Normal
Normal Finance operates a non-custodial DeFi platform on Stellar blockchain, offering USDC high-yield savings, crypto index funds, and asset swaps for individual crypto users globally via 50+ fiat ramps.
- Company typePrivate
- Founded2023
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Normal does
Normal Finance operates a non-custodial DeFi platform built on the Stellar blockchain, targeting crypto-curious individuals and DeFi participants globally. The platform's core product, Normal Savings, allows users to deposit USDC into audited lending pools (powered by Blend Capital and optimized via DeFindex) and earn variable yield of 5–10% APY, with funds remaining under user custody in their own Stellar-compatible wallets. Additional live offerings include Normal Swap (XLM/USDC exchange), Normal Portfolio (unified asset dashboard), and the legacy Normal Crypto Indexes product launched in November 2023. Planned products on the public roadmap span a Visa-enabled credit card, a native mobile app, a branded hardware wallet, BTC/ETH support, multi-chain expansion (Solana, Base), institutional savings vaults, and real-world asset exposure (treasuries, ETFs).
The technology stack is built on Stellar using Soroban smart contracts that have been audited by Halborn, with two-layer encryption and active monitoring. Settlement averages 0.5 seconds on Stellar mainnet, and the platform integrates 50+ fiat on/off-ramps through Coinbase, MoneyGram, Stripe, and MoonPay. Normal monetizes via three transactional streams: a flat 0.5% fee on USDC savings deposits, a 0.5% swap fee on input amount, and a tiered yield commission on withdrawals (20% under $500, declining to 5% above $50,000). The go-to-market is product-led and community-led, leveraging Discord, Twitter/X, a public roadmap, and NORM token governance with no KYC required for basic account creation. Normal Finance, Inc. is incorporated in Delaware (registered agent address in Newark), while operating presence is reported in Chicago; the company has not disclosed any venture funding rounds in primary sources, though third-party data indicates approximately $323K in early-stage capital led by GoAhead Ventures in 2022.
Normal firmographics
Firmographics- Name
- Normal
- Legal name
- Normal Finance, Inc.
- Website
- https://normalfinance.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Normal Finance operates a non-custodial DeFi platform on Stellar blockchain, offering USDC high-yield savings, crypto index funds, and asset swaps for individual crypto users globally via 50+ fiat ramps.
- Ownership category
- akta.pro rank
Normal industry classification
Industry- Product category
- DeFi Savings Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Open-End Investment Funds (525910)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Yield Aggregators & Strategy Vaults (FSADAMAF)
- akta.pro secondary industries
- Decentralized Lending & Borrowing Protocols (FSADAMAA), Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield) (FSAPAEAG)
Keywords
Where Normal is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Normal business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Savings Deposit Fees: Savings deposits incur a flat 0.5% fee on deposit amounts.
- Withdrawal Yield Commission: Tiered yield commission on withdrawals: 20% under $500, 15% from $500-$2,499, 10% from $2,500-$50,000, and 5% above $50,000.
- Swap Fees: Swaps incur a 0.5% fee on the input amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Base Account - Free |
| Transaction based/ take rate | Pay-as-you-go | USDC Savings - 0.5% deposit fee |
| Transaction based/ take rate | Pay-as-you-go | Swap - 0.5% fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Normal product offering
Product offeringCore offering
Normal provides a non-custodial DeFi platform built on the Stellar blockchain that enables users to deposit USDC and earn yield through audited lending pools (Blend protocol) optimized by DeFindex. The platform combines a USDC high-yield savings account, XLM/USDC swaps, a unified portfolio dashboard, and custom crypto index funds, with banking-app simplicity and 50+ fiat on/off-ramps for global access.
Product overview
Normal is a unified DeFi platform built on the Stellar blockchain, offering a suite of financial products centered around its non-custodial Stellar wallet. The core product lineup includes Normal Savings (USDC high-yield savings account), Normal Swap (XLM/USDC exchange), Normal Portfolio (asset dashboard), and Normal Crypto Indexes (custom crypto index funds). The platform connects to Blend Capital and DeFindex for DeFi lending yield generation. Planned expansions include a Normal Mobile App (iOS/Android), Normal Credit Card (Visa-enabled spending), and Normal Hardware Wallet. All products share a unified non-custodial wallet infrastructure with built-in fiat ramps via Coinbase, MoneyGram, Stripe, and MoonPay, enabling seamless movement between fiat and crypto assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Normal Savings
- Normal Swap
- Normal Portfolio
- Normal Crypto Indexes
- Normal Non-Custodial Wallet
- Fiat On/Off-Ramps
Quantifiable outcome
- 5-10% APY on USDC savings (variable, not guaranteed)
- +4 more outcomes
Companies that use Normal
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Normal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Normal partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Stellar Development FoundationcoreOfficially partnered with Stellar via the Stellar Community Fund to build synthetic assets and index funds on Stellar blockchain. Normal's platform is built on Stellar with first-mover advantage in the Stellar DeFi ecosystem.
