former Marketing VP at Anheuser-Busch InBev), and Ronnie Schildknecht (11x IronMan champion and professional triathlete) — combining senior beverage commercialization experience with elite athlete credibility.
The company's core product is an instant electrolyte hydration powder delivered in single-serve stick packs across four SKUs: Ginger Lemonade, Tangerine, Mixed Berries, and a Variety Pack. Each serving contains 1500mg of six electrolytes (sodium, potassium, phosphorus, chloride, calcium, and magnesium), zero sugar, no artificial sweeteners or colors, 1g of carbs, 5 calories, and 100% of daily Vitamin C. All variants carry Informed Sport certification, addressing banned-substance testing requirements for competitive athletes.
Rejoy operates a direct-to-consumer e-commerce model through drinkrejoy.com with one-time purchases priced at $17.49-$17.99 per case of 10 stick packs, accepting Amazon Pay at checkout. The company is actively recruiting specialty retailers through a "Become a Retailer" program, runs a free Team Hydration program for groups of up to nine, and markets through athlete ambassadors, organic social media (Instagram and Facebook), email newsletter, and earned media placements in Forbes, ESPN, and Runner's World. To date the company has raised approximately $1.06M across two funding rounds (June 2019 and February 2021) and operates with 1-10 employees.
Rejoy firmographics
Firmographics- Name
- Rejoy
- Legal name
- Rejoy
- Website
- https://drinkrejoy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rejoy is a US-based CPG startup selling plant-based instant electrolyte hydration powder stick packs (1500mg, zero sugar, Informed Sport certified) direct-to-consumer through its website, targeting endurance athletes and health-conscious consumers.
- Ownership category
- akta.pro rank
Rejoy industry classification
Industry- Product category
- Sports & functional hydration beverages
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
- akta.pro secondary industries
- Sports & Isotonic Drink Production (AFAFAFAB), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)
Keywords
Where Rejoy is headquartered
LocationHeadquarters
- HQ city
- Key Biscayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rejoy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of powder hydration sticks and variety packs through e-commerce website. Individual product purchases at $17.49-$17.99 per unit (1 case/10 stick packs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Variety Pack - 10 stick packs of mixed flavors |
| One time/ perpetual license | Pay-as-you-go | Ginger Lemonade flavor |
| One time/ perpetual license | Pay-as-you-go | Tangerine flavor |
| One time/ perpetual license | Pay-as-you-go | Individual flavor variants |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Rejoy product offering
Product offeringCore offering
Rejoy sells plant-based, zero-sugar instant hydration electrolyte powder stick packs in three flavors (Ginger Lemonade, Tangerine, Mixed Berries) and a Variety Pack bundle, each delivering 1,500 mg of six essential electrolytes per serving and Informed Sport certification, sold primarily direct-to-consumer through the Rejoy e-commerce site. The product is positioned as a clean-label alternative to conventional sports drinks for athletes, endurance-sports participants, and health-conscious consumers.
Product overview
Rejoy offers a line of instant hydration powder products designed for athletes. The product line consists of four SKU offerings: three individual flavor variants (Ginger Lemonade, Tangerine, and Mixed Berries) and a Variety Pack bundle. All products deliver 1500mg of 6 essential electrolytes (sodium, potassium, phosphorus, chloride, calcium, and magnesium) with zero sugar and just 5 calories per serving. The products are certified by Informed Sport and are positioned as clean, high-performance hydration alternatives to traditional sports drinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Ginger Lemonade Hydration Stick Pack Instant hydration powder stick pack in ginger lemonade flavor delivering 1,500 mg of six essential electrolytes (sodium, potassium, phosphorus, chloride, calcium, magnesium) with zero sugar, 1 g of carbs, and 5 calories per serving; Informed Sport certified; designed for athletes and active consumers.
- Tangerine Hydration Stick Pack Instant hydration powder stick pack in tangerine flavor delivering 1,500 mg of six essential electrolytes with zero sugar and 5 calories per serving; Informed Sport certified; formulated to replenish cellular energy levels for athletic performance.
- Mixed Berries Hydration Stick Pack Instant hydration powder stick pack in mixed berries flavor delivering 1,500 mg of six essential electrolytes with zero sugar and 5 calories per serving; Informed Sport certified; formulated to support athletic performance and recovery.
