Normal

What Normal does

Normal Finance operates a non-custodial DeFi platform built on the Stellar blockchain, targeting crypto-curious individuals and DeFi participants globally. The platform's core product, Normal Savings, allows users to deposit USDC into audited lending pools (powered by Blend Capital and optimized via DeFindex) and earn variable yield of 5–10% APY, with funds remaining under user custody in their own Stellar-compatible wallets. Additional live offerings include Normal Swap (XLM/USDC exchange), Normal Portfolio (unified asset dashboard), and the legacy Normal Crypto Indexes product launched in November 2023. Planned products on the public roadmap span a Visa-enabled credit card, a native mobile app, a branded hardware wallet, BTC/ETH support, multi-chain expansion (Solana, Base), institutional savings vaults, and real-world asset exposure (treasuries, ETFs).

The technology stack is built on Stellar using Soroban smart contracts that have been audited by Halborn, with two-layer encryption and active monitoring. Settlement averages 0.5 seconds on Stellar mainnet, and the platform integrates 50+ fiat on/off-ramps through Coinbase, MoneyGram, Stripe, and MoonPay. Normal monetizes via three transactional streams: a flat 0.5% fee on USDC savings deposits, a 0.5% swap fee on input amount, and a tiered yield commission on withdrawals (20% under $500, declining to 5% above $50,000). The go-to-market is product-led and community-led, leveraging Discord, Twitter/X, a public roadmap, and NORM token governance with no KYC required for basic account creation. Normal Finance, Inc. is incorporated in Delaware (registered agent address in Newark), while operating presence is reported in Chicago; the company has not disclosed any venture funding rounds in primary sources, though third-party data indicates approximately $323K in early-stage capital led by GoAhead Ventures in 2022.

Name

Normal

Legal name

Normal Finance, Inc.

Website

https://normalfinance.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Normal Finance operates a non-custodial DeFi platform on Stellar blockchain, offering USDC high-yield savings, crypto index funds, and asset swaps for individual crypto users globally via 50+ fiat ramps.

Ownership category

akta.pro rank

Product category

DeFi Savings Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Open-End Investment Funds (525910)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYFSADAMAF

Yield Aggregators & Strategy Vaults

Financial & Insurance/Crypto & Digital Assets/Decentralized Finance (DeFi) Platforms

SECONDARYFSADAMAA

Decentralized Lending & Borrowing Protocols

Financial & Insurance/Crypto & Digital Assets/Decentralized Finance (DeFi) Platforms

SECONDARYFSAPAEAG

Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield)

Financial & Insurance/Blockchain & Web3/DeFi & On-Chain Financial Services (lending, derivatives, stablecoins, payments)

Keywords

• DeFi savings platform
• USDC yield accounts
• Crypto index funds
• Non-custodial wallets
• Stellar blockchain lending

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Savings Deposit Fees: Savings deposits incur a flat 0.5% fee on deposit amounts.
2. Withdrawal Yield Commission: Tiered yield commission on withdrawals: 20% under $500, 15% from $500-$2,499, 10% from $2,500-$50,000, and 5% above $50,000.
3. Swap Fees: Swaps incur a 0.5% fee on the input amount.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Normal provides a non-custodial DeFi platform built on the Stellar blockchain that enables users to deposit USDC and earn yield through audited lending pools (Blend protocol) optimized by DeFindex. The platform combines a USDC high-yield savings account, XLM/USDC swaps, a unified portfolio dashboard, and custom crypto index funds, with banking-app simplicity and 50+ fiat on/off-ramps for global access.

Product overview

Normal is a unified DeFi platform built on the Stellar blockchain, offering a suite of financial products centered around its non-custodial Stellar wallet. The core product lineup includes Normal Savings (USDC high-yield savings account), Normal Swap (XLM/USDC exchange), Normal Portfolio (asset dashboard), and Normal Crypto Indexes (custom crypto index funds). The platform connects to Blend Capital and DeFindex for DeFi lending yield generation. Planned expansions include a Normal Mobile App (iOS/Android), Normal Credit Card (Visa-enabled spending), and Normal Hardware Wallet. All products share a unified non-custodial wallet infrastructure with built-in fiat ramps via Coinbase, MoneyGram, Stripe, and MoonPay, enabling seamless movement between fiat and crypto assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Normal Savings
• Normal Swap
• Normal Portfolio
• Normal Crypto Indexes
• Normal Non-Custodial Wallet
• Fiat On/Off-Ramps