- Draper UniversitycoreDraperU x Stellar hacker house partnership where Normal started building Stellar on-chain index funds in August 2024. Draper University Ventures is also listed as a backer.
- HalborncoreProfessional security firm that audited Normal's technology, smart contracts, and two-layer encryption systems. Halborn audit complete for the platform.
- Blend CapitalcoreBlend protocol provides the underlying USDC lending pools where user deposits are supplied. Yield generation comes from Blend's over-collateralized lending with automatic liquidations.
- DeFindexmajorDeFindex optimizes allocation across the most efficient lending pools on Stellar. Integrated as part of Normal's yield optimization strategy.
- CoinbasemajorCoinbase integration for fiat on/off-ramps enabling users to deposit and withdraw cash via Coinbase.
- MoonPaymajorMoonPay integration for fiat on/off-ramps enabling crypto purchases on the platform.
- MoneyGrammajorMoneyGram integration for fiat on/off-ramps enabling cash deposits and withdrawals globally.
- StripemajorStripe integration for fiat on/off-ramps enabling payment processing.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Normal competitors and assessment
Company assessmentBroad incumbents
- MakerDAO (Sky): MakerDAO/Sky issues DAI, the decentralized stablecoin against which users earn savings rate (DSR). It is comparable to Normal as a yield-bearing stablecoin product but on Ethereum, with a much larger user base and brand.
- Aave: Aave is the largest decentralized lending protocol globally. It is comparable to Normal's USDC Savings product in core functionality (over-collateralized lending yield for depositors), but Aave operates across multiple EVM chains at vastly larger scale and targets more sophisticated DeFi users.
- Compound: Compound pioneered algorithmic DeFi lending markets. Like Normal, it offers variable-yield USDC deposits, but at substantially larger scale and across EVM chains, making it a broader incumbent reference point rather than a direct competitor.
- Anchorage Digital: Anchorage is a federally chartered crypto bank offering institutional custody and yield products. It is comparable to Normal's planned 'Institutional Savings Vaults' roadmap item and serves institutional clients seeking regulated crypto yield exposure.
Regional players
- StellarX: StellarX is a Stellar-native DEX for trading tokens. Normal's Swap feature (XLM/USDC) competes with StellarX for on-chain Stellar trading flow, and both serve Stellar-ecosystem users specifically.
Direct peers
- Yearn Finance: Yearn is the original DeFi yield aggregator that automatically allocates deposits across lending protocols to maximize yield. Normal's use of DeFindex to optimize allocation across Blend pools is functionally identical to Yearn's vault strategy, making it a direct yield-aggregator peer.
- Convex Finance: Convex aggregates deposits into Curve liquidity pools to optimize yield for users. Normal performs the same function for Stellar lending pools via DeFindex, sharing the same yield-aggregation and fee-on-yield business model.
- Blend Capital: Blend is the underlying USDC lending protocol on Stellar that Normal's savings product routes deposits into. Both serve USDC lending/borrowing on Stellar, with Normal acting as the consumer-friendly yield layer on top of Blend's institutional pool infrastructure.
- Beefy Finance: Beefy is a multi-chain yield optimizer that auto-compounds returns across DeFi protocols. Normal's daily-compounding USDC savings and automated allocation mirrors Beefy's vault model, though Beefy operates across many more chains.
Others
- MoonPay: MoonPay is a fiat-to-crypto on-ramp provider and an explicit integration partner of Normal. It is comparable as an ecosystem participant enabling Normal's 50+ country fiat ramp reach, though MoonPay serves many other DeFi platforms as well.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Normal social profiles
Digital presenceNormal compliance and trust
Trust signalCompliance1 record
Normal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Normal leadership team
Management profileNumber of profiles
Profiles7 records
Normal funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Normal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Normal
What does Normal do?
Normal provides a non-custodial DeFi platform built on the Stellar blockchain that enables users to deposit USDC and earn yield through audited lending pools (Blend protocol) optimized by DeFindex. The platform combines a USDC high-yield savings account, XLM/USDC swaps, a unified portfolio dashboard, and custom crypto index funds, with banking-app simplicity and 50+ fiat on/off-ramps for global access.
Is Normal a public or private company?
Normal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Normal founded?
Normal was founded in 2023. It employs 1 to 10 people.
Where is Normal based?
Normal is headquartered in Raleigh, United States, in the North America region.
How does Normal make money?
Three revenue lines are on record. Savings Deposit Fees are the primary driver. The others are withdrawal Yield Commission and swap Fees.
Who are Normal's main competitors?
Broad incumbents on record are MakerDAO (Sky), Aave, Compound and Anchorage Digital. StellarX is listed as a regional player. Direct peers are Yearn Finance, Convex Finance, Blend Capital and Beefy Finance. MoonPay is listed as an others.
Does Normal have an API?
No public API is recorded for Normal.
What industry is Normal in?
Normal's product category is DeFi Savings Platform. Its primary akta.pro industry code is FSADAMAF, Yield Aggregators & Strategy Vaults, with a secondary code of FSADAMAA, Decentralized Lending & Borrowing Protocols. Its NAICS code is 522320 and its SIC code is 6200.