- Variety Pack Hydration Stick Pack Bundle Bundle of 10 stick packs mixing Ginger Lemonade, Tangerine, and Mixed Berries flavors; delivers 1,500 mg of balanced electrolytes per serving with zero sugar and 5 calories, and covers 100% of daily Vitamin C needs; Informed Sport certified.
- Become a Retailer Partnership Program Wholesale onboarding pathway for specialty and convenience retailers to stock Rejoy hydration products in their physical stores.
- Team Hydration Program (Free Team Hydration) Promotional team-sampling program offering free Rejoy hydration product to teams of up to nine people (sports teams, fitness groups, corporate teams) to drive trial and word-of-mouth adoption.
Quantifiable outcome
- 5x more electrolytes than traditional sports drinks like Gatorade
- +3 more outcomes
Companies that use Rejoy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rejoy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Rejoy partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rejoy competitors and assessment
Company assessmentDirect peers
- Skratch Labs: Sports hydration drink mix designed by athletes with a clean ingredient profile. Competes with Rejoy in endurance and cycling communities where flavor, electrolyte balance, and no-artificial-additives matter.
- DripDrop: Oral Rehydration Solution (ORS) powder and stick formats positioned for dehydration, exercise, and travel. Direct comparable to Rejoy in electrolyte powder format and use cases.
- Liquid IV: Hydration multiplier powder sticks leveraging Cellular Transport Technology; widely distributed in mass and convenience retail. Direct competitor in powder hydration with much larger scale (acquired by Unilever).
- LMNT: Sells electrolyte drink mixes with a similar zero-sugar, high-electrolyte positioning targeted at low-carb, keto, and active consumers. Closest direct competitor to Rejoy in powder hydration format.
- Cure Hydration: Plant-based electrolyte powder mixes positioned for hydration with no added sugar. Overlaps Rejoy on clean-label powder hydration and similar premium positioning.
- Nuun: Effervescent electrolyte tablets for sport, fitness, and daily hydration. Competes with Rejoy in the clean, low-sugar hydration segment and is sold through sporting goods and natural retail channels.
Broad incumbents
- Pedialyte: Established electrolyte rehydration brand from Abbott, available in powder packs and RTD. Competes with Rejoy in the dehydration/rehydration use case and has far broader distribution.
- Gatorade: Dominant incumbent sports drink brand across ready-to-drink and powder formats. Explicitly named by Rejoy as the benchmark it competes against on electrolyte content and sugar profile.
- BODYARMOR: Sports hydration beverage owned by Coca-Cola positioned with cleaner ingredients and electrolytes. Competes broadly with Rejoy for active-lifestyle consumers, especially in retail.
Emerging players
- Tailwind Nutrition: Endurance-focused hydration and fuel mixes used by ultra-runners and triathletes. Comparable to Rejoy in the endurance-sports community and the all-in-one powder drink mix format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rejoy social profiles
Digital presenceRejoy compliance and trust
Trust signalCompliance1 record
Rejoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rejoy leadership team
Management profileNumber of profiles
Profiles3 records
Rejoy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rejoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rejoy
What does Rejoy do?
Rejoy sells plant-based, zero-sugar instant hydration electrolyte powder stick packs in three flavors (Ginger Lemonade, Tangerine, Mixed Berries) and a Variety Pack bundle, each delivering 1,500 mg of six essential electrolytes per serving and Informed Sport certification, sold primarily direct-to-consumer through the Rejoy e-commerce site. The product is positioned as a clean-label alternative to conventional sports drinks for athletes, endurance-sports participants, and health-conscious consumers.
Is Rejoy a public or private company?
Rejoy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rejoy founded?
Rejoy was founded in 2019. It employs 1 to 10 people.
Where is Rejoy based?
Rejoy is headquartered in Key Biscayne, United States, in the North America region.
How does Rejoy make money?
One revenue line is on record: direct Product Sales.
Who are Rejoy's main competitors?
Direct peers on record are Skratch Labs, DripDrop, Liquid IV, LMNT, Cure Hydration and Nuun. Broad incumbents are Pedialyte, Gatorade and BODYARMOR. Tailwind Nutrition is listed as an emerging player.
Does Rejoy have an API?
No public API is recorded for Rejoy.
What industry is Rejoy in?
Rejoy's product category is Sports & functional hydration beverages. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages, with a secondary code of AFAFAFAB, Sports & Isotonic Drink Production.