Quantifiable outcome

• 5-10% APY on USDC savings (variable, not guaranteed)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Stellar Development FoundationcoreStrategic or Co-development Partner · 1 January 2025Officially partnered with Stellar via the Stellar Community Fund to build synthetic assets and index funds on Stellar blockchain. Normal's platform is built on Stellar with first-mover advantage in the Stellar DeFi ecosystem.
• Draper UniversitycoreStrategic or Co-development Partner · 1 August 2024DraperU x Stellar hacker house partnership where Normal started building Stellar on-chain index funds in August 2024. Draper University Ventures is also listed as a backer.
• HalborncoreTechnology or IntegrationProfessional security firm that audited Normal's technology, smart contracts, and two-layer encryption systems. Halborn audit complete for the platform.
• Blend CapitalcoreTechnology or IntegrationBlend protocol provides the underlying USDC lending pools where user deposits are supplied. Yield generation comes from Blend's over-collateralized lending with automatic liquidations.
• DeFindexmajorTechnology or IntegrationDeFindex optimizes allocation across the most efficient lending pools on Stellar. Integrated as part of Normal's yield optimization strategy.
• CoinbasemajorTechnology or IntegrationCoinbase integration for fiat on/off-ramps enabling users to deposit and withdraw cash via Coinbase.
• MoonPaymajorTechnology or IntegrationMoonPay integration for fiat on/off-ramps enabling crypto purchases on the platform.
• MoneyGrammajorTechnology or IntegrationMoneyGram integration for fiat on/off-ramps enabling cash deposits and withdrawals globally.
• StripemajorTechnology or IntegrationStripe integration for fiat on/off-ramps enabling payment processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• MakerDAO (Sky): MakerDAO/Sky issues DAI, the decentralized stablecoin against which users earn savings rate (DSR). It is comparable to Normal as a yield-bearing stablecoin product but on Ethereum, with a much larger user base and brand.
• Aave: Aave is the largest decentralized lending protocol globally. It is comparable to Normal's USDC Savings product in core functionality (over-collateralized lending yield for depositors), but Aave operates across multiple EVM chains at vastly larger scale and targets more sophisticated DeFi users.
• Compound: Compound pioneered algorithmic DeFi lending markets. Like Normal, it offers variable-yield USDC deposits, but at substantially larger scale and across EVM chains, making it a broader incumbent reference point rather than a direct competitor.
• Anchorage Digital: Anchorage is a federally chartered crypto bank offering institutional custody and yield products. It is comparable to Normal's planned 'Institutional Savings Vaults' roadmap item and serves institutional clients seeking regulated crypto yield exposure.

Regional players

• StellarX: StellarX is a Stellar-native DEX for trading tokens. Normal's Swap feature (XLM/USDC) competes with StellarX for on-chain Stellar trading flow, and both serve Stellar-ecosystem users specifically.

Direct peers

• Yearn Finance: Yearn is the original DeFi yield aggregator that automatically allocates deposits across lending protocols to maximize yield. Normal's use of DeFindex to optimize allocation across Blend pools is functionally identical to Yearn's vault strategy, making it a direct yield-aggregator peer.
• Convex Finance: Convex aggregates deposits into Curve liquidity pools to optimize yield for users. Normal performs the same function for Stellar lending pools via DeFindex, sharing the same yield-aggregation and fee-on-yield business model.
• Blend Capital: Blend is the underlying USDC lending protocol on Stellar that Normal's savings product routes deposits into. Both serve USDC lending/borrowing on Stellar, with Normal acting as the consumer-friendly yield layer on top of Blend's institutional pool infrastructure.
• Beefy Finance: Beefy is a multi-chain yield optimizer that auto-compounds returns across DeFi protocols. Normal's daily-compounding USDC savings and automated allocation mirrors Beefy's vault model, though Beefy operates across many more chains.

Others

• MoonPay: MoonPay is a fiat-to-crypto on-ramp provider and an explicit integration partner of Normal. It is comparable as an ecosystem participant enabling Normal's 50+ country fiat ramp reach, though MoonPay serves many other DeFi platforms as well.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/normalfi
• Facebookfacebook.com/normalfinance
• LinkedInlinkedin.com/company/normalfi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normal