Name

MADworld

Legal name

Insanity Limited

Website

https://madworld.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

NFT Marketplace Platform

NAICS

Securities and Commodity Exchanges (523210), Amusement Parks and Arcades (7131)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

akta.pro secondary industries

Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Metaverse & Virtual Land NFT Marketplaces (FSADANAG), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)

Keywords

• NFT marketplace platform
• Digital collectibles
• Web3 ecosystem
• Utility token
• Creator monetization

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Sales and Trading: Revenue generated from creating, listing, and facilitating trades of NFTs on the platform marketplace. Users pay fees for marketplace services including NFT creation, trading, and auctions.
2. UMAD Token Transactions: The UMAD token serves as the official currency of the MADworld ecosystem. Revenue may be derived from token transaction fees and tokenomics mechanics.
3. Platform Services and Fees: Fees charged for various platform services including account verification (KYC/AML compliance), transaction processing, and potentially premium features.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MADworld is a multi-vertical NFT marketplace and origination platform that enables creators to mint, sell, and trade non-fungible tokens across Anime, Extreme Sports, Fashion, and Music verticals. The ecosystem is anchored by the UMAD ERC-20 utility token and operates a hosted wallet, smart-contract infrastructure, and DAO governance layer. It distributes NFTs through its own marketplace as well as via OpenSea and Ucollex.

Product overview

MADworld is a multi-vertical NFT ecosystem platform that connects artists and creators across Anime, Extreme Sports, Fashion, and Music verticals with fans, investors, and collectors through Web3. The platform is anchored by the UMAD utility token (ERC-20), which serves as the ecosystem's currency, and a core NFT marketplace for creating, trading, and selling NFTs. The product portfolio spans branded NFT collections including MADminds (8,888 historical figure NFTs by Pat Lee), Ghost in the Shell x Ukiyo-e (phygital cyberpunk NFTs), B.Duck (VFX-backed original content NFTs), and Popeye Metaverse Madness (cross-world metaverse NFTs), distributed through OpenSea, Ucollex, and MADworld's own marketplace. The ecosystem also includes the MADverse Metaverse, MAD BOXX physical/virtual experiences, and a global Ambassador Program, all aligned through the UMAD token and governance model.

Differentiator

Problem solved

Functional benefit

Brands

• UMAD Token: The official token of the MADworld ecosystem, with 10,000,000,000 tokens minted for the MADworld Metaverse.

Products and services

• MADworld NFT Marketplace

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Yat SiucoreStrategic or Co-development PartnerCo-founder and Chairman of Animoca Brands, serves as advisor to MADworld bringing expertise in blockchain gaming and NFT ecosystem development.
• Arnold ConcepcionmajorStrategic or Co-development PartnerAdvisor from Animoca Brands providing strategic guidance on platform development and ecosystem expansion.
• James HomajorStrategic or Co-development PartnerAdvisor from Animoca Brands contributing expertise in blockchain and NFT market development.
• Redline DAOminorStrategic or Co-development PartnerDecentralized organization partner contributing to ecosystem governance and community engagement.
• Crypto DifferminorGTM or Marketing PartnerCrypto media and marketing partner for community awareness and content distribution.
• The SandboxcoreStrategic or Co-development PartnerMajor metaverse platform partnership for cross-platform experiences and ecosystem integration within the broader Web3 gaming world.
• UcollexcoreChannel Partner/ Reseller/ DistributorNFT marketplace partner for distribution of certain MADworld NFT collections including Ghost in the Shell.
• Roberto Grande (Tier Zero Agency)majorGTM or Marketing PartnerAgency advisor providing go-to-market strategy and partnership development expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OpenSea: Largest NFT marketplace where MADworld explicitly routes post-mint secondary trading. Both compete for NFT listing, minting and trading volume across collectibles, art and gaming NFTs.
• Rarible: Multi-chain NFT marketplace supporting creation, minting and trading of digital collectibles. Direct overlap in marketplace infrastructure, creator tooling and ERC-20/ERC-1155 support.
• Magic Eden: NFT marketplace expanding into multi-chain and Bitcoin Ordinals. Comparable as a horizontal NFT marketplace pursuing multi-vertical creator and collector acquisition.
• Nifty Gateway: Curated NFT marketplace focused on premium drops from major artists and brands (Beeple, Pak). Closely comparable to MADworld's IP-driven, curated-drop strategy.
• Foundation: Curated NFT marketplace and auction platform emphasizing artist-led drops and provenance. Comparable positioning around high-quality creator content and live auctions.
• Zora: Decentralized NFT marketplace and protocol with creator-first minting tools. Comparable through shared emphasis on creator origination infrastructure and protocol-level token design.
• LooksRare: Community-driven NFT marketplace leveraging a native token to reward traders and creators. Closely matches MADworld's UMAD-token-incentivized marketplace model.
• Ucollex: Asia-focused NFT marketplace and distribution partner hosting MADworld's Ghost in the Shell drop. Direct peer in regional NFT marketplace and curated phygital drops.

Broad incumbents

• The Sandbox: Animoca Brands' flagship metaverse and gaming platform, explicitly partnered with MADworld for cross-platform experiences. Comparable as a larger Web3 metaverse and NFT ecosystem player with significantly greater scale.
• Animoca Brands: Parent company and lead investor of MADworld, operating the broader Web3 gaming, NFT and metaverse portfolio. Relevant as the strategic operating parent whose decisions shape MADworld's roadmap and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/madworldnft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADworld